Brand24 vs Loomly
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring, PR, and crisis detection
- Strength: AI sentiment, emotion, and topic analysis in 108 languages
- Users: 4000+ brands
Starting at $149/month
Loomly
- Platform: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads
- Best For: Multi-channel content planning and team workflows
- Strength: Visual calendars, approvals, and unified inbox
- Users: Thousands of teams and agencies
Starting at $42/month
Table of Contents
At a Glance
Social Listening & Monitoring
| Feature | Brand24 | Loomly |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No native listening; focuses on owned content management |
| AI sentiment analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ Basic analytics but no AI sentiment |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, and custom email alerts | ✗ No monitoring alerts |
| Hashtag and influencer tracking | ✓ Reach, volume metrics, and influencer analysis | ✗ Campaign labels but no hashtag monitoring |
| Boolean search and advanced filtering | ✓ Filters by sentiment, reach, language, source | ✗ Search within content library only |
Content Creation & Scheduling
| Feature | Brand24 | Loomly |
|---|---|---|
| Visual content calendar | ✗ No scheduling; monitoring-focused | ✓ Drag-and-drop calendar for multi-channel planning |
| Built-in image/video editor | ✗ No creation tools | ✓ Editor with 5M+ royalty-free assets |
| Post inspiration and ideas | ✗ AI insights from monitoring data | ✓ Daily post inspiration generator |
| Multi-channel auto-posting | ✗ No posting capabilities | ✓ Scheduling to Facebook, Instagram, LinkedIn, etc. |
| Content library and asset management | ✗ Mention archiving but no creative library | ✓ Organized library for reusable assets |
Collaboration & Workflows
| Feature | Brand24 | Loomly |
|---|---|---|
| Multi-level approval workflows | ✗ Unlimited users but no approvals | ✓ Customizable workflows for teams and clients |
| Unified inbox for engagement | ✗ Mention feeds but no direct response inbox | ✓ Centralized comments, messages, replies |
| Campaign labeling and tracking | ✗ Project-based tracking for mentions | ✓ Label-based for organized reporting |
| Team integrations (Slack, Teams) | ✓ Real-time alerts to Slack/Teams | ✗ No native Slack/Teams; focuses on internal collab |
| White-labeled client reports | ✓ Custom reports for agencies | ✓ Branded reports for clients |
Analytics & Reporting
| Feature | Brand24 | Loomly |
|---|---|---|
| Engagement and reach metrics | ✓ Reach, presence score, AVE, influencer analysis | ✓ Post-level engagement and audience insights |
| AI-powered insights | ✓ AI Events Detection, Brand Assistant, Topics | ✗ Standard analytics without AI depth |
| Automated reports | ✓ Daily/weekly reports, exports to PDF/Excel/PPT | ✓ Automated social analytics reports |
| Multi-language support | ✓ 108 languages for global monitoring | ✗ English-primary with platform integrations |
Integrations & Accessibility
| Feature | Brand24 | Loomly |
|---|---|---|
| Social platform integrations | ✗ Monitoring from platforms, no posting | ✓ Direct publishing to major social networks |
| Creative tool integrations (Canva, Unsplash) | ✗ No creative integrations | ✓ Seamless with Canva, Unsplash, Google Drive |
| API access | ✓ Optional API with additional fee | ✓ API for custom integrations |
| Mobile app | ✓ For on-the-go monitoring | ✓ For planning and approvals |
Pricing Comparison
Brand24 starts at $149/month (annual Individual) for basic monitoring, scaling to custom Enterprise for advanced AI. Loomly begins at $42/month (Base plan) for core scheduling, with tiers up to custom Enterprise. Brand24's pricing suits monitoring needs but is higher for entry-level, while Loomly offers better value for content management teams.
Brand24
Individual
$199/month
Solo users or small teams starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Individual (Annual)
$149/month
Cost-conscious solo monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing more volume
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Team (Annual)
$249/month
Team monitoring on budget
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Pro features at reduced cost
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Larger operations with deeper insights
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Business-scale monitoring annually
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Global enterprises needing customization
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Loomly
Base Plan
$42/month
Small teams or individuals starting out
- Up to 3 user seats
- 10 social accounts
- Content calendar and library
- Basic scheduling and publishing
- Basic analytics
Standard Plan
$99/month
Growing teams needing collaboration
- Up to 10 user seats
- 20 social accounts
- Enhanced approvals and workflows
- Campaign labels
- Advanced reporting
- Priority support
Advanced Plan
$159/month
Agencies and larger teams
- Up to 30 user seats
- 40 social accounts
- Full analytics and custom reports
- Expanded integrations
- All creative tools
- Custom workflows
Premium Plan
$319/month
High-volume professional use
- Up to 60 user seats
- 80 social accounts
- Maximum limits on posts and features
- Comprehensive analytics
- Advanced collaboration
Enterprise
Custom
Large organizations and franchises
- Unlimited users and accounts
- All premium features
- Dedicated support
- Custom integrations
- SLA and security options
Feature Deep Dive
Social Listening & Monitoring Capabilities
Brand24
Strengths
- Real-time tracking across 25M+ sources in 108 languages
- AI sentiment, emotion, and topic analysis for nuanced insights
- Events Detection and Brand Assistant for trend spotting
- Advanced filters, Boolean search, and storm alerts for crises
- Influencer and hashtag metrics for campaign evaluation
Workflow
Set keywords → Monitor mentions → Analyze sentiment/topics → Receive alerts → Generate reports
Loomly
Strengths
- No native listening; relies on platform analytics
- Campaign tracking via labels for internal performance
- Unified inbox for engagement monitoring post-publish
Limitations
- Cannot track unowned mentions or external conversations
- No sentiment or crisis detection
- Focused on scheduled content only
Brand24 is unmatched for comprehensive social listening, ideal for reputation and PR. Loomly lacks monitoring but excels in managing owned content engagement. Choose Brand24 for proactive listening; Loomly for reactive post-publish interactions.
Content Planning & Scheduling
Brand24
Strengths
- AI Insights from monitoring data to inform content strategy
- No direct scheduling; integrates with other tools via API
Limitations
- No calendar, editor, or posting features
- Monitoring-only; requires separate scheduler
Loomly
Strengths
- Visual drag-and-drop calendar for multi-channel planning
- Built-in editor with royalty-free assets and Canva integration
- Auto-posting, inspiration generator, and content library
- Label-based campaign organization for structured workflows
Workflow
Ideate with inspiration → Create/edit content → Plan in calendar → Approve → Schedule/auto-post
Loomly dominates content planning and scheduling with intuitive tools for teams. Brand24 provides data-driven insights but no execution layer. For creation and publishing, Loomly wins; for strategy from listening, Brand24 complements it.
Collaboration & Approval Workflows
Brand24
Strengths
- Unlimited users for shared monitoring
- Slack/Teams integrations for alert collaboration
- White-labeled reports for client sharing
Limitations
- No approval workflows or task assignments
- Collaboration limited to viewing mentions and reports
Loomly
Strengths
- Multi-level customizable approval workflows
- Role-based permissions for teams and clients
- Unified inbox for shared engagement handling
- Campaign labels for organized team tracking
Limitations
- Per-user pricing impacts large teams
- No external monitoring collaboration
Loomly offers superior structured collaboration for content teams with approvals and inboxes. Brand24 supports basic sharing for monitoring but lacks workflow depth. Agencies handling content prefer Loomly; PR teams monitoring crises lean on Brand24.
Analytics & Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, presence score, AVE, influencers
- AI Insights, Events Detection for trend analysis
- Automated daily/weekly reports with exports (PDF, Excel, PPT)
- QuickShare links and white-label options
Limitations
- Focused on mention analytics, not post performance
- API extra cost for deep integrations
Loomly
Strengths
- Advanced social analytics for posts and campaigns
- Automated reports with stakeholder views
- Label-based tracking for ROI measurement
- Unified metrics across channels
Limitations
- No AI-driven sentiment or global reach analysis
- Less emphasis on external mention tracking
Brand24 provides deeper AI-powered monitoring analytics for reputation, while Loomly excels in post and campaign performance reporting. For external insights and alerts, Brand24; for internal content ROI, Loomly.
Use Case Comparison
Marketing Team Monitoring Brand Awareness
Brand24 🏆
Excellent
Real-time tracking, AI sentiment, and global coverage perfect for awareness and campaign impact measurement.
Best Plan: Team ($249/month annual)
Score: 10/10
Loomly
Fair
Good for owned content analytics but no external mention tracking.
Best Plan: Standard ($99/month)
Score: 5/10
PR Professionals Handling Crises
Brand24 🏆
Excellent
Storm alerts, real-time updates, and sentiment analysis enable fast reputation protection.
Best Plan: Pro ($299/month annual)
Score: 10/10
Loomly
Poor
No crisis detection; limited to post-engagement response.
Best Plan: Not suitable
Score: 2/10
Digital Agency Managing Client Content
Brand24
Good
White-label reports and unlimited users for client monitoring, but no scheduling.
Best Plan: Business ($499/month annual)
Score: 7/10
Loomly 🏆
Excellent
Approvals, calendars, and white-label reports ideal for multi-client workflows.
Best Plan: Advanced ($159/month)
Score: 10/10
Small Business Multi-Channel Scheduling
Brand24
Poor
No scheduling tools; monitoring only.
Best Plan: Not suitable
Score: 1/10
Loomly 🏆
Excellent
Affordable Base plan with calendar and auto-posting for limited resources.
Best Plan: Base ($42/month)
Score: 9/10
Enterprise Global Reputation Management
Brand24 🏆
Excellent
Custom limits, unlimited AI, multi-language for worldwide coverage.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Loomly
Good
Enterprise custom for multi-location, but no global listening.
Best Plan: Enterprise (Custom)
Score: 6/10
Nonprofit Team Collaboration
Brand24
Fair
Monitoring for donor sentiment, but high cost and no collab depth.
Best Plan: Individual ($149/month annual)
Score: 4/10
Loomly 🏆
Excellent
Discounted plans, workflows for volunteer teams, and easy scheduling.
Best Plan: Standard ($99/month)
Score: 9/10
Influencer Campaign Measurement
Brand24 🏆
Excellent
Influencer analysis, reach metrics, and AI topics for ROI.
Best Plan: Pro ($299/month annual)
Score: 9/10
Loomly
Good
Campaign labels for tracking, but no external influencer monitoring.
Best Plan: Advanced ($159/month)
Score: 6/10
Franchise Coordinating Social Across Locations
Brand24
Good
Centralized monitoring for brand consistency, unlimited users.
Best Plan: Business ($499/month annual)
Score: 7/10
Loomly 🏆
Excellent
Workspaces and approvals for location-specific content.
Best Plan: Premium ($319/month)
Score: 10/10
Solo PR Consultant
Brand24 🏆
Excellent
Affordable Individual for client monitoring and reports.
Best Plan: Individual ($149/month annual)
Score: 9/10
Loomly
Fair
Base for scheduling, but overkill without team needs.
Best Plan: Base ($42/month)
Score: 5/10
Agency Delivering Client Reports
Brand24
Excellent
White-label, multi-format exports for PR insights.
Best Plan: Team ($249/month annual)
Score: 9/10
Loomly
Excellent
Automated, branded reports for content performance.
Best Plan: Advanced ($159/month)
Score: 9/10
SaaS Brand Tracking Reviews and Sentiment
Brand24 🏆
Excellent
Review site monitoring, AI emotion analysis for customer feedback.
Best Plan: Pro ($299/month annual)
Score: 10/10
Loomly
Poor
No review tracking; limited to social posts.
Best Plan: Not suitable
Score: 3/10
Content Creator Needing Structured Calendar
Brand24
Poor
No calendar or creation tools.
Best Plan: Not suitable
Score: 1/10
Loomly 🏆
Excellent
Visual planning, editor, and inspiration for creators.
Best Plan: Base ($42/month)
Score: 10/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features like sentiment, emotion, and events detection
- Real-time alerts and updates on higher tiers for crisis response
- Rich analytics including reach, AVE, and influencer insights
- Strong reporting with white-label, multi-format exports
- Multi-language support (108 languages) for global brands
- Unlimited users and mobile app for team accessibility
- Integrations like Slack/Teams for collaboration
Cons
- High starting price ($149/month annual) for small teams
- Advanced AI reserved for Pro+ tiers ($299+)
- Keyword and mention limits need ongoing management
- Complex interface for basic needs
- API access adds extra cost
- No content creation or scheduling capabilities
- Updates every 12 hours on entry plan
Loomly
Pros
- Intuitive visual calendar for easy multi-channel planning
- Robust collaboration with approvals and unified inbox
- Built-in editor and 5M+ assets for quick creation
- Campaign tracking and advanced analytics for ROI
- Seamless integrations with major social platforms and Canva
- Automated reports and white-label options for clients
- Mobile app and scalable for agencies/franchises
- Daily inspiration to streamline ideation
Cons
- No social listening or monitoring features
- Pricing per user can escalate for large teams
- Lacks AI-powered content generation or deep analytics
- Dynamic pricing requires site visit for details
- Annual plans non-cancellable, reducing flexibility
- Interface may overwhelm solo users
- No multi-language or global external tracking
Final Verdict
Brand24 and Loomly target different aspects of social media strategy. Brand24 is a powerhouse for AI-driven listening and reputation protection, tracking vast sources to inform decisions. Loomly is tailored for collaborative management, enabling efficient content planning and execution across channels. They complement each other in full-stack workflows.
Select Brand24 for proactive reputation and listening needs where external conversations drive strategy. Opt for Loomly if your focus is on internal content workflows, scheduling, and team efficiency. For comprehensive social strategies, integrate both: use Brand24 to listen and Loomly to act.
Overall Scores
Brand24
Value: 7/10
Loomly
Value: 8/10
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