Brand24 vs Make
Brand24
- Platform: Social listening across 25M+ sources
- Best For: Brand monitoring and sentiment analysis
- Strength: Real-time AI insights and alerts
- Users: 4000+ brands
Starting at $149/month
Make (formerly Integromat)
- Platform: App integrations and workflows
- Best For: Automation across SaaS tools
- Strength: Visual drag-and-drop scenario builder
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Core Functionality
| Feature | Brand24 | Make (formerly Integromat) |
|---|---|---|
| Social Media Monitoring | ✓ Real-time tracking of mentions across social, news, blogs, forums, podcasts, and reviews | ✗ Not a monitoring tool; focuses on automation |
| Workflow Automation | ✗ Limited to alerts and integrations | ✓ Visual drag-and-drop for multi-step workflows |
| App Integrations | ✓ Slack, Microsoft Teams, API access (fee) | ✓ Extensive library of prebuilt integrations for CRM, marketing, etc. |
| No-Code Interface | ✓ User-friendly dashboard for monitoring setup | ✓ Drag-and-drop scenario builder for non-technical users |
AI Capabilities
| Feature | Brand24 | Make (formerly Integromat) |
|---|---|---|
| Sentiment Analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ No built-in AI analysis; relies on integrated apps |
| AI Insights and Detection | ✓ AI Events Detection, AI Brand Assistant, AI Topics | ✗ Supports AI apps via integrations but no native AI |
| Data Transformation | ✗ Basic filtering and analytics | ✓ Advanced data mapping, transformation, and aggregation |
| Multi-Language Support | ✓ 108 languages for monitoring | ✓ Depends on integrated apps; supports global workflows |
Analytics and Reporting
| Feature | Brand24 | Make (formerly Integromat) |
|---|---|---|
| Reach and Engagement Metrics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✗ Execution logs and error handling, not social metrics |
| Automated Reports | ✓ Daily/weekly reports, white-labeled, exports to Excel/PDF/PPT | ✗ Scenario logs, no report generation |
| Error Handling and Logs | ✓ Storm alerts, push notifications | ✓ Detailed execution logs, retry controls |
| Custom Alerts | ✓ Email alerts for mentions and spikes | ✓ Triggers and watches for workflow events |
Scalability and Collaboration
| Feature | Brand24 | Make (formerly Integromat) |
|---|---|---|
| Team Collaboration | ✓ Unlimited users on higher tiers, shared projects | ✓ Shared workspaces, role-based access |
| Mobile App | ✓ Mobile app for on-the-go monitoring | ✗ Web-based, no dedicated mobile app |
| API Access | ✓ Optional API with additional fee | ✓ HTTP modules and webhooks for any REST API |
| Enterprise Customization | ✓ Custom limits on Enterprise tier | ✓ Custom deployments with governance |
Source Coverage
| Feature | Brand24 | Make (formerly Integromat) |
|---|---|---|
| Social Media Sources | ✓ 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ Integrates with social apps but no native monitoring |
| Webhook and HTTP Support | ✗ Not applicable | ✓ Connects to any REST API via webhooks and HTTP modules |
| Scheduling Options | ✓ Updates every 12 hours to real-time based on tier | ✓ Real-time, interval-based, on-demand runs |
| Hashtag and Keyword Tracking | ✓ Hashtag tracking with reach and volume metrics | ✗ Can automate tracking via integrations |
Pricing Comparison
Brand24 starts at $149/month (annual) for social listening, reflecting its specialized AI monitoring features, while Make starts at $9/month with a free tier, offering better affordability for automation needs. Brand24's pricing scales with mention volume and keywords, whereas Make's is operation-based, potentially higher at scale.
Brand24
Individual
$199/month
Solo users or small projects with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo users
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing collaboration
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Teams seeking value
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Growing brands with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Value for real-time monitoring
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Mid-sized teams with higher volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Businesses optimizing costs
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals or small projects
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Power users needing priority
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborative teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large-scale deployments
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Social Listening and Monitoring
Brand24
Strengths
- Real-time monitoring of 25M+ sources including social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, topic analysis across 108 languages
- Hashtag tracking with reach and volume metrics
- Advanced filtering: Boolean search, sentiment, reach, language, source
- Storm alerts, push notifications, custom email alerts
Workflow
Set keywords → Monitor mentions → Analyze sentiment and trends → Receive alerts → Generate reports
Make (formerly Integromat)
Strengths
- Can automate monitoring via integrations with social tools
- Webhooks for real-time triggers from external sources
- Data aggregation from multiple apps
Workflow
Integrate monitoring app → Set triggers → Process data → Automate responses
Limitations
- No native monitoring; requires setup with other tools
- Lacks built-in sentiment or source coverage
Brand24 is purpose-built for comprehensive social listening with native AI analysis and broad source coverage, making it superior for reputation management. Make can facilitate monitoring through integrations but lacks depth in analysis, better suited for automating post-monitoring actions.
Automation and Workflow Building
Brand24
Strengths
- Automated reports and alerts
- Integrations with Slack and Teams for notifications
- API for custom automations (additional fee)
Limitations
- Limited to monitoring-related automations
- No visual builder for complex workflows
Make (formerly Integromat)
Strengths
- Visual drag-and-drop scenario builder for multi-step workflows
- Extensive prebuilt integrations across CRM, marketing, operations
- Advanced data mapping, transformation, aggregation
- Scheduling: real-time, interval, on-demand
- Branching logic with routers and filters
- Error handling, retry controls, execution logs
Limitations
- Steeper learning curve for complex setups
- Operation costs scale with usage
Make dominates in flexible, no-code automation with its visual builder and vast integrations, ideal for connecting apps and orchestrating data. Brand24 offers basic automations tied to monitoring but cannot match Make's breadth for general workflow needs.
Analytics and Insights
Brand24
Strengths
- Comprehensive analytics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights, Events Detection, Brand Assistant, Topics
- Automated daily/weekly reports, white-labeled
- Exports: Excel, PDF, PowerPoint, QuickShare links
Limitations
- Focused on social/brand metrics only
Make (formerly Integromat)
Strengths
- Detailed execution logs for workflow performance
- Data transformation tools for custom analytics
- Integrations with analytics platforms like Google Analytics
Limitations
- No native social or brand analytics
- Insights depend on integrated tools
Brand24 provides rich, AI-driven social analytics tailored to brand monitoring, with strong reporting options. Make offers workflow-specific logs and enables analytics via integrations but lacks specialized insights for social listening.
Integrations and Collaboration
Brand24
Strengths
- Slack and Microsoft Teams for real-time collaboration
- Mobile app for access
- Unlimited users on most tiers
- API access for data integration (fee)
Limitations
- Limited native integrations compared to automation platforms
Make (formerly Integromat)
Strengths
- Thousands of prebuilt app integrations
- Webhooks and HTTP for custom APIs
- Team workspaces, role-based access
- Advanced governance for enterprises
Limitations
- No mobile app
- Collaboration focused on workflow sharing
Make's extensive integration library and webhook support make it far superior for connecting diverse apps and building custom automations. Brand24's integrations are monitoring-centric, with good team support but less flexibility.
Use Case Comparison
Marketing Team Monitoring Brand Awareness
Brand24 🏆
Excellent
Real-time tracking, AI sentiment analysis, and reach metrics provide deep insights into campaigns and awareness.
Best Plan: Team ($249/month annual) or Pro ($299/month annual)
Score: 10/10
Make (formerly Integromat)
Fair
Can automate data pulls from monitoring tools but lacks native analysis.
Best Plan: Core ($9/month)
Score: 5/10
PR Professionals Handling Crises
Brand24 🏆
Excellent
Storm alerts, real-time updates, and AI events detection enable fast crisis response.
Best Plan: Pro ($299/month annual) for real-time
Score: 10/10
Make (formerly Integromat)
Poor
No monitoring; can notify via integrations but not proactive.
Best Plan: Not suitable
Score: 2/10
Agencies Managing Multiple Clients
Brand24 🏆
Good
Unlimited users and white-labeled reports support client management, but no dedicated workspaces.
Best Plan: Business ($499/month annual)
Score: 8/10
Make (formerly Integromat)
Good
Team workspaces and role-based access aid collaboration, but not for listening.
Best Plan: Teams ($29/month)
Score: 7/10
Startups Automating CRM and Marketing
Brand24
Poor
Limited to monitoring; integrations are basic.
Best Plan: Not suitable
Score: 3/10
Make (formerly Integromat) 🏆
Excellent
Visual workflows connect CRM, email, and analytics seamlessly for startups.
Best Plan: Pro ($16/month)
Score: 9/10
Enterprises with Global Multi-Language Needs
Brand24 🏆
Excellent
108-language support, custom limits, and unlimited AI insights for large-scale monitoring.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Make (formerly Integromat)
Good
Global integrations but no native multi-language monitoring.
Best Plan: Enterprise (Custom)
Score: 6/10
SMBs Integrating SaaS Tools
Brand24
Fair
API and Slack integrations help, but not core strength.
Best Plan: Team ($249/month annual)
Score: 4/10
Make (formerly Integromat) 🏆
Excellent
Affordable, flexible integrations for operations, marketing, and CRM.
Best Plan: Teams ($29/month)
Score: 10/10
Analyzing Influencer Campaigns
Brand24 🏆
Excellent
Influencer analysis, reach, and engagement metrics track campaign impact.
Best Plan: Pro ($299/month annual)
Score: 9/10
Make (formerly Integromat)
Fair
Can aggregate data from analytics tools but no specialized metrics.
Best Plan: Pro ($16/month)
Score: 5/10
Operations Teams Automating Processes
Brand24
Poor
Not designed for general operations automation.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Complex branching, data transformation for operational workflows.
Best Plan: Teams ($29/month)
Score: 10/10
Digital Brands Tracking Reviews and Sentiment
Brand24 🏆
Excellent
Covers reviews, podcasts, forums with AI emotion analysis.
Best Plan: Business ($499/month annual)
Score: 10/10
Make (formerly Integromat)
Poor
Integrations possible but no native tracking.
Best Plan: Not suitable
Score: 3/10
Technical Users Building API Workflows
Brand24
Fair
API access available but fee-based and monitoring-focused.
Best Plan: Pro ($299/month annual)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
HTTP modules, webhooks for any API; visual yet powerful.
Best Plan: Pro ($16/month)
Score: 10/10
Budget-Conscious Solo Creator
Brand24
Fair
High starting price; good for basic monitoring but costly.
Best Plan: Individual ($149/month annual)
Score: 6/10
Make (formerly Integromat) 🏆
Excellent
Free tier and low entry for simple automations.
Best Plan: Free or Core ($9/month)
Score: 9/10
SaaS Companies Closing Feedback Loops
Brand24
Good
Monitors mentions and sentiment for product feedback.
Best Plan: Team ($249/month annual)
Score: 8/10
Make (formerly Integromat) 🏆
Excellent
Automates feedback from social/tools to CRM/tickets.
Best Plan: Pro ($16/month)
Score: 9/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ online sources for comprehensive monitoring
- Powerful AI features: sentiment, emotion, topic analysis, insights, events detection
- Real-time monitoring and alerts on higher tiers for crisis detection
- Rich analytics including reach, engagement, presence score, AVE, influencer analysis
- Strong reporting: automated, white-labeled, multiple export formats, QuickShare
- Multi-language support (108 languages) for global brands
- Mobile app and team collaboration with unlimited users
Cons
- Entry-level pricing relatively high ($149/month annual) for small teams
- Advanced AI features limited to Pro+ tiers
- Keyword and mention limits require ongoing management
- Interface complexity for simple needs
- API access adds extra cost
- No native workflow automation beyond alerts
Make (formerly Integromat)
Pros
- Flexible visual scenario builder for complex, multi-step automations
- Large catalog of integrations plus HTTP/webhooks for any API
- Strong data mapping, transformation, and error handling
- Affordable starting at $9/month with free tier
- Suitable for non-technical and developer users
- Robust scheduling, logging, and team collaboration features
- Enterprise governance and custom deployments
Cons
- Steeper learning curve than basic tools
- Operation-based pricing escalates at high volumes
- Complex scenarios hard to maintain without documentation
- Interface overwhelming for beginners
- No native social listening or AI analysis
- Requires technical knowledge for advanced APIs
Final Verdict
Brand24 and Make address different challenges in the digital ecosystem. Brand24 is a specialized AI tool for social listening, providing deep insights into brand mentions, sentiment, and trends across vast online sources. Make is a versatile automation platform that connects apps and builds workflows, enabling efficient data flows and processes without code.
Choose Brand24 if your priority is monitoring and understanding online conversations about your brand. Opt for Make if you need to automate and integrate processes across tools. For hybrid needs, integrate Brand24's data into Make workflows for automated insights and actions.
Overall Scores
Brand24
Value: 7/10
Make (formerly Integromat)
Value: 9/10
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