AuthoredUp vs We-Connect
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and analytics
- Strength: Deep post editing and performance insights
- Users: 2,011 professionals
Starting at $12.46/month
We-Connect
- Platform: LinkedIn + Email
- Best For: Automation and outreach
- Strength: Behavior-based campaigns and AI messaging
- Users: 10,000+ users
Starting at $69/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | We-Connect |
|---|---|---|
| ✓ LinkedIn-only with deep content and analytics focus | ✓ Core platform with automation and Sales Navigator support | |
| Email Outreach | ✗ Not supported | ✓ Multi-channel campaigns integrating LinkedIn and email |
| Multi-Platform Scheduling | ✗ LinkedIn-focused only | ✗ LinkedIn primary, email secondary; no other social networks |
| Chrome Extension | ✓ In-app editing and preview within LinkedIn | ✗ Cloud-based, no extension mentioned |
Content Creation
| Feature | AuthoredUp | We-Connect |
|---|---|---|
| Rich Post Editor | ✓ Advanced formatting: bold, italics, bullets, emojis, live preview | ✗ Basic messaging; AI for prompts but no dedicated editor |
| Drafts and Snippets | ✓ Unlimited drafts, reusable snippets, 300+ templates | ✗ No dedicated content workspace |
| AI Post Generation | ✗ Template-based, no native AI generator | ✓ AI Assist for messages, Post Remix add-on for content |
| Profile Optimization | ✗ Not available | ✓ AI-generated headlines, banners, sections (add-on) |
| Content Calendar | ✓ Centralized for published and scheduled posts | ✓ For campaigns and scheduling |
Scheduling & Automation
| Feature | AuthoredUp | We-Connect |
|---|---|---|
| Post Scheduling | ✓ Basic scheduling with calendar | ✓ Advanced with behavior-based actions |
| Automation Campaigns | ✗ No automation | ✓ Connection requests, follow-ups, 9+ actions with warm-up |
| Best Time Recommendations | ✓ Analytics-based recommendations | ✗ Not specified |
| Content Reuse | ✓ Historical posts and saved-post analysis | ✗ No focus on content reuse |
Lead Generation & Outreach
| Feature | AuthoredUp | We-Connect |
|---|---|---|
| Connection Automation | ✗ Not available | ✓ Automated requests and follow-ups |
| Multi-Channel Campaigns | ✗ Not supported | ✓ LinkedIn + email with split testing |
| Contact Management | ✗ No CRM features | ✓ Tags, notes, lead status, scraping from searches/groups |
| Integrated Inbox | ✗ Not available | ✓ For LinkedIn, Sales Navigator, Recruiter |
Analytics & Reporting
| Feature | AuthoredUp | We-Connect |
|---|---|---|
| Post Analytics | ✓ Impressions, engagement, growth timelines, CSV export | ✓ Campaign performance, open/click tracking for email |
| Follower Growth Tracking | ✓ Detailed tracking and recommendations | ✗ Focus on lead metrics |
| Saved-Post Analysis | ✓ Keyword/author filters, historical reuse | ✗ No content-focused analytics |
| Team Analytics | ✓ Across profiles in business plan | ✓ Campaign and lead reporting |
Collaboration & Integrations
| Feature | AuthoredUp | We-Connect |
|---|---|---|
| Team Collaboration | ✓ Draft collaboration, sub-accounts | ✓ Team members with permissions, add-ons for agencies |
| CRM Integrations | ✗ Not available | ✓ Native with major CRMs, Slack, Zapier, webhooks |
| Organization Management | ✓ For multiple profiles and teams | ✓ For agencies with API access |
| Multiple Profiles | ✓ Company pages under one profile | ✓ Multi-seat for teams |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly) for LinkedIn content tools, offering great value for creators. We-Connect begins at $69/month, reflecting its advanced automation and lead gen features, which may suit sales teams but feel pricey for basic needs.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators managing one profile
- 1 LinkedIn profile connection
- Full editor with styling and preview
- Unlimited drafts, snippets, templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams and agencies with multiple profiles
- Minimum 3 profiles
- Team sub-accounts, collaboration
- Organization management
- Team analytics
Individual (Yearly)
$16.63/month
Committed solo users seeking savings
- Billed at $199.50/year
- All Individual monthly features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Scaling teams with long-term plans
- Billed at $149.50 per profile/year
- All Business monthly features
- Shared workflows
Custom Growth Plan
Custom
Large teams needing onboarding
- Personalized setup and training
- Flexible invoicing
We-Connect
Growth
$69/month
Individuals building networks
- Unlimited LinkedIn campaigns
- AI Assist for messages
- Team members at no extra cost
Professional
$79/month
Pros needing multi-channel
- LinkedIn + email campaigns
- Integrations with Zapier
- Workflow automation
Agency
Custom
Agencies and enterprises
- Minimum 10 seats
- API access, dedicated manager
- Custom integrations
Post Remix Add-on
$19/month
Content-focused users
- AI content creation and scheduling
LinkedIn Profile Optimizer
Custom
Profile enhancement
- AI-generated profile elements
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful editor with formatting, readability checks, and LinkedIn preview
- Unlimited drafts, snippets, and 300+ hooks/endings/CTAs for ideation
- Historical content reuse with analysis of top performers
- Templates and snippets for efficient reusable blocks
- Chrome extension for in-platform editing
Workflow
Save ideas as snippets → Use templates for drafting → Edit with rich tools → Preview and schedule
We-Connect
Strengths
- AI Assist for LinkedIn prompts, summarization, and message generation
- Post Remix add-on for AI-powered content creation and scheduling
- Profile Optimizer for AI-generated headlines and sections
- Library of prompts for personalized messaging
- Focus on outreach copy rather than long-form posts
Workflow
Use AI for message drafts → Remix content for posts (add-on) → Integrate into campaigns → Automate sending
AuthoredUp is superior for detailed LinkedIn post creation with its editor and templates, ideal for creators building brands. We-Connect's AI is geared toward short outreach messages and requires an add-on for full content tools, making it better for automated messaging than creative writing.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for posts
- Best times to post recommendations from analytics
- Support for multiple company pages
- Simple scheduling without complex campaigns
Limitations
- No advanced automation or multi-action sequences
- Manual drafting and posting process
- No email or cross-channel integration
We-Connect
Strengths
- Behavior-based automation with 9+ actions (requests, follow-ups)
- Cloud-based with account warm-up and safety limits
- Multi-channel scheduling (LinkedIn + email)
- Campaign triggers based on prospect behavior
Limitations
- Less emphasis on content scheduling; more on outreach
- Potential LinkedIn policy risks despite safety features
- Add-on needed for post scheduling
We-Connect dominates in automation for outreach campaigns, offering scalable lead gen workflows. AuthoredUp provides basic scheduling tied to content creation but lacks automation depth. Choose We-Connect for hands-off prospecting; AuthoredUp for organized manual posting.
Lead Generation & Relationship Building
AuthoredUp
Strengths
- Indirect leads via content performance insights and follower growth
- Historical post analysis to repurpose engaging content
- Analytics for identifying patterns in successful posts
- No direct outreach tools
Workflow
Create and schedule content → Analyze engagement → Reuse top content → Track follower growth
We-Connect
Strengths
- Automated connection requests and follow-ups
- Multi-channel outreach with email integration
- Contact scraping from searches, groups, events
- Integrated inbox and CRM syncing for lead management
- AI for personalized messaging
Workflow
Build lead lists → Set up behavior campaigns → Automate outreach → Track responses in inbox
We-Connect is the standout for direct lead generation with automation and multi-channel tools, perfect for sales. AuthoredUp supports organic growth through content but offers no outreach automation. For proactive prospecting, We-Connect wins; for content-driven attraction, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth post analytics: impressions, engagement, timelines
- Follower growth and best-time recommendations
- Saved-post analysis with filters and CSV export
- Posts table for pattern discovery
- Team-wide analytics in business plans
Limitations
- Focused on content performance, not leads
- No real-time inbox metrics
We-Connect
Strengths
- Campaign analytics for actions and responses
- Email metrics: opens, clicks, unsubscribes
- Lead tracking with status and notes
- AI summarization of profiles and conversations
- Integrations for reporting to CRMs
Limitations
- Less depth in content/post analytics
- Custom reporting for agencies
AuthoredUp provides richer content and profile analytics for creators optimizing posts. We-Connect excels in outreach and lead metrics for sales tracking. Select AuthoredUp for post performance insights; We-Connect for campaign ROI.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, and analytics help creators produce and refine content efficiently without complexity.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
We-Connect
Fair
AI messaging useful but lacks robust content tools; overkill for pure creation.
Best Plan: Growth ($69/month) + Post Remix ($19)
Score: 5/10
B2B Sales Team Using LinkedIn
AuthoredUp
Good
Content tools aid social selling, but no automation for outreach.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 6/10
We-Connect 🏆
Excellent
Automation campaigns, multi-channel outreach, and CRM integrations streamline prospecting.
Best Plan: Professional ($79/month)
Score: 10/10
Personal Branding Consultant
AuthoredUp 🏆
Excellent
Deep editor, templates, and analytics support building and analyzing personal brands.
Best Plan: Individual Monthly ($19.95/month)
Score: 9/10
We-Connect
Good
Profile optimizer and AI help, but focus is on outreach over branding content.
Best Plan: Growth ($69/month) + Optimizer (Custom)
Score: 6/10
Marketing Agency Managing LinkedIn
AuthoredUp
Good
Multi-profile support and collaboration for client content, but no outreach automation.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
We-Connect 🏆
Excellent
Agency plan with seats, API, and multi-channel for client campaigns.
Best Plan: Agency (Custom)
Score: 9/10
Recruiter Sourcing Candidates
AuthoredUp
Poor
Content tools irrelevant for sourcing; no scraping or inbox.
Best Plan: Not suitable
Score: 2/10
We-Connect 🏆
Excellent
Scraping from searches/groups, integrated Recruiter inbox, automation for outreach.
Best Plan: Professional ($79/month)
Score: 10/10
Expert Reusing Winning Content
AuthoredUp 🏆
Excellent
Historical analysis, reuse suggestions, and saved-post filters optimize repurposing.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
We-Connect
Fair
Post Remix for remixing, but no deep historical analysis.
Best Plan: Growth ($69/month) + Post Remix ($19)
Score: 5/10
Budget-Conscious Solopreneur
AuthoredUp 🏆
Excellent
Low starting price with unlimited features for one profile; ideal for value.
Best Plan: Business Yearly ($12.46/month for min 3, but adaptable)
Score: 9/10
We-Connect
Poor
High entry price not justified for basic needs.
Best Plan: Growth ($69/month)
Score: 3/10
Enterprise Sales Outreach Team
AuthoredUp
Fair
Team analytics help, but lacks automation scale.
Best Plan: Custom Growth Plan
Score: 4/10
We-Connect 🏆
Excellent
Custom agency plan with integrations and multi-seat for large-scale outreach.
Best Plan: Agency (Custom)
Score: 10/10
LinkedIn Performance Analyst
AuthoredUp 🏆
Excellent
Deep analytics, CSV export, and pattern filters for in-depth study.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 10/10
We-Connect
Good
Campaign metrics strong, but content analytics limited.
Best Plan: Professional ($79/month)
Score: 7/10
Social Selling Team
AuthoredUp
Good
Content for pipeline generation via posts, with growth tracking.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
We-Connect 🏆
Excellent
Direct automation for connections and messages in sales pipelines.
Best Plan: Professional ($79/month)
Score: 9/10
In-House Brand Evangelist
AuthoredUp 🏆
Excellent
Editor and analytics for consistent personal branding on LinkedIn.
Best Plan: Individual Monthly ($19.95/month)
Score: 9/10
We-Connect
Fair
Outreach tools help relationships, but not content-focused.
Best Plan: Growth ($69/month)
Score: 5/10
Agency Managing Multiple Clients
AuthoredUp
Good
Sub-accounts and multi-profile, but no advanced agency tools.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 6/10
We-Connect 🏆
Excellent
Agency plan with dedicated support and API for client workflows.
Best Plan: Agency (Custom)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich editing and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export and historical reuse for data-driven content
- Affordable pricing starting at $12.46/month for business use
- Chrome extension integrates seamlessly into LinkedIn
- Supports multiple company pages and team collaboration
- Strong privacy with EU hosting
Cons
- Interface may overwhelm beginners due to feature density
- No native AI generation; relies on user input and templates
- Chrome-only extension limits browser flexibility
- Per-profile pricing adds up for large teams
- LinkedIn-exclusive; no multi-platform or email support
- Lacks automation for outreach or scheduling beyond basics
We-Connect
Pros
- Comprehensive automation with safety features like warm-up and limits
- Multi-channel LinkedIn + email for holistic outreach
- AI Assist enhances messaging and profile optimization
- Robust contact management and scraping tools for leads
- Integrations with CRMs, Slack, and Zapier for workflows
- Integrated inbox unifies communications
- Scalable for teams with agency custom plans
Cons
- Complex setup for campaigns may intimidate solo users
- Higher pricing ($69/month start) not ideal for content-only needs
- Automation carries LinkedIn policy risks
- Content tools require add-ons, making full use expensive
- Less prominent support details; custom pricing opaque
- Focus on outreach over deep content creation or analytics
Final Verdict
AuthoredUp and We-Connect both target LinkedIn but diverge sharply: AuthoredUp is a creator's studio for crafting and analyzing posts, while We-Connect is an automation powerhouse for lead gen and outreach. AuthoredUp suits organic, content-driven strategies; We-Connect powers proactive sales and recruiting.
Opt for AuthoredUp if you're creating and optimizing LinkedIn content on a budget. Choose We-Connect for automating lead generation and outreach. For hybrid needs, use AuthoredUp for content and We-Connect for distribution and follow-up.
Overall Scores
AuthoredUp
Lead Generation: 5/10
Content Creation: 10/10
Value: 9/10
We-Connect
Lead Generation: 10/10
Content Creation: 6/10
Value: 6/10
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