Agorapulse vs Make
Agorapulse
- Platform: Social media (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Social media teams and agencies
- Strength: ROI analytics and collaboration
- Users: Over 2,000 users
Starting at $79/month
Make (formerly Integromat)
- Platform: Any SaaS apps via integrations
- Best For: Automation and workflow orchestration
- Strength: Flexible no-code integrations
- Users: Not specified, enterprise-scale
Starting at $9/month
Table of Contents
At a Glance
Social Media Management
| Feature | Agorapulse | Make (formerly Integromat) |
|---|---|---|
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, and ad comments across networks | ✗ No native social inbox; requires custom workflow build |
| Post Scheduling | ✓ Unlimited scheduling with calendars, approvals, and bulk CSV | ✓ Via integrations (e.g., to Buffer or Hootsuite), not native |
| Social Listening | ✓ Built-in across networks, news, blogs | ✓ Custom via API integrations and data aggregation |
| ROI Tracking | ✓ Connects social to leads, sales, traffic with advanced reports | ✗ Possible via custom data flows but no built-in ROI |
Automation & Workflows
| Feature | Agorapulse | Make (formerly Integromat) |
|---|---|---|
| Visual Workflow Builder | ✗ Limited to social-specific automations like moderation rules | ✓ Drag-and-drop scenario builder for multi-step workflows |
| App Integrations | ✓ Focused on social platforms and basic CRM/email | ✓ Thousands of prebuilt integrations across CRM, marketing, ops |
| Data Transformation | ✗ Basic reporting exports | ✓ Advanced mapping, aggregation, and HTTP/webhooks |
| Error Handling & Scheduling | ✓ Publishing queues and moderation rules | ✓ Real-time, interval-based runs with retries and logs |
Collaboration & Reporting
| Feature | Agorapulse | Make (formerly Integromat) |
|---|---|---|
| Team Workspaces | ✓ Shared calendars, approvals, assignments | ✓ Shared workspaces with role-based access |
| Branded Reports | ✓ Profile and post-level reports with exports | ✗ Execution logs, no branded social reports |
| AI Features | ✓ AI writing assistant, alt-text, reply suggestions | ✗ No AI; focuses on logic and integrations |
| Enterprise Governance | ✓ SSO, custom roles, multi-step approvals | ✓ Custom deployments, compliance features |
Integrations & Extensibility
| Feature | Agorapulse | Make (formerly Integromat) |
|---|---|---|
| Social Platform Support | ✓ Native multi-network publishing | ✓ Via API modules for any platform |
| CRM/Email Integrations | ✓ Basic for ROI tracking | ✓ Deep integrations with Salesforce, HubSpot, etc. |
| API/Webhooks | ✓ For custom data import/export | ✓ Core feature with HTTP modules |
| Mobile App | ✓ iOS and Android for social management | ✗ Web-based, no dedicated mobile app |
Pricing Comparison
Agorapulse starts at $79/month (yearly) for social management, scaling per user with advanced ROI in higher tiers. Make starts at $9/month based on operations, offering better entry value for automation but potentially higher costs at scale. Agorapulse suits social teams; Make fits broader automation needs.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo
- Unlimited posts across networks
- Unified inbox for messages/comments
- Basic reports and branded exports
- Up to 10 profiles
Professional (Yearly)
$119/month per user
Growing teams
- PulseLink, Instagram tagging
- Post/inbox assignments
- Team reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams needing insights
- Labels, saved replies, moderation rules
- Shared calendars, advanced reports
- ROI analysis, competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams/agencies
- Unlimited profiles
- AI reply suggestions, SSO, custom roles
- Multi-step approvals, API, sentiment analysis
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic scenario builder
- Subset of integrations
Core
$9/month
Individuals starting automation
- Increased operations
- Most standard integrations
- Scheduling and error handling
Pro
$16/month
Advanced users
- Higher operation limits
- Priority execution
- Advanced modules
Teams
$29/month
Collaborative teams
- Team workspaces, role-based access
- Higher quotas
- Monitoring and governance
Enterprise
Custom
Large organizations
- Custom limits
- Dedicated support, security
- Advanced compliance
Feature Deep Dive
Social Media Management Capabilities
Agorapulse
Strengths
- Unified inbox for all interactions
- Unlimited scheduling with approvals and bulk tools
- AI writing and alt-text for posts
- Social listening and moderation rules
- Instagram-specific tools like product tagging
Workflow
Plan in shared calendar → Assign/approve → Schedule/bulk publish → Monitor inbox → Report ROI
Make (formerly Integromat)
Strengths
- Custom social posting via integrations
- Automate responses through API flows
- Aggregate data from social APIs
- No native UI for social tasks
Workflow
Build scenario → Connect social API → Trigger posts/responses → Handle data flows
Agorapulse provides a dedicated, user-friendly social management suite with native features for publishing and engagement. Make requires building custom automations, making it more flexible but less efficient for pure social tasks. Choose Agorapulse for streamlined social ops; Make for integrated automations.
Automation & Workflow Building
Agorapulse
Strengths
- Publishing queues and moderation automations
- Bulk actions and saved replies
- Basic API for extensions
Limitations
- Limited to social-specific automations
- No visual multi-app builder
Make (formerly Integromat)
Strengths
- Drag-and-drop for complex scenarios
- Extensive integrations and data tools
- Branching logic, scheduling, error retries
- Webhooks for any API
Limitations
- Steeper learning for non-technical users
- No out-of-box social UI
Make dominates in general automation with visual tools for any app integration, ideal for custom workflows. Agorapulse offers targeted social automations but lacks breadth. For social-only, Agorapulse; for cross-app automation, Make.
Reporting & Analytics
Agorapulse
Strengths
- Post/profile-level reports
- ROI tying social to business outcomes
- Branded exports, competitor benchmarking
- Sentiment analysis in enterprise
Limitations
- Social-focused, no general data viz
Make (formerly Integromat)
Strengths
- Execution logs and monitoring
- Data aggregation from multiple sources
- Custom dashboards via integrations
Limitations
- No native ROI or social-specific reports
- Requires setup for analytics
Agorapulse excels in social ROI and reporting tailored for marketing teams. Make provides operational logs but needs custom builds for analytics. Agorapulse wins for social insights; Make for workflow monitoring.
Collaboration & Team Features
Agorapulse
Strengths
- Shared calendars with comments/approvals
- Inbox assignments and team reports
- Custom roles and SSO in enterprise
Limitations
- Per-user pricing scales cost
Make (formerly Integromat)
Strengths
- Shared workspaces and role-based access
- Governance for teams and enterprise
- Collaboration on scenarios
Limitations
- Less intuitive for non-technical teams
Both support teams, but Agorapulse is optimized for social collaboration with approvals and assignments. Make focuses on shared automation builds. Agorapulse for social teams; Make for dev/ops collaboration.
Use Case Comparison
Solo Social Media Manager
Agorapulse 🏆
Excellent
Unified inbox, scheduling, and basic reports streamline daily social tasks without complexity.
Best Plan: Standard ($79/month yearly)
Score: 9/10
Make (formerly Integromat)
Fair
Overkill for basic social; better for custom automations but requires setup.
Best Plan: Core ($9/month)
Score: 5/10
Digital Agency Managing Clients
Agorapulse 🏆
Excellent
Agency tools like approvals, unlimited profiles, and branded reports handle multi-client needs.
Best Plan: Advanced ($149/month yearly)
Score: 10/10
Make (formerly Integromat)
Good
Team workspaces for shared automations, but no native client social management.
Best Plan: Teams ($29/month)
Score: 7/10
B2B Marketing Team Needing ROI
Agorapulse 🏆
Excellent
ROI tracking connects social to sales/leads, with structured approvals.
Best Plan: Advanced ($149/month yearly)
Score: 10/10
Make (formerly Integromat)
Fair
Can automate CRM-social flows, but no built-in ROI analytics.
Best Plan: Pro ($16/month)
Score: 6/10
E-commerce Brand with Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, inbox for customer service, ROI for sales impact.
Best Plan: Professional ($119/month yearly)
Score: 9/10
Make (formerly Integromat)
Good
Automate order-social notifications, but lacks native social tools.
Best Plan: Teams ($29/month)
Score: 7/10
Startup Needing App Integrations
Agorapulse
Poor
Social-focused; limited for general SaaS automation.
Best Plan: Not suitable
Score: 3/10
Make (formerly Integromat) 🏆
Excellent
No-code workflows connect CRM, email, analytics affordably.
Best Plan: Core ($9/month)
Score: 10/10
Operations Team Orchestrating Data
Agorapulse
Poor
Not designed for ops workflows beyond social.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Multi-step automations for data between tools like CRM and ops software.
Best Plan: Pro ($16/month)
Score: 10/10
Enterprise Building Central Hub
Agorapulse
Good
Enterprise social governance, but limited scope.
Best Plan: Custom
Score: 7/10
Make (formerly Integromat) 🏆
Excellent
Custom deployments, security, and unlimited integrations for hub.
Best Plan: Enterprise (Custom)
Score: 10/10
Small Business Managing Social
Agorapulse 🏆
Good
Free plan for basics, but paid tiers add cost quickly.
Best Plan: Free or Standard ($79/month)
Score: 7/10
Make (formerly Integromat)
Fair
Cheap entry, but setup time for social automations.
Best Plan: Free or Core ($9/month)
Score: 6/10
Technical User with API Needs
Agorapulse
Fair
API for social data, but not core strength.
Best Plan: Advanced ($149/month)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
HTTP/webhooks for any REST API, visual control.
Best Plan: Pro ($16/month)
Score: 10/10
Higher Education Managing Engagement
Agorapulse 🏆
Excellent
Inbox and reporting for student/alumni interactions.
Best Plan: Professional ($119/month)
Score: 9/10
Make (formerly Integromat)
Fair
Automate event-social notifications, but no engagement UI.
Best Plan: Teams ($29/month)
Score: 5/10
Marketing Team Automating Workflows
Agorapulse
Good
Social-specific automations and ROI.
Best Plan: Advanced ($149/month)
Score: 8/10
Make (formerly Integromat) 🏆
Excellent
Integrate marketing stack (email, CRM, social).
Best Plan: Teams ($29/month)
Score: 9/10
Budget-Conscious Team
Agorapulse
Fair
Free plan limited; paid starts high.
Best Plan: Free
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
$9/month for robust automation.
Best Plan: Core ($9/month)
Score: 9/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars and bulk scheduling
- Strong ROI features linking to business outcomes
- Advanced moderation and team collaboration
- AI tools for content and replies
- Transparent per-user pricing with free tier
Cons
- Per-user pricing expensive for large teams
- Heavy for solo/small users
- Advanced analytics/ROI in higher plans
- Configuration needed for many profiles
- Less AI-focused on ideation than specialized tools
Make (formerly Integromat)
Pros
- Flexible visual builder for complex workflows
- Vast integration library plus API flexibility
- Strong data handling and error management
- Suitable for non-technical and devs
- Low starting price with operation-based scaling
- Team collaboration and enterprise options
- Robust scheduling and logging
Cons
- Steeper learning curve for beginners
- Operation pricing costly at high volumes
- Complex scenarios hard to maintain
- Overwhelming interface for simple tasks
- Requires API knowledge for advanced uses
- No native social management features
Final Verdict
Agorapulse and Make address different needs: Agorapulse is a specialized social media platform for publishing, engagement, and ROI, ideal for teams. Make is a versatile automation tool for workflows and integrations, adaptable to social but broader in scope. Agorapulse wins for direct social management; Make for flexible automation.
Select Agorapulse for comprehensive social media handling with business impact. Opt for Make if automation and integrations across tools are essential. Combine them for social management enhanced by custom automations, like syncing social data to CRM.
Overall Scores
Agorapulse
Value: 7/10
Make (formerly Integromat)
Value: 9/10
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