AuthoredUp vs Loomly
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B marketing
- Strength: Tailored LinkedIn editor and historical post analysis
- Users: 2,011 professionals
Starting at $12.46/month
Loomly
- Platform: Multi-channel (Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads)
- Best For: Marketing teams and agencies
- Strength: Visual calendars and approval workflows
- Users: Not specified
Starting at Paid plans start at the lowest available tier above the free trial; exact current pricing is dynamically rendered on Loomly’s site and may vary by region.
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Loomly |
|---|---|---|
| ✓ Deep LinkedIn specialization with company pages support | ✓ Supported as one of multiple channels | |
| Facebook & Instagram | ✗ LinkedIn-only | ✓ Full support with auto-posting and inbox |
| TikTok, YouTube, Pinterest | ✗ Not supported | ✓ Integrated scheduling and analytics |
| Google Business Profile & Threads | ✗ Not supported | ✓ Native integrations for emerging platforms |
| Multi-platform scheduling | ✗ LinkedIn-focused only | ✓ Cross-channel planning and auto-posting |
Content Creation
| Feature | AuthoredUp | Loomly |
|---|---|---|
| Rich text editor with formatting | ✓ LinkedIn-specific with bold, italics, bullets, emojis, live preview | ✓ Built-in image/video editor with 5M+ royalty-free assets |
| Templates and inspiration library | ✓ 300+ hooks, endings, CTA templates | ✓ Daily post inspiration and content ideas |
| Drafts and snippets management | ✓ Unlimited drafts and reusable snippets | ✓ Content library for saving ideas |
| AI-powered generation | ✗ No native AI, relies on templates | ✗ No AI generation, focuses on manual creation |
| Historical content reuse | ✓ Saved-post analysis and reuse suggestions | ✗ Not available |
Scheduling & Calendar
| Feature | AuthoredUp | Loomly |
|---|---|---|
| Visual content calendar | ✓ Centralized calendar for LinkedIn posts | ✓ Visual calendar with drag-and-drop for multi-channel |
| Auto-posting and scheduling | ✓ LinkedIn scheduling | ✓ Multi-channel auto-posting |
| Best times to post recommendations | ✓ Based on analytics | ✗ Manual scheduling, no built-in recommendations |
| Campaign tracking | ✗ Not available | ✓ Label-based campaign tracking |
Analytics & Reporting
| Feature | AuthoredUp | Loomly |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines, CSV export | ✓ Advanced social analytics and automated reports |
| Follower growth tracking | ✓ LinkedIn-specific | ✓ Multi-platform tracking |
| Historical post analysis | ✓ Filters by type, tags, keywords, CSV export | ✗ Not available |
| Automated reports | ✗ Manual export | ✓ Automated stakeholder reports |
Collaboration & Team Features
| Feature | AuthoredUp | Loomly |
|---|---|---|
| Multi-level approvals | ✗ Draft collaboration in Business plan | ✓ Customizable workflows for teams and agencies |
| Unified inbox | ✗ Not available | ✓ For comments, messages across channels |
| Team workspaces | ✓ Sub-accounts for teams and clients in Business | ✓ For multi-location and agencies |
| Organization management | ✓ Centralized control for multiple profiles | ✓ For franchises and teams |
Integrations & Extensions
| Feature | AuthoredUp | Loomly |
|---|---|---|
| Chrome extension | ✓ Lives inside LinkedIn for editing | ✗ No extension mentioned |
| Creative integrations (Canva, Unsplash) | ✗ Not available | ✓ With Canva, Unsplash, Google Drive |
| Multi-platform integrations | ✗ LinkedIn only | ✓ Facebook, Instagram, LinkedIn, TikTok, etc. |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) with LinkedIn focus, offering value for solo creators. Loomly's pricing is dynamic but positions as professional-grade for teams, potentially higher for multi-platform needs.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn users
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Agencies and larger teams
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Scaling teams and agencies
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Loomly
Base Plan (example lowest paid tier)
$XX/month
Small teams or individuals
- Access to core Loomly features for a limited number of social accounts and users
- Content calendar and library for planning and scheduling posts
- Basic collaboration tools for small teams or individual users
- Access to supported social media integrations for publishing
Standard Plan (example mid-tier)
$YY/month
Growing teams
- Increased limits on social accounts and users compared to the base plan
- Enhanced collaboration and approval workflows for growing teams
- Access to campaign labels and more advanced reporting options
- Priority access to Loomly support resources and onboarding materials
Advanced Plan (example higher tier)
$ZZ/month
Agencies and larger brands
- Higher caps on social profiles, users, and scheduled posts
- Full access to advanced analytics, reports, and campaign tracking
- Expanded collaboration features for agencies and larger teams
- Access to all supported integrations and creative tools
Loomly Premium / Top Plan
Custom monthly pricing
Large teams
- All Loomly premium features with maximum limits on accounts and users
- Comprehensive analytics, reporting, and campaign management capabilities
- Advanced collaboration workflows suitable for complex organizations
- Best suited for large teams that need full access to every feature
Loomly for Enterprise
Custom
Enterprises
- All Loomly Premium features tailored for large businesses or marketing teams
- Additional social media connections and user seats at scale
- Priority support and dedicated assistance from Loomly’s team
- Friendly pricing at scale with solutions customized to enterprise requirements
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich LinkedIn post editor with bold, italics, bullets, emojis, and live preview
- Unlimited drafts and snippets for idea saving and reuse
- Library of 300+ hooks, endings, and CTA templates
- Historical posts collection with reuse suggestions for top performers
- Chrome extension integrates directly into LinkedIn
Workflow
Save ideas as snippets → Use templates for drafting → Edit with preview → Reuse from history → Publish via extension
Loomly
Strengths
- Built-in image and video editor with 5M+ royalty-free assets
- Daily post inspiration and content ideas
- Content library for organizing assets
- Platform-specific optimization for multi-channel posts
- Integrations with Canva and Unsplash for enhanced creation
Workflow
Get inspiration → Create with editor/integrations → Save to library → Plan in calendar → Schedule across channels
AuthoredUp offers superior LinkedIn-specific editing and reuse features, ideal for text-heavy professional posts. Loomly provides broader creative tools for visuals and multi-platform content but lacks deep text formatting or historical reuse. Choose AuthoredUp for LinkedIn writing, Loomly for visual/multi-channel creation.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published and scheduled posts
- Posts table with filters by type, account, tags
- Best times to post recommendations from analytics
- Support for multiple company pages
Limitations
- LinkedIn-only scheduling
- No auto-posting across platforms
- Manual setup without recurring queues
Loomly
Strengths
- Visual social media content calendar with drag-and-drop
- Multi-channel post planning, scheduling, and auto-posting
- Label-based campaign tracking
- Unified workflow for team scheduling
Limitations
- No LinkedIn-specific best-time recommendations
- Dynamic pricing may limit lower tiers for heavy scheduling
Loomly dominates multi-platform scheduling with visual calendars and auto-posting, perfect for teams. AuthoredUp's calendar is LinkedIn-optimized with analytics-driven timing but lacks breadth. For single-platform efficiency, AuthoredUp; for cross-channel automation, Loomly.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth analytics: impressions, engagement, growth timelines
- Follower growth tracking and best times recommendations
- Saved-post analysis with keyword/author filters, CSV export
- Posts table to uncover patterns
Limitations
- LinkedIn-only data
- No automated reports or multi-channel views
Loomly
Strengths
- Advanced social analytics across platforms
- Automated reports for stakeholders
- Campaign tracking and reporting by labels
- Unified insights from multiple channels
Limitations
- Less depth in LinkedIn-specific historical analysis
- Requires higher tiers for full reporting
AuthoredUp provides deeper, LinkedIn-tailored analytics with exportable historical data, great for solo creators studying performance. Loomly offers broader, automated multi-platform reporting suited for teams. AuthoredUp wins for LinkedIn depth, Loomly for team-scale insights.
Collaboration & Team Features
AuthoredUp
Strengths
- Sub-accounts for team members and clients in Business plan
- Draft collaboration between members
- Organization management for centralized control
- Team analytics across profiles
Limitations
- Limited to LinkedIn profiles
- No multi-level approvals or unified inbox
Loomly
Strengths
- Customizable multi-level collaboration and approval workflows
- Unified inbox for comments and messages across channels
- Workspaces for multi-location businesses
- Label-based tracking for campaigns
Limitations
- Interface may overwhelm small teams
- Higher pricing for full team features
Loomly excels in robust team collaboration with approvals and inboxes, ideal for agencies. AuthoredUp offers basic team tools focused on LinkedIn management. For complex workflows, Loomly; for simple LinkedIn team sharing, AuthoredUp.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Purpose-built editor, unlimited drafts, templates, and deep analytics streamline solo LinkedIn publishing.
Best Plan: Individual (Yearly) $16.63/month
Score: 10/10
Loomly
Fair
Overkill for solo use; multi-platform features unnecessary, and lacks LinkedIn depth.
Best Plan: Base Plan $XX/month
Score: 5/10
Multi-Platform Marketing Agency
AuthoredUp
Poor
LinkedIn-only; no multi-channel support or advanced approvals for clients.
Best Plan: Not suitable
Score: 2/10
Loomly 🏆
Excellent
Strong approvals, unified inbox, and multi-channel integrations perfect for client management.
Best Plan: Advanced Plan $ZZ/month
Score: 10/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Tailored for B2B with editor, analytics, and historical reuse to build personal brands.
Best Plan: Business (Yearly) $12.46/month per profile
Score: 9/10
Loomly
Good
Supports LinkedIn but lacks specialized tools; better for broader campaigns.
Best Plan: Standard Plan $YY/month
Score: 6/10
Small Business Managing Multiple Platforms
AuthoredUp
Poor
No support for other platforms; limited to LinkedIn.
Best Plan: Not suitable
Score: 1/10
Loomly 🏆
Excellent
Affordable multi-channel scheduling, calendar, and basic collaboration for small teams.
Best Plan: Standard Plan $YY/month
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Editor, templates, and analytics help craft and analyze engaging posts.
Best Plan: Individual (Monthly) $19.95/month
Score: 10/10
Loomly
Fair
Useful for scheduling but no LinkedIn-specific branding tools.
Best Plan: Base Plan $XX/month
Score: 4/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Analytics and post patterns aid social selling, but no direct lead gen.
Best Plan: Business (Monthly) $14.95/month per profile
Score: 8/10
Loomly
Fair
Multi-platform engagement via inbox, but not LinkedIn-optimized for sales.
Best Plan: Advanced Plan $ZZ/month
Score: 5/10
Digital Agency Handling Client Content
AuthoredUp
Fair
Sub-accounts for clients, but LinkedIn-only limits scope.
Best Plan: Custom Growth Plan
Score: 6/10
Loomly 🏆
Excellent
Approvals, workspaces, and reports tailored for client workflows across platforms.
Best Plan: Loomly Premium Custom
Score: 10/10
Nonprofit Seeking Discounted Management
AuthoredUp
Good
Affordable for LinkedIn focus, but no discounts mentioned.
Best Plan: Individual (Yearly) $16.63/month
Score: 7/10
Loomly 🏆
Excellent
Discounted professional tools for nonprofits with multi-channel needs.
Best Plan: Standard Plan $YY/month (discounted)
Score: 9/10
Content Consultant Repurposing Posts
AuthoredUp 🏆
Excellent
Historical reuse and snippets ideal for repurposing winning LinkedIn content.
Best Plan: Individual (Monthly) $19.95/month
Score: 9/10
Loomly
Good
Content library helps, but no deep reuse analysis.
Best Plan: Base Plan $XX/month
Score: 6/10
Franchise Coordinating Across Locations
AuthoredUp
Poor
Limited to LinkedIn; no multi-location tools.
Best Plan: Not suitable
Score: 2/10
Loomly 🏆
Excellent
Workspaces and approvals for coordinating social across locations.
Best Plan: Advanced Plan $ZZ/month
Score: 10/10
Budget-Conscious Social Creator
AuthoredUp 🏆
Excellent
Low starting price with unlimited features for LinkedIn.
Best Plan: Business (Yearly) $12.46/month per profile
Score: 9/10
Loomly
Fair
Dynamic pricing may exceed budget for basic needs.
Best Plan: Base Plan $XX/month
Score: 5/10
Enterprise Marketing Team
AuthoredUp
Fair
Custom plans available, but LinkedIn-only limits enterprise scale.
Best Plan: Custom Growth Plan
Score: 4/10
Loomly 🏆
Excellent
Enterprise custom with scale, support, and multi-platform.
Best Plan: Loomly for Enterprise Custom
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose‑built for LinkedIn, with features tailored to the platform’s nuances
- Powerful editor with formatting, readability, and preview directly in LinkedIn
- Unlimited drafts, snippets, and hooks make content ideation and reuse easier
- Deep analytics and dashboards with CSV export for advanced analysis
- Saved‑post analysis and historical posts help you study and repurpose winning content
- Affordable pricing starting at $12.46/month yearly
- Chrome extension enhances in-platform experience
- Strong privacy with EU hosting
Cons
- Feature‑rich interface can feel complex for users who only need basic posting
- No native AI post generator, so drafting still relies on user input and templates
- Chrome‑centric experience may be limiting for users on other browsers without extensions
- Pricing is per profile for business plans, which can add up for large teams
- Focused only on LinkedIn, so it is not suitable if you need multi‑platform scheduling
- Limited collaboration compared to full team suites
Loomly
Pros
- Clean, intuitive interface centered around a visual content calendar
- Strong collaboration and multi-level approval workflows for teams and agencies
- Robust campaign tracking with labels and reporting by campaign type
- Unified inbox for managing comments, messages, and replies across channels
- Advanced analytics and automated reporting for stakeholders and clients
- Built-in editor with royalty-free assets and creative integrations
- Supports emerging platforms like Threads
- Scalable for enterprises with custom options
Cons
- Feature-rich interface can feel heavy for solo creators or very small teams
- Pricing sits in the professional tool category and may be high for basic needs
- Focuses on management and scheduling rather than AI-powered content creation
- Exact plan names and prices are dynamically rendered and may require visiting the pricing page for current details
- Yearly plans cannot be terminated early, which reduces flexibility for some customers
- Less depth for single-platform like LinkedIn specialization
Final Verdict
AuthoredUp and Loomly cater to different social media needs: AuthoredUp is a specialized LinkedIn studio for creators seeking depth in editing and analytics, while Loomly is a collaborative powerhouse for teams managing multi-platform campaigns with approvals and reporting.
Opt for AuthoredUp if LinkedIn is your core platform and you value specialized tools for creation and analysis. Choose Loomly for multi-platform team management with robust collaboration. They can complement: AuthoredUp for LinkedIn depth, Loomly for broader oversight.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 9/10
Loomly
LinkedIn Focus: 6/10
Content Creation: 7/10
Multi-Platform: 10/10
Value: 7/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
