Brand24 vs CapCut
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring and reputation management
- Strength: Real-time AI insights and alerts
- Users: 4000+ brands
Starting at $149/month
CapCut
- Platform: Social media formats (TikTok, Instagram, YouTube Shorts)
- Best For: Video content creation and editing
- Strength: AI automation for quick video production
- Users: Not specified
Starting at Varies by region
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | CapCut |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources in real-time on higher tiers | ✗ No monitoring capabilities |
| Sentiment analysis | ✓ AI-powered across 108 languages | ✗ Not applicable |
| Hashtag tracking | ✓ Reach and volume metrics | ✗ No tracking features |
| Influencer analysis | ✓ Identifies key influencers | ✗ Not applicable |
| Crisis alerts | ✓ Storm alerts and push notifications | ✗ No alert system |
Content Creation & Editing
| Feature | Brand24 | CapCut |
|---|---|---|
| Video editing tools | ✗ No editing features | ✓ Timeline-based with multi-track support |
| AI video generation | ✗ Not applicable | ✓ Script-to-video and clips-to-video assembly |
| Auto subtitles and captions | ✗ No captioning | ✓ Multi-language automatic subtitles |
| Background removal | ✗ Not applicable | ✓ AI-powered removal and relighting |
| Templates and effects library | ✗ No templates | ✓ Large library of templates, music, stickers |
Analytics & Insights
| Feature | Brand24 | CapCut |
|---|---|---|
| Reach and engagement metrics | ✓ Comprehensive reach, engagement, presence score | ✗ Basic export analytics only |
| AI insights and trends | ✓ AI Events Detection, AI Insights | ✗ No advanced insights |
| Custom reports | ✓ White-labeled, automated reports in multiple formats | ✗ No reporting features |
| Export options | ✓ Excel, PDF, PowerPoint, QuickShare | ✓ Video exports in various resolutions |
Integrations & Accessibility
| Feature | Brand24 | CapCut |
|---|---|---|
| Mobile app | ✓ For real-time alerts and monitoring | ✓ Full editing on mobile |
| API access | ✓ Optional API for integrations (additional fee) | ✗ No API mentioned |
| Team collaboration | ✓ Unlimited users on most plans, Slack/Teams integrations | ✗ Individual-focused, no team features |
| Cross-platform availability | ✓ Web-based with mobile | ✓ Web, desktop, mobile |
Pricing Comparison
Brand24 starts at $149/month (annual) for monitoring, scaling to enterprise levels for advanced AI. CapCut offers a robust free tier with Pro at region-specific ~$7-10/month, making it more accessible for creators.
Brand24
Individual
$199/month
Solo users with basic monitoring needs
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo monitors
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Annual commitment for teams
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Annual Pro users
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Larger teams with more volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Annual Business users
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large-scale global monitoring
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
CapCut
Free
Free
Beginners and casual creators
- Access to core video editor on web, desktop, and mobile
- Basic AI tools including auto subtitles and some text-to-speech voices
- Access to a selection of templates, effects, stickers, and filters
- Standard resolution exports suitable for social media
- Cloud project sync with limited storage (varies by platform)
CapCut Pro Monthly
Region-specific monthly price (e.g., around $7–$10/month in many markets)
Frequent users needing premium features
- Higher-resolution exports and fewer limitations on advanced AI tools
- Expanded cloud storage for projects and assets
- Access to more premium templates, effects, and music tracks
- Reduced or removed watermarks on certain premium assets
- Priority access to new AI features where available
CapCut Pro Yearly
Region-specific yearly price (discounted vs monthly, often equivalent to 8–10 months)
Long-term professional users
- All CapCut Pro Monthly features at a discounted annual rate
- Better value for frequent or professional users
- Ongoing access to premium assets and AI tools throughout the year
In-app Purchases and Asset Packs
Variable pricing per item or pack
Users needing specific assets
- Purchase of specific templates, effects, or asset bundles
- Occasional special packs for holidays, campaigns, or trends
Feature Deep Dive
Monitoring & Analytics Capabilities
Brand24
Strengths
- Real-time tracking of 25M+ sources including social, news, podcasts
- AI sentiment, emotion, and topic analysis in 108 languages
- Comprehensive metrics: reach, engagement, presence score, AVE
- AI Insights, Events Detection, and Brand Assistant for trends
- Advanced filtering with Boolean search and alerts
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Generate reports → Respond to alerts
CapCut
Strengths
- Basic export analytics for video performance
- No dedicated monitoring or sentiment tools
Workflow
Not applicable for monitoring
Brand24 dominates in monitoring and analytics with deep AI-driven insights for reputation management. CapCut lacks these features, focusing instead on content creation. Choose Brand24 for listening needs, CapCut for post-creation analysis only.
Content Creation & Editing
Brand24
Strengths
- No direct creation tools, but supports campaign measurement via hashtag tracking
Workflow
Monitor existing content performance → Optimize future campaigns
Limitations
- Focused on monitoring, not creation
- No video or visual editing
CapCut
Strengths
- AI video maker, script-to-video, long-to-shorts conversion
- Auto subtitles, text-to-speech, background removal
- Keyframe animation, motion tracking, upscaling
- Optimized for social formats with templates and effects
Workflow
Import clips → Apply AI edits → Add effects/subtitles → Export for social
CapCut is superior for video content creation and editing with AI automation tailored to social media. Brand24 offers no creation tools but excels at measuring created content's impact. For production, CapCut wins; for impact analysis, Brand24.
Reporting & Collaboration
Brand24
Strengths
- Automated daily/weekly reports, white-labeled options
- Exports in Excel, PDF, PowerPoint; QuickShare links
- Slack/Teams integrations, unlimited users, mobile alerts
Workflow
Set up alerts → Collaborate via integrations → Share custom reports
CapCut
Strengths
- Cloud sync for project sharing, but limited collaboration
- No advanced reporting or integrations
Limitations
- Individual-focused, no team workspaces
- Basic sharing via exports
Brand24 provides robust reporting and team collaboration ideal for agencies and enterprises. CapCut supports basic sharing but lacks depth. For professional reporting, Brand24 is better; for solo creation, CapCut suffices.
Use Case Comparison
PR Professional Managing Reputation
Brand24 🏆
Excellent
Real-time monitoring, sentiment analysis, and crisis alerts perfect for reputation protection.
Best Plan: Pro ($299/month annual) for real-time AI
Score: 10/10
CapCut
Poor
No monitoring tools; focused on content creation only.
Best Plan: Not suitable
Score: 1/10
Short-Form Video Creator for TikTok/Reels
Brand24
Poor
Can track hashtags but no creation tools.
Best Plan: Not suitable
Score: 2/10
CapCut 🏆
Excellent
AI tools for quick shorts, templates, and social optimization.
Best Plan: Free or Pro (~$7-10/month)
Score: 10/10
Marketing Team Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach analytics, and AI insights for campaign impact.
Best Plan: Business ($499/month annual)
Score: 9/10
CapCut
Fair
Creates campaign videos but no tracking.
Best Plan: Pro (~$7-10/month)
Score: 4/10
Small Business Creating Promotional Videos
Brand24
Poor
Monitoring only; high cost for creation needs.
Best Plan: Not suitable
Score: 1/10
CapCut 🏆
Excellent
Affordable free tier for quick video production.
Best Plan: Free
Score: 9/10
Agency Handling Multiple Clients' Monitoring
Brand24 🏆
Excellent
Unlimited users, white-labeled reports, advanced filtering for clients.
Best Plan: Enterprise (from $999/month)
Score: 10/10
CapCut
Fair
Good for video assets but no client management.
Best Plan: Pro (~$7-10/month)
Score: 3/10
Influencer Optimizing Social Content
Brand24
Good
Sentiment and engagement analysis to refine content.
Best Plan: Team ($249/month annual)
Score: 7/10
CapCut 🏆
Excellent
Fast editing and AI tools for polished influencer videos.
Best Plan: Pro (~$7-10/month)
Score: 9/10
Enterprise with Global Brand Monitoring
Brand24 🏆
Excellent
Multi-language support, custom limits, unlimited AI insights.
Best Plan: Enterprise (from $999/month)
Score: 10/10
CapCut
Good
Useful for video creation but region-locked features limit global use.
Best Plan: Pro Yearly
Score: 5/10
Podcaster Repurposing Audio to Video
Brand24
Fair
Monitors podcast mentions but no repurposing.
Best Plan: Individual ($149/month annual)
Score: 4/10
CapCut 🏆
Excellent
Clips-to-video, subtitles, and social shorts conversion.
Best Plan: Free
Score: 10/10
Solo PR Consultant
Brand24 🏆
Good
Basic monitoring for clients, but limits on keywords.
Best Plan: Individual ($149/month annual)
Score: 7/10
CapCut
Poor
No PR tools.
Best Plan: Not suitable
Score: 1/10
Social Media Manager for Mixed Tasks
Brand24
Good
Strong for listening, but no creation.
Best Plan: Team ($249/month annual)
Score: 6/10
CapCut 🏆
Good
Excellent for video, but no monitoring.
Best Plan: Pro (~$7-10/month)
Score: 7/10
Budget-Conscious Content Creator
Brand24
Poor
High starting price not suitable for creators.
Best Plan: Not suitable
Score: 2/10
CapCut 🏆
Excellent
Free tier covers most needs.
Best Plan: Free
Score: 10/10
Crisis Management Team
Brand24 🏆
Excellent
Real-time alerts and AI event detection for quick response.
Best Plan: Pro ($299/month annual)
Score: 10/10
CapCut
Poor
No crisis tools.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features including sentiment, emotion, and topic analysis
- Real-time updates and alerts on higher tiers for crisis detection
- Rich analytics with reach, engagement, and influencer insights
- Strong reporting with white-labeled options and multiple export formats
- Multi-language support (108 languages) for global brands
- Integrations with Slack, Teams, and optional API
Cons
- Entry-level pricing high ($149/month annual) for small teams
- Advanced AI reserved for Pro+ tiers
- Keyword and mention limits require optimization
- Interface complex for simple needs
- API access adds extra cost
- No content creation or editing tools
CapCut
Pros
- Generous free tier with core editing and basic AI tools
- AI automation for captions, resizing, and video assembly
- Optimized for social media vertical formats and quick workflows
- Cross-platform (web, desktop, mobile) with large asset library
- Low Pro pricing for premium features and no watermarks
- Text-to-speech, background removal, and upscaling enhance production
Cons
- Pro pricing varies by region, lacking transparency
- Less suitable for complex professional editing
- Some features region-locked or uneven rollout
- Data privacy concerns for brand-sensitive use
- Performance issues on lower-end devices
- No monitoring, analytics, or reporting capabilities
Final Verdict
Brand24 and CapCut target different aspects of social media management: Brand24 for listening, monitoring, and analytics to protect and measure brand presence, and CapCut for AI-powered video creation and editing to produce engaging content. They complement rather than compete directly.
Choose Brand24 for monitoring and insights into online conversations. Opt for CapCut for efficient video production. For a full workflow, use both: create with CapCut and monitor impact with Brand24.
Overall Scores
Brand24
Value: 7/10
CapCut
Content Creation: 10/10
Value: 9/10
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