Brand24 vs Circleboom
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Reputation monitoring and PR
- Strength: Real-time AI sentiment and trend analysis
- Users: 4000+ brands
Starting at $149/month
Circleboom
- Platform: Instagram, Facebook, LinkedIn, Pinterest, Google Business, Twitter/X
- Best For: Content scheduling and Twitter optimization
- Strength: Deep Twitter analytics and bulk cleanup
- Users: Not specified
Starting at $19/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | Circleboom |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No broad listening; focused on owned accounts |
| AI sentiment analysis | ✓ Sentiment, emotion, and topic analysis in 108 languages | ✗ Basic analytics but no AI sentiment |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, custom email alerts | ✗ No crisis detection features |
| Influencer and hashtag tracking | ✓ Influencer analysis, hashtag reach and volume | ✗ No influencer or hashtag monitoring |
Social Management & Scheduling
| Feature | Brand24 | Circleboom |
|---|---|---|
| Multi-platform scheduling | ✗ No scheduling; monitoring only | ✓ Scheduling for Instagram, Facebook, LinkedIn, Pinterest, Google Business, Twitter/X |
| AI-powered post generation | ✗ No content creation | ✓ Circleboom Publish for AI-assisted designing and planning |
| RSS feed automation | ✗ Not available | ✓ Automatic posting from RSS feeds |
| Bulk cleanup tools | ✗ No cleanup features | ✓ Delete tweets, retweets, likes, and archives in bulk |
Analytics & Reporting
| Feature | Brand24 | Circleboom |
|---|---|---|
| Twitter/X-specific analytics | ✗ Broad analytics but not Twitter-specific | ✓ Deep follower insights, post analytics, who unfollowed |
| Comprehensive reach and engagement metrics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Account and post analytics for supported platforms |
| Automated reports | ✓ Daily/weekly reports, white-labeled, exports to Excel/PDF/PPT | ✗ Basic analytics; no automated reporting mentioned |
| AI insights and trend detection | ✓ AI Insights, Events Detection, Brand Assistant, Topics | ✗ No AI-driven trend analysis |
Integrations & Collaboration
| Feature | Brand24 | Circleboom |
|---|---|---|
| Slack and Teams integrations | ✓ Real-time collaboration via Slack and Microsoft Teams | ✗ No mentioned integrations for collaboration |
| API access | ✓ Optional API (additional fee) | ✗ Higher limits in Business tier, but no full API |
| Mobile app | ✓ Mobile app for on-the-go monitoring | ✗ No mobile app mentioned |
| Multi-account management | ✓ Unlimited users on most plans | ✓ Manage multiple profiles from single dashboard |
Pricing Comparison
Brand24 starts at $149/month (annual) for monitoring, scaling to enterprise levels with advanced AI. Circleboom offers more affordable entry at $19/month, with tiers up to custom enterprise, focusing on management value. Brand24 suits monitoring needs, while Circleboom provides better affordability for scheduling.
Brand24
Individual
$199/month
Solo users starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo monitors
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Budget team monitoring
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Value-driven pro monitoring
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Scaling businesses with more volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Annual business savings
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large-scale global monitoring
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Circleboom
Free
$0/month
Basic Twitter testing
- Limited access to Circleboom Twitter tools
- Basic follower insights and limited cleanup actions
- Ads displayed in the interface
- Single user with restricted usage limits
Starter
$19/month
Individuals starting with Twitter management
- Access to Circleboom Twitter core features
- Basic tweet scheduling and limited analytics
- Support for one or a few social profiles
- Email support during business hours
Pro
$39/month
Advanced Twitter users needing cleanup
- Full access to Circleboom Twitter analytics and cleanup tools
- Expanded tweet and retweet deletion limits
- Additional social profiles and higher scheduling quotas
- Priority support and advanced search features
Business
$79/month
Teams managing multiple accounts
- Combined access to Circleboom Publish and Twitter tools
- Multi-account management for several brands or clients
- Higher API and scheduling limits across networks
- Team-oriented features and faster support response times
Enterprise
Custom
Large organizations with high volume
- Custom limits and SLAs for large organizations
- Dedicated account management and onboarding
- Advanced security and compliance options
- Potential custom integrations and priority roadmap input
Feature Deep Dive
Social Listening & Monitoring
Brand24
Strengths
- Real-time tracking across 25M+ sources in 108 languages
- AI-powered sentiment, emotion, topic analysis
- AI Insights, Events Detection, Brand Assistant for trends
- Advanced filtering with Boolean search, alerts for crises
- Hashtag and influencer tracking with metrics
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
Circleboom
Strengths
- No broad listening; focuses on owned account analytics
- Twitter-specific search and follower insights
Workflow
N/A - Not a listening tool
Limitations
- Lacks comprehensive source coverage
- No AI sentiment or crisis detection
Brand24 dominates social listening with extensive source coverage, AI analysis, and real-time alerts, ideal for reputation management. Circleboom does not compete here, focusing instead on account-specific analytics. Choose Brand24 for monitoring; Circleboom for internal optimization.
Content Scheduling & Management
Brand24
Strengths
- No scheduling capabilities
- Focuses on monitoring post-impact
Limitations
- Not designed for content creation or posting
Circleboom
Strengths
- AI-powered Publish for designing and automating posts
- Multi-network scheduling with precise times
- RSS feed automation and multi-account dashboard
- Bulk management for efficiency
Workflow
Generate content with AI → Schedule across platforms → Automate RSS → Analyze performance
Circleboom excels in scheduling and management across platforms, with AI assistance for creators. Brand24 offers no such features, prioritizing listening. For content workflows, Circleboom is superior; Brand24 complements by tracking results.
Analytics & Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, presence score, AVE, influencer analysis
- AI-driven insights and trend detection
- Automated daily/weekly reports, white-labeled exports
- Advanced filtering for custom views
Limitations
- Mention limits affect depth on lower tiers
Circleboom
Strengths
- Deep Twitter analytics: followers, unfollowers, post performance
- Account and post insights across platforms
- Search and export for engaging accounts
Limitations
- No white-labeled or automated reports
- Less broad than Brand24's monitoring analytics
Brand24 provides deeper, AI-enhanced analytics for broad monitoring and reputation, with superior reporting. Circleboom offers strong Twitter-specific insights but lacks automation and breadth. Brand24 wins for PR/analytics; Circleboom for Twitter optimization.
Use Case Comparison
PR Professional Managing Reputation
Brand24 🏆
Excellent
Real-time monitoring, sentiment analysis, and crisis alerts perfect for PR crises and media coverage.
Best Plan: Pro ($299/month annual) for real-time and AI Insights
Score: 10/10
Circleboom
Poor
No listening or monitoring; only account management.
Best Plan: Not suitable
Score: 2/10
Social Media Manager Focused on Twitter/X
Brand24
Good
Monitors Twitter mentions but no scheduling or deep Twitter analytics.
Best Plan: Team ($249/month annual)
Score: 6/10
Circleboom 🏆
Excellent
Deep analytics, cleanup, and scheduling tailored for Twitter.
Best Plan: Pro ($39/month)
Score: 10/10
Marketing Team Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI trends for campaign impact.
Best Plan: Business ($499/month annual)
Score: 9/10
Circleboom
Fair
Post analytics but no broad campaign monitoring.
Best Plan: Business ($79/month)
Score: 5/10
Small Business Managing Multiple Platforms
Brand24
Fair
Monitors across platforms but no management tools.
Best Plan: Individual ($149/month annual)
Score: 4/10
Circleboom 🏆
Excellent
Affordable multi-platform scheduling and basic analytics.
Best Plan: Starter ($19/month)
Score: 9/10
Agency Handling Multiple Clients
Brand24
Good
White-labeled reports and unlimited users for client monitoring.
Best Plan: Pro ($299/month annual)
Score: 7/10
Circleboom
Good
Multi-account management but limited reporting.
Best Plan: Business ($79/month)
Score: 7/10
Creator Auditing Followers and Cleanup
Brand24
Poor
No follower management or cleanup.
Best Plan: Not suitable
Score: 1/10
Circleboom 🏆
Excellent
Bulk delete tools and unfollower tracking ideal for creators.
Best Plan: Pro ($39/month)
Score: 10/10
Enterprise with Global Brand Monitoring
Brand24 🏆
Excellent
Custom limits, multi-language, unlimited AI for large-scale.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Circleboom
Fair
Custom enterprise but lacks global listening.
Best Plan: Enterprise (Custom)
Score: 5/10
SMB Automating Content Posting
Brand24
Poor
No automation or posting features.
Best Plan: Not suitable
Score: 2/10
Circleboom 🏆
Excellent
AI scheduling and RSS for efficient SMB workflows.
Best Plan: Business ($79/month)
Score: 9/10
Analyzing Influencer Campaigns
Brand24 🏆
Excellent
Influencer analysis and reach metrics for campaigns.
Best Plan: Business ($499/month annual)
Score: 9/10
Circleboom
Fair
Engaging accounts search but no influencer tracking.
Best Plan: Pro ($39/month)
Score: 4/10
Solo PR Consultant
Brand24 🏆
Good
Basic monitoring for clients, but high cost for solo.
Best Plan: Individual ($149/month annual)
Score: 7/10
Circleboom
Poor
No PR tools.
Best Plan: Not suitable
Score: 2/10
Agency Specializing in Twitter
Brand24
Fair
Monitors Twitter but no management.
Best Plan: Team ($249/month annual)
Score: 5/10
Circleboom 🏆
Excellent
Enterprise Twitter partner with cleanup and analytics.
Best Plan: Business ($79/month)
Score: 10/10
Budget-Conscious Starter
Brand24
Poor
High entry price not ideal for beginners.
Best Plan: Not suitable
Score: 3/10
Circleboom 🏆
Excellent
Free tier and low starting price for entry-level.
Best Plan: Free or Starter ($19/month)
Score: 9/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features: sentiment, emotion, topic analysis, Insights
- Real-time updates and alerts on higher plans for crisis response
- Rich analytics including reach, AVE, presence score, influencers
- Strong reporting: automated, white-labeled, multiple exports
- Unlimited users and multi-language support for teams
- Integrations like Slack, Teams, and mobile app
Cons
- High entry pricing ($149/month annual) for small users
- Advanced AI locked to Pro+ tiers
- Keyword/mention limits need management
- Complex interface for basic needs
- API access costs extra
- No content scheduling or management
Circleboom
Pros
- Affordable starting at $19/month with free tier
- Deep Twitter/X analytics and follower tools
- Powerful bulk cleanup for tweets, likes, archives
- AI-powered scheduling across multiple platforms
- Multi-account dashboard for efficiency
- RSS automation and official Twitter partner status
- Good for creators and SMBs optimizing presence
Cons
- Pricing details hard to access, low transparency
- Heavy focus on Twitter; less balanced multi-platform
- No social listening or sentiment analysis
- UI can overwhelm simple users
- Limited documentation for advanced features
- No automated reporting or crisis tools
Final Verdict
Brand24 and Circleboom target different aspects of social media: Brand24 for proactive listening and reputation protection via AI monitoring, Circleboom for hands-on management, scheduling, and Twitter optimization. They complement rather than compete directly.
Select Brand24 for listening and monitoring to protect and analyze brand reputation. Opt for Circleboom for scheduling, cleanup, and platform-specific optimization, especially Twitter. Use both for full-cycle social strategy: monitor with Brand24, manage with Circleboom.
Overall Scores
Brand24
Value: 5/10
Circleboom
Value: 9/10
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