Brand24 vs Adobe
Brand24
- Platform: Social listening across 25M+ sources
- Best For: Brand monitoring and crisis detection
- Strength: Real-time AI sentiment and insights
- Users: 4000+ brands
Starting at $149/month
Adobe
- Platform: Creative, document, and experience management
- Best For: Content creation and customer journeys
- Strength: Integrated AI-powered creative suite
- Users: Millions of professionals and enterprises
Starting at $9.99/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | Adobe |
|---|---|---|
| Real-time social media monitoring | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No dedicated monitoring; focuses on content creation |
| Sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ Limited to analytics in Experience Cloud |
| Crisis detection and alerts | ✓ Storm alerts, push notifications, real-time updates on higher tiers | ✗ No real-time crisis tools |
| Influencer analysis | ✓ Built-in influencer reach and engagement metrics | ✓ Via Experience Cloud analytics |
| Hashtag tracking | ✓ Reach and volume metrics for campaigns | ✗ No specific hashtag tools |
AI Capabilities
| Feature | Brand24 | Adobe |
|---|---|---|
| AI sentiment and emotion analysis | ✓ Core feature across mentions | ✗ AI focused on generative content |
| Generative AI for content | ✗ AI for insights and events detection | ✓ Firefly AI for image/text generation in creative apps |
| AI insights and trends | ✓ AI Insights, Events Detection, Brand Assistant | ✓ AI-driven personalization in Experience Cloud |
| Multi-language support | ✓ 108 languages for monitoring | ✓ Varies by app, strong in creative tools |
| Automated reports with AI | ✓ AI Topics for spikes and trends | ✓ AI analytics in reporting tools |
Analytics & Reporting
| Feature | Brand24 | Adobe |
|---|---|---|
| Reach and engagement metrics | ✓ Presence score, AVE, influencer analysis | ✓ Customer journey analytics in Experience Cloud |
| Custom reports and exports | ✓ White-labeled, Excel/PDF/PPT, QuickShare | ✓ Integrated reporting across clouds |
| Advanced filtering | ✓ Boolean search, sentiment, reach filters | ✓ Data filters in Analytics |
| Campaign measurement | ✓ Hashtag and topic tracking | ✓ Personalization and A/B testing |
| Mobile app access | ✓ For real-time alerts | ✓ For creative apps and collaboration |
Content & Creative Tools
| Feature | Brand24 | Adobe |
|---|---|---|
| Photo and video editing | ✗ No creative tools | ✓ Photoshop, Premiere Pro, After Effects |
| Document management and PDF | ✗ No document features | ✓ Acrobat Pro, e-signatures |
| Generative AI for visuals | ✗ AI for analysis only | ✓ Firefly integrated into apps |
| Asset sharing and libraries | ✗ Report sharing via QuickShare | ✓ Creative Cloud Libraries, cloud storage |
| Collaboration workflows | ✓ Slack/Teams integrations, unlimited users on higher tiers | ✓ Shared libraries, comments, review tools |
Integrations & Support
| Feature | Brand24 | Adobe |
|---|---|---|
| API access | ✓ Optional API with additional fee | ✓ Extensive APIs in Experience Cloud |
| Team collaboration tools | ✓ Unlimited users, integrations for alerts | ✓ Admin controls, team libraries |
| Enterprise security | ✓ Custom for Enterprise tier | ✓ Governance and compliance features |
| Cross-platform availability | ✓ Web, mobile app | ✓ Desktop, web, mobile across OS |
| Priority support | ✓ On Team+ tiers | ✓ Business and enterprise support |
Pricing Comparison
Brand24 starts at $149/month (annual) for social listening, scaling to custom enterprise plans focused on monitoring limits. Adobe offers entry-level plans from $9.99/month for photography, up to $59.99/month for full creative access, with custom enterprise pricing for marketing tools. Brand24 provides value for monitoring specialists, while Adobe suits broad creative needs at varied price points.
Brand24
Individual
$199/month
Solo users with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo monitors
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Team collaboration on budget
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced monitoring with AI
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Pro features at reduced rate
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Scaling businesses
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Business growth with savings
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Adobe
Photoshop Single App (Individual)
$22.99/month
Individual photo editors
- Access to Adobe Photoshop on desktop and iPad
- Adobe Firefly generative AI features within Photoshop
- Cloud storage for syncing files and assets
- Adobe Fonts and Creative Cloud Libraries integration
Photography Plan (20GB)
$9.99/month
Photographers on budget
- Adobe Photoshop and Lightroom for photo editing
- 20GB of cloud storage
- Access to Lightroom mobile and web
- Basic sharing and collaboration tools
Creative Cloud All Apps (Individual)
$59.99/month
Full creative access
- Access to over 20 Creative Cloud desktop and mobile apps
- Includes Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, and more
- Adobe Firefly generative AI features across supported apps
- Cloud storage, Adobe Fonts, and Creative Cloud Libraries
Acrobat Standard (Individual)
$12.99/month
Basic PDF needs
- Create, edit, and sign PDFs
- Convert files to and from PDF
- Basic PDF security and sharing features
- Access via desktop and web
Acrobat Pro (Individual)
$19.99/month
Advanced PDF workflows
- Advanced PDF editing and OCR
- Create and manage fillable forms
- Enhanced security and comparison tools
- Integration with Adobe Acrobat Sign workflows
Creative Cloud for Teams (Single App)
$35.99/month per license
Teams with specific app needs
- One Creative Cloud app for each licensed user
- Admin Console for license management
- Team libraries and collaboration tools
- Technical support and expert sessions
Creative Cloud for Teams (All Apps)
$84.99/month per license
Creative teams
- All Creative Cloud apps for each licensed user
- Centralized administration and deployment tools
- Enhanced collaboration and asset sharing
- Business support and onboarding resources
Adobe Acrobat Sign Solutions (Business)
Custom
Business e-signatures
- Advanced e-signature workflows and integrations
- APIs for embedding signatures into applications
- Compliance and audit trail features
- Admin controls and reporting
Adobe Experience Cloud (Enterprise)
Custom
Enterprise marketing
- Adobe Experience Manager, Analytics, Target, Campaign, and related services
- Customer journey analytics and personalization
- Scalable content management and delivery
- Enterprise support and governance
Feature Deep Dive
Social Listening & Monitoring
Brand24
Strengths
- Real-time tracking of 25M+ sources across social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, topic analysis in 108 languages
- Advanced filtering with Boolean search, alerts for storms and spikes
- Hashtag tracking and influencer analysis for campaign impact
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Respond via alerts/integrations
Adobe
Strengths
- Customer journey analytics in Experience Cloud
- Personalization and segmentation tools
- No dedicated listening; relies on analytics from campaigns
Workflow
Run campaigns → Collect data in Analytics → Analyze journeys → Optimize personalization
Limitations
- Lacks real-time mention tracking across external sources
- Focused on owned data rather than broad web monitoring
Brand24 dominates in proactive social listening and reputation monitoring with vast source coverage and AI analysis. Adobe excels in post-campaign analytics but lacks real-time external monitoring. Choose Brand24 for crisis prevention and sentiment tracking; Adobe for integrated marketing insights.
AI Features
Brand24
Strengths
- AI Sentiment Analysis, Events Detection, Brand Assistant, Insights for trends/spikes
- Topic analysis and emotion detection across languages
- Automated alerts and deeper understanding of conversations
Limitations
- AI advanced features tiered (Pro+)
- Focused on analysis, not creation
Adobe
Strengths
- Firefly generative AI for image/text generation in Photoshop, Illustrator, etc.
- AI-driven personalization, predictive analytics in Experience Cloud
- Integrated across creative and marketing tools
Limitations
- Generative AI requires creative apps
- Less emphasis on sentiment from external sources
Brand24's AI is tailored for monitoring and insights from online mentions, ideal for reputation management. Adobe's AI powers creative generation and marketing optimization. Brand24 wins for listening AI; Adobe for generative and personalization AI.
Analytics & Reporting
Brand24
Strengths
- Reach, engagement, presence score, AVE, influencer metrics
- Automated daily/weekly reports, white-labeled exports (PDF/Excel/PPT)
- Custom alerts and QuickShare for collaboration
Limitations
- Tied to monitoring data
- Complex for non-monitoring users
Adobe
Strengths
- Customer journey mapping, A/B testing, personalization analytics
- Integrated reporting across Creative and Experience Clouds
- Advanced data visualization and export options
Limitations
- Requires multiple apps for full analytics
- Overwhelming for simple needs
Brand24 provides focused monitoring analytics with easy white-label reports for PR teams. Adobe offers broader, enterprise-grade analytics for marketing strategies. Brand24 is better for mention-based insights; Adobe for holistic customer data.
Collaboration & Integrations
Brand24
Strengths
- Unlimited users on most tiers, Slack/Teams for alerts
- API for data integration (extra fee)
- Mobile app for on-the-go monitoring
Limitations
- Integrations limited to alerts and exports
- No built-in creative collaboration
Adobe
Strengths
- Shared libraries, comments, review workflows across apps
- Admin Console for teams, extensive APIs
- Cross-platform sync on desktop/web/mobile
Limitations
- Per-license costs for teams
- Complex for non-creative users
Adobe shines in creative collaboration with asset sharing and workflows. Brand24 supports monitoring teams via integrations and unlimited users. Adobe for content teams; Brand24 for monitoring alerts.
Use Case Comparison
Marketing Team Monitoring Brand Awareness
Brand24 🏆
Excellent
Real-time monitoring, sentiment analysis, and reach metrics track awareness across channels effectively.
Best Plan: Team ($299/month) or Pro ($399/month)
Score: 10/10
Adobe
Good
Experience Cloud analytics help, but lacks broad external source monitoring.
Best Plan: Experience Cloud (Custom)
Score: 7/10
PR Professional Managing Reputation
Brand24 🏆
Excellent
AI crisis detection, alerts, and multi-language support ideal for global reputation protection.
Best Plan: Pro ($399/month) for real-time AI
Score: 10/10
Adobe
Fair
Document tools for PR materials, but no dedicated reputation monitoring.
Best Plan: Acrobat Pro ($19.99/month)
Score: 4/10
Creative Agency Producing Content
Brand24
Poor
No creative tools; only monitoring for feedback.
Best Plan: Not suitable
Score: 2/10
Adobe 🏆
Excellent
Full suite of Photoshop, Illustrator, Premiere for multi-channel campaigns.
Best Plan: Creative Cloud All Apps ($59.99/month)
Score: 10/10
Enterprise Managing Customer Journeys
Brand24
Good
Sentiment insights feed into journeys, but not full management.
Best Plan: Enterprise (from $999/month)
Score: 6/10
Adobe 🏆
Excellent
Experience Cloud for analytics, personalization, and scalable delivery.
Best Plan: Experience Cloud (Custom)
Score: 10/10
Small Business with PDF and Document Needs
Brand24
Poor
No document tools; monitoring unrelated.
Best Plan: Not suitable
Score: 1/10
Adobe 🏆
Excellent
Acrobat for editing, signing, and secure sharing at low cost.
Best Plan: Acrobat Standard ($12.99/month)
Score: 9/10
Agency Handling Multiple Client Monitoring
Brand24 🏆
Excellent
Unlimited users, white-label reports, scalable keywords for clients.
Best Plan: Business ($599/month)
Score: 9/10
Adobe
Good
Team plans for creative work, but no monitoring for clients.
Best Plan: Creative Cloud for Teams ($84.99/month per license)
Score: 5/10
Photographer or Video Editor
Brand24
Poor
No editing tools; monitoring secondary.
Best Plan: Not suitable
Score: 2/10
Adobe 🏆
Excellent
Photoshop, Lightroom, Premiere Pro with AI enhancements.
Best Plan: Photography Plan ($9.99/month)
Score: 10/10
Global Brand with Crisis Detection Needs
Brand24 🏆
Excellent
Multi-language, real-time alerts, AI events detection for fast response.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Adobe
Fair
Analytics help post-crisis, but no proactive detection.
Best Plan: Experience Cloud (Custom)
Score: 4/10
Marketing Team Needing Analytics
Brand24
Good
Strong for online mention analytics, but narrow scope.
Best Plan: Pro ($399/month)
Score: 7/10
Adobe 🏆
Excellent
Comprehensive customer analytics and personalization.
Best Plan: Experience Cloud (Custom)
Score: 9/10
SaaS Company Tracking Online Sentiment
Brand24 🏆
Excellent
AI emotion/topic analysis on reviews, forums, social.
Best Plan: Team ($299/month)
Score: 10/10
Adobe
Fair
Limited to campaign data; no broad sentiment.
Best Plan: Not ideal
Score: 3/10
Enterprise Content Management
Brand24
Poor
No content creation or management tools.
Best Plan: Not suitable
Score: 1/10
Adobe 🏆
Excellent
Experience Manager for scalable content delivery.
Best Plan: Experience Cloud (Custom)
Score: 10/10
PR Agency Measuring Campaigns
Brand24 🏆
Excellent
Hashtag tracking, AVE, reach metrics for impact.
Best Plan: Business ($599/month)
Score: 9/10
Adobe
Good
Analytics for creative campaigns, but less PR-specific.
Best Plan: Creative Cloud for Teams ($84.99/month)
Score: 6/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ online sources for comprehensive monitoring
- Powerful AI for sentiment, emotion, topic analysis in 108 languages
- Real-time alerts and crisis detection on higher tiers
- Rich analytics including reach, engagement, AVE, influencer insights
- Strong reporting with white-labeled options, exports, and QuickShare
- Unlimited users and integrations like Slack/Teams for collaboration
- Mobile app for on-the-go access
Cons
- High starting price ($149/month) unsuitable for small teams
- Advanced AI features limited to Pro+ tiers
- Keyword and mention limits require careful management
- Interface complex for basic users
- API access adds extra costs
- No creative or content creation tools
- No free tier or low-entry option
Adobe
Pros
- Comprehensive suite covering creative, document, and marketing needs
- Industry-standard apps like Photoshop, Illustrator, Premiere Pro
- Firefly generative AI integrated for efficient content creation
- Strong cloud storage, libraries, and cross-platform sync
- Enterprise-grade security, admin controls, and APIs
- Collaboration features including shared reviews and workflows
- Flexible pricing from $9.99/month for specific needs
Cons
- Subscription model expensive for full access ($59.99+ per user)
- Steep learning curve for professional tools
- Overwhelming suite for narrow use cases
- Multiple licenses increase operational complexity
- Regional pricing differences cause confusion
- No dedicated social listening or reputation monitoring
- Limited real-time external source tracking
Final Verdict
Brand24 and Adobe target different aspects of marketing and creative workflows. Brand24 is a specialized AI tool for social listening, reputation management, and online insights, excelling in proactive monitoring. Adobe is a versatile ecosystem for creative production, document handling, and marketing analytics, powering content lifecycles and customer experiences.
Opt for Brand24 if your priority is listening to online conversations and protecting reputation. Choose Adobe for creating and managing content across creative and marketing channels. For integrated workflows, combine them: use Adobe for production and Brand24 for post-launch monitoring.
Overall Scores
Brand24
Value: 6/10
Adobe
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
