As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Agorapulse and We-Connect extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Agorapulse

  • Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Best For: Teams and agencies managing social across brands
  • Strength: Unified inbox and ROI analytics
  • Users: 2,000+ users

Starting at $79/month

We-Connect

  • Platform: LinkedIn primary, with email integration
  • Best For: B2B sales, recruiting, and lead generation
  • Strength: Behavior-based automation and AI messaging
  • Users: 10,000+ users

Starting at $69/month

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Platform Support

Feature Agorapulse We-Connect
LinkedIn Full support for publishing, inbox, and reporting Primary focus with deep automation and scraping
Facebook & Instagram Comprehensive support including product tagging and grid preview Not supported; LinkedIn and email only
Twitter/X, YouTube, TikTok Multi-network publishing and listening No support for these platforms
Email Outreach Not a core feature Integrated multi-channel with split testing and tracking
Sales Navigator & Recruiter Not supported Integrated inbox for advanced LinkedIn tools

Publishing & Scheduling

Feature Agorapulse We-Connect
Unlimited Post Scheduling Multi-network with bulk CSV and queues Focused on automation actions, not general scheduling
AI Content Generation AI Writing Assistant and alt-text for posts AI for LinkedIn messages, prompts, and Post Remix add-on
Shared Content Calendars With approvals and internal comments No calendar; campaign-focused
Behavior-Based Automation Standard scheduling only Connection requests, follow-ups with safety limits
Bulk Scheduling CSV import and publishing queues Campaign-based, not bulk content

Engagement & Inbox

Feature Agorapulse We-Connect
Unified Social Inbox Centralizes comments, messages, reviews across networks Integrated for LinkedIn, Sales Navigator, Recruiter
Advanced Moderation Rules, labels, bulk actions Basic safety controls for automation
AI Reply Suggestions Enterprise feature based on past interactions AI Assist for messages and summarization
Ad Comments Management Included in unified inbox Not applicable
Automated Follow-Ups Manual inbox handling Behavior-triggered in campaigns

Analytics & Reporting

Feature Agorapulse We-Connect
ROI Tracking Connects social to leads, sales, traffic Basic campaign tracking, no ROI
Profile & Post-Level Reports Branded exports and competitor benchmarking Open/click tracking for email
Social Listening Across networks, news, blogs Built-in scraping from LinkedIn
Sentiment Analysis Enterprise feature AI summarization for profiles/conversations
Team Performance Reports For collaboration insights No team reporting

Lead Generation & Automation

Feature Agorapulse We-Connect
Multi-Channel Outreach Social-focused only LinkedIn + email campaigns
Contact Management Basic via inbox Tags, notes, lead status, workflows
Built-in Scraping No scraping From LinkedIn searches, groups, events
CRM Integrations API available in Enterprise Native with major CRMs, Slack, Zapier
Profile Optimizer No AI-generated headlines, banners (add-on)

Collaboration & Agency Features

Feature Agorapulse We-Connect
Team Workspaces Shared calendars, approvals, assignments Custom permissions, multi-seat for Agency
Approval Workflows Multi-step for governance Basic team management
Unlimited Profiles Enterprise tier Per-account limits
SSO & Custom Roles Enterprise Agency custom integrations
Dedicated Support Priority with CSM in Enterprise Dedicated manager in Agency

Integrations & Safety

Feature Agorapulse We-Connect
API & Webhooks Enterprise connectivity For workflows and custom integrations
Zapier Support API only Native Zapier
Account Safety Features Standard publishing safety Cloud-based warm-up, action limits for LinkedIn
Mobile App iOS and Android for publishing/inbox Web-based only
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Agorapulse starts at $79/month (yearly) with per-user pricing for multi-platform management, scaling up for teams. We-Connect begins at $69/month for LinkedIn automation, with custom agency pricing and add-ons. Agorapulse offers better value for broad social management, while We-Connect is more affordable for LinkedIn-specific outreach.

Agorapulse

Free

Free

Solo users testing basics

  • 1 user and 3 social profiles
  • Core publishing and inbox on limited scale
  • Ongoing free usage

Standard (Yearly)

$79/month per user

Social media managers handling solo operations

  • Unlimited posts across networks
  • Unified inbox for messages and comments
  • Basic audience and content reports
  • Branded report exports
  • Up to 10 social profiles
  • Mobile app access

Professional (Yearly)

$119/month per user

Growing teams needing faster collaboration

  • Everything in Standard
  • PulseLink in Bio tool
  • Instagram product tagging
  • Calendar notes and ad comments
  • Post and inbox assignments
  • Team performance reports
  • Up to 10 profiles

Advanced (Yearly)

$149/month per user

Teams requiring structure and insights

  • Everything in Professional
  • Labels, saved replies, moderation rules
  • Shared calendars
  • Advanced and ads reports
  • Social ROI analysis
  • Competitor benchmarking
  • Up to 10 profiles

Custom (Enterprise)

Tailored Pricing

Large teams with complex needs

  • Everything in Advanced
  • Unlimited profiles
  • AI reply suggestions
  • SSO, custom roles, multi-step approvals
  • Full reporting with historical import
  • API integrations
  • Sentiment analysis
  • Priority support with CSM

We-Connect

Growth

$69/month

Individuals building LinkedIn networks

  • Unlimited smart campaigns
  • Automated congratulations messages
  • Team members with permissions
  • AI Assist for personalized messages

Professional

$79/month

Professionals scaling outreach

  • Multi-channel LinkedIn + email
  • Behavior-triggered emails
  • Native integrations and Zapier
  • Webhooks for workflows

Agency

Custom

Agencies and enterprises

  • Minimum 10 seats
  • Team training sessions
  • API access
  • Dedicated CSM
  • Custom integrations

Post Remix Add-on

$19/month

Content creators

  • AI-powered LinkedIn post creation and scheduling
  • Consistent posting schedule

LinkedIn Profile Optimizer

Custom

Profile enhancement

  • AI-generated headlines, banners, sections
  • Optimization credits
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Publishing & Scheduling Capabilities

Agorapulse

Strengths
  • Unlimited multi-network scheduling with bulk CSV and queues
  • Shared calendars with approvals and internal notes
  • AI Writing Assistant for posts and alt-text generation
  • Instagram-specific tools like product tagging and grid preview
  • PulseLink for bio links across channels
Workflow

Plan in shared calendar → Add internal comments/approvals → Bulk schedule via CSV → Publish with queues

We-Connect

Strengths
  • Behavior-based LinkedIn campaigns with 9+ actions (requests, follow-ups)
  • Post Remix add-on for AI content creation and scheduling
  • Cloud-based with warm-up for safety
  • Automated triggers like congratulations messages
  • Integrated with email for multi-channel
Workflow

Build smart campaign → Set behavior triggers → AI-generate messages → Automate actions with limits

Agorapulse shines in multi-platform content publishing and team workflows, ideal for structured social calendars. We-Connect focuses on automated, personalized LinkedIn outreach rather than general scheduling, better for lead-focused automation. Choose Agorapulse for broad publishing; We-Connect for targeted LinkedIn actions.

Agorapulse publishing and scheduling dashboard

Engagement & Inbox Management

Agorapulse

Strengths
  • Unified inbox for all comments, messages, reviews, ad comments across networks
  • Advanced moderation with rules, labels, bulk actions, saved replies
  • Assignments and team performance tracking
  • Social listening for broader monitoring
  • AI reply suggestions in Enterprise
Limitations
  • Manual handling without deep automation
  • Enterprise for advanced AI

We-Connect

Strengths
  • Integrated inbox for LinkedIn, Sales Navigator, Recruiter messages
  • AI Assist for profile summarization, conversation analysis, message generation
  • Automated follow-ups based on behaviors
  • Contact management with tags, notes, statuses
  • Scraping for lead discovery
Limitations
  • Limited to LinkedIn ecosystem; no multi-platform inbox
  • No moderation rules

Agorapulse offers a superior unified inbox for multi-platform engagement and moderation, perfect for customer service teams. We-Connect's inbox is LinkedIn-centric with strong AI for personalization and automation. Agorapulse wins for broad engagement; We-Connect for LinkedIn-specific interactions.

Agorapulse unified social inbox

Reporting & ROI Analytics

Agorapulse

Strengths
  • Profile and post-level reporting with branded exports
  • ROI analysis tying social to revenue, leads, traffic
  • Competitor benchmarking and ads reports
  • Team performance insights
  • Sentiment analysis in Enterprise
  • Historical data import
Limitations
  • Advanced ROI in higher tiers
  • Per-user reporting complexity

We-Connect

Strengths
  • Email open/click tracking and unsubscribe management
  • Campaign performance metrics
  • AI summarization for conversations
  • Lead status and workflow tracking
  • Integrations for CRM data flow
Limitations
  • No comprehensive ROI or multi-platform reporting
  • Focused on outreach metrics only

Agorapulse dominates with deep ROI tracking and multi-platform analytics, essential for proving social value. We-Connect provides solid outreach metrics but lacks business-impact reporting. For ROI-focused teams, Agorapulse is unmatched; for campaign tracking, We-Connect suffices.

Agorapulse ROI and analytics dashboard

Lead Generation & Automation

Agorapulse

Strengths
  • ROI features connect engagement to leads/sales
  • Social listening for opportunity discovery
  • Unified inbox for lead nurturing via social
  • API for CRM connectivity in Enterprise
Workflow

Monitor inbox/listening → Engage/assign leads → Report ROI connections

We-Connect

Strengths
  • Multi-channel campaigns with LinkedIn scraping and email
  • AI-generated personalized messages and follow-ups
  • Contact management with automation workflows
  • Native CRM integrations and webhooks
  • Profile Optimizer for better visibility
Limitations
  • Risk of LinkedIn policy violations
  • LinkedIn/email only

We-Connect is purpose-built for B2B lead gen via LinkedIn automation and multi-channel outreach, with strong CRM ties. Agorapulse supports leads through social engagement and ROI but lacks direct automation. We-Connect wins for proactive lead gen; Agorapulse for reactive social nurturing.

Agorapulse social listening and ROI tools
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Multi-Platform Social Media Manager

Agorapulse 🏆

Excellent

Handles publishing, inbox, and reporting across networks with team tools; ideal for managing multiple profiles.

Best Plan: Professional ($119/month yearly)

Score: 10/10

We-Connect

Poor

Limited to LinkedIn/email; no broad social support.

Best Plan: Not suitable

Score: 2/10

B2B Sales Team Using LinkedIn

Agorapulse

Fair

Supports LinkedIn publishing and inbox, but no automation for outreach.

Best Plan: Advanced ($149/month yearly)

Score: 6/10

We-Connect 🏆

Excellent

Behavior-based automation, multi-channel, CRM integrations perfect for prospecting.

Best Plan: Professional ($79/month)

Score: 10/10

Digital Agency Managing Multiple Clients

Agorapulse 🏆

Excellent

Unlimited profiles in Enterprise, approvals, branded reports for client management.

Best Plan: Enterprise (Custom)

Score: 9/10

We-Connect

Good

Agency plan with multi-seat and custom integrations, but LinkedIn-only limits scope.

Best Plan: Agency (Custom)

Score: 7/10

Recruiter Sourcing on LinkedIn

Agorapulse

Poor

Basic LinkedIn support; no scraping or automation for recruiting.

Best Plan: Not suitable

Score: 3/10

We-Connect 🏆

Excellent

Integrated Recruiter inbox, scraping from searches/groups, AI for messages.

Best Plan: Professional ($79/month)

Score: 10/10

E-commerce Brand Relying on Social Sales

Agorapulse 🏆

Excellent

Instagram tagging, unified inbox for service, ROI to track sales impact.

Best Plan: Advanced ($149/month yearly)

Score: 9/10

We-Connect

Fair

Limited to LinkedIn; useful for B2B e-com but no Instagram/FB.

Best Plan: Growth ($69/month)

Score: 4/10

Solo Entrepreneur Building LinkedIn Presence

Agorapulse

Good

Free tier for basics, but overkill for solo LinkedIn.

Best Plan: Free or Standard ($79/month yearly)

Score: 6/10

We-Connect 🏆

Excellent

Affordable automation for network growth and leads without team needs.

Best Plan: Growth ($69/month)

Score: 9/10

Marketing Team Needing ROI Reporting

Agorapulse 🏆

Excellent

Advanced ROI, competitor benchmarks, branded reports for stakeholders.

Best Plan: Advanced ($149/month yearly)

Score: 10/10

We-Connect

Poor

No ROI features; basic campaign metrics only.

Best Plan: Not suitable

Score: 2/10

Higher Education Managing Student Engagement

Agorapulse 🏆

Excellent

Multi-platform inbox, moderation for large audiences, team collaboration.

Best Plan: Professional ($119/month yearly)

Score: 9/10

We-Connect

Fair

LinkedIn useful for alumni, but no broad engagement tools.

Best Plan: Growth ($69/month)

Score: 5/10

Sales Agency Handling LinkedIn Outreach

Agorapulse

Fair

LinkedIn support, but no automation; better for general agency social.

Best Plan: Enterprise (Custom)

Score: 5/10

We-Connect 🏆

Excellent

Agency plan with multi-seat, custom workflows for client outreach.

Best Plan: Agency (Custom)

Score: 10/10

Small Business with Social Customer Service

Agorapulse 🏆

Good

Unified inbox and moderation affordable from Standard.

Best Plan: Standard ($79/month yearly)

Score: 8/10

We-Connect

Poor

No customer service focus; outreach only.

Best Plan: Not suitable

Score: 1/10

B2B SaaS Company for Lead Generation

Agorapulse

Good

ROI tracking for social leads, but manual.

Best Plan: Advanced ($149/month yearly)

Score: 7/10

We-Connect 🏆

Excellent

Tailored for B2B with automation, CRM sync, AI messaging.

Best Plan: Professional ($79/month)

Score: 10/10

Enterprise Team with Complex Collaboration

Agorapulse 🏆

Excellent

SSO, custom roles, unlimited profiles, multi-step approvals.

Best Plan: Enterprise (Custom)

Score: 10/10

We-Connect

Good

Agency custom, but less robust for non-LinkedIn needs.

Best Plan: Agency (Custom)

Score: 6/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Agorapulse

Pros

  • Unified social inbox centralizing all interactions across networks
  • Intuitive interface easier than legacy tools
  • Robust publishing with shared calendars, approvals, bulk scheduling
  • Strong ROI features linking social to business outcomes
  • Advanced moderation and bulk actions for efficient management
  • Enterprise-grade collaboration with SSO and custom roles
  • Social listening and competitor benchmarking
  • Transparent per-user pricing with free tier

Cons

  • Per-user pricing expensive for large teams
  • Feature-heavy for solo or small users
  • Advanced analytics/ROI behind higher plans
  • Requires configuration for many profiles/users
  • Less AI-focused on content ideation than specialized tools
  • No built-in lead scraping or email automation

We-Connect

Pros

  • Comprehensive LinkedIn automation with safety controls and warm-up
  • Multi-channel outreach combining LinkedIn and email
  • Strong AI for message generation, summarization, and profile optimization
  • Robust contact management and integrated inbox for advanced LinkedIn tools
  • Native CRM/Slack integrations and Zapier for workflows
  • Affordable starting price with team additions at no extra cost
  • Post Remix add-on for content scheduling
  • Cloud-based execution reducing manual risks

Cons

  • Complex setup for campaigns, overwhelming for simple needs
  • Pricing high for basic use; custom for agency/add-ons
  • LinkedIn policy risks despite safety measures
  • No multi-platform social management
  • Less prominent support/contact info
  • No ROI or broad analytics beyond campaigns
  • Add-ons like Optimizer credit-based and opaque
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Agorapulse and We-Connect target different social media challenges: Agorapulse is an all-in-one platform for multi-platform management, collaboration, and ROI for teams, while We-Connect is a specialized LinkedIn automation tool for B2B lead generation and outreach. Agorapulse suits broad social operations; We-Connect excels in targeted prospecting.

Opt for Agorapulse if you need comprehensive social management across platforms with business insights. Choose We-Connect for LinkedIn-centric lead automation in sales/recruiting. For hybrid needs, use Agorapulse for general social and We-Connect for LinkedIn prospecting to maximize efficiency.

Overall Scores

Agorapulse

4.5 / 5.0

Lead Generation: 7/10

Multi-Platform: 10/10

Value: 7/10

We-Connect

4.5 / 5.0

Lead Generation: 10/10

Multi-Platform: 3/10

Value: 8/10

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