AuthoredUp vs Brand24
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content creators and B2B marketers
- Strength: Deep LinkedIn post editing and performance insights
- Users: 2011 professionals
Starting at $12.46/month
Brand24
- Platform: 25M+ online sources (social, news, blogs, etc.)
- Best For: Brand monitoring and PR teams
- Strength: AI-driven sentiment and real-time alerts
- Users: 4000+ brands
Starting at $149/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Brand24 |
|---|---|---|
| ✓ Deep integration with LinkedIn post editor and analytics | ✓ Monitors mentions across social media including LinkedIn | |
| Multi-platform (X, Facebook, Instagram, etc.) | ✗ LinkedIn-only focus | ✓ Covers social, news, blogs, forums, podcasts, reviews |
| News, Blogs, Forums, Podcasts | ✗ Not supported | ✓ Real-time monitoring of 25M+ sources |
| Chrome Extension | ✓ Lives inside LinkedIn for editing and preview | ✗ No browser extension mentioned |
Content Creation
| Feature | AuthoredUp | Brand24 |
|---|---|---|
| Rich Post Editor (bold, italics, bullets, emojis) | ✓ Live preview directly in LinkedIn | ✗ Not a content creation tool |
| Unlimited Drafts and Snippets | ✓ For saving ideas and reusable copy | ✗ Not applicable |
| Templates (hooks, endings, CTAs) | ✓ 300+ library for inspiration | ✗ Not applicable |
| AI Post Generator | ✗ Relies on user input and templates | ✗ AI for insights, not generation |
| Content Calendar | ✓ For published and scheduled LinkedIn posts | ✗ No scheduling features |
Monitoring & Listening
| Feature | AuthoredUp | Brand24 |
|---|---|---|
| Real-time Mention Monitoring | ✗ Not supported | ✓ Across 25M+ sources in 108 languages |
| AI Sentiment Analysis | ✗ Basic engagement metrics | ✓ Includes emotion and topic analysis |
| Hashtag Tracking | ✗ Not applicable | ✓ Reach and volume metrics for campaigns |
| Storm Alerts and Notifications | ✗ Not supported | ✓ Push, email, Slack/Teams integrations |
| Advanced Filtering (Boolean, sentiment, reach) | ✗ Filters for posts table (type, account, tags) | ✓ Comprehensive search filters |
Analytics & Reporting
| Feature | AuthoredUp | Brand24 |
|---|---|---|
| Post Performance Analytics | ✓ Impressions, engagement, growth timelines for LinkedIn | ✓ Reach, engagement, presence score, AVE |
| Follower Growth Tracking | ✓ LinkedIn-specific with best times to post | ✓ Brand presence and influencer analysis |
| AI Insights and Events Detection | ✗ Historical post analysis and reuse suggestions | ✓ AI Brand Assistant, Topics, Insights |
| Automated Reports and Exports | ✓ CSV export for saved posts | ✓ Daily/weekly reports, white-labeled, Excel/PDF/PPT, QuickShare |
| Multi-language Support | ✗ English-focused for LinkedIn | ✓ 108 languages |
Collaboration & Integrations
| Feature | AuthoredUp | Brand24 |
|---|---|---|
| Team Collaboration | ✓ Draft collaboration, sub-accounts for teams/clients | ✓ Unlimited users on higher tiers |
| Multi-profile/Account Management | ✓ Multiple LinkedIn company pages | ✓ Multiple projects/keywords |
| Integrations (Slack, Teams, API) | ✗ Chrome extension only | ✓ Slack/Teams, mobile app, optional API |
| White-labeled Reports | ✗ Team analytics but no white-label | ✓ Custom branded reports |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly business per profile) for LinkedIn-focused creation and analytics, offering great value for solo users. Brand24 starts at $149/month (annual individual) for comprehensive social listening, with higher tiers unlocking advanced AI features. AuthoredUp is more affordable for content creators, while Brand24's pricing suits monitoring needs but may be steep for small teams.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users committing long-term
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams seeking discounts
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams and agencies needing personalization
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Brand24
Individual
$199/month
Solo brand owners starting monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Budget-conscious individuals
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing collaboration
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Teams seeking savings
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Growing brands with advanced needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Pro users committing annually
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Mid-sized teams with high volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Businesses saving on annual plans
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with bold, italics, bullets, emojis, and live LinkedIn preview
- Unlimited drafts, snippets for reusable copy blocks
- 300+ hooks, endings, CTA templates for quick ideation
- 1-click reuse of historical top-performing content
- Centralized calendar and posts table for organization
- Chrome extension for in-platform editing
Workflow
Save ideas as snippets → Use templates for drafting → Edit with rich formatting → Preview in LinkedIn → Schedule or publish → Analyze performance
Brand24
Strengths
- No direct content creation; focuses on monitoring existing content
- AI Insights can inspire responses to mentions
- Hashtag tracking aids campaign content planning
Workflow
Monitor mentions → Analyze sentiment/topics → Generate response ideas via AI Assistant → Not for original creation
AuthoredUp is purpose-built for LinkedIn content creation with advanced editing and templating, ideal for creators. Brand24 lacks creation tools but uses AI to inform content strategy through monitoring data. Choose AuthoredUp for building content; Brand24 for reacting to audience conversations.
Social Listening & Monitoring
AuthoredUp
Strengths
- Limited to LinkedIn post and saved-post analysis
- Filters for historical posts by keyword, author
- No real-time external monitoring
Limitations
- No mention tracking beyond own posts
- LinkedIn-only, no broader web coverage
- No sentiment or crisis alerts
Brand24
Strengths
- Real-time monitoring of 25M+ sources including social, news, blogs, podcasts
- AI sentiment, emotion, topic analysis in 108 languages
- Storm alerts, push notifications for spikes/crises
- Advanced Boolean search and filtering by reach, language
- Influencer analysis and hashtag metrics
Limitations
- Keyword/mention limits on lower tiers
- Setup requires optimizing searches
Brand24 dominates social listening with broad coverage, AI analysis, and alerts for reputation management. AuthoredUp offers internal LinkedIn analytics but no external monitoring. For proactive brand protection, Brand24 is essential; AuthoredUp suits self-analysis of published content.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth timelines
- Follower tracking with best post times recommendations
- Posts table with filters, historical collection, CSV export
- Saved-post analysis with keyword/author filters
- Team analytics across profiles
Limitations
- LinkedIn-specific only
- No automated alerts or white-label reports
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights, Events Detection, Brand Assistant for trends
- Automated daily/weekly reports, storm alerts
- White-labeled exports in Excel, PDF, PPT; QuickShare links
- Slack/Teams integrations for real-time sharing
Limitations
- Less focus on content performance; more on mentions
- Advanced features tier-locked
AuthoredUp provides deep, actionable LinkedIn content analytics for creators to optimize posts. Brand24 offers broader brand-level insights with AI-driven trend detection and robust reporting. AuthoredUp wins for post-specific depth; Brand24 for holistic reputation analytics.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics perfect for regular LinkedIn publishing without complexity.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Brand24
Poor
Overkill for creation; monitoring not needed for solo posting.
Best Plan: Not suitable
Score: 2/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Content calendar, reuse suggestions, and deep analytics help build personal branding and pipeline.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
Brand24
Fair
Useful for monitoring LinkedIn mentions but lacks creation tools.
Best Plan: Individual ($149/month annual)
Score: 5/10
PR Professional Managing Reputation
AuthoredUp
Poor
Limited to LinkedIn self-analytics; no broad monitoring.
Best Plan: Not suitable
Score: 3/10
Brand24 🏆
Excellent
Real-time alerts, sentiment analysis, and crisis detection ideal for PR crises.
Best Plan: Pro ($299/month annual)
Score: 10/10
Marketing Team Monitoring Brand Awareness
AuthoredUp
Fair
Good for LinkedIn content performance but no multi-channel listening.
Best Plan: Business ($14.95/month per profile)
Score: 6/10
Brand24 🏆
Excellent
Multi-source monitoring, AI insights, and reports track awareness across platforms.
Best Plan: Team ($249/month annual)
Score: 9/10
Agency Managing LinkedIn for Clients
AuthoredUp 🏆
Excellent
Sub-accounts, draft collaboration, multi-profile management suit agency workflows.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
Brand24
Good
Unlimited users and white-label reports helpful, but no LinkedIn creation.
Best Plan: Business ($499/month annual)
Score: 7/10
Enterprise with Global Brand Monitoring
AuthoredUp
Poor
LinkedIn-only, no multi-language or broad source coverage.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Excellent
Custom limits, 108 languages, unlimited AI insights for large-scale needs.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Analytics and content reuse aid social selling, but no lead capture.
Best Plan: Individual ($19.95/month)
Score: 7/10
Brand24
Fair
Mention tracking can identify prospects, but not sales-focused.
Best Plan: Team ($299/month)
Score: 5/10
Consultant Building Evergreen LinkedIn Content
AuthoredUp 🏆
Excellent
Snippets, historical reuse, and calendar for ongoing content strategy.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
Brand24
Poor
No content tools; monitoring secondary for consultants.
Best Plan: Not suitable
Score: 3/10
Small Business on Budget Needing Monitoring
AuthoredUp 🏆
Good
Affordable for LinkedIn analytics, but limited scope.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
Brand24
Fair
High entry price limits accessibility for small budgets.
Best Plan: Individual ($149/month annual)
Score: 4/10
Digital Agency Handling Multiple Clients
AuthoredUp
Good
Sub-accounts for clients, but LinkedIn-only.
Best Plan: Custom Growth Plan
Score: 6/10
Brand24 🏆
Excellent
Unlimited users, white-label reports, multi-project support for agencies.
Best Plan: Business ($499/month annual)
Score: 9/10
Individual Building LinkedIn Personal Brand
AuthoredUp 🏆
Excellent
Editor, templates, and growth tracking optimize branding efforts.
Best Plan: Individual ($19.95/month)
Score: 10/10
Brand24
Fair
Can track brand mentions but not for creation.
Best Plan: Individual ($149/month annual)
Score: 5/10
Campaign Manager Tracking Hashtags
AuthoredUp
Poor
No hashtag or campaign monitoring.
Best Plan: Not suitable
Score: 1/10
Brand24 🏆
Excellent
Dedicated hashtag tracking with reach/volume for campaign ROI.
Best Plan: Pro ($299/month annual)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose‑built for LinkedIn, with features tailored to the platform’s nuances
- Powerful editor with formatting, readability, and preview directly in LinkedIn
- Unlimited drafts, snippets, and hooks make content ideation and reuse easier
- Deep analytics and dashboards with CSV export for advanced analysis
- Saved‑post analysis and historical posts help you study and repurpose winning content
- Support for multiple LinkedIn company pages under one profile
- Affordable pricing starting at $12.46/month yearly
- Strong privacy with EU hosting and Chrome extension security
Cons
- Feature‑rich interface can feel complex for users who only need basic posting
- No native AI post generator, so drafting still relies on user input and templates
- Chrome‑centric experience may be limiting for users on other browsers without extensions
- Pricing is per profile for business plans, which can add up for large teams
- Focused only on LinkedIn, so it is not suitable if you need multi‑platform scheduling
- No free trial or money-back guarantee explicitly offered
- Limited integrations beyond Chrome extension
Brand24
Pros
- Extensive coverage of social media, news, blogs, forums, podcasts, and review sites
- Powerful AI features including sentiment, emotion, topic analysis, and AI Insights
- Real-time monitoring and alerts on higher-tier plans for fast crisis detection
- Rich analytics with reach, engagement, presence score, AVE, and influencer analysis
- Strong reporting options with white-labeled reports, PDF, Excel, PowerPoint, and QuickShare
- Unlimited users on most plans, great for teams
- Multi-language support (108 languages) for global brands
- Integrations with Slack, Teams, and mobile app for accessibility
Cons
- Entry-level pricing is relatively high for very small teams or solo creators
- Most advanced AI features are reserved for Pro, Business, and Enterprise tiers
- Managing keyword and mention limits can require ongoing optimization
- Interface and feature depth may feel complex for users with simple monitoring needs
- API access incurs an additional fee, adding cost for data-heavy integrations
- No content creation or scheduling capabilities
- No free trial or money-back guarantee listed
Final Verdict
AuthoredUp and Brand24 target different aspects of social media management. AuthoredUp is a LinkedIn-centric studio for content creation, organization, and self-analytics, ideal for creators optimizing their presence. Brand24 is an AI-powered listening tool for monitoring mentions, sentiment, and trends across vast online sources, suited for reputation and campaign tracking.
Choose AuthoredUp if your workflow centers on creating and analyzing LinkedIn content. Opt for Brand24 if monitoring and protecting your brand across the web is paramount. For comprehensive strategies, combine them: use AuthoredUp for LinkedIn posting and Brand24 for broader listening.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 10/10
Multi-Platform: 1/10
Value: 9/10
Brand24
LinkedIn Focus: 6/10
Content Creation: 1/10
Multi-Platform: 10/10
Value: 6/10
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