AuthoredUp vs Make
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content creators and B2B marketers
- Strength: Rich editor and deep analytics
- Users: 2,011 professionals
Starting at $12.46/month
Make (formerly Integromat)
- Platform: App integrations and workflows
- Best For: Teams automating business processes
- Strength: Visual drag-and-drop builder
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Make (formerly Integromat) |
|---|---|---|
| ✓ Deep LinkedIn specialization with editor and analytics | ✗ No native social media support; requires custom integrations | |
| Multi-App Integrations | ✗ LinkedIn-focused only | ✓ Thousands of prebuilt integrations across CRM, marketing, and more |
| Chrome Extension | ✓ In-browser LinkedIn editor and preview | ✗ No extension; web-based platform |
| API/Webhook Support | ✗ Not available | ✓ HTTP modules and webhooks for any REST API |
Content Creation
| Feature | AuthoredUp | Make (formerly Integromat) |
|---|---|---|
| Rich Text Editor | ✓ Bold, italics, bullets, emojis, live preview | ✗ No content creation tools |
| Drafts and Snippets | ✓ Unlimited drafts, reusable snippets | ✗ Not applicable |
| Template Library | ✓ 300+ hooks, endings, CTAs | ✗ No templates for content |
| AI Post Generation | ✗ No native AI; relies on templates | ✗ No AI for content; can integrate AI apps |
Scheduling & Automation
| Feature | AuthoredUp | Make (formerly Integromat) |
|---|---|---|
| Content Calendar | ✓ Centralized calendar for LinkedIn posts | ✗ No social scheduling; workflow scheduling instead |
| Visual Workflow Builder | ✗ Not available | ✓ Drag-and-drop for multi-step automations |
| Scheduling Options | ✓ LinkedIn post scheduling | ✓ Real-time, interval, on-demand for workflows |
| Error Handling | ✗ Basic; no advanced retry | ✓ Detailed logs, retries, branching logic |
Analytics & Reporting
| Feature | AuthoredUp | Make (formerly Integromat) |
|---|---|---|
| Post Analytics | ✓ Impressions, engagement, growth timelines | ✗ No social analytics |
| Execution Logs | ✗ Not available | ✓ Detailed workflow execution and error logs |
| CSV Export | ✓ For saved posts and analytics | ✓ For data transformation and reporting |
| Best Time Recommendations | ✓ For LinkedIn posting | ✗ Not applicable to social |
Collaboration & Teams
| Feature | AuthoredUp | Make (formerly Integromat) |
|---|---|---|
| Team Workspaces | ✓ Sub-accounts for teams and clients | ✓ Shared workspaces with role-based access |
| Draft Collaboration | ✓ Shared drafts for LinkedIn content | ✗ Collaboration on scenarios |
| Organization Management | ✓ For multiple LinkedIn profiles | ✓ Governance for enterprises |
Integrations & Extensibility
| Feature | AuthoredUp | Make (formerly Integromat) |
|---|---|---|
| App Integrations | ✗ LinkedIn only | ✓ Extensive library for CRM, email, etc. |
| Data Mapping/Transformation | ✗ Not available | ✓ Advanced tools for data handling |
| Custom Deployments | ✗ Not available | ✓ Enterprise options with governance |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) for LinkedIn-focused features, while Make starts at $9/month with a free tier for automation. AuthoredUp's pricing scales per profile for teams, emphasizing LinkedIn depth, whereas Make's operation-based model suits variable workflow volumes.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn users
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large agencies
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Small teams with moderate needs
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Advanced users needing priority
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborating teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful LinkedIn post editor with formatting, readability checks, and live preview
- Unlimited drafts, snippets, and 300+ templates for hooks, endings, CTAs
- Historical post collection with reuse suggestions for top performers
- Saved-post analysis with filters and CSV export
Workflow
Save ideas as snippets → Use templates for drafting → Edit in rich editor → Preview and schedule
Make (formerly Integromat)
Strengths
- No native content creation; can automate content flows via integrations (e.g., connect to AI tools)
- Data transformation tools for formatting content across apps
- Scenario builder for automating content distribution
Workflow
Integrate content sources → Transform data → Automate posting via APIs
AuthoredUp is purpose-built for LinkedIn content creation with intuitive tools for ideation and editing, making it ideal for creators. Make lacks direct content features but can automate content workflows through integrations, better for backend processes than creative work.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published and scheduled posts
- Posts table with filters for patterns and best times to post
- Support for multiple company pages under one profile
Limitations
- LinkedIn-only scheduling
- No advanced automation like branching or webhooks
- Manual drafting without AI assistance
Make (formerly Integromat)
Strengths
- Visual drag-and-drop for complex multi-step workflows
- Scheduling: real-time, interval-based, on-demand
- Error handling, retries, routers, and filters for robust automation
- Webhooks and HTTP for custom integrations
Limitations
- No built-in social scheduling; requires setup for LinkedIn
- Steeper learning curve for non-technical users
AuthoredUp offers straightforward LinkedIn scheduling tailored to content creators, with calendar and timing insights. Make dominates in general automation with flexible, visual workflows across apps, but requires custom configuration for social tasks. Choose AuthoredUp for simple LinkedIn posting; Make for complex business automations.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn analytics: impressions, engagement, growth timelines
- Follower growth tracking and best times to post
- Posts table with filters, keyword analysis, CSV export
- Historical and saved-post insights for repurposing
Limitations
- LinkedIn-specific only
- No team-wide governance reporting
Make (formerly Integromat)
Strengths
- Detailed execution logs for workflows
- Error handling and monitoring tools
- Data aggregation and transformation for custom reports
- Team analytics in shared workspaces
Limitations
- No social media-specific analytics
- Focus on workflow performance, not content metrics
AuthoredUp provides deep, actionable LinkedIn content analytics to optimize posting strategies. Make offers robust workflow monitoring and logging, useful for integration health but not social performance. AuthoredUp wins for content creators; Make for operational insights.
Integrations & Collaboration
AuthoredUp
Strengths
- Chrome extension for seamless LinkedIn integration
- Sub-accounts and draft collaboration for teams
- Organization management for multiple profiles
- CSV export for external analysis
Workflow
Connect profiles → Collaborate on drafts → Analyze team performance
Make (formerly Integromat)
Strengths
- Extensive app library, HTTP/webhooks for any API
- Team workspaces with role-based access
- Advanced data mapping and branching for complex integrations
- Enterprise governance and custom deployments
Workflow
Build scenario → Share with team → Monitor and iterate
AuthoredUp's integrations are LinkedIn-centric with strong team collaboration for content workflows. Make excels in broad, extensible integrations and secure team environments for automations. For social teams, AuthoredUp; for cross-app automation, Make.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics help individuals build consistent LinkedIn presence.
Best Plan: Individual (Yearly, $16.63/month)
Score: 10/10
Make (formerly Integromat)
Poor
No content tools; overkill for simple posting without custom setups.
Best Plan: Not suitable
Score: 2/10
B2B Marketing Team
AuthoredUp
Good
Strong for LinkedIn content and analytics, but limited to one platform.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 8/10
Make (formerly Integromat) 🏆
Excellent
Automates workflows between CRM, email, and analytics for integrated marketing.
Best Plan: Teams ($29/month)
Score: 9/10
Agency Managing LinkedIn Clients
AuthoredUp 🏆
Excellent
Sub-accounts, multi-profile support, and collaboration for client management.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 9/10
Make (formerly Integromat)
Fair
Team features good, but no LinkedIn-specific tools; custom automations needed.
Best Plan: Teams ($29/month)
Score: 5/10
Startup Automating Operations
AuthoredUp
Poor
Limited to LinkedIn; no broad automation.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
No-code builder replaces scripts, connects SaaS tools efficiently.
Best Plan: Core ($9/month)
Score: 10/10
Consultant Building Personal Brand
AuthoredUp 🏆
Excellent
Drafts, templates, and analytics optimize LinkedIn for branding.
Best Plan: Individual (Monthly, $19.95/month)
Score: 10/10
Make (formerly Integromat)
Poor
Not designed for content creation or personal social strategies.
Best Plan: Not suitable
Score: 2/10
Sales Team Using LinkedIn
AuthoredUp
Good
Content tools and analytics support social selling, but no lead gen automation.
Best Plan: Business (Monthly, $14.95/month per profile)
Score: 7/10
Make (formerly Integromat) 🏆
Excellent
Automate lead data from LinkedIn to CRM via integrations.
Best Plan: Pro ($16/month)
Score: 9/10
Enterprise Building Integration Hub
AuthoredUp
Poor
No enterprise-scale integrations or governance.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Custom deployments, security, and SLAs for large-scale automations.
Best Plan: Enterprise (Custom)
Score: 10/10
Analyst Repurposing Content
AuthoredUp 🏆
Excellent
Historical posts, reuse suggestions, and filters for pattern analysis.
Best Plan: Individual (Yearly, $16.63/month)
Score: 9/10
Make (formerly Integromat)
Fair
Can automate data flows for repurposing, but no content-specific tools.
Best Plan: Core ($9/month)
Score: 4/10
Non-Technical User Needing Automation
AuthoredUp
Fair
Simple for LinkedIn tasks, but no automation beyond scheduling.
Best Plan: Individual (Monthly, $19.95/month)
Score: 5/10
Make (formerly Integromat) 🏆
Good
Visual builder accessible, but learning curve for complex scenarios.
Best Plan: Core ($9/month)
Score: 8/10
Manager Handling Multiple Profiles
AuthoredUp 🏆
Excellent
Multi-page support, team analytics, and sub-accounts.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 9/10
Make (formerly Integromat)
Good
Role-based access for teams, but profile-specific only via custom builds.
Best Plan: Teams ($29/month)
Score: 6/10
Budget-Conscious Starter
AuthoredUp
Good
Affordable yearly plans, but no free tier.
Best Plan: Individual (Yearly, $16.63/month)
Score: 7/10
Make (formerly Integromat) 🏆
Excellent
Free tier and low entry price for testing automations.
Best Plan: Free or Core ($9/month)
Score: 9/10
Technical Developer Building Integrations
AuthoredUp
Poor
No API or advanced extensibility.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
HTTP modules, data mapping, and custom logic for developers.
Best Plan: Pro ($16/month)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose‑built for LinkedIn with tailored editor and formatting
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics including growth tracking and CSV export
- Chrome extension for in-platform experience
- Multi-profile support and team collaboration in Business plans
- Historical post reuse and saved-post analysis for optimization
- Strong privacy with EU hosting
Cons
- Interface complex for basic users
- No native AI generation; template-dependent
- Chrome-only extension limits browser options
- Per-profile pricing scales for teams
- LinkedIn-exclusive; no multi-platform support
Make (formerly Integromat)
Pros
- Flexible visual builder for complex workflows without code
- Vast integration library plus HTTP/webhooks for extensibility
- Robust scheduling, error handling, and data transformation
- Free tier and scalable pricing for various needs
- Team collaboration with role-based access and governance
- Suitable for non-technical and developer users
- Enterprise features like custom deployments and SLAs
Cons
- Learning curve for advanced scenarios
- Operation-based pricing expensive at high volumes
- Interface overwhelming for beginners
- No native social media or content tools
- Requires technical knowledge for some APIs
Final Verdict
AuthoredUp and Make target different needs: AuthoredUp is a specialized LinkedIn studio for content and analytics, ideal for creators focused on one platform. Make is a versatile automation tool for connecting apps and streamlining business processes, with no direct social focus but high extensibility.
Choose AuthoredUp if LinkedIn content creation and optimization is your core need. Opt for Make if you require workflow automation across tools. For hybrid use, combine AuthoredUp for LinkedIn specifics with Make for integrating outputs into broader systems.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 7/10
Make (formerly Integromat)
LinkedIn Focus: 2/10
Content Creation: 1/10
Value: 9/10
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