Closely vs Brand24
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and prospecting
- Strength: Multichannel automation with CRM sync
- Users: Not specified
Starting at $29/month
Brand24
- Platform: 25M+ online sources (social, news, blogs, etc.)
- Best For: Brand monitoring and crisis detection
- Strength: Real-time AI sentiment and insights
- Users: 4000+ brands
Starting at $149/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Brand24 |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✗ Monitoring only, no automation |
| Email Outreach | ✓ Multichannel campaigns with unlimited accounts | ✗ Not supported |
| Social Media Monitoring | ✗ Limited to LinkedIn DMs and emails | ✓ 25M+ sources including social, news, blogs, forums, podcasts, reviews |
| News and Blog Coverage | ✗ Not supported | ✓ Real-time monitoring across 108 languages |
| Review Sites and Forums | ✗ Not supported | ✓ Comprehensive coverage for reputation tracking |
Automation & Outreach
| Feature | Closely | Brand24 |
|---|---|---|
| Multichannel Campaigns | ✓ Combine LinkedIn steps and email steps | ✗ No automation capabilities |
| AI Personalization | ✓ For DMs, InMails, and emails | ✗ AI for analysis, not outreach |
| Data Enrichment | ✓ Verified emails and phones from LinkedIn | ✗ No enrichment features |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ No inbox, focus on monitoring |
| Automated Alerts | ✗ Analytics-based, not real-time alerts | ✓ Storm alerts, push notifications, email alerts |
AI Features
| Feature | Closely | Brand24 |
|---|---|---|
| Sales AI Agents | ✓ Lead research, qualification, scoring, web research | ✗ Not applicable |
| Sentiment Analysis | ✗ Not supported | ✓ AI-powered across mentions |
| Emotion and Topic Analysis | ✗ Not supported | ✓ Deep AI insights in 108 languages |
| AI Insights and Events Detection | ✗ AI for personalization only | ✓ AI Events, Brand Assistant, Topics |
Integrations
| Feature | Closely | Brand24 |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ No CRM focus |
| Slack and Teams | ✗ Not specified | ✓ Real-time collaboration integrations |
| API Access | ✓ Webhooks and CRM APIs | ✓ Optional API with additional fee |
| White-label Platform | ✓ For agencies with custom domain | ✓ White-labeled reports only |
Analytics & Reporting
| Feature | Closely | Brand24 |
|---|---|---|
| Outreach Analytics | ✓ Across campaigns, sequences, teams | ✗ Not applicable |
| Reach and Engagement Metrics | ✗ Limited to outreach | ✓ Comprehensive with presence score, AVE, influencer analysis |
| Automated Reports | ✗ Advanced analytics but manual | ✓ Daily/weekly reports, exports to Excel/PDF/PowerPoint |
| Hashtag Tracking | ✗ Not supported | ✓ Reach and volume metrics for campaigns |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn/email automation, offering scalable tiers for sales teams. Brand24 starts at $149/month (annual) for social listening, with higher tiers unlocking advanced AI and real-time features. Closely provides better value for outbound sales, while Brand24's pricing suits monitoring needs but may be steep for small teams.
Closely
Starter Annual
$29/month
Solo users or small teams starting with outbound
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams needing more accounts and credits
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender per account
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI personalizations)
Essential Annual
$145/month
Mid-sized teams with advanced needs
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender per account
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams or enterprises
- Custom LinkedIn accounts
- Unlimited emails
- Custom credits
- Unlimited campaigns
- Conditional builder, smart inbox, team management
- CRM integrations, webhooks
- Advanced white-label
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats
- Full customization (logo, domain)
- Client portal, branded reporting
- No per-seat fees or caps
Brand24
Individual (Annual)
$149/month
Solo users or small brands with basic monitoring
- 3 keywords
- 2,000 mentions/month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Core sources (social, news, blogs, forums, reviews)
Team (Annual)
$249/month
Small teams needing more volume
- 7 keywords
- 10,000 mentions/month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Professional teams with AI insights
- 12 keywords
- 40,000 mentions/month
- Unlimited users
- Real-time updates
- Lightning Search
- AI Events Detection, Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Businesses handling larger scale
- 25 keywords
- 100,000 mentions/month
- Unlimited users
- Real-time updates
- AI Insights for 5 projects
- All Pro features
Enterprise
from $999/month
Large organizations with custom needs
- Custom keywords and mentions
- Unlimited users
- Unlimited AI Insights
- All features including API
Feature Deep Dive
Outreach & Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe limits and human-like behavior
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and emails
- Sales AI Agents for lead qualification and research
- Data enrichment from LinkedIn exports and events
Workflow
Build prospect list → Enrich data → Create personalized sequence → Launch multichannel campaign → Monitor unified inbox
Brand24
Strengths
- No outreach automation
- Focus on monitoring rather than sending messages
Workflow
N/A
Closely is purpose-built for automated outbound sales with LinkedIn and email integration, making it ideal for prospecting. Brand24 lacks any automation, focusing instead on passive listening. For active outreach, Closely dominates; for observation, Brand24 is irrelevant here.
Monitoring & Listening
Closely
Strengths
- Unified inbox for replies only
- Limited to LinkedIn and email interactions
Limitations
- No broad social or web monitoring
- No sentiment or trend analysis beyond outreach
Brand24
Strengths
- Real-time tracking of 25M+ sources
- AI sentiment, emotion, topic analysis in 108 languages
- Hashtag tracking, influencer analysis
- Advanced filtering with Boolean search
Workflow
Set keywords/projects → Monitor mentions in real-time → Analyze sentiment and trends → Receive alerts on spikes
Brand24 excels in comprehensive, AI-driven monitoring across vast sources, perfect for reputation management. Closely offers basic reply management but no proactive listening. Choose Brand24 for broad visibility; Closely for interaction handling in sales.
AI Capabilities
Closely
Strengths
- AI for personalization in outreach
- Sales AI Agents for research and scoring
- AI-driven lead qualification
Limitations
- AI focused on sales automation, not analysis
Brand24
Strengths
- Sentiment, emotion, topic analysis
- AI Insights, Events Detection, Brand Assistant
- AI Topics for trend understanding
Limitations
- No sales-specific AI
Both leverage AI, but Closely's is outbound-oriented for personalization and lead handling, while Brand24's is inbound for deep analysis of mentions. Sales teams benefit from Closely's AI; PR/marketing from Brand24's.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns and teams
- CRM attribution for pipeline tracking
Limitations
- Focused on sales metrics, no broad engagement reach
Brand24
Strengths
- Reach, engagement, presence score, AVE, influencer metrics
- Automated daily/weekly reports with white-label options
- Exports and QuickShare links
Limitations
- No sales-specific attribution
Closely provides sales-focused analytics tied to CRM, ideal for measuring outreach ROI. Brand24 offers rich, multi-source monitoring analytics for brand health. For sales pipelines, Closely wins; for reputation metrics, Brand24.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, and CRM integrations streamline prospecting and lead qualification.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Brand24
Poor
No automation or outreach; monitoring doesn't support active selling.
Best Plan: Not suitable
Score: 1/10
PR Professional Managing Reputation
Closely
Fair
Limited monitoring; useful only for LinkedIn replies in outreach.
Best Plan: Starter Annual ($29/month)
Score: 4/10
Brand24 🏆
Excellent
Real-time alerts, sentiment analysis, and crisis detection protect brand image across sources.
Best Plan: Pro Annual ($299/month)
Score: 10/10
Marketing Agency Handling Multiple Clients
Closely
Good
White-label platform and unlimited seats for agencies offering lead gen services.
Best Plan: White-label Unlimited ($999/month)
Score: 8/10
Brand24 🏆
Excellent
Unlimited users, white-labeled reports, and multi-project support for client monitoring.
Best Plan: Business Annual ($499/month)
Score: 9/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
AI agents, enrichment, and multichannel without needing an SDR team.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Brand24
Poor
Monitoring helps awareness but not direct prospecting.
Best Plan: Not suitable
Score: 3/10
Small Business Monitoring Brand Awareness
Closely
Poor
No broad monitoring; focused on outbound.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Good
Affordable entry for basic keyword tracking and sentiment.
Best Plan: Individual Annual ($149/month)
Score: 8/10
Sales Leader Needing Outreach Analytics
Closely 🏆
Excellent
Team analytics, CRM sync, and campaign tracking for attribution.
Best Plan: Custom
Score: 10/10
Brand24
Fair
General analytics but no sales-specific metrics.
Best Plan: Team Annual ($249/month)
Score: 5/10
Global Enterprise PR Team
Closely
Fair
Useful for LinkedIn outreach but lacks global monitoring.
Best Plan: Custom
Score: 5/10
Brand24 🏆
Excellent
Multi-language support, unlimited insights, and custom scale for worldwide coverage.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Agency Offering Lead Generation Services
Closely 🏆
Excellent
White-label, unlimited clients, and sales tools for outbound services.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Brand24
Good
White-labeled reports for monitoring services but no lead gen.
Best Plan: Business Annual ($499/month)
Score: 7/10
Marketer Measuring Campaign Impact
Closely
Good
Analytics for LinkedIn/email campaigns but limited to outbound.
Best Plan: Growth Annual ($87/month)
Score: 7/10
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI insights for full campaign visibility.
Best Plan: Pro Annual ($299/month)
Score: 9/10
Solo Sales Prospector
Closely 🏆
Excellent
Affordable starter with unlimited emails and AI for individual outreach.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Brand24
Poor
High price and monitoring focus not suited for solo sales.
Best Plan: Not suitable
Score: 2/10
Crisis Management Team
Closely
Poor
No real-time alerts or broad source monitoring.
Best Plan: Not suitable
Score: 1/10
Brand24 🏆
Excellent
Storm alerts and real-time detection for fast response.
Best Plan: Business Annual ($499/month)
Score: 10/10
Multichannel Marketer Including LinkedIn
Closely 🏆
Good
Strong for LinkedIn/email but no social listening.
Best Plan: Essential Annual ($145/month)
Score: 7/10
Brand24
Fair
Excellent listening but no multichannel sending.
Best Plan: Team Annual ($249/month)
Score: 6/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe limits
- AI personalization and sales agents for efficient outreach
- Deep CRM integrations for seamless lead syncing
- Unified inbox simplifies reply management
- White-label for agencies with flexible scaling
- Strong analytics for campaign and team performance
- Affordable annual pricing with unlimited emails
Cons
- Complex interface for basic users
- Best for structured outbound, not casual use
- Higher pricing for solo users vs lightweight tools
- Onboarding time for advanced features
- No content creation or broad social monitoring
- Credit-based system for enrichment/AI
Brand24
Pros
- Extensive real-time monitoring across 25M+ sources
- Powerful AI for sentiment, emotions, and trend detection
- Rich analytics including reach, AVE, and influencers
- Automated alerts and reports for quick response
- Unlimited users and white-labeled exports
- Multi-language support for global brands
- Mobile app and collaboration integrations
Cons
- High entry pricing for small teams
- Advanced AI locked to higher tiers
- Mention limits require careful management
- Complex for simple monitoring needs
- API access adds extra costs
- No automation or outreach capabilities
Final Verdict
Closely and Brand24 target different ends of the social media spectrum: Closely for proactive sales automation on LinkedIn/email, and Brand24 for reactive brand monitoring across the web. Closely drives pipeline through outreach, while Brand24 safeguards reputation through listening. They complement rather than compete directly.
Select Closely for sales-driven automation and lead gen on LinkedIn/email. Opt for Brand24 if reputation monitoring and social listening are core. For teams doing both, integrate them: use Closely to outreach and Brand24 to track resulting mentions.
Overall Scores
Closely
Lead Generation: 10/10
Agency Features: 9/10
Brand24
Lead Generation: 2/10
Agency Features: 9/10
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