Brandwatch vs Brand24
Brandwatch
- Platform: Multi-channel enterprise suite
- Best For: Consumer intelligence and social management
- Strength: 1.4+ trillion historical posts
- Users: Not specified
Starting at Custom (no public pricing; all plans via sales)
Brand24
- Platform: 25M+ online sources
- Best For: Real-time reputation monitoring
- Strength: AI insights across 108 languages
- Users: 4000+ brands
Starting at $149/month
Table of Contents
At a Glance
Social Listening & Monitoring
| Feature | Brandwatch | Brand24 |
|---|---|---|
| Historical Data Coverage | ✓ 1.4+ trillion posts, 496M new daily | ✗ Real-time focus, no historical archive mentioned |
| Source Coverage | ✓ Social, forums, news, reviews; enterprise depth | ✓ 25M+ sources: social, news, blogs, forums, podcasts, reviews |
| Multi-Language Support | ✓ Global coverage, not specified count | ✓ 108 languages |
| Real-Time Monitoring | ✓ With alerts and dashboards | ✓ Real-time updates on higher tiers |
AI & Analytics Features
| Feature | Brandwatch | Brand24 |
|---|---|---|
| AI Assistant | ✓ Iris AI for narrative insights and search | ✓ AI Brand Assistant, AI Insights, Events Detection |
| Sentiment Analysis | ✓ With custom classifiers via ML | ✓ AI-powered sentiment and emotion analysis |
| Image/Video Analysis | ✓ Neural networks and deep learning | ✗ Text-focused, no image analysis |
| Topic & Trend Analysis | ✓ Customizable with AI | ✓ AI Topics, Events Detection for spikes |
| Influencer Analysis | ✓ 30M+ creator database | ✓ Basic influencer metrics |
Social Media Management
| Feature | Brandwatch | Brand24 |
|---|---|---|
| Content Calendar | ✓ Collaborative for organic/paid posts | ✗ Monitoring only, no scheduling |
| Unified Inbox | ✓ For community management and CRM | ✗ No inbox or engagement tools |
| Publishing & Scheduling | ✓ Integrated management | ✗ Listening-focused, no publishing |
Reporting & Integrations
| Feature | Brandwatch | Brand24 |
|---|---|---|
| Custom Dashboards | ✓ Fully customizable with alerts | ✓ Automated reports, white-labeled |
| Export Options | ✓ Integrations and APIs | ✓ Excel, PDF, PPT, QuickShare |
| Alert Systems | ✓ Custom alerts | ✓ Storm alerts, push notifications, email |
| API Access | ✓ Enterprise APIs | ✓ Optional, additional fee |
| Integrations | ✓ Major social and enterprise tools | ✓ Slack, Microsoft Teams, mobile app |
Influencer & Additional Tools
| Feature | Brandwatch | Brand24 |
|---|---|---|
| Influencer Discovery | ✓ 30M+ creators, campaign reporting | ✗ Basic analysis only |
| Media Intelligence | ✓ Expert analysts, custom projects | ✗ No analyst support |
| Crisis Monitoring | ✓ With governance and workflows | ✓ Real-time alerts for reputation |
Pricing Comparison
Brandwatch uses custom, sales-led pricing with no public tiers, ideal for enterprises but opaque for budgeting. Brand24 offers transparent SaaS pricing starting at $149/month (annual), scaling to $999+/month for enterprise needs, providing better accessibility for mid-sized teams.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Brands integrating listening with publishing
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Campaign managers seeking creators
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR teams needing expert support
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Brand24
Individual
$199/month
Solo users starting with monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Budget-conscious individuals
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams collaborating
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Teams seeking value
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users needing AI depth
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Pro users on annual
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Growing businesses
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Businesses valuing annual savings
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large-scale monitoring
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Feature Deep Dive
Social Listening Capabilities
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily new posts
- Iris AI for narrative insights and AI-powered search
- Image analysis using neural networks
- Custom classifiers for machine learning categorization
- Support for first-party data integration
Workflow
Set up queries → AI analyzes historical/real-time data → Customize dashboards → Receive alerts
Brand24
Strengths
- Real-time monitoring of 25M+ sources including podcasts and reviews
- AI sentiment, emotion, and topic analysis in 108 languages
- AI Events Detection for trend spikes
- Advanced filtering with Boolean search and metrics
- Hashtag tracking for campaigns
Workflow
Define keywords → Monitor mentions → AI analyzes sentiment/topics → Get alerts and reports
Brandwatch dominates in depth with massive historical data and advanced AI like image analysis, ideal for enterprise research. Brand24 shines in real-time, multi-language monitoring across diverse sources, better for quick reputation tracking. Choose Brandwatch for comprehensive intelligence; Brand24 for accessible, broad coverage.
Analytics & Reporting
Brandwatch
Strengths
- Fully customizable dashboards and segmentation
- AI-powered reporting with expert analyst support
- Benchmarking and alerts for trends
- Integrated with management tools
Limitations
- Complexity requires training
- Custom pricing for advanced reporting
Brand24
Strengths
- Reach, engagement, presence score, AVE, influencer metrics
- Automated daily/weekly reports with white-labeling
- AI Insights for project-based analysis
- Exports to Excel, PDF, PPT; QuickShare links
Limitations
- Less customization than enterprise tools
- Advanced features tier-locked
Brandwatch offers superior customization and integration for enterprise analytics, with analyst support. Brand24 provides user-friendly, automated reporting with strong AI insights at a lower cost. Brandwatch for complex, strategic reporting; Brand24 for efficient, shareable insights.
Social Media Management
Brandwatch
Strengths
- Unified inbox for community and customer care
- Collaborative content calendar for organic/paid
- Brand monitoring integrated with listening
- Workflows for governance and multi-region
Workflow
Monitor mentions → Respond via inbox → Plan content in calendar → Publish and track
Brand24
Strengths
- No direct management; focuses on listening to inform strategy
Limitations
- Lacks publishing, inbox, or scheduling
- Integrates with other tools but not standalone
Brandwatch is a full suite with management capabilities tied to intelligence, perfect for integrated workflows. Brand24 is purely monitoring, requiring separate tools for management. If you need end-to-end, Brandwatch wins; for listening only, Brand24 suffices.
Influencer Marketing & Media Intelligence
Brandwatch
Strengths
- 30M+ creator database for discovery
- Campaign tracking and relationship management
- Media Intelligence with expert analysts
- Custom research for crises and stakeholders
Limitations
- Custom pricing may be high
Brand24
Strengths
- Basic influencer analysis via metrics
- No dedicated discovery or management
Limitations
- Lacks comprehensive influencer tools
- No media analyst support
Brandwatch excels with dedicated influencer and media tools, including expert support, for enterprise campaigns. Brand24 offers light influencer insights but no full suite. Brandwatch is essential for influencer-focused teams; Brand24 for basic monitoring.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep historical data, AI, and governance suit large-scale, global monitoring with workflows.
Best Plan: Consumer Intelligence + Social Management (Custom)
Score: 10/10
Brand24
Good
Real-time alerts and AI work well but lack historical depth and enterprise integrations.
Best Plan: Enterprise (from $999/month)
Score: 7/10
Small Marketing Team
Brandwatch
Fair
Powerful but complex and sales-led; overkill for small teams.
Best Plan: Not ideal (Custom)
Score: 5/10
Brand24 🏆
Excellent
Affordable tiers, unlimited users, and easy setup for quick monitoring.
Best Plan: Team ($249/month annual)
Score: 9/10
PR Crisis Management
Brandwatch 🏆
Excellent
Expert analysts, custom alerts, and media intelligence for rapid response.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Brand24
Good
Storm alerts and real-time detection help, but no analyst support.
Best Plan: Pro ($299/month annual)
Score: 8/10
Influencer Campaign Agency
Brandwatch 🏆
Excellent
30M+ database, workflow management, and reporting for multi-client campaigns.
Best Plan: Influence (Custom)
Score: 10/10
Brand24
Fair
Basic metrics but no discovery or management tools.
Best Plan: Business ($499/month annual)
Score: 4/10
Global Reputation Tracking
Brandwatch
Excellent
Multi-region support, global offices, and deep analytics.
Best Plan: Consumer Intelligence (Custom)
Score: 9/10
Brand24
Excellent
108 languages and broad sources for international monitoring.
Best Plan: Business ($499/month annual)
Score: 9/10
Campaign Performance Measurement
Brandwatch 🏆
Excellent
Integrated tracking, benchmarking, and AI insights.
Best Plan: Social Media Management (Custom)
Score: 9/10
Brand24
Good
Hashtag tracking, reach, and AVE metrics.
Best Plan: Pro ($299/month annual)
Score: 7/10
Market Research Team
Brandwatch 🏆
Excellent
Massive data archive and custom classifiers for in-depth research.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Brand24
Good
AI topics and insights, but limited scale.
Best Plan: Enterprise (from $999/month)
Score: 6/10
Solo PR Professional
Brandwatch
Poor
Too complex and expensive for individuals.
Best Plan: Not suitable
Score: 2/10
Brand24 🏆
Excellent
Affordable Individual plan with core AI features.
Best Plan: Individual ($149/month annual)
Score: 9/10
Digital Agency Multi-Client
Brandwatch
Good
Enterprise tools for clients, but sales process slows onboarding.
Best Plan: Full Suite (Custom)
Score: 7/10
Brand24 🏆
Excellent
Unlimited users, white-label reports for client management.
Best Plan: Business ($499/month annual)
Score: 8/10
Consumer Insights Analysis
Brandwatch 🏆
Excellent
AI narrative insights and huge dataset for detailed analysis.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Brand24
Fair
AI insights limited to projects on higher tiers.
Best Plan: Pro ($299/month annual)
Score: 5/10
Real-Time Sentiment Monitoring
Brandwatch
Good
Strong AI but enterprise focus.
Best Plan: Social Media Management (Custom)
Score: 8/10
Brand24 🏆
Excellent
Real-time updates, emotion analysis, and alerts optimized for speed.
Best Plan: Pro ($299/month annual)
Score: 10/10
Budget-Conscious Startup
Brandwatch
Poor
Custom pricing too opaque and likely high.
Best Plan: Not suitable
Score: 1/10
Brand24 🏆
Excellent
Starts at $149/month with solid features.
Best Plan: Individual ($149/month annual)
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI including Iris, image analysis, custom classifiers
- Integrated suite for intelligence, management, influencer marketing
- Enterprise readiness with global support and analyst recognition
- Highly customizable dashboards and reporting
- Strong integrations with social and enterprise tools
- Expert media intelligence for strategic insights
Cons
- No public pricing, all custom via sales
- Sales-led onboarding with multi-step demos
- Steep learning curve due to complexity
- Overkill for simple monitoring or small teams
- Heavier implementation and governance needs
- No self-serve or instant access
Brand24
Pros
- Extensive 25M+ source coverage including podcasts and reviews
- Powerful AI for sentiment, emotion, topics, and insights
- Real-time monitoring and alerts on higher tiers
- Rich analytics with reach, AVE, presence score
- Strong reporting: white-labeled, automated, multiple exports
- Unlimited users from Team plan, multi-language support
- Mobile app, Slack/Teams integrations for collaboration
- Transparent pricing with annual discounts
Cons
- Entry price $149/month high for solos
- Advanced AI reserved for Pro+ tiers
- Keyword/mention limits need optimization
- Interface complex for basic needs
- API access extra fee
- No historical data depth or management tools
- Less enterprise governance than suites
Final Verdict
Brandwatch and Brand24 both excel in social listening but target different scales. Brandwatch is a robust enterprise suite combining intelligence, management, and influencer tools with unmatched data depth. Brand24 is an agile, AI-focused monitoring tool for real-time reputation and insights, more accessible for smaller teams.
Opt for Brandwatch if you're an enterprise seeking a full social suite with deep analytics and support. Choose Brand24 for cost-effective, real-time listening that scales easily. For hybrid needs, use Brand24 for daily monitoring and Brandwatch for strategic projects.
Overall Scores
Brandwatch
Brand24
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