B2Brain vs Brand24
B2Brain
- Platform: Trade shows and events
- Best For: Offline lead conversion to CRM pipeline
- Strength: Contextual intelligence at events
- Users: Not specified
Starting at $1,000/show
Brand24
- Platform: 25M+ online sources (social, news, blogs)
- Best For: Social listening and crisis detection
- Strength: AI-powered sentiment and trend analysis
- Users: 4000+ brands
Starting at $149/month
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Brand24 |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning | ✗ Not applicable; focuses on online monitoring |
| Social Media Monitoring | ✗ Event-focused only | ✓ Real-time tracking across social, news, blogs, forums |
| AI Sentiment Analysis | ✗ No AI sentiment; contextual pitch angles instead | ✓ AI-powered across 108 languages |
| Voice-to-Text Notes | ✓ For faster data entry at booths | ✗ Not applicable |
| Hashtag and Topic Tracking | ✗ Event-specific tracking | ✓ Reach and volume metrics for campaigns |
Integrations
| Feature | B2Brain | Brand24 |
|---|---|---|
| CRM Integrations (HubSpot, Salesforce) | ✓ Deep sync with enriched leads | ✗ Limited CRM; focuses on Slack/Teams |
| Slack and Microsoft Teams | ✓ For internal collaboration on leads | ✓ For real-time alerts and notifications |
| API Access | ✗ No API mentioned | ✓ Optional API for data integration (additional fee) |
| Sales Engagement Platforms (Salesloft) | ✓ Integrates for pipeline management | ✗ Not applicable |
Analytics and Reporting
| Feature | B2Brain | Brand24 |
|---|---|---|
| Post-Event Analytics | ✓ Prioritization of valuable prospects | ✗ Ongoing online analytics |
| Reach, Engagement, and Presence Score | ✗ Event ROI focus | ✓ Comprehensive online metrics including AVE |
| AI Insights and Trend Detection | ✗ Account signals and pitch angles | ✓ AI Events Detection, AI Topics |
| Automated Reports | ✗ Central dashboard for teams | ✓ Daily/weekly reports, white-labeled exports |
| Influencer Analysis | ✗ Not applicable | ✓ Identifies key influencers in mentions |
User Experience and Accessibility
| Feature | B2Brain | Brand24 |
|---|---|---|
| Mobile-First Design | ✓ For booth scanning and note capture | ✓ Mobile app for on-the-go monitoring |
| Unlimited Users | ✓ On show days for large teams | ✓ From Team plan upward |
| Browser-Based Access | ✓ No heavy installs required | ✓ Web dashboard with advanced filtering |
| Multi-Language Support | ✗ English-focused for events | ✓ 108 languages for global monitoring |
Collaboration and Alerts
| Feature | B2Brain | Brand24 |
|---|---|---|
| Storm Alerts and Notifications | ✗ Post-event prioritization | ✓ Push notifications for spikes and crises |
| Central Dashboard for Team Monitoring | ✓ Track accounts and team usage | ✓ Monitor mentions and trends |
| Boolean Search and Filtering | ✗ Account-based filtering | ✓ Advanced filters by sentiment, reach, language |
Pricing Comparison
B2Brain's pricing is event-centric starting at $1,000 per show, ideal for targeted event investments, while Brand24 offers subscription tiers from $149/month (annual) for ongoing social monitoring. B2Brain suits occasional high-impact events, whereas Brand24 provides scalable value for continuous online reputation management.
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Year-round account management with events
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Testing core features
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Brand24
Individual
$199/month
Solo users with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Team annual savings
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced AI and real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Pro features with annual discount
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Larger scale monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Business annual value
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Custom large-scale needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Feature Deep Dive
Event Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and business cards with unlimited scans
- Contextual account intelligence including pitch angles, talking points, and signals
- Voice-to-text for quick note capture during busy interactions
- Unlimited users on show days for large booth teams
- Deep CRM integrations for immediate lead enrichment and sync
Workflow
Scan at booth → Capture notes and intel → Enrich and sync to CRM → Prioritize post-event
Brand24
Limitations
- No offline or event-specific lead capture
- Focused solely on online mentions
B2Brain is purpose-built for converting trade show interactions into qualified leads with mobile tools and CRM sync, making it indispensable for event-heavy B2B teams. Brand24 has no equivalent features, as it targets digital monitoring. For event ROI, B2Brain is the clear choice.
Social Listening and Media Monitoring
B2Brain
Limitations
- No online source monitoring
- Event-only focus
Brand24
Strengths
- Real-time monitoring of 25M+ sources including social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, sentiment, reach, and language options
- Hashtag tracking with reach/volume metrics; influencer analysis
- AI Events Detection for spikes and trends
Workflow
Set keywords/projects → Monitor mentions in real-time → Analyze sentiment/trends → Receive alerts → Generate reports
Brand24 provides comprehensive, AI-driven listening across vast online ecosystems, ideal for reputation and campaign tracking. B2Brain lacks any online monitoring, limiting it to offline events. For digital brand protection, Brand24 excels.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for prospect prioritization and ROI measurement
- Central dashboard to track accounts, team usage of intel and leads
- Focus on pipeline conversion from event data
Limitations
- Event-specific; no ongoing online metrics
- No white-labeled or automated exports mentioned
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights, AI Brand Assistant for deeper trend understanding
- Automated daily/weekly reports, storm alerts, push notifications
- White-labeled reports with Excel, PDF, PowerPoint exports and QuickShare
Limitations
- Complex for simple needs; advanced features tiered
B2Brain's analytics center on event outcomes and pipeline impact, perfect for proving trade show value. Brand24 offers richer, real-time online analytics with AI depth and customizable reporting. Choose B2Brain for event ROI; Brand24 for broad digital insights.
Integrations and Collaboration
B2Brain
Strengths
- Deep integrations with CRMs (HubSpot, Salesforce, Freshworks) and SEPs (Salesloft)
- Slack and Microsoft Teams for internal lead collaboration
- Central dashboard for team monitoring of accounts and usage
- Browser-based with no installs
Limitations
- No API; limited to specified integrations
Brand24
Strengths
- Slack and Microsoft Teams for real-time alerts
- Optional API for custom integrations
- Mobile app and advanced filtering for team use
- Unlimited users on higher tiers for collaboration
Limitations
- No direct CRM integrations; API extra cost
- Focus on notification rather than data sync
B2Brain shines in sales ecosystem integrations for seamless pipeline flow from events. Brand24 prioritizes alert-based collaboration for monitoring teams. B2Brain is better for sales/marketing alignment; Brand24 for PR/crisis response.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning and users, contextual intel, and CRM sync turn booth interactions into pipeline.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Brand24
Poor
No event tools; irrelevant for offline lead capture.
Best Plan: Not suitable
Score: 1/10
PR and Reputation Manager
B2Brain
Poor
Event-only; no online monitoring for reputation.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Excellent
Real-time alerts, sentiment analysis, and crisis detection protect brand reputation across sources.
Best Plan: Pro ($299/month annual)
Score: 10/10
Marketing Campaign Analyzer
B2Brain
Fair
Limited to event campaigns; useful for trade show ROI but not digital.
Best Plan: Platform ($5,000/year)
Score: 5/10
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI insights measure online campaign impact.
Best Plan: Business ($499/month annual)
Score: 9/10
Sales Pipeline Builder
B2Brain 🏆
Excellent
Enriched leads and CRM sync directly build qualified pipeline from events.
Best Plan: Trade Show + Platform
Score: 10/10
Brand24
Fair
Influencer analysis helps, but no lead enrichment or CRM focus.
Best Plan: Team ($249/month annual)
Score: 4/10
Global Brand Monitor
B2Brain
Poor
No multi-language or broad source support.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Excellent
108 languages and 25M+ sources for worldwide coverage.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Field Marketing Leader
B2Brain 🏆
Excellent
Post-event analytics prove event ROI; unlimited teams reduce friction.
Best Plan: Platform ($5,000/year)
Score: 9/10
Brand24
Good
Useful for event buzz monitoring online, but not core.
Best Plan: Pro ($299/month annual)
Score: 6/10
Agency Handling Social Listening
B2Brain
Poor
No multi-client or online tools.
Best Plan: Not suitable
Score: 1/10
Brand24 🏆
Excellent
Unlimited users, white-labeled reports for client management.
Best Plan: Business ($499/month annual)
Score: 10/10
Account-Based Marketing (ABM) Team
B2Brain 🏆
Excellent
Contextual intel and account signals at events support ABM.
Best Plan: Platform ($5,000/year)
Score: 9/10
Brand24
Good
Topic analysis aids ABM insights online.
Best Plan: Pro ($299/month annual)
Score: 7/10
Small Team with Occasional Events
B2Brain 🏆
Fair
$1,000/show may be high; trial helps test.
Best Plan: Trade Show ($1,000/show)
Score: 6/10
Brand24
Poor
Ongoing cost without event relevance.
Best Plan: Not suitable
Score: 2/10
Crisis Management in PR
B2Brain
Poor
No real-time online alerts.
Best Plan: Not suitable
Score: 1/10
Brand24 🏆
Excellent
Storm alerts and real-time detection for fast response.
Best Plan: Pro ($299/month annual)
Score: 10/10
Integrated Sales and Marketing Teams
B2Brain 🏆
Excellent
CRM and SEP integrations bridge events to sales process.
Best Plan: Platform ($5,000/year)
Score: 9/10
Brand24
Fair
Alerts to teams, but no sales pipeline tools.
Best Plan: Team ($249/month annual)
Score: 5/10
Budget-Conscious Online Monitoring
B2Brain
Poor
Event pricing doesn't fit ongoing needs.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Good
Individual plan ($149/month annual) for basics, but scales up.
Best Plan: Individual ($149/month annual)
Score: 7/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event and trade show activity into qualified pipeline
- Unlimited users on event plans remove friction for large booth teams
- Contextual pitch angles and talking points differentiate it from basic lead scanners
- Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
- Mobile-first and browser-based experience is easy to deploy and adopt
Cons
- Pricing starts at levels that may be high for very small teams or occasional event users
- No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
- Best value is realized only when integrated with a CRM and structured sales process
- Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
- Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation
Brand24
Pros
- Extensive coverage of social media, news, blogs, forums, podcasts, and review sites
- Powerful AI features including sentiment, emotion, topic analysis, and AI Insights
- Real-time monitoring and alerts on higher-tier plans for fast crisis detection
- Rich analytics with reach, engagement, presence score, AVE, and influencer analysis
- Strong reporting options with white-labeled reports, PDF, Excel, PowerPoint, and QuickShare
Cons
- Entry-level pricing is relatively high for very small teams or solo creators
- Most advanced AI features are reserved for Pro, Business, and Enterprise tiers
- Managing keyword and mention limits can require ongoing optimization
- Interface and feature depth may feel complex for users with simple monitoring needs
- API access incurs an additional fee, adding cost for data-heavy integrations
Final Verdict
B2Brain and Brand24 target distinct aspects of B2B intelligence: B2Brain bridges offline events to online CRM pipelines with specialized lead tools, while Brand24 delivers AI-enhanced online listening for reputation and trends. They complement rather than compete directly.
Select B2Brain if events drive your leads and you need offline-to-online conversion. Opt for Brand24 for digital reputation and social insights. For hybrid needs, integrate both: use B2Brain for events and Brand24 to monitor resulting online conversations.
Overall Scores
B2Brain
Lead Generation: 10/10
Brand24
Lead Generation: 2/10
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