Brand24 vs We-Connect
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring and PR crisis detection
- Strength: Real-time AI sentiment and emotion analysis
- Users: 4000+ brands
Starting at $149/month
We-Connect
- Platform: LinkedIn and email (multi-channel campaigns)
- Best For: B2B sales and recruiting outreach
- Strength: Safe, behavior-based automation with AI messaging
- Users: 10,000+ users
Starting at $69/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | We-Connect |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources across social, news, blogs, forums, podcasts, reviews | ✗ No monitoring; focuses on outbound actions |
| Sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ Not applicable |
| Hashtag and keyword tracking | ✓ Advanced Boolean search, reach, and volume metrics | ✗ No tracking; outbound only |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, custom email alerts | ✗ Not applicable |
| Influencer analysis | ✓ Identifies influencers from mentions | ✗ No analysis |
Outreach & Automation
| Feature | Brand24 | We-Connect |
|---|---|---|
| LinkedIn connection requests | ✗ Not applicable | ✓ Behavior-based campaigns with 9+ actions, auto warm-up |
| Email automation | ✗ Not applicable | ✓ Split testing, open/click tracking, multi-channel with LinkedIn |
| AI message generation | ✗ Not applicable | ✓ AI Assist for prompts, profile summarization, personalized messages |
| Contact scraping | ✗ Not applicable | ✓ From LinkedIn searches, groups, events, engaged users |
| Profile optimization | ✗ Not applicable | ✓ AI-generated headlines, banners, sections (add-on) |
AI Capabilities
| Feature | Brand24 | We-Connect |
|---|---|---|
| AI insights and events detection | ✓ AI Insights, Events Detection, Brand Assistant, Topics for trends and spikes | ✓ AI Assist for messaging, summarization, content remix |
| Multi-language support | ✓ 108 languages for global monitoring | ✗ Primarily English-focused for LinkedIn |
| Content creation AI | ✗ Not applicable | ✓ Post Remix for LinkedIn content and scheduling |
| Emotion and topic analysis | ✓ Deep AI for sentiment nuances | ✗ Not applicable |
Analytics & Reporting
| Feature | Brand24 | We-Connect |
|---|---|---|
| Engagement and reach metrics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Open/click tracking, lead status, workflow analytics |
| Automated reports | ✓ Daily/weekly reports, white-labeled, exports to Excel/PDF/PPT | ✗ Basic dashboard; no automated exports |
| Lead and contact management | ✗ Not applicable | ✓ Tags, notes, status, CRM integrations |
| Custom alerts | ✓ Push, email, storm alerts | ✗ Campaign notifications only |
Integrations & Collaboration
| Feature | Brand24 | We-Connect |
|---|---|---|
| CRM integrations | ✗ Slack, MS Teams; optional API (fee) | ✓ Native with major CRMs, Slack, Zapier, webhooks |
| Team collaboration | ✓ Unlimited users on most plans, shared dashboards | ✓ Custom permissions, team seats, integrated inbox |
| Mobile app | ✓ Full mobile access | ✗ Web-based only |
| API access | ✓ Optional with fee | ✓ Full API for custom workflows (Agency) |
Pricing Comparison
Brand24 starts at $149/month (annual) for comprehensive monitoring, scaling to enterprise levels for advanced AI. We-Connect is more affordable at $69/month for LinkedIn automation, with custom agency pricing. Brand24 suits monitoring needs with higher costs, while We-Connect offers better value for targeted outreach.
Brand24
Individual (Annual)
$149/month
Solo users or small teams starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing hourly updates and more volume
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Full standard analytics
Pro (Annual)
$299/month
Growing teams requiring real-time and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Real-time updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Mid-sized businesses with high-volume monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Real-time updates
- All Pro features
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with global, custom monitoring
- Custom keywords and mentions
- Unlimited users
- All advanced AI features
- Unlimited AI Insights
- Dedicated support
We-Connect
Growth
$69/month
Individuals building LinkedIn networks
- Unlimited LinkedIn smart campaigns
- AI Assist for personalized messages
- Automate congratulations messages
- Add team members with permissions
Professional
$79/month
Professionals scaling outreach
- Multi-channel LinkedIn + email campaigns
- Email automation with tracking
- Native integrations and Zapier
- Webhooks for workflows
Agency
Custom
Agencies and enterprises managing multiple accounts
- Minimum 10 seats
- API access for custom workflows
- Dedicated success manager
- Team training
- Custom integrations
Post Remix Add-on
$19/month
Content creators needing AI posting
- AI-powered LinkedIn content creation
- Consistent posting schedule
- Audience engagement optimization
LinkedIn Profile Optimizer
Custom
Users optimizing profiles
- AI-generated headlines, banners, sections
- Optimization credits
Feature Deep Dive
Monitoring & Listening Capabilities
Brand24
Strengths
- Real-time tracking of 25M+ sources including niche channels like podcasts and forums
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, reach, and source options
- Crisis detection via storm alerts and AI Events
- Hashtag tracking for campaign ROI measurement
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Receive alerts → Generate reports
We-Connect
Strengths
- Built-in scraping for LinkedIn contacts from searches, groups, and events
- Integrated inbox for monitoring LinkedIn, Sales Navigator, Recruiter messages
- Contact management with tags and lead status tracking
Workflow
Scrape contacts → Tag and manage → Monitor inbox → Automate follow-ups
Limitations
- Limited to LinkedIn ecosystem; no broad web monitoring
- No sentiment or crisis analysis
Brand24 dominates in broad, AI-enhanced monitoring across diverse sources for reputation management. We-Connect offers targeted LinkedIn contact monitoring but lacks depth in analysis or global coverage. Choose Brand24 for comprehensive listening; We-Connect for LinkedIn-specific prospect tracking.
Outreach & Automation
Brand24
Strengths
- Automated alerts and reports for reactive outreach
- Slack/Teams integrations for team notifications
Limitations
- No direct automation for sending messages or connections
- Focuses on inbound monitoring, not outbound actions
We-Connect
Strengths
- Cloud-based LinkedIn automation with 9+ actions (requests, follow-ups, InMails)
- Multi-channel campaigns combining LinkedIn and email with behavior triggers
- Safety features: auto warm-up, customizable limits to avoid bans
- AI-generated personalized messages and split testing
Workflow
Build campaign → Scrape/add contacts → Set actions/triggers → Automate outreach → Track responses
We-Connect excels in proactive, safe LinkedIn and email automation for lead gen, while Brand24 supports indirect outreach via alerts. For B2B prospecting, We-Connect is superior; Brand24 aids response to monitored events.
AI Capabilities
Brand24
Strengths
- AI Sentiment, Emotion, and Topic Analysis for nuanced insights
- AI Insights, Events Detection, Brand Assistant for trend prediction
- Multi-language processing for global brands
- AI Topics for spike analysis
Limitations
- Advanced AI limited to higher tiers
- No content generation
We-Connect
Strengths
- AI Assist for profile summarization, conversation analysis, message generation
- Post Remix for AI content creation and scheduling
- Profile Optimizer for AI-enhanced LinkedIn profiles
Limitations
- AI focused on LinkedIn tasks; no broad sentiment analysis
- Add-ons required for full content AI
Brand24's AI is geared toward analytical depth in monitoring (sentiment, events), ideal for PR. We-Connect's AI supports creative outreach (messages, content). Brand24 wins for insights; We-Connect for automation efficiency.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- Automated daily/weekly reports with white-labeling and exports (Excel, PDF, PPT)
- QuickShare links for easy distribution
- Custom alerts for real-time decisions
We-Connect
Strengths
- Campaign analytics: open/click rates, lead progression
- Integrated inbox analytics for response tracking
- Contact management insights with tags and status
Limitations
- No white-label or automated report exports
- Less emphasis on broad performance metrics
Brand24 provides richer, exportable analytics for monitoring ROI and reputation. We-Connect focuses on outreach metrics like response rates. For detailed reporting, Brand24; for lead funnel tracking, We-Connect.
Use Case Comparison
Brand Reputation Management
Brand24 🏆
Excellent
Real-time monitoring, AI sentiment analysis, and crisis alerts protect brand image across channels.
Best Plan: Pro ($299/month annual) for real-time AI
Score: 10/10
We-Connect
Poor
No monitoring; outbound focus doesn't address reputation tracking.
Best Plan: Not suitable
Score: 1/10
B2B Lead Generation
Brand24
Fair
Influencer analysis may identify prospects, but no direct outreach.
Best Plan: Business ($499/month annual)
Score: 5/10
We-Connect 🏆
Excellent
Automated LinkedIn campaigns, scraping, and CRM integrations drive leads efficiently.
Best Plan: Professional ($79/month)
Score: 10/10
PR Crisis Monitoring
Brand24 🏆
Excellent
Storm alerts, real-time updates, and emotion analysis enable fast response.
Best Plan: Pro ($299/month annual)
Score: 10/10
We-Connect
Poor
No crisis detection; automation could exacerbate issues if misused.
Best Plan: Not suitable
Score: 2/10
LinkedIn Networking for Sales
Brand24
Poor
Monitors mentions but no networking automation.
Best Plan: Not suitable
Score: 3/10
We-Connect 🏆
Excellent
Behavior-based connections, follow-ups, and AI messages build networks safely.
Best Plan: Growth ($69/month)
Score: 9/10
Campaign Performance Tracking
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AVE measure impact across sources.
Best Plan: Team ($249/month annual)
Score: 9/10
We-Connect
Good
Tracks outreach metrics but limited to LinkedIn/email campaigns.
Best Plan: Professional ($79/month)
Score: 6/10
Recruiting and Headhunting
Brand24
Fair
Sentiment analysis on candidate mentions, but no sourcing tools.
Best Plan: Business ($499/month annual)
Score: 4/10
We-Connect 🏆
Excellent
Scraping from Recruiter, automated messages, and inbox integration streamline sourcing.
Best Plan: Professional ($79/month)
Score: 10/10
Marketing Agency Client Management
Brand24
Good
White-labeled reports and unlimited users support multi-client monitoring.
Best Plan: Business ($499/month annual)
Score: 7/10
We-Connect 🏆
Excellent
Agency plan with seats, permissions, and API for client campaigns.
Best Plan: Agency (Custom)
Score: 9/10
Global Brand Monitoring
Brand24 🏆
Excellent
108-language support and vast source coverage for international brands.
Best Plan: Enterprise (from $999/month)
Score: 10/10
We-Connect
Fair
LinkedIn global but English-centric; no multi-language AI.
Best Plan: Professional ($79/month)
Score: 5/10
Content and Profile Optimization
Brand24
Poor
No content tools; monitoring only.
Best Plan: Not suitable
Score: 1/10
We-Connect 🏆
Excellent
Post Remix and Profile Optimizer AI enhance LinkedIn presence.
Best Plan: Growth ($69/month) + Add-ons
Score: 9/10
Enterprise PR Team
Brand24 🏆
Excellent
Custom limits, unlimited AI, and integrations for large-scale reputation management.
Best Plan: Enterprise (from $999/month)
Score: 10/10
We-Connect
Good
Scalable for teams but limited to outreach, not PR monitoring.
Best Plan: Agency (Custom)
Score: 6/10
Solo Entrepreneur Outreach
Brand24
Fair
Basic monitoring possible but high cost for solo use.
Best Plan: Individual ($149/month annual)
Score: 4/10
We-Connect 🏆
Excellent
Affordable, easy campaigns for personal networking and leads.
Best Plan: Growth ($69/month)
Score: 9/10
Sales Team Prospecting
Brand24
Poor
Insights from monitoring but no prospecting automation.
Best Plan: Not suitable
Score: 2/10
We-Connect 🏆
Excellent
Multi-channel automation and CRM sync for efficient prospecting.
Best Plan: Professional ($79/month)
Score: 10/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI for sentiment, emotion, topic analysis, and event detection
- Real-time alerts and notifications for crisis management
- Rich analytics including reach, AVE, and influencer insights
- Strong reporting with white-label options, exports, and QuickShare
- Multi-language support (108 languages) for global brands
- Unlimited users on most plans for team collaboration
- Mobile app and integrations like Slack/Teams
Cons
- High starting price ($149/month) may deter small teams
- Advanced AI features limited to Pro+ tiers
- Keyword and mention limits require careful management
- Interface complexity for basic users
- API access adds extra fees
- No outbound automation or lead generation tools
- Updates not real-time on entry plans
We-Connect
Pros
- Safe, cloud-based LinkedIn automation with warm-up and limits
- Multi-channel outreach (LinkedIn + email) in one campaign
- AI Assist for efficient messaging and profile summarization
- Robust contact management, scraping, and CRM integrations
- Integrated inbox for LinkedIn, Sales Navigator, Recruiter
- Affordable pricing starting at $69/month
- Add-ons like Post Remix for content creation
- Team permissions and API for agencies
Cons
- Complex setup for campaigns may overwhelm beginners
- Pricing opaque for Agency and add-ons
- Inherent risks with LinkedIn automation despite safeguards
- Limited to LinkedIn/email; no broad monitoring
- No mobile app; web-only access
- Support details less prominent
- No advanced sentiment or global language support
Final Verdict
Brand24 and We-Connect target distinct aspects of social media strategy: Brand24 for defensive monitoring and insights, We-Connect for offensive outreach and growth. They complement rather than compete directly, with Brand24 suiting PR/marketing monitoring and We-Connect fitting sales/recruiting automation.
Select Brand24 for comprehensive listening and reputation protection. Opt for We-Connect for LinkedIn-driven lead generation. Use both for full-funnel strategies: monitor with Brand24, engage with We-Connect.
Overall Scores
Brand24
Lead Generation: 3/10
Value: 7/10
We-Connect
Lead Generation: 10/10
Value: 9/10
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