Agorapulse vs Brand24
Agorapulse
- Platform: Multi-platform publishing and management (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Teams and agencies needing full social workflows
- Strength: Unified inbox and ROI tracking
- Users: Thousands of teams and agencies since 2011
Starting at $79/month
Brand24
- Platform: Monitoring across 25M+ sources (social, news, blogs, forums)
- Best For: Brands focused on reputation and awareness
- Strength: Real-time AI insights and multi-language support
- Users: 4000+ brands
Starting at $149/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Brand24 |
|---|---|---|
| Facebook, Instagram, Twitter, LinkedIn | ✓ Full publishing and management support | ✓ Monitoring mentions across these platforms |
| YouTube, TikTok, Pinterest | ✓ Scheduling and publishing where supported | ✓ Tracks mentions in videos and content |
| News, Blogs, Forums, Podcasts | ✓ Limited social listening | ✓ Extensive monitoring from 25M+ sources including podcasts |
| Reviews and Emerging Platforms | ✓ Unified inbox for reviews | ✓ Covers review sites and forums comprehensively |
Publishing & Scheduling
| Feature | Agorapulse | Brand24 |
|---|---|---|
| Unlimited Post Scheduling | ✓ Multi-network publishing with queues and bulk CSV | ✗ No publishing capabilities |
| Shared Content Calendars | ✓ With approvals and internal comments | ✗ Not applicable |
| AI Writing Assistant | ✓ For social posts and alt-text | ✗ No content creation tools |
| Bulk Scheduling via CSV | ✓ Supports automation queues | ✗ Not applicable |
Inbox & Engagement
| Feature | Agorapulse | Brand24 |
|---|---|---|
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✗ No direct engagement tools |
| Advanced Moderation Rules | ✓ Labels, bulk actions, saved replies | ✗ Not applicable |
| Post and Inbox Assignments | ✓ For team collaboration | ✗ No team assignment features |
Listening & Monitoring
| Feature | Agorapulse | Brand24 |
|---|---|---|
| Real-time Mention Tracking | ✓ Social listening across networks | ✓ Real-time across 25M+ sources |
| AI Sentiment Analysis | ✗ Basic listening only | ✓ Advanced AI with emotion and topic analysis in 108 languages |
| Hashtag and Influencer Tracking | ✗ Not specialized | ✓ Reach, volume, and influencer analysis |
| Storm Alerts and Notifications | ✗ No real-time alerts | ✓ Push notifications, email alerts for spikes |
Analytics & Reporting
| Feature | Agorapulse | Brand24 |
|---|---|---|
| ROI and Performance Reporting | ✓ Profile-level, post-level, connects to leads/sales | ✓ Reach, engagement, presence score, AVE |
| Branded/White-label Exports | ✓ PDF exports with branding | ✓ Excel, PDF, PowerPoint, QuickShare |
| Competitor Benchmarking | ✓ In advanced plans | ✓ Built-in for performance comparison |
| Automated Reports | ✓ Scheduled exports | ✓ Daily/weekly automated with alerts |
AI & Collaboration
| Feature | Agorapulse | Brand24 |
|---|---|---|
| AI Insights and Assistants | ✓ AI writing and reply suggestions (enterprise) | ✓ AI Events, Brand Assistant, Topics, Insights |
| Team Collaboration Tools | ✓ Shared calendars, approvals, SSO (enterprise) | ✓ Unlimited users, Slack/Teams integrations |
| API and Integrations | ✓ API for workflows | ✓ Optional API, Slack, Teams |
| Mobile App | ✓ iOS and Android for management | ✓ For real-time monitoring |
Pricing Comparison
Agorapulse starts with a free plan and scales per user from $79/month (yearly) for comprehensive management, making it cost-effective for teams. Brand24 begins at $149/month (yearly) focused on monitoring, with higher tiers for advanced AI, better suited for brands needing deep insights but pricier for small teams.
Agorapulse
Free
Free
Solo users testing core features
- 1 user and 3 social profiles
- Access to core publishing and inbox features on a limited scale
- Ongoing free usage with option to upgrade
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Schedule and publish unlimited posts
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in Bio, Instagram tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 social profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars, advanced reports
- Social ROI analysis, competitor benchmarking
- Up to 10 social profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions, SSO, custom roles
- Multi-step approvals, full API
- Sentiment analysis, dedicated support
Brand24
Individual (Annual)
$149/month
Solo monitors tracking basic keywords
- 3 keywords, 2,000 mentions/month
- 1 user, updates every 12 hours
- AI Sentiment Analysis
- Core monitoring sources
Team (Annual)
$249/month
Small teams with moderate monitoring
- 7 keywords, 10,000 mentions/month
- Unlimited users, hourly updates
- Priority support, full analytics
Pro (Annual)
$299/month
Brands needing real-time AI features
- 12 keywords, 40,000 mentions/month
- Real-time updates, Lightning Search
- AI Events Detection, Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger operations with high volume
- 25 keywords, 100,000 mentions/month
- All Pro features
- AI Insights for 5 projects
Enterprise
from $999/month
Global brands with custom needs
- Custom keywords and mentions
- Unlimited users, real-time
- Unlimited AI Insights
- Full integrations and support
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling across multiple networks and profiles
- Shared calendars with approvals and internal comments
- AI Writing Assistant and bulk CSV scheduling
- Instagram-specific tools like product tagging and grid preview
- Publishing queues for automation
Workflow
Plan in shared calendar → Get approvals → Bulk schedule via CSV → Publish with AI assistance → Monitor in unified inbox
Brand24
Strengths
- No publishing features; focuses on monitoring post-publish impact
Workflow
Not applicable
Agorapulse is the clear leader for publishing and scheduling with robust tools for teams. Brand24 lacks any content creation or scheduling, making it unsuitable for this workflow. Choose Agorapulse for end-to-end management.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for all comments, messages, reviews, ad comments
- Advanced moderation with rules, labels, bulk actions
- Assignments for posts and inbox items
- Saved replies and AI suggestions (enterprise)
Limitations
- No deep sentiment analysis
Brand24
Strengths
- Indirect engagement via mention tracking and alerts
- AI sentiment for prioritizing responses
Limitations
- No direct inbox or response tools; monitoring only
Agorapulse dominates inbox and engagement with a centralized hub for responses. Brand24 supports by identifying key mentions but requires separate tools for action. For active engagement, Agorapulse wins; for awareness, pair with Brand24.
Social Listening & Monitoring
Agorapulse
Strengths
- Social listening across networks, news, blogs
- Basic monitoring integrated with publishing
Limitations
- Less comprehensive than dedicated tools; no advanced AI sentiment
Brand24
Strengths
- Real-time tracking of 25M+ sources in 108 languages
- AI sentiment, emotion, topic analysis
- Hashtag tracking, influencer analysis, storm alerts
- AI Events Detection and Brand Assistant
Workflow
Set keywords → Receive real-time alerts → Analyze with AI → Export insights
Brand24 is superior for deep, AI-powered listening across vast sources, ideal for reputation. Agorapulse offers basic listening tied to management but lacks Brand24's breadth and AI depth. Use Brand24 for monitoring, Agorapulse for integrated workflows.
Analytics & Reporting
Agorapulse
Strengths
- Profile and post-level reporting with ROI tying to revenue
- Branded exports, competitor benchmarking (advanced)
- Team performance insights
Limitations
- ROI features in higher tiers
Brand24
Strengths
- Reach, engagement, presence score, AVE, influencer metrics
- Automated daily/weekly reports with white-label options
- AI Insights for trends and spikes
Limitations
- No direct ROI to sales integration
Agorapulse excels in ROI-focused reporting for business impact. Brand24 provides richer monitoring analytics like sentiment and reach. For sales-tied metrics, choose Agorapulse; for awareness and crisis insights, Brand24.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Unified inbox, shared calendars, and publishing tools streamline multi-profile management for teams.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Brand24
Fair
Good for monitoring mentions across profiles but no publishing or collaboration for management.
Best Plan: Team ($249/month annual)
Score: 5/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Agency tools like approvals, unlimited profiles (enterprise), and ROI reporting perfect for client work.
Best Plan: Advanced ($149/month per user yearly) or Enterprise
Score: 10/10
Brand24
Good
Unlimited users and white-label reports aid agencies, but lacks full management for clients.
Best Plan: Pro ($299/month annual)
Score: 7/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
Strong ROI analytics connecting social to leads and sales, with structured approvals.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Brand24
Fair
Provides awareness metrics but no direct ROI to revenue ties.
Best Plan: Business ($499/month annual)
Score: 4/10
E-commerce Brand Relying on Social for Sales and Service
Agorapulse 🏆
Excellent
Unified inbox for reviews and comments, Instagram tagging, ROI for sales impact.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Brand24
Good
Monitors reviews and sentiment for service insights, but no direct response tools.
Best Plan: Team ($249/month annual)
Score: 6/10
PR Professionals Managing Media and Crises
Agorapulse
Good
Basic listening and inbox help, but lacks advanced crisis alerts.
Best Plan: Advanced ($149/month per user yearly)
Score: 6/10
Brand24 🏆
Excellent
Real-time alerts, AI sentiment, and multi-source monitoring ideal for reputation and crises.
Best Plan: Pro ($299/month annual)
Score: 10/10
SaaS Brand Monitoring Online Sentiment
Agorapulse
Fair
Integrated listening but no deep AI sentiment analysis.
Best Plan: Advanced ($149/month per user yearly)
Score: 5/10
Brand24 🏆
Excellent
AI emotion and topic analysis across reviews and forums for customer insights.
Best Plan: Business ($499/month annual)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Team collaboration, inbox for interactions, reporting for impact measurement.
Best Plan: Professional ($119/month per user yearly)
Score: 8/10
Brand24
Good
Tracks brand mentions among students/alumni, but no engagement tools.
Best Plan: Team ($249/month annual)
Score: 6/10
Enterprise Requiring Global Multi-Language Monitoring
Agorapulse
Good
Enterprise features for scale, but limited language support in listening.
Best Plan: Custom Enterprise
Score: 7/10
Brand24 🏆
Excellent
108-language support, unlimited insights, custom limits for global scale.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Solo Creator or Very Small Business
Agorapulse 🏆
Fair
Free plan available, but feature-heavy; per-user pricing adds up.
Best Plan: Free or Standard ($79/month yearly)
Score: 5/10
Brand24
Poor
High starting price and monitoring focus not ideal for small publishing needs.
Best Plan: Individual ($149/month annual)
Score: 3/10
Measuring Campaign Impact and Awareness
Agorapulse
Good
Publishing tools plus basic listening and ROI for impact.
Best Plan: Advanced ($149/month per user yearly)
Score: 7/10
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, AI for spikes and trends.
Best Plan: Pro ($299/month annual)
Score: 9/10
Teams Needing Structured Collaboration
Agorapulse 🏆
Excellent
Approvals, assignments, shared calendars tailored for teams.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Brand24
Good
Unlimited users and integrations, but less workflow structure.
Best Plan: Team ($249/month annual)
Score: 6/10
Influencer and Competitor Analysis
Agorapulse
Fair
Basic benchmarking in reports, but no dedicated influencer tools.
Best Plan: Advanced ($149/month per user yearly)
Score: 4/10
Brand24 🏆
Excellent
Influencer analysis, competitor benchmarking with AI insights.
Best Plan: Business ($499/month annual)
Score: 9/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI reporting connecting social to business outcomes
- Advanced moderation and team collaboration features
- Free plan for entry-level testing
- Transparent per-user pricing with strong support
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small users
- Advanced analytics and AI locked to higher tiers
- Requires configuration for many profiles
- Less AI-focused on content ideation than specialized tools
Brand24
Pros
- Extensive real-time monitoring of 25M+ sources
- Powerful AI for sentiment, emotion, and topic analysis in 108 languages
- Real-time alerts for crises and spikes
- Rich analytics including reach, AVE, and influencer tracking
- Unlimited users and strong reporting options like white-label exports
- Integrations with Slack, Teams, and mobile app
- Automated reports save time for teams
Cons
- High entry pricing not ideal for small teams
- Advanced AI reserved for Pro+ tiers
- No publishing or direct engagement tools
- Mention limits require optimization
- Interface complex for basic needs
- API access adds extra costs
Final Verdict
Agorapulse and Brand24 complement rather than compete directly. Agorapulse is a complete management suite for publishing, engagement, and ROI, ideal for operational teams. Brand24 is a specialized listening powerhouse for insights, reputation, and awareness, best for strategic monitoring.
Select Agorapulse for hands-on social operations and team management. Opt for Brand24 if monitoring and insights drive your strategy. For full coverage, integrate both: use Agorapulse for execution and Brand24 for intelligence.
Overall Scores
Agorapulse
Value: 8/10
Brand24
Value: 7/10
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