B2Brain vs We-Connect
B2Brain
- Platform: Events and trade shows
- Best For: Offline lead conversion to pipeline
- Strength: Contextual intelligence at events
- Users: Not specified
Starting at $1,000/show
We-Connect
- Platform: LinkedIn and email
- Best For: Automated B2B outreach
- Strength: Safe LinkedIn campaigns with AI
- Users: 10,000+ users
Starting at $69/month
Table of Contents
At a Glance
Lead Capture Methods
| Feature | B2Brain | We-Connect |
|---|---|---|
| Badge and business card scanning | ✓ Mobile-first scanning with unlimited users on show days | ✗ Not supported; focuses on digital prospecting |
| LinkedIn search scraping | ✗ Event-focused only | ✓ Built-in scraping from searches, groups, events, and posts |
| Voice-to-text note capture | ✓ For faster data entry at busy booths | ✗ No offline capture |
| AI-generated messages | ✗ Not applicable | ✓ AI Assist for prompts, summarization, and messaging |
| Contact management with tags and notes | ✓ Post-event prioritization | ✓ Lead status, workflow automation |
Automation & Outreach
| Feature | B2Brain | We-Connect |
|---|---|---|
| Behavior-based campaigns | ✗ Event-day focus, no ongoing automation | ✓ LinkedIn actions like requests, follow-ups, over 9 actions |
| Multi-channel (LinkedIn + email) | ✗ CRM sync only | ✓ Combined campaigns with email split testing and tracking |
| Cloud-based execution with safety limits | ✗ Mobile and browser-based for events | ✓ Automatic warm-up and customizable limits for LinkedIn safety |
| Post-event lead prioritization | ✓ Analytics to focus on valuable prospects | ✗ Ongoing campaign tracking |
| Integrated inbox for messages | ✗ Central dashboard for leads | ✓ For LinkedIn, Sales Navigator, Recruiter |
Intelligence & Enrichment
| Feature | B2Brain | We-Connect |
|---|---|---|
| Contextual account intelligence | ✓ Pitch angles, talking points, signals for events | ✗ Profile summarization via AI |
| AI profile optimization | ✗ Not applicable | ✓ Headlines, banners, sections with credits |
| Enriched lead data sync to CRM | ✓ Deep integrations with HubSpot, Salesforce, etc. | ✓ Native CRM integrations and webhooks |
| Post remix for content | ✗ No content creation | ✓ AI-powered LinkedIn post creation and scheduling add-on |
Integrations & Collaboration
| Feature | B2Brain | We-Connect |
|---|---|---|
| CRM integrations | ✓ HubSpot, Salesforce, Freshworks, Salesloft | ✓ Major CRMs, Slack, Zapier, webhooks |
| Slack and Teams support | ✓ For internal collaboration on leads | ✓ For workflow automation |
| Team permissions and unlimited users | ✓ Unlimited on show days | ✓ Custom permissions in Growth plan |
| API and custom integrations | ✗ Standard integrations only | ✓ Agency plan with API access |
Analytics & Reporting
| Feature | B2Brain | We-Connect |
|---|---|---|
| Post-event analytics | ✓ Track accounts, team usage, prospect prioritization | ✗ Campaign tracking via open/click rates |
| Campaign performance tracking | ✗ Event-specific only | ✓ Behavior triggers, A/B testing results |
| Central dashboard | ✓ For leads and intel monitoring | ✓ For campaigns and contacts |
Pricing Comparison
B2Brain starts at $1,000 per show for event-focused plans, with annual platform pricing at $5,000/year, while We-Connect offers monthly tiers starting at $69 for ongoing automation. B2Brain suits event-heavy teams with CRM needs, while We-Connect provides better value for continuous LinkedIn outreach.
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
We-Connect
Growth
$69/month
Individuals growing LinkedIn network
- Build unlimited LinkedIn smart campaigns
- Automate congratulations messages for contacts’ important days
- Add team members with custom permissions to manage campaigns at no extra cost
- Craft personalized messages with a library of prompts using AI Assist
Professional
$79/month
Multi-channel outreach
- Leverage multi-channel campaigns combining LinkedIn and email outreach
- Automate emails triggered by prospect behavior
- Natively integrate We-Connect with third-party tools
- Use webhooks and Zapier to automate workflows and sync tools
Agency
Custom
Marketing agencies and enterprises
- Minimum of 10 seats
- Team-wide training sessions on-demand
- Access We-Connect’s API to build customized workflows and integrations
- Dedicated customer success manager for onboarding
- Custom integrations and development assistance
Post Remix Add-on
$19/month
Content creation
- AI-powered LinkedIn content creation and remixing
- Build a consistent LinkedIn posting schedule
- Generate impactful posts that keep your audience engaged
LinkedIn Profile Optimizer
Custom
Profile enhancement
- AI-generated LinkedIn headlines, banner images, and profile sections
- Profile optimization credits for new and existing subscribers
Feature Deep Dive
Lead Capture Capabilities
B2Brain
Strengths
- Mobile-first badge, booth, and business card scanning with unlimited scans
- Voice-to-text for quick notes during conversations
- Contextual intelligence with pitch angles and signals
- Enriched data sync to CRM immediately
Workflow
Scan at booth → Add notes → Enrich with intel → Sync to CRM → Prioritize post-event
We-Connect
Strengths
- Scraping from LinkedIn searches, groups, events, and engaged users
- Contact management with tags, notes, and status tracking
- Integrated inbox for capturing interactions
- AI summarization of profiles and conversations
Workflow
Scrape prospects → Tag and note → Build campaigns → Automate outreach → Track responses
B2Brain dominates offline event capture with scanning and contextual intel, ideal for trade shows. We-Connect excels in digital prospecting via LinkedIn scraping and automation. Choose B2Brain for events, We-Connect for online networks.
Automation & Outreach
B2Brain
Strengths
- Unlimited users for team collaboration at events
- Central dashboard for real-time lead monitoring
- Post-event automation for prioritization and follow-up
Limitations
- No ongoing outreach automation
- Event-day focused only
We-Connect
Strengths
- Behavior-based LinkedIn campaigns with 9+ actions
- Multi-channel LinkedIn + email with triggers and A/B testing
- Cloud safety features like warm-up and limits
- Workflow automation via webhooks and Zapier
Limitations
- Relies on LinkedIn policies; no offline support
- Setup complexity for advanced campaigns
We-Connect offers robust ongoing automation for digital outreach, while B2Brain provides event-specific tools without sustained campaigns. We-Connect wins for scalable prospecting; B2Brain for immediate event conversion.
Analytics & Reporting
B2Brain
Strengths
- Post-event analytics on leads and team usage
- Prioritization of high-value prospects
- Dashboard for account tracking year-round (platform plan)
Limitations
- No real-time campaign metrics
- Event-centric reporting
We-Connect
Strengths
- Open/click tracking for emails
- Campaign performance and behavior analytics
- Integrated insights from AI Assist
Limitations
- No event-specific ROI tracking
- Less focus on long-term pipeline
B2Brain provides deep event ROI analytics, while We-Connect focuses on outreach metrics. B2Brain is better for proving event value; We-Connect for optimizing digital campaigns.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning and contextual intel perfect for booth interactions and pipeline building.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
We-Connect
Poor
No offline capture; suited for pre/post-event digital follow-up only.
Best Plan: Not suitable
Score: 2/10
LinkedIn Sales Prospecting
B2Brain
Fair
CRM sync helps, but no LinkedIn automation.
Best Plan: Platform ($5,000/year)
Score: 4/10
We-Connect 🏆
Excellent
Behavior-based campaigns and multi-channel outreach scale prospecting efficiently.
Best Plan: Professional ($79/month)
Score: 10/10
Marketing Agency Client Outreach
B2Brain
Poor
Event-focused; lacks agency-scale automation.
Best Plan: Not suitable
Score: 3/10
We-Connect 🏆
Excellent
Agency plan with API, training, and multi-seat support for client campaigns.
Best Plan: Agency (Custom)
Score: 9/10
Recruiter Sourcing on LinkedIn
B2Brain
Poor
No recruiting-specific features.
Best Plan: Not suitable
Score: 1/10
We-Connect 🏆
Excellent
Integrated Recruiter inbox, scraping from groups/events, and automation for outreach.
Best Plan: Growth ($69/month)
Score: 9/10
Field Marketing Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate pipeline impact.
Best Plan: Platform ($5,000/year)
Score: 10/10
We-Connect
Fair
Can track digital follow-ups but no event metrics.
Best Plan: Professional ($79/month)
Score: 5/10
B2B Sales Building Pipeline
B2Brain
Good
Event leads enrich CRM for account-based strategies.
Best Plan: Trade Show + Platform
Score: 8/10
We-Connect 🏆
Excellent
Ongoing automation fills pipeline via LinkedIn and email.
Best Plan: Professional ($79/month)
Score: 9/10
Small Team on Budget
B2Brain
Poor
High per-show cost prohibitive for small/infrequent events.
Best Plan: Not suitable
Score: 3/10
We-Connect 🏆
Good
Affordable monthly plans for basic automation.
Best Plan: Growth ($69/month)
Score: 8/10
Enterprise with CRM Integration
B2Brain 🏆
Excellent
Deep integrations with Salesforce, HubSpot for large teams.
Best Plan: Platform ($5,000/year)
Score: 9/10
We-Connect
Good
Native CRM support but less depth for events.
Best Plan: Agency (Custom)
Score: 7/10
Building LinkedIn Authority
B2Brain
Poor
No content or posting tools.
Best Plan: Not suitable
Score: 1/10
We-Connect 🏆
Excellent
Post Remix add-on for AI content and scheduling.
Best Plan: Growth + Post Remix ($88/month)
Score: 9/10
Large Booth Team at Events
B2Brain 🏆
Excellent
Unlimited users remove friction for teams.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
We-Connect
Fair
Team permissions but no event scanning.
Best Plan: Professional ($79/month)
Score: 4/10
Account-Based Marketing at Events
B2Brain 🏆
Excellent
Contextual intel for targeted pitches.
Best Plan: Platform ($5,000/year)
Score: 10/10
We-Connect
Good
Targeted campaigns but digital-only.
Best Plan: Professional ($79/month)
Score: 7/10
Solo Entrepreneur Outreach
B2Brain
Fair
Useful for occasional events but high cost.
Best Plan: Trade Show ($1,000/show)
Score: 5/10
We-Connect 🏆
Excellent
Affordable for personal LinkedIn growth.
Best Plan: Growth ($69/month)
Score: 9/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users and scans on event plans for large teams
- Contextual pitch angles and talking points for better conversations
- Strong CRM integrations including HubSpot and Salesforce
- Mobile-first and browser-based for easy deployment
- Post-event analytics to prove ROI
- Slack and Teams for collaboration
Cons
- High pricing ($1,000/show) for small or occasional users
- No public monthly tiers; contact required
- Value requires CRM and structured processes
- Limited to events; not a full sales suite
- Incomplete public docs (e.g., 404 FAQs)
We-Connect
Pros
- Comprehensive LinkedIn automation with safety controls
- Multi-channel outreach combining LinkedIn and email
- AI Assist for messaging, summarization, and profile optimization
- Robust contact management and integrated inbox
- Native CRM and Slack integrations with webhooks
- Scalable for teams and agencies
- Post Remix for content creation
Cons
- Complex setup for feature-rich campaigns
- Pricing high for basic needs; custom for advanced
- LinkedIn policy risks despite safeguards
- Less transparent agency/optimizer pricing
- No offline or event capture
Final Verdict
B2Brain and We-Connect target different stages of B2B lead generation. B2Brain bridges offline events to CRM pipeline with scanning and intel, while We-Connect automates digital outreach on LinkedIn and email for sustained prospecting. They complement rather than compete directly.
Choose B2Brain if events drive your leads and you need on-site tools. Opt for We-Connect for daily LinkedIn automation and outreach. For hybrid strategies, use B2Brain for events and We-Connect for follow-up to maximize pipeline.
Overall Scores
B2Brain
Value: 6/10
We-Connect
Value: 8/10
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