Captain Data vs Brand24
Captain Data
- Platform: B2B APIs and data enrichment
- Best For: Sales intelligence and AI data feeds
- Strength: Real-time signals and scalable automation
- Users: 500 users
Starting at €99.98/month
Brand24
- Platform: 25M+ online sources (social, news, etc.)
- Best For: Brand monitoring and sentiment analysis
- Strength: AI insights and real-time alerts
- Users: 4000+ brands
Starting at $149/month
Table of Contents
At a Glance
Data Sources & Coverage
| Feature | Captain Data | Brand24 |
|---|---|---|
| B2B People & Company Profiles | ✓ Buyers Profile, People Profile, Company Profile APIs with firmographics, skills, funding | ✗ Not supported; focuses on public mentions |
| Social Media Monitoring | ✗ Limited to signals API for career/social signals | ✓ Real-time tracking across social, news, blogs, forums, podcasts, reviews |
| Intent & Signals Data | ✓ Signals API for career, social, review signals; real-time intent monitoring | ✗ No B2B intent; focuses on brand mentions |
| Multi-Language Support | ✗ Primarily English-focused B2B data | ✓ 108 languages for global monitoring |
| Review & Podcast Coverage | ✓ Via Signals API for review signals | ✓ Comprehensive inclusion in 25M+ sources |
AI & Analysis Features
| Feature | Captain Data | Brand24 |
|---|---|---|
| Sentiment Analysis | ✗ No built-in sentiment; data for custom AI | ✓ AI-powered sentiment, emotion, topic analysis |
| Intent Detection | ✓ Real-time buyer intent signals across web | ✗ AI Events Detection for spikes/trends, not B2B intent |
| Enrichment & Mapping | ✓ Buyer’s Ecosystem API for connections, followers | ✗ Influencer analysis but no B2B mapping |
| AI Insights & Assistants | ✗ Data for AI products, no built-in assistants | ✓ AI Insights, AI Events, AI Brand Assistant, AI Topics |
| Hashtag & Campaign Tracking | ✗ Not applicable | ✓ Hashtag tracking with reach/volume metrics |
Automation & Scalability
| Feature | Captain Data | Brand24 |
|---|---|---|
| API Access | ✓ Unified APIs with high concurrency (40 req/sec) | ✓ Optional API access (additional fee) |
| Real-Time Processing | ✓ Real-time data extraction and signals | ✓ Real-time updates on higher tiers |
| Scalable Exports | ✓ Exports for millions of records | ✓ Excel, PDF, PowerPoint exports; QuickShare |
| Concurrency & Limits | ✓ Up to 40 req/sec with smart limits for compliance | ✗ Mention/keyword limits per tier |
| Automation Workflows | ✓ Engagement API for messaging/connection workflows | ✗ Alerts and notifications, no B2B automation |
Analytics & Reporting
| Feature | Captain Data | Brand24 |
|---|---|---|
| Engagement Metrics | ✗ Focus on data signals, not social engagement | ✓ Reach, engagement, presence score, AVE |
| Influencer Analysis | ✗ Ecosystem mapping for connections | ✓ Dedicated influencer analysis |
| Custom Alerts | ✗ Signal-based monitoring | ✓ Storm alerts, push notifications, custom emails |
| White-Labeled Reports | ✗ Not available; API-focused | ✓ White-labeled reports, automated delivery |
| Advanced Filtering | ✓ Multi-source extraction with structured outputs | ✓ Boolean search, sentiment, reach filters |
Integrations & Compliance
| Feature | Captain Data | Brand24 |
|---|---|---|
| Slack/Teams Integration | ✗ API for custom integrations | ✓ Slack and Microsoft Teams for collaboration |
| Mobile App | ✗ API-based, no mobile | ✓ Mobile app for on-the-go monitoring |
| GDPR/SOC 2 Compliance | ✓ SOC 2 Type II and GDPR compliant | ✓ GDPR compliant for global use |
| Enterprise Support | ✓ Custom SLAs from Silver to Titanium | ✓ Priority support on higher tiers; Enterprise custom |
Pricing Comparison
Captain Data starts at €99.98/month with credit-based pricing for B2B data operations, while Brand24 starts at $149/month (annual) for social monitoring. Captain Data's model suits API-heavy users, but credits can be unpredictable; Brand24 offers clearer tiered limits for mentions and keywords.
Captain Data
Bronze Enrichment Example
€99.98/month
Small teams starting with enrichment
- Approximately 2,500 credits per month for enrichment and collection
- Most operations at 1 credit per record
- Real-time API automations
- Access to all data types
- Annual billing discount applied in example estimate
Titanium Intent Monitoring Example
Custom (example €1.49 per 1,000 credits)
Large-scale intent tracking
- Intent monitoring for entities such as companies and people
- Average of 5 credits per entity per month for comprehensive monitoring
- Discounted rate of €1.49 per 1,000 credits in example scenario
- Designed for large-scale tracking of buying signals
- Higher-tier support with custom SLAs and dedicated resources
Support Levels (Bronze to Titanium)
Custom
Enterprise needs varying support
- Bronze: basic email support
- Silver: priority email and chat support
- Gold: 24/7 support across channels
- Platinum: 24/7 priority Slack support with dedicated account manager
- Diamond and Titanium: white-glove service and custom SLAs
Brand24
Individual
$199/month
Solo users with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Solo users seeking value
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Small teams on annual
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users needing real-time
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Advanced annual users
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Growing teams
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Growing teams annual
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Feature Deep Dive
Data Acquisition Capabilities
Captain Data
Strengths
- Multi-source extraction with unified structured outputs
- Buyers Profile, People, Company, Ecosystem APIs for comprehensive B2B data
- Real-time signals from career, social, reviews across web
- High concurrency for large-scale workloads
- Smart limits ensure compliance and safety
Workflow
Define API endpoints → Extract/enrich data → Process signals → Export or integrate
Brand24
Strengths
- Monitoring 25M+ sources including social, news, blogs, forums, podcasts, reviews
- Advanced filtering with Boolean search, sentiment, language
- Hashtag and keyword tracking for campaigns
- Real-time mention capture on higher tiers
- Global coverage in 108 languages
Workflow
Set keywords/projects → Monitor sources → Filter mentions → Analyze trends
Captain Data excels in structured B2B data acquisition via APIs, ideal for sales enrichment. Brand24 focuses on unstructured public mention gathering for brand tracking. Choose Captain Data for targeted B2B prospecting; Brand24 for broad online reputation scanning.
Analysis & Insights Generation
Captain Data
Strengths
- Intent signals for buying behavior detection
- Ecosystem mapping for connections and related entities
- Data enrichment with attributes like skills, funding, growth
- Supports AI products with live data feeds
- Scalable for millions of records
Limitations
- No built-in sentiment or emotion analysis
- Requires custom AI for deeper insights
Brand24
Strengths
- AI sentiment, emotion, topic analysis across mentions
- AI Insights, Events Detection, Brand Assistant for trend spotting
- Reach, engagement, presence score, AVE metrics
- Influencer and campaign performance analysis
- Automated detection of spikes and crises
Limitations
- Less focus on B2B-specific intent
- Insights limited by tier (e.g., 2-5 projects on Pro/Business)
Brand24 provides ready-to-use AI analysis for social sentiment and trends, perfect for PR. Captain Data supplies raw, enriched data for custom sales/AI insights. Brand24 wins for quick brand health checks; Captain Data for integrated sales intelligence.
Automation & Alerts
Captain Data
Strengths
- Engagement API for messaging and connection workflows
- Real-time API automations with high concurrency
- Smart limits for safe, compliant prospecting
- Intent monitoring for ongoing signals
Limitations
- No push notifications or storm alerts
- Automation focused on data workflows, not monitoring alerts
Brand24
Strengths
- Storm alerts, push notifications, custom email alerts
- Real-time updates on Pro+ tiers
- Automated daily/weekly reports
- Slack/Teams integrations for team alerts
- Mobile app for instant notifications
Limitations
- No B2B engagement automation
- Alerts tied to mention volume limits
Brand24 is superior for real-time crisis alerts and automated reporting in social monitoring. Captain Data offers robust API automation for sales prospecting but lacks notification features. For reputation response, Brand24; for data-driven outreach, Captain Data.
Reporting & Integrations
Captain Data
Strengths
- Scalable dataset exports for millions of records
- Unified API for easy integration into SaaS/AI tools
- High concurrency for enterprise workloads
- Compliance-focused (SOC 2, GDPR)
Limitations
- No white-labeled or automated reports
- Integrations via API only, no native Slack/Teams
Brand24
Strengths
- White-labeled reports, Excel/PDF/PowerPoint exports, QuickShare
- Automated report scheduling
- Slack, Microsoft Teams, optional API
- Mobile app and unlimited users for collaboration
Limitations
- API incurs extra fee
- No deep B2B data integrations
Brand24 offers polished, shareable reports and team integrations for marketing/PR. Captain Data prioritizes API scalability for technical integrations. For client-facing reporting, Brand24; for backend data pipelines, Captain Data.
Use Case Comparison
B2B Sales Prospecting
Captain Data 🏆
Excellent
Real-time intent data, enrichment, and ecosystem mapping perfect for identifying and engaging prospects.
Best Plan: Bronze Enrichment (€99.98/month) or Titanium for scale
Score: 10/10
Brand24
Poor
Social mentions useful for awareness but lacks B2B intent and enrichment.
Best Plan: Not suitable
Score: 3/10
Brand Reputation Monitoring
Captain Data
Fair
Signals API catches some review/social signals but no comprehensive sentiment.
Best Plan: Titanium Intent Monitoring
Score: 5/10
Brand24 🏆
Excellent
AI sentiment, real-time alerts, and multi-source coverage ideal for reputation management.
Best Plan: Pro ($399/month) for real-time
Score: 10/10
PR Crisis Management
Captain Data
Poor
No alert system or sentiment analysis for rapid crisis response.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Excellent
Storm alerts, AI Events Detection, and emotion analysis enable quick crisis handling.
Best Plan: Business ($599/month) for scale
Score: 10/10
AI Product Data Integration
Captain Data 🏆
Excellent
Unified APIs with real-time B2B data designed for AI agents and products.
Best Plan: Custom Titanium
Score: 10/10
Brand24
Fair
API available but focused on social data, not B2B enrichment.
Best Plan: Enterprise (from $999/month)
Score: 6/10
Marketing Campaign Tracking
Captain Data
Fair
Useful for B2B signal tracking but no hashtag or engagement metrics.
Best Plan: Bronze
Score: 6/10
Brand24 🏆
Excellent
Hashtag tracking, reach/volume metrics, and AI Topics for campaign impact.
Best Plan: Team ($299/month)
Score: 9/10
Revenue Operations Automation
Captain Data 🏆
Excellent
Prospecting workflows, enrichment, and Engagement API streamline RevOps.
Best Plan: Titanium
Score: 9/10
Brand24
Poor
No automation for sales pipelines or B2B data.
Best Plan: Not suitable
Score: 3/10
Global Brand Monitoring
Captain Data
Good
B2B focus with some global firmographics, but limited languages.
Best Plan: Custom
Score: 7/10
Brand24 🏆
Excellent
108 languages, 25M+ sources for worldwide coverage.
Best Plan: Enterprise
Score: 10/10
Agency Client Reporting
Captain Data
Poor
API exports but no white-label or automated reports.
Best Plan: Not suitable
Score: 4/10
Brand24 🏆
Excellent
White-labeled reports, QuickShare, unlimited users for multi-client agencies.
Best Plan: Business ($599/month)
Score: 9/10
Building Sales Intelligence Tools
Captain Data 🏆
Excellent
Replaces static DBs with live intent APIs for custom tools.
Best Plan: Titanium
Score: 10/10
Brand24
Fair
Social data useful but not for B2B sales intel.
Best Plan: Pro
Score: 5/10
Small Team Basic Monitoring
Captain Data
Good
Credit-based for light enrichment, but technical.
Best Plan: Bronze (€99.98/month)
Score: 7/10
Brand24
Good
Individual plan for basics, but higher cost.
Best Plan: Individual ($149/month annual)
Score: 7/10
Enterprise Data Compliance Needs
Captain Data 🏆
Excellent
SOC 2 Type II, GDPR, custom SLAs for enterprise.
Best Plan: Titanium Custom
Score: 9/10
Brand24
Good
GDPR compliant, but less emphasis on B2B compliance.
Best Plan: Enterprise ($999+/month)
Score: 8/10
Influencer Outreach Planning
Captain Data
Fair
Ecosystem API for connections, but B2B-focused.
Best Plan: Bronze
Score: 6/10
Brand24 🏆
Excellent
Influencer analysis with reach and engagement metrics.
Best Plan: Pro
Score: 9/10
Pros and Cons
Captain Data
Pros
- Unified API for people, company, and intent data reducing complexity
- Strong real-time signals over static databases
- Rich enrichment and multi-source collection
- High scalability with 40 req/sec and smart limits
- SOC 2 Type II and GDPR compliance for enterprises
- Supports AI agents and sales products with live data
- Flexible credit-based for variable workloads
Cons
- Credit pricing hard to predict for new users
- Requires engineering for integration
- Not for non-technical marketers needing simple lists
- Pricing tiers not fully public; custom for advanced
- Focused on data infrastructure, not content or branding
- No built-in sentiment or alert features
- Limited to B2B; no broad social coverage
Brand24
Pros
- Extensive 25M+ source coverage for comprehensive monitoring
- Powerful AI for sentiment, emotion, topic analysis in 108 languages
- Real-time alerts and crisis detection on higher tiers
- Rich analytics: reach, engagement, AVE, influencers
- Strong reporting: white-labeled, automated, multi-format
- Unlimited users and team integrations (Slack, Teams)
- Mobile app for on-the-go access
Cons
- High entry pricing for small teams
- Advanced AI locked to Pro+ tiers
- Keyword/mention limits require optimization
- Interface complex for simple needs
- API extra fee for integrations
- No B2B intent or enrichment focus
- Less scalable for massive data exports without custom
Final Verdict
Captain Data and Brand24 target distinct needs in data intelligence. Captain Data is an API platform for real-time B2B data, enriching sales pipelines and powering AI. Brand24 is a social listening tool for monitoring mentions, sentiment, and reputation across vast online sources.
Choose Captain Data for B2B sales intelligence and data automation. Opt for Brand24 for social listening and reputation management. Use both for integrated sales and brand strategies, feeding social insights into prospecting.
Overall Scores
Captain Data
Value: 7/10
Brand24
Value: 8/10
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