B2Brain vs Loomly
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Contextual intelligence for offline conversations
- Users: B2B sales and marketing teams
Starting at $1,000/show
Loomly
- Platform: 10+ social platforms
- Best For: Team-based social media management
- Strength: Visual calendars and approval workflows
- Users: Brands, agencies, and marketing teams
Starting at $26/month
Table of Contents
At a Glance
Core Focus Areas
| Feature | B2Brain | Loomly |
|---|---|---|
| Trade Show Lead Capture | ✓ Mobile badge, booth, and business card scanning with unlimited users | ✗ Not applicable; focuses on digital social content |
| Social Media Scheduling | ✗ Event-specific only, no ongoing social posting | ✓ Multi-channel scheduling across Facebook, Instagram, LinkedIn, etc. |
| Content Calendar | ✗ Dashboard for event leads, not content planning | ✓ Visual calendar for social posts and campaigns |
| Event Intelligence | ✓ Contextual account signals, pitch angles, and talking points | ✗ Not applicable |
| Multi-Platform Support | ✗ Event-focused, no social platforms | ✓ Supports Facebook, Instagram, LinkedIn, TikTok, YouTube, etc. |
Lead and Data Management
| Feature | B2Brain | Loomly |
|---|---|---|
| Voice-to-Text Notes | ✓ Faster data entry at busy booths | ✗ No event note capture |
| CRM Integrations | ✓ Deep integrations with HubSpot, Salesforce, Freshworks, Salesloft | ✗ Social-focused integrations, no CRM depth |
| Unified Inbox | ✗ Event dashboard only | ✓ For comments, messages, and replies across social channels |
| Lead Enrichment | ✓ Contextual account intelligence and signals | ✗ Basic social profile data |
| Campaign Tracking | ✓ Post-event prioritization for prospects | ✓ Label-based tracking for social campaigns |
Collaboration and Workflow
| Feature | B2Brain | Loomly |
|---|---|---|
| Unlimited Users | ✓ Unlimited on show days for large teams | ✗ User limits based on plan tiers |
| Approval Workflows | ✗ Team dashboard for monitoring, no formal approvals | ✓ Customizable multi-level workflows |
| Slack/MS Teams Integration | ✓ For internal collaboration on leads | ✗ Integrations with Canva, Unsplash, but not Slack/Teams |
| Post Inspiration | ✗ Talking points for events | ✓ Daily post ideas and 5M+ royalty-free assets |
| Mobile-First Access | ✓ Scanning and notes on mobile | ✓ App for scheduling and approvals |
Analytics and Reporting
| Feature | B2Brain | Loomly |
|---|---|---|
| Post-Event Analytics | ✓ Prioritization of valuable prospects | ✗ Social-focused only |
| Social Analytics | ✗ Event ROI tracking | ✓ Advanced metrics and automated reports |
| Automated Reports | ✗ Dashboard monitoring | ✓ For stakeholders and clients |
| ROI Measurement | ✓ Event pipeline conversion | ✓ Campaign performance and engagement |
Integrations and Accessibility
| Feature | B2Brain | Loomly |
|---|---|---|
| CRM/SEP Integrations | ✓ HubSpot, Salesforce, etc. | ✗ Social platforms and creative tools |
| Creative Integrations | ✗ No creative tools | ✓ Canva, Unsplash, Google Drive |
| Browser-Based Access | ✓ No heavy installs | ✓ Full web app with mobile support |
| Built-in Editor | ✗ Note capture only | ✓ Image and video editor |
Pricing Comparison
B2Brain's pricing is event-centric starting at $1,000 per show, ideal for targeted ROI on trade shows, while Loomly offers scalable monthly plans from $26/month for ongoing social management. B2Brain suits infrequent but high-impact events, whereas Loomly provides better value for daily social operations.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Multi-event organizations
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Loomly
Base Plan
$26/month
Small teams or solo users
- Access to core Loomly features for a limited number of social accounts and users
- Content calendar and library for planning and scheduling posts
- Basic collaboration tools for small teams or individual users
- Access to supported social media integrations for publishing
Standard Plan
$60/month
Growing teams
- Increased limits on social accounts and users compared to the base plan
- Enhanced collaboration and approval workflows for growing teams
- Access to campaign labels and more advanced reporting options
- Priority access to Loomly support resources and onboarding materials
Advanced Plan
$99/month
Larger teams and agencies
- Higher caps on social profiles, users, and scheduled posts
- Full access to advanced analytics, reports, and campaign tracking
- Expanded collaboration features for agencies and larger teams
- Access to all supported integrations and creative tools
Loomly Premium
$159/month
Enterprise-level teams
- All Loomly premium features with maximum limits on accounts and users
- Comprehensive analytics, reporting, and campaign management capabilities
- Advanced collaboration workflows suitable for complex organizations
- Best suited for large teams that need full access to every feature
Loomly for Enterprise
Custom
Large businesses
- All Loomly Premium features tailored for large businesses or marketing teams
- Additional social media connections and user seats at scale
- Priority support and dedicated assistance from Loomly’s team
- Friendly pricing at scale with solutions customized to enterprise requirements
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and business cards
- Contextual account intelligence with pitch angles and signals
- Voice-to-text for quick notes at events
- Unlimited scans and users on show days
- Enriched leads synced to CRM
Workflow
Scan at booth → Add contextual notes → Enrich with intelligence → Sync to CRM → Prioritize post-event
Loomly
Strengths
- Unified inbox for social engagement capture
- Campaign labels for tracking interactions
- Basic lead insights from social analytics
- No direct scanning, but monitors digital conversations
Workflow
Schedule social content → Monitor inbox for engagements → Track via labels → Report on interactions
B2Brain dominates offline event lead capture with mobile scanning and contextual intel, ideal for trade shows. Loomly handles digital social leads via inbox and analytics but lacks event-specific tools. Choose B2Brain for in-person events, Loomly for online social engagement.
Collaboration and Workflows
B2Brain
Strengths
- Central dashboard for team lead monitoring
- Unlimited users for large booth teams
- Slack and MS Teams for internal updates
- Post-event prioritization shared across teams
Limitations
- No multi-level approvals
- Event-focused, not ongoing collaboration
Loomly
Strengths
- Customizable approval workflows for content
- Visual calendar for team planning
- Role-based access for agencies and clients
- Library for asset sharing
Limitations
- User limits on lower plans
- Social-only, no event workflows
Loomly offers robust, multi-level collaboration for social teams with approvals and calendars. B2Brain provides simple, unlimited team access for events but lacks structured workflows. Loomly wins for ongoing team social management; B2Brain for event-day coordination.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for prospect prioritization
- ROI tracking from leads to pipeline
- Dashboard for intel usage and lead monitoring
- CRM-synced performance insights
Limitations
- Event-specific only
- No automated social reports
Loomly
Strengths
- Advanced social analytics across channels
- Automated reports and campaign tracking
- Engagement metrics and trends
- White-label options for clients
Limitations
- No event ROI focus
- Requires higher tiers for full reports
B2Brain provides targeted event analytics for pipeline value, while Loomly delivers comprehensive social performance reporting. B2Brain is superior for proving event ROI; Loomly for ongoing social insights.
Integrations and Accessibility
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce)
- Sales engagement platforms (Salesloft)
- Slack and MS Teams for collaboration
- Browser-based with mobile scanning
Limitations
- Limited to sales/marketing tools
- No creative or social integrations
Loomly
Strengths
- Native social platform integrations (Instagram, LinkedIn, etc.)
- Creative tools (Canva, Unsplash, Google Drive)
- Built-in editor and asset library
- Mobile and web access
Limitations
- No CRM depth
- Focus on social ecosystem
B2Brain's integrations shine in CRM and sales pipelines for event leads, while Loomly's connect social and creative workflows. B2Brain fits B2B sales stacks; Loomly enhances social content creation.
Use Case Comparison
Trade Show Booth Team
B2Brain 🏆
Excellent
Unlimited scanning and users perfect for busy booths, with contextual intel for pitches.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Loomly
Poor
No event capture tools; social focus irrelevant for offline leads.
Best Plan: Not suitable
Score: 1/10
Social Media Manager for Brand
B2Brain
Poor
Event-only; no social scheduling or analytics.
Best Plan: Not suitable
Score: 2/10
Loomly 🏆
Excellent
Visual calendar, scheduling, and analytics for multi-channel management.
Best Plan: Standard ($60/month)
Score: 10/10
B2B Sales Team at Events
B2Brain 🏆
Excellent
CRM sync and pipeline prioritization turn conversations into deals.
Best Plan: Platform ($5,000/year)
Score: 10/10
Loomly
Fair
Social leads possible but no event intelligence.
Best Plan: Advanced ($99/month)
Score: 4/10
Digital Agency Managing Clients
B2Brain
Poor
No client workspaces or social tools.
Best Plan: Not suitable
Score: 2/10
Loomly 🏆
Excellent
Approval workflows and reports for multiple clients.
Best Plan: Advanced ($99/month)
Score: 9/10
Field Marketing Leader Proving ROI
B2Brain 🏆
Excellent
Post-event analytics show event value clearly.
Best Plan: Platform ($5,000/year)
Score: 9/10
Loomly
Good
Social campaign tracking, but not event-specific.
Best Plan: Standard ($60/month)
Score: 6/10
Multi-Location Franchise
B2Brain
Fair
Useful for industry events, but limited otherwise.
Best Plan: Trade Show ($1,000/show)
Score: 5/10
Loomly 🏆
Excellent
Coordinates social across locations with calendars.
Best Plan: Premium ($159/month)
Score: 9/10
Nonprofit Marketing Team
B2Brain
Fair
Event leads if attending conferences, but high cost.
Best Plan: Trade Show ($1,000/show)
Score: 4/10
Loomly 🏆
Excellent
Discounted plans for nonprofits with social tools.
Best Plan: Base ($26/month)
Score: 8/10
Sales Org with Large Booth Teams
B2Brain 🏆
Excellent
Unlimited users remove team friction.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
Loomly
Poor
No booth support.
Best Plan: Not suitable
Score: 1/10
Freelancer or Small Agency for Social Content
B2Brain
Poor
Irrelevant for content creation.
Best Plan: Not suitable
Score: 2/10
Loomly 🏆
Excellent
Inspiration, editor, and scheduling for creators.
Best Plan: Base ($26/month)
Score: 9/10
ABM Team at Conferences
B2Brain 🏆
Excellent
Contextual intel for targeted pitches.
Best Plan: Platform ($5,000/year)
Score: 9/10
Loomly
Good
Social ABM via campaigns, but no event depth.
Best Plan: Advanced ($99/month)
Score: 5/10
Small Team with Occasional Events
B2Brain 🏆
Good
Per-show pricing fits sporadic use, but cost adds up.
Best Plan: Trade Show ($1,000/show)
Score: 6/10
Loomly
Fair
Ongoing social, but overkill for events.
Best Plan: Base ($26/month)
Score: 4/10
Team with CRM-Heavy Process
B2Brain 🏆
Excellent
Seamless HubSpot/Salesforce sync.
Best Plan: Platform ($5,000/year)
Score: 10/10
Loomly
Fair
No CRM focus.
Best Plan: Standard ($60/month)
Score: 3/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large teams
- Contextual pitch angles and talking points stand out
- Strong CRM integrations like HubSpot and Salesforce
- Mobile-first and browser-based for easy deployment
- Post-event analytics to focus on high-value prospects
- Slack and MS Teams for collaboration
Cons
- High pricing ($1,000/show) for small or occasional users
- No public self-serve monthly tiers
- Value depends on CRM integration and sales process
- Limited to events, not full marketing suite
- Some documentation pages incomplete
- Annual platform pricing requires commitment
Loomly
Pros
- Intuitive visual content calendar for planning
- Strong multi-level approval workflows for teams
- Unified inbox for cross-channel engagement
- Advanced analytics and automated reporting
- Built-in editor with royalty-free assets
- Supports major social platforms including emerging ones
- Scalable pricing with nonprofit discounts
Cons
- Interface heavy for solo or small users
- Pricing professional-level, high for basics
- No AI content creation focus
- Dynamic pricing requires site visit
- Yearly plans non-flexible
- No event or CRM depth
Final Verdict
B2Brain and Loomly target distinct areas: B2Brain specializes in event lead intelligence for B2B pipeline building, while Loomly is a full-featured social media management platform for collaborative planning and execution. They complement rather than compete directly.
Select B2Brain if events drive your leads and pipeline. Opt for Loomly for daily social media management and team collaboration. For hybrid strategies, use B2Brain for events and Loomly for digital nurturing.
Overall Scores
B2Brain
Lead Generation: 10/10
Value: 7/10
Loomly
Lead Generation: 4/10
Value: 8/10
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