Brand24 vs Appy Pie
Brand24
- Platform: Social listening across 25M+ sources
- Best For: Brand reputation and crisis management
- Strength: AI sentiment and event detection
- Users: 4000+ brands
Starting at $149/month
Appy Pie
- Platform: No-code apps, websites, chatbots, automations
- Best For: Non-technical app and site development
- Strength: AI generators for rapid prototyping
- Users: Not specified
Starting at €14/app/month
Table of Contents
At a Glance
Core Functionality
| Feature | Brand24 | Appy Pie |
|---|---|---|
| Social Media Monitoring | ✓ Real-time tracking of mentions across social, news, blogs, forums | ✗ Not a monitoring tool; focuses on creation |
| App & Website Building | ✗ No building capabilities | ✓ No-code builders for Android/iOS apps and websites |
| Automation & Workflows | ✓ Alerts, reports, and integrations for monitoring workflows | ✓ No-code automations between apps/services via Appy Pie Automate |
| AI-Powered Insights | ✓ Sentiment, emotion, topic analysis in 108 languages | ✓ AI generators for apps, content, images, chatbots |
Supported Platforms & Sources
| Feature | Brand24 | Appy Pie |
|---|---|---|
| Social Media Platforms | ✓ Monitors 25M+ sources including social, news, podcasts, reviews | ✗ Builds for Android/iOS but doesn't monitor |
| Multi-Language Support | ✓ 108 languages for global monitoring | ✗ Primarily English-focused, no specified multi-language |
| Mobile App Publishing | ✓ Mobile app for monitoring access | ✓ Publishes to Google Play and App Store |
| Web & Review Sites | ✓ Tracks blogs, forums, reviews for mentions | ✓ Builds websites and monitors via built apps |
AI & Analytics Features
| Feature | Brand24 | Appy Pie |
|---|---|---|
| Sentiment Analysis | ✓ AI-powered sentiment, emotion, and topic analysis | ✗ No sentiment tools; AI for content generation |
| Event Detection | ✓ AI Events Detection for spikes and trends | ✗ No event monitoring |
| Content Generation | ✗ No content creation | ✓ AI App Generator, Copy for text/images/videos |
| Influencer Analysis | ✓ Influencer identification and analysis | ✗ No influencer tools |
| Analytics Dashboards | ✓ Reach, engagement, presence score, AVE | ✓ App analytics via Google Analytics |
Reporting & Collaboration
| Feature | Brand24 | Appy Pie |
|---|---|---|
| Automated Reports | ✓ Daily/weekly reports, white-labeled, exports to PDF/Excel/PPT | ✗ No automated reporting for monitoring |
| Alerts & Notifications | ✓ Storm alerts, push notifications, email alerts | ✓ Push notifications for apps |
| Team Collaboration | ✓ Unlimited users on most plans, Slack/Teams integrations | ✗ No built-in team tools; focused on individual creation |
| Integrations | ✓ Slack, Microsoft Teams, optional API | ✓ Appy Pie Automate for 1000+ app integrations |
Security & Compliance
| Feature | Brand24 | Appy Pie |
|---|---|---|
| Data Privacy Standards | ✗ Standard SaaS security; no specified compliance | ✓ SOC 2 Type II, GDPR, CCPA, HIPAA, ISO 27001 |
| Custom Data Policies | ✗ No custom retention | ✓ Custom data retention and governance in Enterprise |
| API Access | ✓ Optional API (additional fee) | ✗ No public API mentioned |
Pricing Comparison
Brand24 starts at $149/month (annual) for social listening, scaling to enterprise custom pricing with advanced AI features. Appy Pie begins at €14/app/month for basic app building, emphasizing per-app scalability and no-code value for SMBs.
Brand24
Individual (Annual)
$149/month
Solo users or small teams starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing hourly updates and unlimited users
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams requiring real-time monitoring and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Mid-sized businesses with high-volume monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Appy Pie
Basic (Gold)
€14/app/month
Individuals testing simple Android apps
- Supports Android apps
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 500 app downloads per month on Android
- Up to 500 push notifications
- Ad-free PWA and Android app
- App analytics with Google Analytics
- Earn money through advertising
Gold (Best Value)
€36/app/month
Small businesses building Android apps with moderate scale
- Supports Android platforms
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 1000 app downloads per month on Android
- Up to 1000 push notifications
- Ad-free mobile apps
- App analytics with Google Analytics
- Earn money through advertising
Platinum (Most Popular)
€60/app/month
Businesses needing cross-platform app publishing
- Supports Android and Apple platforms
- App distribution to Google Play Store and Apple App Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 2000 app downloads per month on Android and iOS
- Up to 2000 push notifications
- Ad-free mobile apps
- App analytics with Google Analytics
- Earn money through advertising
Enterprise
Custom
Organizations requiring advanced security and unlimited scale
- Includes all Platinum features
- Enterprise-grade security and data privacy
- Dedicated account manager
- Data Security Officer involvement
- Active Directory and Single Sign-On
- PCI DSS compliant infrastructure
- Regulatory compliance (GDPR, HIPAA, SOC 2, PCI DSS)
- Custom data retention policies
- Account capture and governance controls
- Unlimited app creation
Feature Deep Dive
Monitoring & AI Insights Capabilities
Brand24
Strengths
- Real-time monitoring of 25M+ sources in 108 languages
- AI sentiment, emotion, topic analysis for nuanced understanding
- AI Events Detection and Insights for trend spikes
- Influencer analysis, hashtag tracking, and Boolean search
- Storm alerts for crisis detection
Workflow
Set keywords → Monitor mentions → Analyze with AI → Receive alerts → Generate reports
Appy Pie
Strengths
- AI App Generator from natural language descriptions
- Appy Pie Agents for AI chatbots and voice assistants
- No monitoring; focuses on creation analytics via Google Analytics
- AI Copy for content and Pixazo for images/videos
Workflow
Describe idea → AI generates app/site → Customize no-code → Publish and analyze downloads
Brand24 dominates in social listening with deep AI for sentiment and events, ideal for reputation management. Appy Pie's AI excels in generative creation for apps and content but lacks monitoring depth. Choose Brand24 for insights into online conversations; Appy Pie for building digital products.
Building & Automation Features
Brand24
Strengths
- Automated reports and alerts for monitoring
- Integrations with Slack/Teams for collaboration
- Optional API for data integration
Limitations
- No app/website building
- Automation limited to alerts and reports
- No no-code workflow builders
Appy Pie
Strengths
- No-code builders for apps, websites, chatbots
- Appy Pie Automate for workflows between 1000+ services
- AI Website Builder and Convert Website to App tool
- Unlimited editing and hosting
Limitations
- No social monitoring automation
- Per-app pricing for multiple builds
- Push notification limits on lower plans
Appy Pie is superior for no-code building and automation of digital products, enabling quick launches without developers. Brand24's automation is monitoring-specific, like alerts and reports. For creation and workflows, Appy Pie wins; for listening automation, Brand24.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE
- AI Insights, topic analysis, and influencer reports
- White-labeled automated reports in PDF/Excel/PPT
- Custom filters and exports
Limitations
- Analytics focused on mentions, not app performance
- Advanced features tier-locked
Appy Pie
Strengths
- App analytics integrated with Google Analytics
- Download and push notification tracking
- Compliance reporting in Enterprise
- AI-driven content performance via Copy tools
Limitations
- Basic analytics; no deep sentiment or event insights
- No white-label or automated monitoring reports
Brand24 provides richer, AI-enhanced analytics for brand mentions and reputation, with strong reporting options. Appy Pie offers straightforward app performance tracking but lacks depth in insights. For monitoring analytics, Brand24; for app metrics, Appy Pie.
Use Case Comparison
Marketing Team Monitoring Brand Awareness
Brand24 🏆
Excellent
Real-time monitoring, AI sentiment, and campaign analytics track awareness across channels effectively.
Best Plan: Pro ($299/month annual)
Score: 10/10
Appy Pie
Poor
No monitoring capabilities; better for creating promotional apps but not tracking mentions.
Best Plan: Not suitable
Score: 2/10
Small Business Launching a Mobile App
Brand24
Poor
No app building tools; monitoring could track app mentions post-launch.
Best Plan: Not suitable
Score: 3/10
Appy Pie 🏆
Excellent
No-code app builder with AI generator enables quick, affordable launches for non-tech users.
Best Plan: Gold (€36/app/month)
Score: 9/10
PR Professional Managing Crises
Brand24 🏆
Excellent
Storm alerts, real-time updates, and AI event detection enable fast reputation response.
Best Plan: Business ($499/month annual)
Score: 10/10
Appy Pie
Fair
Could build crisis response chatbots, but no real-time monitoring.
Best Plan: Platinum (€60/app/month)
Score: 4/10
Entrepreneur Creating a Website
Brand24
Poor
No website building; could monitor site mentions after launch.
Best Plan: Not suitable
Score: 2/10
Appy Pie 🏆
Excellent
AI Website Builder and templates allow code-free, fast site creation.
Best Plan: Basic (€14/app/month)
Score: 9/10
Agency Handling Multiple Client Brands
Brand24 🏆
Excellent
Unlimited users, white-label reports, and advanced filtering support client management.
Best Plan: Enterprise (from $999/month)
Score: 9/10
Appy Pie
Good
Per-app pricing works for client projects, but no collaboration tools.
Best Plan: Platinum (€60/app/month per client)
Score: 6/10
Startup Automating Business Workflows
Brand24
Fair
Integrations for alerts, but limited to monitoring automation.
Best Plan: Team ($249/month annual)
Score: 5/10
Appy Pie 🏆
Excellent
Appy Pie Automate connects apps/services no-code, ideal for startup efficiency.
Best Plan: Enterprise (Custom)
Score: 10/10
Enterprise Managing Global Reputation
Brand24 🏆
Excellent
Multi-language support, custom limits, and unlimited AI insights for large-scale monitoring.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Appy Pie
Good
Compliance features suit enterprises, but no global monitoring.
Best Plan: Enterprise (Custom)
Score: 7/10
Non-Technical Founder Validating App Ideas
Brand24
Poor
Could monitor market sentiment, but no prototyping tools.
Best Plan: Not suitable
Score: 3/10
Appy Pie 🏆
Excellent
AI App Generator turns ideas into prototypes quickly without coding.
Best Plan: Gold (€36/app/month)
Score: 10/10
Digital Brand Analyzing Online Sentiment
Brand24 🏆
Excellent
Advanced AI for sentiment, emotion, and topic across sources.
Best Plan: Pro ($299/month annual)
Score: 10/10
Appy Pie
Poor
No sentiment analysis; AI for creation only.
Best Plan: Not suitable
Score: 2/10
Agency Building Apps for Clients
Brand24
Poor
No building capabilities; monitoring for client brands possible.
Best Plan: Not suitable
Score: 3/10
Appy Pie 🏆
Excellent
Templates and no-code tools speed up client app/website projects.
Best Plan: Platinum (€60/app/month)
Score: 9/10
SaaS Company Monitoring Reviews
Brand24 🏆
Excellent
Tracks reviews, forums, and sentiment for product feedback.
Best Plan: Business ($499/month annual)
Score: 9/10
Appy Pie
Fair
Could build review apps, but no monitoring.
Best Plan: Enterprise (Custom)
Score: 5/10
Organization in Regulated Industry Needing Compliance
Brand24
Fair
Standard security, but no specified HIPAA/GDPR focus.
Best Plan: Enterprise (from $999/month)
Score: 6/10
Appy Pie 🏆
Excellent
Strong compliance (HIPAA, GDPR, SOC 2) for secure app building.
Best Plan: Enterprise (Custom)
Score: 10/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ online sources for comprehensive monitoring
- Powerful AI features including sentiment, emotion, events, and insights
- Real-time updates and alerts on higher plans for crisis response
- Rich analytics with reach, engagement, AVE, and influencer tools
- Strong reporting: white-labeled, automated, multi-format exports
- Unlimited users from Team plan for collaboration
- Multi-language support in 108 languages for global brands
- Mobile app and integrations enhance accessibility
Cons
- High starting price ($149/month) unsuitable for small budgets
- Advanced AI locked to Pro+ tiers, limiting entry-level value
- Keyword and mention limits demand ongoing management
- Interface complexity may overwhelm simple users
- API access requires extra fees for integrations
- No app/website building capabilities
- Lacks compliance certifications for regulated sectors
Appy Pie
Pros
- Comprehensive no-code ecosystem for apps, websites, automations, and AI agents
- AI generators speed up creation from ideas to prototypes
- Vertical templates reduce setup for industry-specific needs
- Unlimited bandwidth and hosting across plans
- Robust security: SOC 2, GDPR, HIPAA, ISO 27001 compliance
- Affordable per-app pricing for scalable growth
- Appy Pie Automate connects 1000+ services no-code
- Push notifications and analytics support app engagement
Cons
- Broad features can overwhelm beginners
- Per-app pricing escalates with multiple projects
- Download and push limits constrain high-traffic apps
- No social listening or monitoring tools
- Separate app store fees increase total costs
- Limited team collaboration outside Enterprise
- Less depth in AI for analytics compared to specialized tools
- English-centric; limited global language support
Final Verdict
Brand24 and Appy Pie are specialized AI tools for different digital challenges. Brand24 excels in social listening, providing deep insights into brand mentions, sentiment, and trends across vast sources. Appy Pie democratizes development, enabling no-code creation of apps, websites, and automations for non-technical users.
Select Brand24 if your focus is on listening to and analyzing online conversations for brand health. Opt for Appy Pie if you aim to create and automate digital products without coding expertise. For comprehensive strategies, integrate both: build with Appy Pie and monitor impact with Brand24.
Overall Scores
Brand24
Value: 7/10
Appy Pie
Value: 8/10
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