B2Brain vs Lately.ai
B2Brain
- Platform: Trade shows and events
- Best For: Offline to online pipeline conversion
- Strength: Contextual intelligence at events
- Users: Not specified
Starting at $1,000/show
Lately.ai
- Platform: Social media (multi-channel)
- Best For: Content repurposing and automation
- Strength: Neuroscience-driven personalization
- Users: 1 user
Starting at $14/month
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Lately.ai |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning with unlimited users | ✗ Not applicable; focuses on digital content |
| AI Content Repurposing | ✗ Not supported | ✓ Transforms text, audio, video into social posts using neuroscience AI |
| Contextual Intelligence | ✓ Pitch angles, talking points, and account signals for events | ✓ Brand-specific Voice Models trained on social analytics |
| Voice-to-Text Notes | ✓ For faster data entry at busy booths | ✗ Not applicable |
| Multi-Language Support | ✗ Not specified | ✓ Supports multiple languages and regional dialects |
Integrations & Collaboration
| Feature | B2Brain | Lately.ai |
|---|---|---|
| CRM Integrations | ✓ HubSpot, Salesforce, Freshworks | ✓ HubSpot, Salesforce, Hootsuite, Sprinklr, Grammarly |
| Slack/MS Teams | ✓ For internal collaboration | ✗ Not specified |
| Employee Advocacy | ✗ Not supported | ✓ Controlled, compliant sharing tools |
| Multi-Account Management | ✗ Central dashboard for teams | ✓ Governance for agencies and enterprises |
| Sales Engagement Platforms | ✓ Salesloft integration | ✗ Not applicable |
Scheduling & Automation
| Feature | B2Brain | Lately.ai |
|---|---|---|
| Event-Day Unlimited Access | ✓ Unlimited users and scans on show days | ✗ Not applicable |
| AI-Powered Scheduling | ✗ Not supported | ✓ Full social media calendar with predictive modeling |
| Channel-Specific Formatting | ✗ Event-focused | ✓ For major social networks |
| Post-Event Prioritization | ✓ Analytics to focus on valuable prospects | ✗ Performance analytics for content |
| Browser-Based Access | ✓ No heavy installs required | ✓ Web-based interface |
Analytics & Insights
| Feature | B2Brain | Lately.ai |
|---|---|---|
| Post-Event Analytics | ✓ Track leads and team usage | ✗ Not applicable |
| Performance Predictive Modeling | ✗ Not supported | ✓ For future content optimization |
| Account Intelligence | ✓ Contextual signals and prioritization | ✗ Voice Models for brand patterns |
| Central Dashboard | ✓ For accounts and team monitoring | ✓ For social calendar and analytics |
Deployment & Support
| Feature | B2Brain | Lately.ai |
|---|---|---|
| Mobile-First Experience | ✓ For booth scanning and notes | ✗ Web-focused |
| Onboarding & Support | ✓ Ongoing support in platform pricing | ✓ White Glove VIP for Enterprise |
| Free Trial | ✓ Limited-time evaluation of core features | ✓ Available in Starter tiers |
| Unlimited Users | ✓ On event days and platform plan | ✓ In Enterprise tier |
Pricing Comparison
B2Brain's pricing is event-focused starting at $1,000 per show, ideal for teams with significant event budgets, while Lately.ai offers affordable monthly plans from $14/month for social content teams, scaling to custom enterprise options.
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Lately.ai
Starter (Annual)
$14/month
Solo creators starting out
- Repurpose longform text, audio, and video into engaging social posts
- Basic scheduling and analytics functionality
- 1 Voice Model
- 5 social channels
- 1 user seat
- Free trial available
Starter (Monthly)
$19/month
Solo creators preferring monthly billing
- Repurpose longform text, audio, and video into engaging social posts
- Basic scheduling and analytics functionality
- 1 Voice Model
- 5 social channels
- 1 user seat
- Free trial available
Growth (Annual)
$199/month
Small teams needing advanced features
- Everything in Starter
- Full calendar plus AI scheduling
- Performance analytics
- Voice Model editing
- RSS feed integration
- 1 Voice Model
- 5 social channels
- 3 user seats
Growth (Monthly)
$239/month
Small teams with monthly flexibility
- Everything in Starter
- Full calendar plus AI scheduling
- Performance analytics
- Voice Model editing
- RSS feed integration
- 1 Voice Model
- 25 social channels
- 5 user seats
Enterprise (Annual)
Custom
Large organizations and agencies
- Everything in Growth
- 100% automation of social workflows
- Multiple client account governance and key messaging controls
- Regional dialect and foreign language adaptation
- Employee advocacy functionality
- Unlimited Voice Models
- Unlimited social channels
- Unlimited user seats
- "White Glove" VIP customer service
Enterprise (Monthly)
Custom
Large organizations preferring monthly
- Everything in Growth
- 100% automation of social workflows
- Multiple client account governance and key messaging controls
- Regional dialect and foreign language adaptation
- Employee advocacy functionality
- Unlimited Voice Models
- Unlimited social channels
- Unlimited user seats
- "White Glove" VIP customer service
Feature Deep Dive
Lead Capture & Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards with unlimited scans
- Contextual account intelligence including pitch angles and signals
- Voice-to-text for quick note capture during events
- Deep CRM sync with enrichment for qualified pipeline
- Central dashboard for tracking leads and team performance
Workflow
Scan at booth → Capture notes → Enrich with intelligence → Sync to CRM → Prioritize post-event
Lately.ai
Strengths
- No direct lead capture; focuses on content-driven engagement
- Voice Models provide intelligence on brand tone and performance patterns
- Employee advocacy tools indirectly support lead nurturing via sharing
Workflow
Not applicable for offline capture; uses content to drive online engagement
B2Brain is superior for event-based lead capture with mobile tools and contextual intel, turning offline interactions into CRM-ready pipeline. Lately.ai lacks event features but uses AI intelligence for social content optimization. Choose B2Brain for trade shows, Lately.ai for digital lead gen via content.
Content Creation & Repurposing
B2Brain
Strengths
- Provides talking points and pitch angles for event conversations
- Note capture aids in content for follow-ups
- Not a full content tool; event-focused
Limitations
- No AI content generation or repurposing
- Limited to event-derived content
Lately.ai
Strengths
- Neuroscience AI repurposes longform (text, audio, video) into social posts
- Brand-specific Voice Models for tone and style
- Channel-specific formatting and multilingual adaptation
- RSS integration for automated content feeds
Limitations
- Requires initial longform input for best results
- Learning curve for Voice Model training
Lately.ai dominates content creation with AI repurposing for social media, ideal for scaling posts from existing assets. B2Brain supports event-specific content like pitches but isn't a content tool. For social content automation, Lately.ai wins; for event pitches, B2Brain.
Scheduling & Automation
B2Brain
Strengths
- Unlimited access during events for real-time capture
- Post-event lead prioritization and CRM automation
- Slack/Teams for collaboration
Limitations
- No social scheduling; event-day focused
- No predictive automation
Lately.ai
Strengths
- AI-powered scheduling with full calendar management
- Predictive modeling for optimal posting times
- 100% workflow automation in Enterprise
- Employee advocacy for automated sharing
Limitations
- Limited channels in lower tiers
- Best for social, not events
Lately.ai offers robust social scheduling and automation, perfect for ongoing content calendars. B2Brain automates event lead flow to CRM but lacks social tools. Lately.ai is better for digital automation; B2Brain for event-to-pipeline.
Analytics & Reporting
B2Brain
Strengths
- Post-event analytics for lead value and ROI
- Team usage monitoring via central dashboard
- Account prioritization based on signals
Limitations
- Event-specific; no social metrics
- Limited public documentation
Lately.ai
Strengths
- Performance analytics with predictive insights
- Trained on user social data for optimization
- Multi-channel reporting for enterprises
Limitations
- Basic in Starter; advanced in higher tiers
- Site issues with some resources
B2Brain provides targeted event ROI analytics, while Lately.ai offers predictive social performance insights. B2Brain suits event measurement; Lately.ai for content strategy refinement.
Use Case Comparison
Trade Show Marketing Team
B2Brain 🏆
Excellent
Unlimited scanning, contextual intel, and CRM sync perfect for booth lead capture and pipeline building.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Lately.ai
Poor
No event tools; social content not directly applicable to offline events.
Best Plan: Not suitable
Score: 1/10
B2B Content Marketer Repurposing Assets
B2Brain
Fair
Can use event notes for content, but no repurposing AI.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
Lately.ai 🏆
Excellent
AI turns blogs, webinars into social posts with Voice Models for brand consistency.
Best Plan: Growth ($199/month annual)
Score: 10/10
Sales Team Integrated with CRM
B2Brain 🏆
Excellent
Deep HubSpot/Salesforce integrations enrich leads from events into pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Lately.ai
Good
CRM integrations support content-driven leads, but less direct for sales.
Best Plan: Growth ($199/month)
Score: 6/10
Marketing Agency Managing Multiple Clients
B2Brain
Fair
Central dashboard helps, but no multi-client governance.
Best Plan: Platform Pricing ($5,000/year)
Score: 5/10
Lately.ai 🏆
Excellent
Enterprise governance, multi-account management, and unlimited Voices for clients.
Best Plan: Enterprise (Custom)
Score: 10/10
Company Running Employee Advocacy
B2Brain
Poor
Collaboration via Slack/Teams, but no advocacy tools.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
Dedicated tools for compliant employee sharing and amplification.
Best Plan: Enterprise (Custom)
Score: 9/10
Field Marketing Leader Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate lead value.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Lately.ai
Fair
Analytics for social ROI, but not event-specific.
Best Plan: Growth ($199/month)
Score: 4/10
Small Team with Occasional Events
B2Brain 🏆
Good
Per-show pricing fits sporadic use, but high cost per event.
Best Plan: Trade Show Solution ($1,000/show)
Score: 7/10
Lately.ai
Good
Affordable for ongoing social, but irrelevant for events.
Best Plan: Starter ($14/month annual)
Score: 5/10
Global Enterprise Needing Multilingual Content
B2Brain
Fair
CRM integrations help, but no language support specified.
Best Plan: Platform Pricing ($5,000/year)
Score: 5/10
Lately.ai 🏆
Excellent
Regional dialects and foreign language adaptation at scale.
Best Plan: Enterprise (Custom)
Score: 10/10
Account-Based Marketing Team
B2Brain 🏆
Excellent
Contextual intel and signals for targeted event pitches.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Lately.ai
Good
Voice Models for personalized content, but less account-focused.
Best Plan: Growth ($199/month)
Score: 6/10
Solo Marketer on a Budget
B2Brain
Poor
High event pricing not suitable for individuals.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
Low entry price with free trial for content automation.
Best Plan: Starter ($14/month annual)
Score: 9/10
Large Booth Team at Events
B2Brain 🏆
Excellent
Unlimited users remove friction for big teams.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Lately.ai
Poor
No event or team booth support.
Best Plan: Not suitable
Score: 1/10
Team Repurposing Podcasts and Blogs
B2Brain
Fair
Can integrate event content, but no repurposing.
Best Plan: Platform Pricing ($5,000/year)
Score: 3/10
Lately.ai 🏆
Excellent
AI handles audio/video/text into social posts efficiently.
Best Plan: Growth ($199/month annual)
Score: 10/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large teams
- Contextual pitch angles and talking points stand out from basic scanners
- Strong CRM integrations (HubSpot, Salesforce) and collaboration (Slack, Teams)
- Mobile-first, browser-based for easy deployment
- Post-event analytics prove ROI
Cons
- High pricing ($1,000/show) for small or occasional users
- No public monthly tiers; contact required
- Value depends on CRM and sales process integration
- Event-only focus; not a full marketing suite
- Limited documentation (some pages 404)
Lately.ai
Pros
- Personalized AI trained on your social data for high-performing posts
- Excellent repurposing of longform into dozens of social assets
- Strong Voice Models for brand and individual tones
- AI scheduling and calendar for efficient planning
- Enterprise-ready with governance, advocacy, and unlimited scale
- Multilingual support for global teams
Cons
- Higher pricing for Growth/Enterprise may deter small teams
- Complex features if only basic post generation needed
- Requires analytics connection and content input for best results
- Learning curve for non-technical users
- Some site resources redirect to 404s
Final Verdict
B2Brain and Lately.ai target different B2B challenges: B2Brain bridges offline events to digital pipeline with lead capture and intel, while Lately.ai automates social content from longform assets using AI. They complement rather than compete directly.
Choose B2Brain if events drive your leads and you need offline-to-online conversion. Opt for Lately.ai for social content efficiency and scale. Use both for teams blending events with digital nurturing.
Overall Scores
B2Brain
Value: 6/10
Lately.ai
Value: 8/10
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