Agorapulse vs Loomly
Agorapulse
- Platform: 10+ platforms including Instagram, Facebook, LinkedIn, X, YouTube
- Best For: Agencies and teams needing ROI and collaboration
- Strength: Advanced reporting and inbox management
- Users: 2011+ users
Starting at $79/month
Loomly
- Platform: 9+ platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest
- Best For: Teams and agencies focused on content planning and approvals
- Strength: Visual calendar and built-in editor
- Users: Not specified
Starting at $32/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Loomly |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and ad comments | ✓ Full support with Threads integration |
| ✓ Multi-profile publishing and reporting | ✓ Post planning and analytics | |
| X (Twitter) | ✓ Social listening and moderation | ✓ Scheduling and engagement tracking |
| TikTok, YouTube, Pinterest | ✓ Cross-network publishing | ✓ Multi-channel auto-posting with Google Business Profile |
| Google Business Profile | ✓ Integrated inbox | ✓ Native integration |
| Threads | ✗ Not supported | ✓ Full integration |
Content Creation & Scheduling
| Feature | Agorapulse | Loomly |
|---|---|---|
| AI Writing Assistant | ✓ AI for posts and alt-text | ✗ No AI content generation |
| Built-in Image/Video Editor | ✗ No editor | ✓ With 5M+ royalty-free assets |
| Daily Post Inspiration | ✗ No inspiration tool | ✓ Content ideas and trends |
| Unlimited Post Scheduling | ✓ Bulk via CSV and queues | ✓ Multi-channel with auto-posting |
| Visual Content Calendar | ✓ Shared with approvals | ✓ Central with library |
| Instagram Product Tagging | ✓ Direct from composer | ✓ Grid preview support |
Inbox & Engagement
| Feature | Agorapulse | Loomly |
|---|---|---|
| Unified Social Inbox | ✓ For comments, messages, reviews, ad comments | ✓ For comments, messages, replies |
| Advanced Moderation Rules | ✓ Labels, bulk actions, auto-rules | ✗ Basic management |
| Social Listening | ✓ Across networks, news, blogs | ✗ No dedicated listening |
| AI Reply Suggestions | ✓ Enterprise feature | ✗ No AI replies |
| Sentiment Analysis | ✓ Enterprise | ✗ No sentiment tools |
Collaboration & Workflows
| Feature | Agorapulse | Loomly |
|---|---|---|
| Approval Workflows | ✓ Multi-step with governance | ✓ Customizable multi-level |
| Team Assignments | ✓ Post and inbox assignments | ✓ Collaborative planning |
| Shared Calendars | ✓ With internal comments | ✓ Visual with labels |
| SSO & Custom Roles | ✓ Enterprise | ✗ Basic team roles |
| Campaign Tracking | ✓ Profile-level | ✓ Label-based |
Analytics & Reporting
| Feature | Agorapulse | Loomly |
|---|---|---|
| ROI Analysis | ✓ Ties to revenue, leads, traffic | ✗ No ROI tracking |
| Advanced Reports | ✓ Branded exports, competitor benchmarking | ✓ Automated and customizable |
| Team Performance Reports | ✓ Collaboration insights | ✗ Basic analytics |
| Ads Reporting | ✓ Ad comments monitoring | ✗ No ads focus |
| Historical Data Import | ✓ Enterprise | ✗ Standard reporting |
Integrations & Extras
| Feature | Agorapulse | Loomly |
|---|---|---|
| API Integrations | ✓ For workflows and data | ✗ Limited API |
| Canva/Unsplash Integration | ✗ No creative integrations | ✓ With Google Drive |
| Link-in-Bio Tool | ✓ PulseLink for Instagram | ✗ No dedicated tool |
| Mobile App | ✓ iOS and Android | ✓ Full mobile access |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with a free plan for basics, scaling per user for teams. Loomly begins at $32/month for core features, with tiers based on accounts and users, offering better entry value but dynamic pricing.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing speed
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Calendar notes and ad comments
- Post/inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams needing structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports and ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
Loomly
Base Plan
$32/month
Small teams or individuals
- Core features for limited accounts/users
- Content calendar and library
- Basic collaboration
- Publishing to supported networks
Standard Plan
$66/month
Growing teams
- Increased limits on accounts/users
- Enhanced approvals and workflows
- Campaign labels and reporting
- Priority support
Advanced Plan
$126/month
Larger teams and agencies
- Higher caps on profiles/posts/users
- Full analytics and campaign tracking
- Expanded collaboration
- All integrations and tools
Loomly Premium / Top Plan
Custom monthly pricing
Large organizations
- Maximum limits
- Comprehensive analytics and management
- Advanced workflows
Loomly for Enterprise
Custom
Enterprises with scale
- Tailored features
- Additional connections and seats
- Priority support
- Customized solutions
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant and alt-text generator
- Bulk scheduling via CSV
- Instagram grid preview and product tagging
- PulseLink in Bio tool
- Publishing queues for automation
Workflow
Generate with AI → Bulk upload CSV → Preview and tag → Schedule to calendar → Automate queue
Loomly
Strengths
- Built-in image/video editor with 5M+ assets
- Daily post inspiration and ideas
- Visual library and calendar integration
- Platform-specific optimization
- Creative integrations with Canva and Unsplash
Workflow
Get inspiration → Edit visuals in-tool → Plan on calendar → Collaborate and approve → Auto-post
Agorapulse focuses on AI-assisted writing and automation for efficient publishing, ideal for teams needing quick ROI-tied content. Loomly emphasizes creative tools and inspiration, better for brands building visual campaigns. Choose Agorapulse for AI efficiency, Loomly for inspiration and editing.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited multi-network scheduling
- Shared calendars with approvals
- Bulk CSV and publishing queues
- Instagram visual planning
Limitations
- Less emphasis on recurring automation
- Queue-based rather than evergreen
Loomly
Strengths
- Visual drag-and-drop calendar
- Multi-channel auto-posting
- Campaign label tracking
- Post library for reuse
Limitations
- Limits on posts per tier
- No bulk CSV upload
Both offer strong scheduling, but Agorapulse edges out with unlimited posts and bulk tools for high-volume teams. Loomly's visual calendar is superior for planning and collaboration. Agorapulse wins for scale, Loomly for intuitive planning.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for all interactions including reviews and ads
- Advanced moderation with rules, labels, bulk actions
- Social listening across sources
- AI reply suggestions (Enterprise)
- Sentiment analysis
Workflow
Centralize messages → Apply rules/labels → Bulk respond → Analyze sentiment → Report
Loomly
Strengths
- Unified inbox for comments and replies
- Assignment and tracking
- Integration with publishing
Limitations
- No advanced moderation or listening
- Less comprehensive than Agorapulse
Agorapulse dominates with a feature-rich inbox for efficient management at scale, including listening and automation. Loomly provides solid basics but lacks depth. For customer service-heavy teams, Agorapulse is superior.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reporting
- ROI analysis linking to business metrics
- Branded exports, competitor benchmarking
- Team performance insights
- Ads and historical data
Limitations
- Advanced features in higher tiers
Loomly
Strengths
- Advanced social analytics
- Automated branded reports
- Campaign tracking by labels
- Stakeholder exports
Limitations
- No ROI or competitor tools
- Less business-impact focus
Agorapulse offers deeper ROI and business analytics, perfect for proving social value. Loomly provides strong campaign-focused reporting but without ROI depth. Agorapulse is best for B2B and e-commerce needing metrics.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse
Excellent
Unified inbox, shared calendars, and ROI reporting handle multi-profile complexity well.
Best Plan: Professional ($119/month per user)
Score: 9/10
Loomly
Excellent
Visual calendar and approvals streamline multi-profile planning.
Best Plan: Standard ($66/month)
Score: 9/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Agency tools, unlimited profiles (Enterprise), approvals, and branded reports for clients.
Best Plan: Advanced ($149/month per user)
Score: 10/10
Loomly
Good
Workspaces and approvals work, but less ROI focus for client value proof.
Best Plan: Advanced ($126/month)
Score: 8/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
Strong ROI analytics tying social to leads and sales.
Best Plan: Advanced ($149/month per user)
Score: 10/10
Loomly
Fair
Good analytics but no ROI integration.
Best Plan: Standard ($66/month)
Score: 6/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Product tagging, inbox for service, ROI to track sales impact.
Best Plan: Professional ($119/month per user)
Score: 9/10
Loomly
Good
Visual planning and editor for product posts, but less sales tracking.
Best Plan: Advanced ($126/month)
Score: 7/10
Small Business or Solo Creator
Agorapulse
Fair
Free plan available, but features heavy for basics; per-user cost adds up.
Best Plan: Free or Standard ($79/month)
Score: 5/10
Loomly 🏆
Good
Affordable entry, intuitive for small-scale planning.
Best Plan: Base ($32/month)
Score: 8/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox for interactions, moderation, and reporting for alumni/students.
Best Plan: Professional ($119/month per user)
Score: 9/10
Loomly
Good
Collaboration for team coordination, but less inbox depth.
Best Plan: Standard ($66/month)
Score: 7/10
Franchise Coordinating Across Locations
Agorapulse
Good
Multi-profile support and approvals, but per-user pricing scales cost.
Best Plan: Advanced ($149/month per user)
Score: 7/10
Loomly 🏆
Excellent
Visual calendars and labels for location-specific campaigns.
Best Plan: Advanced ($126/month)
Score: 9/10
Nonprofit Seeking Professional Tools
Agorapulse
Good
Strong features, but no specific nonprofit discounts mentioned.
Best Plan: Standard ($79/month)
Score: 7/10
Loomly 🏆
Excellent
Discounted plans for nonprofits with full professional features.
Best Plan: Base ($32/month discounted)
Score: 9/10
Content Team Focused on Visual Planning
Agorapulse
Good
Calendars and previews, but less editor tools.
Best Plan: Professional ($119/month per user)
Score: 7/10
Loomly 🏆
Excellent
Superior visual calendar, editor, and asset library.
Best Plan: Standard ($66/month)
Score: 10/10
Enterprise with Complex Governance
Agorapulse 🏆
Excellent
SSO, custom roles, multi-step approvals, API.
Best Plan: Custom Enterprise
Score: 10/10
Loomly
Good
Advanced workflows, but less enterprise security.
Best Plan: Enterprise Custom
Score: 8/10
Team Needing AI Content Ideation
Agorapulse 🏆
Good
AI assistant for writing, but not ideation-focused.
Best Plan: Advanced ($149/month per user)
Score: 7/10
Loomly
Fair
Inspiration tools, but no AI generation.
Best Plan: Base ($32/month)
Score: 5/10
Brand with Heavy Customer Service Needs
Agorapulse 🏆
Excellent
Advanced inbox with moderation and listening.
Best Plan: Professional ($119/month per user)
Score: 10/10
Loomly
Good
Unified inbox, but lacks rules and analysis.
Best Plan: Standard ($66/month)
Score: 7/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars and bulk scheduling
- Strong ROI features connecting to business outcomes
- Advanced moderation and labels for inbox efficiency
- AI tools for writing and replies
- Enterprise-grade security and integrations
- Free plan for entry-level testing
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small users
- Advanced analytics and ROI in higher plans
- Configuration needed for many profiles
- Less AI-driven ideation than specialized tools
Loomly
Pros
- Clean, intuitive visual content calendar
- Strong multi-level approval workflows
- Robust campaign tracking and reporting
- Unified inbox for basic engagement
- Built-in editor with vast asset library
- Daily inspiration for content ideas
- Integrations with creative tools like Canva
- Discounts for nonprofits and flexibility
Cons
- Interface heavy for solo creators
- Pricing in professional range for basics
- No AI content creation or ROI tracking
- Dynamic pricing requires site check
- Yearly plans non-terminable early
- Less focus on advanced moderation
Final Verdict
Agorapulse and Loomly are both excellent for team-based social management, but Agorapulse stands out for ROI-driven agencies with robust inbox tools, while Loomly excels in visual, collaborative planning for brands and creators.
Select Agorapulse if ROI, inbox efficiency, and agency-scale features are critical. Opt for Loomly if visual collaboration, content creation, and affordability drive your needs. For hybrid use, combine Agorapulse's analytics with Loomly's planning.
Overall Scores
Agorapulse
Content Creation: 7/10
Value: 8/10
Loomly
Content Creation: 9/10
Value: 9/10
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