Brand24 vs ContentIn
Brand24
- Platform: Multi-channel monitoring (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand reputation and crisis management
- Strength: AI sentiment and event detection
- Users: 4000+ brands
Starting at $149/month
ContentIn
- Platform: LinkedIn only
- Best For: Content generation and scheduling
- Strength: AI Ghostwriter in your voice
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | ContentIn |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No monitoring capabilities; focused on content creation |
| AI sentiment analysis | ✓ Sentiment, emotion, and topic analysis in 108 languages | ✗ No sentiment analysis; AI for post generation only |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, and real-time updates on higher tiers | ✓ No alert system |
| Hashtag and influencer tracking | ✓ Reach, volume metrics, and influencer analysis | ✗ Limited to LinkedIn post analytics |
| Multi-language support | ✓ 108 languages for global monitoring | ✗ English-focused for LinkedIn |
Content Creation
| Feature | Brand24 | ContentIn |
|---|---|---|
| AI-powered post generation | ✗ No content creation; monitoring only | ✓ AI Ghostwriter mimics your voice, viral templates |
| Idea generation and management | ✗ AI Insights for trends, not ideas | ✓ Endless Idea Generator, Idea Manager, from URLs |
| Viral templates and repurposing | ✗ No templates | ✓ Viral LinkedIn templates, repurpose high-performers |
| Visual content tools | ✗ No visuals | ✓ Quote image creator, support for images/GIFs/videos/carousels |
| Follow-up comment scheduling | ✗ No scheduling | ✓ Schedule comments to boost engagement |
Scheduling & Publishing
| Feature | Brand24 | ContentIn |
|---|---|---|
| Post scheduling | ✗ Monitoring only, no publishing | ✓ Scheduler for LinkedIn profiles and company pages |
| Multi-platform support | ✓ Monitoring across 25M+ sources, not publishing | ✗ LinkedIn-only |
| Calendar view | ✗ No calendar | ✓ Content calendar for planning |
| Automated reports | ✓ Daily/weekly reports, white-labeled | ✗ Weekly AI report on posts |
Analytics & Insights
| Feature | Brand24 | ContentIn |
|---|---|---|
| Engagement and reach analytics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Post and comment analytics for LinkedIn |
| AI-driven insights | ✓ AI Insights, Events Detection, Brand Assistant, Topics | ✓ AI reports on performance |
| Export options | ✓ Excel, PDF, PowerPoint, QuickShare | ✗ Basic dashboard exports not specified |
| Trend and spike detection | ✓ AI for spikes, trends, events | ✗ Performance tracking over time |
Collaboration & Integrations
| Feature | Brand24 | ContentIn |
|---|---|---|
| Team collaboration | ✓ Unlimited users on most tiers, Slack/Teams integrations | ✓ Team-oriented on higher tiers |
| API access | ✓ Optional API (additional fee) | ✗ No API mentioned |
| Mobile app | ✓ Mobile app for on-the-go monitoring | ✗ Web-based |
| White-label reports | ✓ White-labeled for clients | ✗ No white-labeling |
Pricing Comparison
Brand24 starts at $149/month (annual Individual) for comprehensive monitoring, reflecting its enterprise-grade features, while ContentIn starts at $15/month for accessible LinkedIn content tools, offering better entry-level value for solopreneurs.
Brand24
Individual (Annual)
$149/month
Solo users or small teams starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing more capacity and hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams requiring real-time monitoring and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Mid-sized businesses with high-volume monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with global, custom monitoring
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
ContentIn
Essentials
$15/month
Solo creators starting with basic scheduling
- Unlimited post scheduling for one LinkedIn profile
- Basic analytics dashboard
- Weekly AI report
- Idea storage and content plan
- Feed with comments and basic templates
- Media and GIF library
- Schedule comments
Growth
$31/month
Active LinkedIn users needing AI content tools
- All Essentials features
- Access to LinkedIn AI Ghostwriter
- Access to Viral LinkedIn Templates
- Enhanced idea generation and management
- Expanded analytics and AI capabilities
Enterprise
Custom
Teams or agencies managing multiple LinkedIn accounts
- All Growth features
- Team or agency-oriented usage
- Priority or dedicated support
- Potential multi-seat or multi-workspace options
Feature Deep Dive
Monitoring & Social Listening Capabilities
Brand24
Strengths
- Real-time tracking of 25M+ sources across social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, sentiment, reach, language filters
- AI Events Detection, Brand Assistant, and Topics for trend insights
- Hashtag tracking and influencer analysis
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
ContentIn
Strengths
- No monitoring; focuses on outbound content
- Post analytics for engagement tracking
Limitations
- Lacks any listening or mention tracking
- LinkedIn-only scope
Brand24 dominates in monitoring with extensive source coverage and AI depth, ideal for reputation management. ContentIn has no equivalent features, making it unsuitable for listening needs. Choose Brand24 for inbound monitoring; ContentIn for proactive content posting.
Content Creation Capabilities
Brand24
Strengths
- No direct content creation
- AI Insights can inform content strategy from trends
Limitations
- Purely analytical; no generation tools
- Focuses on reacting to conversations
ContentIn
Strengths
- AI Ghostwriter generates posts in your voice
- Viral LinkedIn templates based on high-performers
- Endless Idea Generator and Manager from URLs
- Repurposing of successful posts
- Quote image creator for visuals
Workflow
Generate ideas → Use Ghostwriter/templates → Add media → Schedule → Analyze performance
ContentIn excels in LinkedIn-specific content creation with authentic AI writing and templates, perfect for creators. Brand24 offers no creation tools but provides data-driven insights. ContentIn wins for outbound content; Brand24 for insight-based strategy.
Scheduling & Automation
Brand24
Strengths
- Automated alerts and reports
- No post scheduling
Limitations
- Monitoring automation only; no publishing
- Real-time on higher tiers
ContentIn
Strengths
- Unlimited scheduling for LinkedIn profiles/pages
- Support for media, carousels, follow-up comments
- Content calendar and idea planning
- Repurposing automation for winners
Limitations
- LinkedIn-only; no multi-platform
- No advanced automation like evergreen recycling
ContentIn provides targeted LinkedIn scheduling with engagement boosters like comment automation. Brand24 automates monitoring and reporting but not content distribution. For publishing, ContentIn is essential; for alert automation, Brand24.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencers
- AI Insights, Events Detection for deep analysis
- Automated daily/weekly reports, white-labeled exports (PDF, Excel, PPT)
- Custom alerts and integrations (Slack, Teams)
Limitations
- Focused on mentions, not post performance
- Complex for simple users
ContentIn
Strengths
- Post and comment analytics for LinkedIn performance
- Weekly AI reports on what works
- Trend tracking for repurposing
Limitations
- Basic dashboard; no advanced exports or white-labeling
- Limited to LinkedIn metrics
Brand24 offers richer, multi-source analytics with AI depth and professional reporting, suited for PR/marketing teams. ContentIn provides straightforward LinkedIn post insights. Brand24 for broad reputation analytics; ContentIn for content optimization.
Use Case Comparison
PR Professional Managing Reputation
Brand24 🏆
Excellent
Real-time monitoring, sentiment analysis, and crisis alerts protect brand reputation across global sources.
Best Plan: Pro ($299/month annual) for real-time and AI Events
Score: 10/10
ContentIn
Poor
No monitoring; only outbound LinkedIn content, irrelevant for PR listening.
Best Plan: Not suitable
Score: 1/10
Solopreneur Building LinkedIn Brand
Brand24
Fair
Can monitor personal mentions but lacks content tools; overkill for solo branding.
Best Plan: Individual ($149/month annual)
Score: 5/10
ContentIn 🏆
Excellent
AI Ghostwriter, templates, and scheduling streamline consistent posting for personal growth.
Best Plan: Essentials ($15/month) or Growth ($31/month)
Score: 10/10
Marketing Team Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach analytics, and AI Insights measure campaign impact across channels.
Best Plan: Business ($499/month annual) for high volume
Score: 9/10
ContentIn
Fair
Limited to LinkedIn post analytics; no broad campaign monitoring.
Best Plan: Growth ($31/month)
Score: 4/10
Coach Using LinkedIn for Leads
Brand24
Good
Monitor sentiment on coaching topics but no lead gen from posts.
Best Plan: Team ($249/month annual)
Score: 6/10
ContentIn 🏆
Excellent
Idea generator, scheduling, and analytics optimize content for client acquisition.
Best Plan: Growth ($31/month)
Score: 9/10
Agency Handling Multiple Clients
Brand24 🏆
Excellent
Unlimited users, white-label reports, and multi-project AI Insights for client monitoring.
Best Plan: Business ($499/month annual)
Score: 9/10
ContentIn
Good
Enterprise for teams, but LinkedIn-only limits multi-client versatility.
Best Plan: Enterprise (Custom)
Score: 6/10
Small Business Monitoring Reviews
Brand24 🏆
Excellent
Tracks reviews and sentiment across sites; alerts for negative feedback.
Best Plan: Individual ($149/month annual)
Score: 8/10
ContentIn
Poor
No review monitoring; only LinkedIn posting.
Best Plan: Not suitable
Score: 2/10
Content Creator Overcoming Writer's Block
Brand24
Poor
AI Topics for trends, but no direct writing aid.
Best Plan: Not ideal
Score: 3/10
ContentIn 🏆
Excellent
AI Ghostwriter, templates, and idea tools combat block for LinkedIn.
Best Plan: Growth ($31/month)
Score: 10/10
Enterprise with Global Monitoring
Brand24 🏆
Excellent
Custom limits, 108 languages, unlimited AI for worldwide reputation.
Best Plan: Enterprise (from $999/month)
Score: 10/10
ContentIn
Poor
LinkedIn-only; no global scope.
Best Plan: Not suitable
Score: 1/10
Consultant Needing Posting Consistency
Brand24
Fair
Monitor impact but no scheduling tools.
Best Plan: Team ($249/month annual)
Score: 4/10
ContentIn 🏆
Excellent
Scheduler and repurposing ensure regular LinkedIn presence.
Best Plan: Essentials ($15/month)
Score: 9/10
Digital Agency Needing Client Reports
Brand24 🏆
Excellent
White-label reports, exports, and integrations for client delivery.
Best Plan: Pro ($299/month annual)
Score: 9/10
ContentIn
Fair
Basic reports; no white-labeling.
Best Plan: Enterprise (Custom)
Score: 5/10
Startup Tracking Online Sentiment
Brand24 🏆
Excellent
AI emotion analysis and alerts for early feedback.
Best Plan: Individual ($149/month annual)
Score: 8/10
ContentIn
Poor
No sentiment tools.
Best Plan: Not suitable
Score: 2/10
Personal Brander Analyzing Performance
Brand24
Good
Broad analytics but overkill for personal use.
Best Plan: Individual ($149/month annual)
Score: 6/10
ContentIn 🏆
Excellent
Tailored LinkedIn analytics for post optimization.
Best Plan: Growth ($31/month)
Score: 9/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI for sentiment, emotion, events, and insights in 108 languages
- Real-time alerts and notifications for crisis management
- Rich analytics including reach, AVE, and influencer tracking
- Strong reporting with white-label options, multiple exports, and integrations
- Unlimited users on most tiers for team collaboration
- Mobile app and API for flexibility
Cons
- High entry pricing ($149/month) unsuitable for very small teams
- Advanced AI features locked to higher tiers
- Keyword and mention limits require careful management
- Interface complexity for basic users
- API access adds extra cost
- No content creation or publishing tools
ContentIn
Pros
- Affordable starting price ($15/month) for solopreneurs
- AI Ghostwriter creates authentic LinkedIn posts in your voice
- Viral templates and idea tools overcome writer's block
- Built-in scheduler for profiles and pages with media support
- Analytics and repurposing optimize ongoing performance
- Follow-up comments boost engagement
- Focused workflow tailored to LinkedIn growth
Cons
- Limited to LinkedIn; no multi-platform support
- Pricing details for higher tiers less transparent (404 on page)
- Feature depth may overwhelm simple users
- No monitoring or listening capabilities
- Enterprise features not fully documented
- Lacks broad integrations or API
Final Verdict
Brand24 and ContentIn target different ends of social media management: Brand24 for inbound listening and reputation protection via AI monitoring, ContentIn for outbound LinkedIn content to build brands. They complement rather than compete directly.
Select Brand24 for comprehensive social listening and reputation tools. Opt for ContentIn if LinkedIn content creation is your core need. For full coverage, use ContentIn to post and Brand24 to monitor the resulting conversations.
Overall Scores
Brand24
LinkedIn Focus: 6/10
Content Creation: 2/10
Value: 7/10
ContentIn
LinkedIn Focus: 10/10
Content Creation: 10/10
Value: 9/10
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