Brand24 vs Lately.ai
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring and crisis management
- Strength: Real-time AI sentiment and emotion analysis
- Users: 4000+ brands
Starting at $149/month
Lately.ai
- Platform: Major social networks with channel-specific formatting
- Best For: Content repurposing and employee advocacy
- Strength: Personalized Voice Models trained on your analytics
- Users: B2B teams, agencies, and enterprises
Starting at $14/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | Lately.ai |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No monitoring capabilities; focuses on content creation |
| AI sentiment analysis | ✓ Includes emotion and topic analysis across 108 languages | ✗ No sentiment tools |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, and real-time updates on higher tiers | ✗ Not applicable |
| Hashtag and influencer tracking | ✓ Reach, volume, and influencer analysis | ✗ No tracking features |
| Advanced search filters | ✓ Boolean search, sentiment, reach, language, source filters | ✗ Not applicable |
Content Creation & Repurposing
| Feature | Brand24 | Lately.ai |
|---|---|---|
| AI-powered content generation | ✗ No content creation; focused on monitoring | ✓ Neuroscience-driven AI repurposes longform text, audio, video into posts |
| Brand voice customization | ✗ Not applicable | ✓ Voice Models trained on your social analytics for tone and style |
| Multi-format support (text, audio, video) | ✗ No content tools | ✓ Repurposes all formats into channel-specific posts |
| Predictive performance modeling | ✗ Analytics for mentions, not content prediction | ✓ Predicts high-performing content based on past data |
| RSS feed integration | ✗ No integration for content sourcing | ✓ Automates content from RSS feeds (Growth+) |
Scheduling & Automation
| Feature | Brand24 | Lately.ai |
|---|---|---|
| Social media scheduling | ✗ No scheduling; monitoring only | ✓ AI-powered scheduling with full calendar management |
| Automated workflows | ✓ Automated reports and alerts | ✓ 100% automation for social workflows (Enterprise) |
| Employee advocacy tools | ✗ No advocacy features | ✓ Compliant employee sharing and governance |
| Multi-account management | ✓ Unlimited users on most tiers for collaboration | ✓ Governance for agencies and enterprises |
Analytics & Reporting
| Feature | Brand24 | Lately.ai |
|---|---|---|
| Engagement and reach analytics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✓ Performance analytics with predictive modeling |
| AI insights and trends | ✓ AI Insights, Events Detection, Brand Assistant, Topics | ✓ AI-driven performance predictions |
| Custom reports and exports | ✓ Automated daily/weekly reports, white-labeled, Excel/PDF/PPT, QuickShare | ✗ Basic analytics; no advanced reporting mentioned |
| Integrations for analytics | ✓ Slack, Microsoft Teams; optional API | ✓ Hootsuite, HubSpot, Sprinklr, Salesforce, Grammarly |
Collaboration & Enterprise Features
| Feature | Brand24 | Lately.ai |
|---|---|---|
| Unlimited users | ✓ On Team and higher tiers | ✓ Unlimited on Enterprise |
| Multi-language support | ✓ 108 languages for monitoring | ✓ Multiple languages and regional dialects for content |
| API access | ✓ Optional API with additional fee | ✗ No API mentioned |
| Mobile app | ✓ Mobile app for on-the-go monitoring | ✗ No mobile app specified |
Pricing Comparison
Brand24 starts at $149/month (annual) for monitoring-focused plans, ideal for teams needing reputation tools, while Lately.ai starts at $14/month (annual) for content repurposing, offering better entry-level value for creators. Brand24's higher pricing reflects extensive monitoring and AI analysis, whereas Lately.ai scales affordably for automation.
Brand24
Individual (Annual)
$149/month
Solo users starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing collaboration
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger organizations with high volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- AI Insights for 5 projects
Enterprise
from $999/month
Global enterprises
- Custom keyword count
- Custom mentions limit
- Unlimited AI Insights
Lately.ai
Starter (Annual)
$14/month
Solo creators starting out
- Repurpose longform text, audio, video
- Basic scheduling and analytics
- 1 Voice Model
- 5 social channels
- 1 user seat
Growth (Annual)
$199/month
Small teams scaling content
- Full calendar and AI scheduling
- Performance analytics
- Voice Model editing
- RSS feed integration
- 1 Voice Model
- 5 social channels (monthly: 25)
- 3 user seats (monthly: 5)
Enterprise (Annual)
Custom
Agencies and large organizations
- 100% automation of workflows
- Multiple client governance
- Regional language adaptation
- Employee advocacy
- Unlimited Voice Models, channels, users
- White Glove support
Feature Deep Dive
Social Listening & Monitoring Capabilities
Brand24
Strengths
- Real-time tracking across 25M+ sources in 108 languages
- AI-powered sentiment, emotion, and topic analysis
- AI Events Detection for spikes and trends
- Advanced filtering with Boolean search and alerts
- Influencer and hashtag metrics for campaign insights
Workflow
Set keywords → Monitor mentions in real-time → Analyze sentiment and events → Receive alerts → Generate reports
Lately.ai
Strengths
- No dedicated listening; focuses on outbound content
Limitations
- Lacks any mention tracking or sentiment tools
- Cannot detect crises or monitor reputation
Brand24 is unmatched for social listening, providing deep monitoring and AI analysis for reputation management. Lately.ai has no equivalent features, making Brand24 the clear choice for monitoring needs while Lately.ai complements with content tools.
Content Creation & Repurposing
Brand24
Strengths
- No content creation; provides insights to inform strategy
Limitations
- Cannot generate or repurpose posts
- Relies on external tools for content
Lately.ai
Strengths
- Neuroscience AI repurposes longform into dozens of posts
- Voice Models customize for brand, regional, or individual tones
- Supports text, audio, video with channel-specific formatting
- Predictive modeling for high-engagement content
- RSS integration for automated sourcing
Workflow
Upload longform content → Train Voice Model → Generate posts → Edit and predict performance → Schedule
Lately.ai dominates content repurposing with personalized AI and multi-format support, ideal for scaling social posts. Brand24 offers no creation tools but provides data to guide content. Use Lately.ai for creation, Brand24 for validation via monitoring.
Scheduling & Automation
Brand24
Strengths
- Automated alerts and reports for monitoring
- Push notifications and email alerts
Limitations
- No social posting or scheduling
- Automation limited to insights delivery
Lately.ai
Strengths
- AI scheduling with full calendar and best-time optimization
- 100% workflow automation on Enterprise
- Employee advocacy for distributed sharing
- Governance for multi-account control
Limitations
- Basic on Starter; full features on higher tiers
- Requires Voice Model setup for optimal automation
Lately.ai provides robust social scheduling and automation for content distribution, while Brand24 automates monitoring alerts but not posting. Lately.ai wins for outbound automation; Brand24 for inbound monitoring alerts.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE
- AI Insights, Events, and Brand Assistant for trends
- White-labeled reports in multiple formats with QuickShare
- Automated daily/weekly delivery
Limitations
- Focused on mentions, not post performance
- Advanced AI on Pro+ tiers
Lately.ai
Strengths
- Performance analytics with predictive modeling
- Tracks engagement from repurposed content
- Integrates with tools like HubSpot for broader insights
Limitations
- Less emphasis on reporting; no white-label options
- Analytics tied to content performance, not monitoring
Brand24 offers superior reporting for monitoring data with customizable, white-labeled exports, ideal for PR and agencies. Lately.ai provides predictive content analytics but lacks depth in reporting. Brand24 is better for comprehensive insights; Lately.ai for content-specific predictions.
Use Case Comparison
Brand Reputation Monitoring
Brand24 🏆
Excellent
Real-time tracking, sentiment analysis, and crisis alerts protect reputation across global sources.
Best Plan: Pro ($299/month annual) for real-time and AI Events
Score: 10/10
Lately.ai
Poor
No monitoring tools; cannot track mentions or sentiment.
Best Plan: Not suitable
Score: 1/10
B2B Content Repurposing
Brand24
Poor
No content tools; only informs strategy via insights.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
Repurposes blogs, webinars into personalized social posts with Voice Models.
Best Plan: Growth ($199/month annual)
Score: 10/10
PR and Crisis Management
Brand24 🏆
Excellent
Storm alerts, real-time updates, and emotion analysis enable fast response.
Best Plan: Business ($499/month annual)
Score: 10/10
Lately.ai
Poor
Lacks detection and alerting for crises.
Best Plan: Not suitable
Score: 1/10
Social Media Scheduling for Teams
Brand24
Fair
Collaboration via unlimited users but no scheduling.
Best Plan: Team ($249/month annual)
Score: 4/10
Lately.ai 🏆
Excellent
AI calendar, automation, and multi-channel support streamline posting.
Best Plan: Growth ($199/month annual)
Score: 9/10
Employee Advocacy Program
Brand24
Poor
No advocacy or sharing tools.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
Compliant tools for employee sharing with governance.
Best Plan: Enterprise (Custom)
Score: 10/10
Measuring Campaign Impact
Brand24 🏆
Excellent
Hashtag tracking, reach, and AVE metrics evaluate awareness.
Best Plan: Pro ($299/month annual)
Score: 9/10
Lately.ai
Good
Predictive analytics for content performance.
Best Plan: Growth ($199/month annual)
Score: 7/10
Agency Managing Multiple Clients
Brand24
Good
Unlimited users and white-labeled reports for clients.
Best Plan: Business ($499/month annual)
Score: 7/10
Lately.ai 🏆
Excellent
Governance, multi-account, and unlimited features for agencies.
Best Plan: Enterprise (Custom)
Score: 9/10
Global Multi-Language Monitoring
Brand24 🏆
Excellent
108 languages with comprehensive source coverage.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Lately.ai
Good
Multi-language content generation but no monitoring.
Best Plan: Enterprise (Custom)
Score: 6/10
Solo Content Creator
Brand24
Fair
Basic monitoring but high price for individuals.
Best Plan: Individual ($149/month annual)
Score: 5/10
Lately.ai 🏆
Excellent
Affordable repurposing and scheduling for independents.
Best Plan: Starter ($14/month annual)
Score: 9/10
Marketing Analytics Team
Brand24 🏆
Excellent
Rich analytics including presence score and influencer data.
Best Plan: Pro ($299/month annual)
Score: 9/10
Lately.ai
Good
Content-focused analytics with predictions.
Best Plan: Growth ($199/month annual)
Score: 7/10
Franchise Employee Sharing
Brand24
Poor
Monitoring but no sharing tools.
Best Plan: Not suitable
Score: 3/10
Lately.ai 🏆
Excellent
Advocacy and regional adaptation for distributed teams.
Best Plan: Enterprise (Custom)
Score: 10/10
Small Team on a Budget
Brand24
Fair
Powerful but expensive entry point.
Best Plan: Individual ($149/month annual)
Score: 4/10
Lately.ai 🏆
Excellent
Low-cost start with scalable features.
Best Plan: Starter ($14/month annual)
Score: 8/10
Pros and Cons
Brand24
Pros
- Extensive coverage of social media, news, blogs, forums, podcasts, and review sites
- Powerful AI features including sentiment, emotion, topic analysis, and AI Insights
- Real-time monitoring and alerts on higher-tier plans for fast crisis detection
- Rich analytics with reach, engagement, presence score, AVE, and influencer analysis
- Strong reporting options with white-labeled reports, PDF, Excel, PowerPoint, and QuickShare
- Unlimited users from Team tier for seamless collaboration
- Mobile app and integrations like Slack and Teams
Cons
- Entry-level pricing is relatively high for very small teams or solo creators
- Most advanced AI features are reserved for Pro, Business, and Enterprise tiers
- Managing keyword and mention limits can require ongoing optimization
- Interface and feature depth may feel complex for users with simple monitoring needs
- API access incurs an additional fee, adding cost for data-heavy integrations
- No content creation or scheduling capabilities
Lately.ai
Pros
- Highly personalized AI trained on your own social analytics and engagement data
- Excellent for repurposing longform content into dozens of social posts quickly
- Strong Voice Model capabilities for brand, regional, and individual voices
- Built-in AI scheduling and full calendar management for long-range planning
- Robust enterprise features including governance, multi-account management, and advocacy
- Low starting price with free trial for easy entry
- Integrations with Hootsuite, HubSpot, and more for extended workflows
- Multi-language support for global content
Cons
- Pricing, especially for Growth and Enterprise, may be high for solo creators or very small teams
- Feature set can feel complex if you only need simple LinkedIn post generation
- Best results require connecting analytics and feeding substantial longform content
- Interface and workflows may involve a learning curve for non-technical marketers
- Some pages and resources on the site redirect to 404s, which can hinder discovery of information
- No social listening or monitoring features
Final Verdict
Brand24 and Lately.ai target different aspects of social media management. Brand24 is a powerhouse for inbound monitoring, sentiment analysis, and reputation protection with AI-driven insights across vast sources. Lately.ai focuses on outbound content automation, repurposing longform into personalized posts with scheduling and advocacy for efficient distribution.
Choose Brand24 if your focus is listening and protecting reputation through data. Opt for Lately.ai if content creation, repurposing, and automation drive your strategy. For full coverage, combine them: use Brand24 to monitor and Lately.ai to respond with optimized content.
Overall Scores
Brand24
Value: 6/10
Lately.ai
Value: 9/10
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