Brand24 vs Cloud Campaign
Brand24
- Platform: Monitoring across 25M+ sources
- Best For: Reputation management and crisis detection
- Strength: AI sentiment and real-time alerts
- Users: 4000+ brands
Starting at $149/month
Cloud Campaign
- Platform: Multi-platform scheduling
- Best For: Agency and client collaboration
- Strength: White-label tools and unlimited AI
- Users: 2,000+ agencies
Starting at $41/month
Table of Contents
At a Glance
Core Functionality
| Feature | Brand24 | Cloud Campaign |
|---|---|---|
| Social Listening & Monitoring | ✓ Real-time tracking of 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No monitoring; focuses on posting and management |
| Content Scheduling & Posting | ✗ No scheduling; monitoring only | ✓ Drag-and-drop scheduler for multiple platforms with evergreen campaigns |
| White-Label Capabilities | ✓ White-labeled reports and exports | ✓ Full white-label dashboards, domains, emails on higher plans |
| Multi-Language Support | ✓ 108 languages for global monitoring | ✗ Platform-specific but no explicit multi-language focus |
AI Features
| Feature | Brand24 | Cloud Campaign |
|---|---|---|
| AI Sentiment & Emotion Analysis | ✓ AI-powered sentiment, emotion, and topic analysis | ✗ No sentiment analysis |
| AI Content Generation | ✗ No content creation | ✓ CaptionAI for unlimited captions, AI Social Inbox for responses |
| AI Insights & Detection | ✓ AI Insights, Events Detection, Brand Assistant, Topics | ✗ AI for content and responses only |
| Unlimited AI Prompts | ✗ AI features tiered by plan | ✓ Unlimited on all plans |
Analytics & Reporting
| Feature | Brand24 | Cloud Campaign |
|---|---|---|
| Reach, Engagement, & Presence Metrics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Exportable analytics and advertising reports |
| Automated Reports & Alerts | ✓ Daily/weekly reports, storm alerts, push notifications | ✗ Automated reporting but no alerts |
| White-Labeled Exports | ✓ Excel, PDF, PowerPoint, QuickShare | ✓ White-labeled and exportable |
| Influencer & Hashtag Analysis | ✓ Influencer analysis, hashtag tracking with metrics | ✗ No specific influencer tools |
Collaboration & Integrations
| Feature | Brand24 | Cloud Campaign |
|---|---|---|
| Unlimited Users | ✓ Unlimited on Team+ plans | ✓ Unlimited on all plans |
| Client Portals & Approvals | ✗ No client portals | ✓ Client Approval Portal and Access Portal |
| Integrations | ✓ Slack, Microsoft Teams, optional API | ✓ Canva, Google Drive, RSS, Zapier (7,000+ tools) |
| Mobile App | ✓ Mobile app available | ✗ No mobile app mentioned |
Advanced Tools
| Feature | Brand24 | Cloud Campaign |
|---|---|---|
| Real-Time Updates & Alerts | ✓ Real-time on Pro+ plans, storm alerts | ✗ No real-time monitoring |
| Evergreen Drip Campaigns | ✗ No campaigns | ✓ Evergreen drip campaigns supported |
| Boolean Search & Filtering | ✓ Advanced filtering with Boolean, sentiment, reach, etc. | ✗ No search tools |
| Content Library & Watermarking | ✗ No content library | ✓ Content library with categories, watermarking, hashtag reuse |
Pricing Comparison
Brand24 starts at $149/month (annual) for monitoring, reflecting its advanced AI and broad source coverage, while Cloud Campaign starts at $41/month (annual) for scheduling, offering better entry-level value for management needs.
Brand24
Individual (Annual)
$149/month
Solo users starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger operations with more volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Global enterprises with custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Cloud Campaign
Freelancer (Annual)
$41/month
Solo freelancers managing few clients
- 1+ brand workspaces included
- 7 social accounts per client
- Unlimited users
- Unlimited AI caption generation
- Chat support
- Access to full suite of time-saving tools
Studio (Annual)
$191/month
Small agencies with multiple brands
- 5+ brand workspaces included
- Unlimited users
- Unlimited social accounts
- Standard white-labeling included
- On-demand training and live workshops via Agency Coach
- Dedicated account manager
- Phone support
Agency (Annual)
$291/month
Scaling agencies with full features
- Everything in Studio plan
- Advanced white-labeling options
- Paid social reporting included
- API workflows included
- Client migration support
- Single Sign-On (SSO)
Feature Deep Dive
Monitoring & Listening Capabilities
Brand24
Strengths
- Real-time monitoring of 25M+ sources across social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, sentiment, reach, language filters
- Storm alerts, push notifications, and custom email alerts for crises
- Hashtag tracking and influencer analysis
Workflow
Set keywords → Monitor mentions → Analyze sentiment/topics → Receive alerts → Generate reports
Cloud Campaign
Strengths
- No dedicated monitoring
- AI Social Inbox for responses but not broad listening
Workflow
N/A
Brand24 dominates in monitoring with vast source coverage and AI depth, ideal for reputation protection. Cloud Campaign lacks listening tools, focusing instead on outbound management. Choose Brand24 for insights, Cloud Campaign for action-oriented workflows.
Scheduling & Management
Brand24
Strengths
- No scheduling features
Limitations
- Purely inbound monitoring, no outbound tools
Cloud Campaign
Strengths
- Drag-and-drop multi-platform scheduler with evergreen drip campaigns
- Bulk uploads, auto-filled schedules, content library with watermarking
- Client Approval Portal for streamlined collaboration
- Unlimited social accounts on Studio+ plans
Limitations
- Limitations on stories and some media formats
- No real-time crisis response integration
Cloud Campaign excels in scheduling and management with agency-focused automation, while Brand24 offers none. For posting and collaboration, Cloud Campaign wins; for monitoring spikes to inform posts, pair with Brand24.
AI Features
Brand24
Strengths
- AI Insights, Events Detection, Brand Assistant, Topics for trend analysis
- Sentiment and emotion analysis across mentions
- AI for deeper understanding of spikes and customer conversations
Workflow
Track mentions → AI analyzes sentiment/emotions → Generate insights → Alert on events
Cloud Campaign
Strengths
- CaptionAI for unlimited AI-generated captions
- AI Social Inbox for responses in brand voice
- Unlimited AI prompts on all plans
Limitations
- AI focused on content creation, not analysis
Brand24's AI is analytical for monitoring and reputation, while Cloud Campaign's is creative for content and responses. Brand24 for insights, Cloud Campaign for efficiency in posting.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- Automated daily/weekly reports, white-labeled exports (PDF, Excel, PowerPoint)
- QuickShare links and integrations for collaboration
Limitations
- Reports focused on mentions, not posting performance
Cloud Campaign
Strengths
- White-labeled, exportable analytics and paid social reports
- AgencyHub for multi-brand coordination
- Integrated with scheduling for performance tracking
Limitations
- Less depth in sentiment or global metrics
Both offer strong reporting, but Brand24 provides deeper monitoring analytics like sentiment and reach, while Cloud Campaign focuses on posting performance and white-label client reports. Brand24 for inbound insights, Cloud Campaign for outbound ROI.
Use Case Comparison
PR & Reputation Management
Brand24 🏆
Excellent
Real-time monitoring, AI sentiment analysis, and crisis alerts perfect for protecting brand reputation across global sources.
Best Plan: Pro ($299/month annual) for real-time
Score: 10/10
Cloud Campaign
Poor
No monitoring tools; can't track mentions or sentiment.
Best Plan: Not suitable
Score: 1/10
Social Media Agency Managing Clients
Brand24
Good
White-labeled reports useful, but no client portals or scheduling.
Best Plan: Business ($499/month annual)
Score: 7/10
Cloud Campaign 🏆
Excellent
White-label dashboards, unlimited users, client approvals, and multi-brand workspaces ideal for agencies.
Best Plan: Agency ($291/month annual)
Score: 10/10
Marketing Team Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI topics help measure campaign impact and sentiment.
Best Plan: Team ($249/month annual)
Score: 9/10
Cloud Campaign
Good
Scheduling and analytics for campaigns, but no mention tracking.
Best Plan: Studio ($191/month annual)
Score: 7/10
Franchise Network Coordinating Content
Brand24
Fair
Global monitoring useful, but no multi-location scheduling.
Best Plan: Enterprise (from $999/month)
Score: 5/10
Cloud Campaign 🏆
Excellent
AgencyHub for multi-brand coordination, white-label for locations.
Best Plan: Studio ($191/month annual)
Score: 9/10
Solo PR Professional
Brand24 🏆
Good
Basic monitoring affordable, but limits on mentions.
Best Plan: Individual ($149/month annual)
Score: 7/10
Cloud Campaign
Fair
Good for scheduling, but overkill without monitoring needs.
Best Plan: Freelancer ($41/month annual)
Score: 6/10
Enterprise Global Brand Monitoring
Brand24 🏆
Excellent
Custom limits, 108 languages, unlimited AI insights for large-scale operations.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Cloud Campaign
Good
Scalable management, but no global listening.
Best Plan: Agency ($291/month annual)
Score: 6/10
Digital Marketing Freelancer
Brand24
Fair
High price for solo, limited to monitoring.
Best Plan: Individual ($149/month annual)
Score: 4/10
Cloud Campaign 🏆
Excellent
Affordable, unlimited AI, workspaces for clients.
Best Plan: Freelancer ($41/month annual)
Score: 9/10
Crisis Management Team
Brand24 🏆
Excellent
Real-time alerts, AI events detection for fast response.
Best Plan: Pro ($299/month annual)
Score: 10/10
Cloud Campaign
Poor
No alert or monitoring system.
Best Plan: Not suitable
Score: 2/10
SaaS Platform Reselling Social Tools
Brand24
Good
API integration possible, but extra fee.
Best Plan: Business ($499/month annual)
Score: 7/10
Cloud Campaign 🏆
Excellent
Built for SaaS embedding, white-label, API on Agency.
Best Plan: Agency ($291/month annual)
Score: 10/10
In-House Marketing for Small Team
Brand24
Good
Unlimited users on Team+, but pricey for basics.
Best Plan: Team ($249/month annual)
Score: 6/10
Cloud Campaign 🏆
Excellent
Unlimited users/AI, affordable for collaboration.
Best Plan: Freelancer ($41/month annual)
Score: 8/10
Influencer Campaign Analysis
Brand24 🏆
Excellent
Influencer analysis and reach metrics.
Best Plan: Pro ($299/month annual)
Score: 9/10
Cloud Campaign
Fair
Scheduling for influencers, but no analysis.
Best Plan: Studio ($191/month annual)
Score: 5/10
Content Creation Agency
Brand24
Poor
No content tools.
Best Plan: Not suitable
Score: 2/10
Cloud Campaign 🏆
Excellent
AI captions, content library, approvals.
Best Plan: Studio ($191/month annual)
Score: 10/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ online sources for comprehensive monitoring
- Powerful AI features including sentiment, emotion, topic analysis, and insights
- Real-time updates and alerts on higher tiers for crisis detection
- Rich analytics with reach, engagement, presence score, AVE, and influencer tools
- Strong reporting with white-labeled options, multiple export formats, and QuickShare
- Multi-language support in 108 languages for global brands
- Integrations with Slack, Teams, and optional API
Cons
- Entry-level pricing high ($149/month) for small teams or solos
- Advanced AI features locked to Pro+ tiers
- Keyword and mention limits require ongoing management
- Interface complex for simple needs
- API access costs extra
- No content scheduling or management tools
Cloud Campaign
Pros
- Strong white-label capabilities including dashboards, domains, and emails
- Unlimited users and AI prompts on all plans for collaboration
- Robust scheduling with evergreen campaigns, bulk uploads, and auto-schedules
- Integrated client portals and approvals to streamline workflows
- Unlimited AI caption generation and inbox responses without fees
- Broad integrations with Canva, Google Drive, RSS, and Zapier
- AgencyHub for multi-brand management and paid social reporting
Cons
- Overpowered for very small teams with few profiles
- Limitations on stories and certain media formats
- Full white-labeling only on Studio+ plans
- Advanced features like API and SSO on Agency tier
- Interface requires onboarding for non-technical users
- No social listening or monitoring capabilities
Final Verdict
Brand24 and Cloud Campaign target different aspects of social media: Brand24 for inbound listening and reputation, Cloud Campaign for outbound management and agency ops. Brand24 shines in AI-driven insights from vast sources, while Cloud Campaign offers scalable, white-label scheduling with unlimited AI.
Choose Brand24 for monitoring and insights to protect and understand your brand. Opt for Cloud Campaign for efficient posting and agency workflows. Use both for a complete strategy: monitor with Brand24, act with Cloud Campaign.
Overall Scores
Brand24
Agency Features: 6/10
Value: 7/10
Cloud Campaign
Agency Features: 10/10
Value: 9/10
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