Zopto Review
Table of Contents
What is Zopto?
Zopto is an omni-channel revenue generation platform for B2B companies, centered on LinkedIn and email outreach. It is delivered as cloud-based software with a dedicated IP address, so campaigns run continuously without relying on a browser extension or local device. The homepage highlights that thousands of companies across 87 countries use Zopto, with an aggregate rating around 4.75 out of 5 from multiple review platforms.
The product is designed to take the time, guesswork, and manual effort out of business development. Users open a Zopto account, schedule onboarding, and then build campaigns that combine LinkedIn actions, email sequences, and AI-generated content. Once campaigns are live, Zopto aims to keep inboxes filled with relevant conversations that can be converted into sales opportunities.
A key part of the current positioning is Zhoo, Zopto’s GPT‑4 powered AI companion for campaign creation and inbox management. Zhoo can generate LinkedIn templates, posts, and emails, and is available on higher-tier plans, especially Pro and Agency & Enterprise Pro. Overall, Zopto is pitched less as a simple automation tool and more as a full revenue-generation engine for sales teams, founders, and agencies.
Core value proposition: AI-enhanced omni-channel outreach at scale
Zopto’s core value proposition is AI-enhanced omni-channel outreach that combines LinkedIn and email into a single, scalable workflow. Instead of juggling separate tools for profile viewing, connection requests, InMails, and email sequences, users orchestrate everything from one platform. This is particularly attractive for B2B teams that rely heavily on LinkedIn Sales Navigator and want to operationalize it.
The platform emphasizes intelligent automation with guardrails, promising to respect LinkedIn limits while still delivering high volumes of touchpoints. Daily sending capabilities include up to 100 emails, 100 InMails, 45 profile invites, and 200 group or event messages per account. Zopto also layers on real-time reporting and sentiment tracking, so teams can see which campaigns, messages, and audiences are actually converting.
Another pillar of the value proposition is done-with-you support. Every plan includes a Dedicated Campaign Success Manager, onboarding sessions, and ongoing live chat and 1:1 support. For agencies and larger teams, Zopto extends this into multi-user management, white-label options, and centralized dashboards, effectively turning the platform into a resellable lead generation engine.
Features and capabilities
Zopto’s feature set is broad, but it revolves around AI-enhanced omni-channel campaigns, advanced prospecting, and strong safety controls. Campaigns can combine LinkedIn actions such as profile views, follows, endorsements, post engagement, and connection invites with email sequences that include up to 5000 email contacts per month. Users can schedule campaigns, build sequences from multiple sources, and run A/B tests to refine messaging.
Prospecting is powered by advanced filtering and data cleansing. Users can build highly targeted lists based on hundreds of criteria, import CSV or CRM lists, and let Zopto’s AI cleanse data by removing emojis and symbols and validating email addresses. The platform integrates directly with Salesforce and HubSpot, and connects to other tools via Zapier, while Hyperise enables personalized images and GIFs in outreach.
On the AI side, Zhoo acts as a campaign and messaging assistant. It can create end-to-end campaigns, generate templates, schedule LinkedIn posts, and provide context-driven inbox responses and sentiment analysis. Zopto also offers an in-app LinkedIn inbox, social selling metrics, dashboards, and exportable reports, making it easier for teams to manage conversations and measure performance without constantly switching tabs.
For agencies and multi-user setups, Zopto includes white-label capabilities, an agency dashboard, multi-user management, and global settings. Agencies can brand the platform with their own logo and domain, manage multiple client accounts, and even configure custom JavaScript and DNS settings on premium options. Combined with GDPR-compliant outreach, military-grade security, and always-online cloud infrastructure, Zopto is clearly built for serious, high-volume B2B operations.
- AI-enhanced omni-channel campaigns across LinkedIn and email
- Zhoo GPT‑4 powered AI assistant for campaign creation and inbox responses
- Advanced filtering and AI-driven data cleansing for prospect lists
- Automated LinkedIn actions: profile views, follows, endorsements, post engagement, invites
- Email enrichment, verification, and up to 5000 email contacts per month
- In-app LinkedIn inbox with context-driven reply automation
- Real-time reporting, sentiment analysis, and social selling metrics
- A/B testing and multi-variant experiments for campaigns
- Direct integrations with Salesforce and HubSpot, plus Zapier and Hyperise
- Cloud-based architecture with dedicated IP address and always-online campaigns
- GDPR-compliant outreach with military-grade security and data backup
- Agency dashboard, multi-user management, and full white-label options
Pricing and plans
Zopto’s pricing is structured around individual accounts and agency or enterprise deployments, with both monthly and quarterly billing options and volume discounts for larger teams. The Basic and Pro plans target small teams, sales professionals, and entrepreneurs, while Agency & Enterprise tiers are designed for multi-user environments. All plans include a Dedicated Campaign Success Manager, omni-channel sequences, 5000 email contacts per month, and core automation features.
The Basic plan focuses on foundational outreach: LinkedIn automation, email enrichment and verification, LinkedIn post scheduling, and integrations with Salesforce, HubSpot, Zapier, and Hyperise. The Pro plan adds the full AI suite, including the End-to-End AI Campaign Builder, AI Template Map Library, AI-generated responses, AI sentiment analysis, AI LinkedIn post scheduling, and AI customer personas. For agencies, Zopto offers both Agency & Enterprise Basic and Agency & Enterprise Pro, which layer on dashboards, multi-user management, and optional white-label capabilities.
Pricing is clearly published and emphasizes the ability to cancel anytime, with no long-term commitment. Agency tiers introduce volume-based pricing that becomes more attractive as user counts grow, especially on quarterly billing. There is also a Premium Agency Option with a one-time fee that unlocks deeper white-labeling, global settings, and advanced technical controls, making Zopto a potential revenue stream for agencies that resell LinkedIn lead generation.
Basic (Monthly)
- 1 LinkedIn account
- Dedicated Campaign Success Manager
- Omni-Channel Smart Sequences
- 5000 email contacts per month included
- Email enrichment and verification
- Automated LinkedIn profile views, follows, endorsements, and post engagement
- ChatGPT-4 template and LinkedIn post creation
- LinkedIn post scheduler
- Group, event, webinar, and “Who’s Viewed Your Profile” campaign generation
- A/B testing
- CSV import campaigns
- Zapier integration and API access
- CRM integration with HubSpot and Salesforce
- OAuth / direct email integration with Google and Microsoft
- Hyperise integration for image and GIF personalization
- Monthly masterclass
Ideal for small teams and sales professionals; cancel anytime; LinkedIn Sales Navigator recommended.
Pro (Monthly)
- All Basic (Monthly) features
- End-to-End AI Campaign Builder
- AI Template Map Library
- AI-generated responses
- AI sentiment analysis
- AI LinkedIn post scheduling
- AI customer personas
Designed for entrepreneurs and small businesses that want full AI assistance.
Agency & Enterprise Basic (Monthly, 2–25 users)
- Minimum 2 users required
- Volume discount pricing by user count
- All Basic (Monthly) features for each user
- Agency dashboard
- Multi-user management
- Individual user settings
- Premium Agency Option (one-time $997) with full white-label, global inbox, global templates, global blacklist, custom JavaScript, sub-agencies, DNS setup, API access, deduplication groupings, and parallel LinkedIn viewer
Price scales down to $125 and $100 per user at higher volumes; built for agencies and large businesses.
Agency & Enterprise Pro (Monthly, 2–25 users)
- Minimum 2 users required
- Volume discount pricing by user count
- All Basic (Monthly) and Pro (Monthly) features for each user
- Agency dashboard
- Multi-user management
- Individual user settings
- Premium Agency Option (one-time $997) with full white-label, global inbox, global templates, global blacklist, custom JavaScript, sub-agencies, DNS setup, API access, deduplication groupings, and parallel LinkedIn viewer
Price scales down to $197 and $157 per user at higher volumes; ideal for AI-driven agencies and enterprises.
Basic (Quarterly)
- 1 LinkedIn account
- Dedicated Campaign Success Manager
- Omni-Channel Smart Sequences
- 5000 email contacts per month included
- Email enrichment and verification
- Automated LinkedIn profile views, follows, endorsements, and post engagement
- ChatGPT-4 template and LinkedIn post creation
- LinkedIn post scheduler
- Group, event, webinar, and “Who’s Viewed Your Profile” campaign generation
- A/B testing
- CSV import campaigns
- Zapier integration and API access
- CRM integration with HubSpot and Salesforce
- OAuth / direct email integration with Google and Microsoft
- Hyperise integration for image and GIF personalization
- Monthly masterclass
Billed quarterly at a discounted effective monthly rate; cancel at the end of the term.
Pro (Quarterly)
- All Basic (Quarterly) features
- End-to-End AI Campaign Builder
- AI Template Map Library
- AI-generated responses
- AI sentiment analysis
- AI LinkedIn post scheduling
- AI customer personas
Quarterly billing with a lower effective monthly price than Pro (Monthly).
Agency & Enterprise Basic (Quarterly, 2–25 users)
- Minimum 2 users required
- Volume discount pricing by user count
- All Basic (Quarterly) features for each user
- Agency dashboard
- Multi-user management
- Individual user settings
- Premium Agency Option (one-time $997) with full white-label, global inbox, global templates, global blacklist, custom JavaScript, sub-agencies, DNS setup, API access, deduplication groupings, and parallel LinkedIn viewer
Price scales down to $100 and $80 per user at higher volumes; billed quarterly.
Agency & Enterprise Pro (Quarterly, 2–25 users)
- Minimum 2 users required
- Volume discount pricing by user count
- All Basic (Quarterly) and Pro (Quarterly) features for each user
- Agency dashboard
- Multi-user management
- Individual user settings
- Premium Agency Option (one-time $997) with full white-label, global inbox, global templates, global blacklist, custom JavaScript, sub-agencies, DNS setup, API access, deduplication groupings, and parallel LinkedIn viewer
Price scales down to $157 and $125 per user at higher volumes; billed quarterly.
All plans are compatible with LinkedIn Sales Navigator and can be upgraded, downgraded, or canceled at any time. A paid LinkedIn account (preferably Sales Navigator) is recommended to fully benefit from Zopto’s features.
Customer feedback and social proof
Zopto showcases strong social proof on its homepage, citing a 4.75 overall rating and thousands of users across 87 countries. It references ratings from multiple review platforms, including scores such as 4.6, 4.4, and 4.9 out of 5, which suggests consistently positive experiences. The emphasis is on measurable results, onboarding quality, and responsive support.
Testimonials highlight how Zopto simplifies lead generation and expands social selling frameworks. Customers frequently mention the value of Boolean search capabilities, the ability to target the same audience with multiple LinkedIn accounts, and the convenience of having campaigns run on autopilot. Several reviews also praise the customer service and account management, noting that issues are resolved quickly and professionally.
There are, however, hints of minor frustrations, such as occasional feature gaps or learning curves, which is typical for a powerful automation platform. Some customers mention that certain industries or regions respond better than others, underscoring the importance of targeting and messaging strategy. Overall, the sentiment is that Zopto delivers strong results for teams willing to invest in thoughtful campaign design and ongoing optimization.
- It was reported that Zopto would be recommended to others for its Boolean search audience building and responsive customer service. — Andrew P. Bernstein, Financial Advisor
- It was shared that the experience with Zopto was positive, especially due to feature suggestions and transparent roadmap updates. — Destiny Heller, Administrative Director
- It was noted that Zopto delivered strong results and onboarding, expanding the company’s social selling framework. — Casper Ackerman, Partner
- It was observed that Zopto worked particularly well for reaching prospects in North America and Europe via LinkedIn. — Iryna Prokop, Sales Manager
- It was stated that Zopto was considered the best choice for targeting people on LinkedIn with easy campaign setup. — Stan Skyrabin, Customer Support Engineer
- It was mentioned that Zopto significantly reduced the time spent on lead generation, freeing the team to focus on closing deals. — Dmitry Nulman, Founder
- It was emphasized that the assigned account manager resolved issues quickly and professionally, reinforcing the decision to stay with Zopto. — Jay Forrester, Senior Advisor
Our in-depth review and analysis
From a product perspective, Zopto stands out as a mature, feature-rich LinkedIn and email automation platform with serious depth for B2B teams. The combination of omni-channel campaigns, AI assistance, CRM integrations, and agency tooling makes it more than a simple outreach bot. For organizations that already rely on LinkedIn Sales Navigator and want to industrialize outbound, Zopto is a strong contender.
The platform’s biggest strengths are its AI capabilities, safety-conscious design, and support model. Zhoo’s AI-driven campaign creation and inbox responses can meaningfully reduce manual work, while guardrails and dedicated IPs help protect LinkedIn accounts. Dedicated Customer Success Managers and unlimited support are valuable for teams that need guidance on messaging, targeting, and compliance.
On the downside, Zopto’s breadth can feel overwhelming for smaller teams or users who only need content creation or light outreach. Pricing, while fair for the feature set, is not budget-tier, especially when adding multiple users or agency options. The focus on LinkedIn and email is powerful but may be limiting for teams seeking broader multi-channel orchestration across ads, SMS, or other networks.
In practice, Zopto is best viewed as a specialized revenue engine for LinkedIn-centric B2B sales, not a general-purpose marketing suite. Teams that pair it with strong messaging and clear ICP definitions are likely to see the best ROI. For content-heavy strategies or solo creators who mainly need help writing posts, a lighter tool such as PostFlow’s LinkedIn post generator can be a more efficient and affordable choice.
Pros
- Powerful omni-channel outreach across LinkedIn and email with AI assistance
- Advanced filtering, data cleansing, and email verification for high-quality prospect lists
- Strong safety posture with dedicated IPs, LinkedIn guardrails, and GDPR-compliant workflows
- Deep integrations with Salesforce, HubSpot, Zapier, and Hyperise
- In-app LinkedIn inbox, sentiment analysis, and real-time reporting for better optimization
- Dedicated Customer Success Manager and unlimited support on all plans
- Agency-ready features including white-labeling, multi-user management, and global settings
- Cloud-based architecture that runs campaigns 24/7 without browser extensions
Cons
- Pricing can be high for very small teams or solo users compared to lighter tools
- Feature breadth and configuration options may feel complex for beginners
- Focus is primarily on LinkedIn and email, not broader multi-channel marketing
- AI features like Zhoo are limited to higher-tier plans, increasing cost for full capability
- Requires a paid LinkedIn account, ideally Sales Navigator, to unlock full value
Final verdict: Is Zopto worth it?
Zopto earns a 4.4 out of 5 in this review, reflecting its strong capabilities and focus on LinkedIn-driven B2B growth. It is particularly compelling for sales teams, founders, and agencies that want to scale outbound outreach with AI support, while maintaining safety and compliance. The published customer ratings and testimonials align with this score, pointing to reliable performance and attentive support.
If your primary challenge is building and managing high-volume LinkedIn and email campaigns, Zopto is very likely worth the investment. The platform’s AI assistant, omni-channel workflows, and agency features make it a powerful backbone for outbound programs. However, if your main need is creating high-quality LinkedIn content rather than running complex outreach, Zopto may be more tool than you require.
In those cases, pairing or replacing Zopto with a lighter, content-focused solution can be smarter. PostFlow’s AI-powered LinkedIn post generator, for example, focuses on fast, professional content creation without the operational overhead of a full outreach platform. Ultimately, Zopto is best for teams ready to commit to structured, data-driven outbound, while content-first users may find more value in specialized tools.
Alternatives
If Zopto isn't the right fit, consider these similar tools:
Last updated: 17.11.2025