Agorapulse vs Lately.ai
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Teams and agencies needing structured workflows and ROI tracking
- Strength: Unified inbox and advanced reporting
- Users: Over 2,000 users
Starting at $79/month
Lately.ai
- Platform: Multi-channel (social networks, email, etc.)
- Best For: Content-rich teams repurposing longform assets
- Strength: Personalized AI voice models and automation
- Users: Growing user base in B2B and enterprises
Starting at $14/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Lately.ai |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid previews | ✓ Channel-specific formatting for posts |
| Twitter/X & LinkedIn | ✓ Multi-profile publishing and scheduling | ✓ Optimized for social posts across channels |
| YouTube, TikTok, Pinterest | ✓ Broad network support including reviews and ad comments | ✓ Support via repurposing for video and audio content |
| Multi-language & Regional Dialects | ✗ Standard multi-network but no dialect adaptation | ✓ Built-in support for multiple languages |
Content Creation & AI
| Feature | Agorapulse | Lately.ai |
|---|---|---|
| AI Writing Assistant | ✓ AI for post writing and alt-text generation | ✓ Neuroscience-driven AI trained on user analytics |
| Content Repurposing | ✗ Bulk scheduling but no automated repurposing | ✓ Transforms text, audio, video into social posts |
| Brand Voice Models | ✗ No personalized voice training | ✓ Learns tone, style from user data |
| Bulk Scheduling via CSV | ✓ Supports CSV imports and publishing queues | ✗ AI scheduling but no CSV bulk |
| Link-in-Bio Tools | ✓ PulseLink for Instagram and channels | ✗ No dedicated link tools |
Scheduling & Automation
| Feature | Agorapulse | Lately.ai |
|---|---|---|
| Unlimited Post Scheduling | ✓ Multi-network with queues and approvals | ✓ AI-powered with full calendar management |
| Shared Content Calendars | ✓ With internal comments and workflows | ✓ Integrated with AI scheduling |
| Predictive Scheduling | ✗ Standard scheduling | ✓ Predictive modeling based on analytics |
| RSS Feed Integration | ✗ No RSS | ✓ For automated content pulls |
Engagement & Inbox
| Feature | Agorapulse | Lately.ai |
|---|---|---|
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✗ No unified inbox |
| Advanced Moderation Rules | ✓ Labels, bulk actions, saved replies | ✗ No moderation tools |
| Social Listening | ✓ Across networks, news, blogs | ✗ Performance analytics but no listening |
| Employee Advocacy | ✗ Team collaboration but no advocacy | ✓ Controlled sharing tools |
Analytics & Reporting
| Feature | Agorapulse | Lately.ai |
|---|---|---|
| ROI Tracking | ✓ Connects social to leads, sales, traffic | ✗ Performance analytics with predictions |
| Branded Report Exports | ✓ Profile and post-level with branding | ✗ Analytics but no branded exports |
| Competitor Benchmarking | ✓ For performance comparison | ✗ Predictive modeling but no benchmarking |
| Sentiment Analysis | ✓ In enterprise tier | ✗ No sentiment tools |
| Predictive Performance Modeling | ✗ Standard reporting | ✓ For future content optimization |
Collaboration & Agency Features
| Feature | Agorapulse | Lately.ai |
|---|---|---|
| Approval Workflows | ✓ Multi-step for governance | ✓ Governance for multi-accounts |
| Team Performance Reports | ✓ For collaboration insights | ✗ No team reports |
| Multi-Account Governance | ✓ Custom roles and SSO in enterprise | ✓ For agencies and enterprises |
| Unlimited Profiles & Users | ✓ In custom enterprise | ✓ In enterprise tier |
Integrations
| Feature | Agorapulse | Lately.ai |
|---|---|---|
| CRM Integrations (HubSpot, Salesforce) | ✓ API for data connectivity | ✓ Direct integrations |
| Other Tools (Hootsuite, Grammarly) | ✗ Limited specified integrations | ✓ Hootsuite, Sprinklr, Grammarly |
| API Access | ✓ For workflows in enterprise | ✗ No API mentioned |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for comprehensive management, scaling up for teams. Lately.ai begins at $14/month (annual) focused on AI repurposing, with jumps to $199/month for advanced features. Agorapulse suits structured teams willing to pay for ROI tools, while Lately.ai offers better entry value for content automation.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded report exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Calendar notes and assignments
- Ad comment monitoring
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced and ads reports
- ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles
- Multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
Lately.ai
Starter (Annual)
$14/month
Solo creators starting with AI repurposing
- Repurpose text, audio, video into posts
- Basic scheduling and analytics
- 1 Voice Model
- 5 social channels
- 1 user seat
Growth (Annual)
$199/month
Teams needing full AI and scheduling
- Everything in Starter
- Full calendar and AI scheduling
- Performance analytics
- Voice Model editing
- RSS integration
- 1 Voice Model
- 5 social channels
- 3 user seats
Enterprise (Annual)
Custom
Agencies and large organizations
- Everything in Growth
- 100% workflow automation
- Multi-client governance
- Regional language adaptation
- Employee advocacy
- Unlimited Voice Models
- Unlimited channels and users
- White Glove support
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant and alt-text generator for efficient post creation
- Bulk scheduling via CSV and publishing queues for volume
- Instagram product tagging and grid preview for visual planning
- PulseLink in-bio tool for enhanced engagement
- Shared calendars with comments for team ideation
Workflow
Brainstorm in shared calendar → Use AI to draft posts → Bulk upload via CSV → Tag products and preview → Schedule with approvals
Lately.ai
Strengths
- Neuroscience-driven AI repurposes longform text, audio, video into posts
- Brand-specific Voice Models trained on analytics for personalized tone
- Channel-specific formatting and multi-language support
- Automated generation of dozens of posts from one asset
- Voice Model editing for fine-tuning style and patterns
Workflow
Input longform content → Train or select Voice Model → AI generates variants → Edit and format per channel → Schedule via AI calendar
Agorapulse supports structured creation with team tools and bulk options but lacks deep AI repurposing. Lately.ai excels at transforming existing content into optimized posts using personalized AI, ideal for content-heavy teams. Choose Agorapulse for collaborative planning, Lately.ai for automated ideation from assets.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited multi-network scheduling with queues
- Shared calendars, internal comments, and approval workflows
- Bulk CSV imports and publishing automation
- Mobile app for on-the-go management
- Instagram-specific tools like product tagging
Limitations
- No predictive AI scheduling
- Relies on manual queues rather than full automation
Lately.ai
Strengths
- AI-powered scheduling with predictive modeling
- Full calendar management integrated with content generation
- RSS feed integration for automated pulls
- 100% workflow automation in enterprise
- Channel-optimized posting
Limitations
- Limited channels in lower tiers
- Less emphasis on approval workflows
Agorapulse offers robust, team-oriented scheduling with approvals and bulk tools, better for structured environments. Lately.ai provides smarter, AI-driven automation tied to content creation, excelling in predictive and hands-off posting. Agorapulse wins for collaboration, Lately.ai for efficiency in repurposing workflows.
Engagement & Inbox Management
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation with rules, labels, bulk actions
- Social listening across networks and external sources
- Assignments and saved replies for efficiency
- Sentiment analysis in enterprise
Workflow
Monitor unified inbox → Apply moderation rules → Assign tasks → Bulk respond → Analyze sentiment
Lately.ai
Strengths
- Performance analytics tied to engagement
- Employee advocacy for amplified sharing
- Governance controls for compliant interactions
- Predictive insights from past performance
Limitations
- No dedicated inbox or moderation tools
- Focus on pre-post rather than real-time engagement
Agorapulse dominates with its comprehensive unified inbox and moderation, perfect for customer service and listening. Lately.ai lacks direct engagement tools, focusing instead on advocacy and analytics. For active management, Agorapulse is superior; for indirect amplification, Lately.ai fits.
Analytics & Reporting
Agorapulse
Strengths
- Profile and post-level reporting with branded exports
- ROI analysis linking social to revenue and traffic
- Competitor benchmarking
- Team performance insights
- Advanced ads reports and historical data import
Limitations
- Advanced features in higher tiers
- No predictive modeling
Lately.ai
Strengths
- Performance analytics with predictive modeling
- Analytics trained on user data for optimization
- Insights into high-performing patterns
- Multi-language performance tracking
Limitations
- No ROI tying to business outcomes
- No branded or competitor reports
Agorapulse provides deeper, business-oriented analytics with ROI and benchmarking, ideal for proving value. Lately.ai offers predictive, AI-enhanced insights focused on content performance. Agorapulse is better for strategic reporting, Lately.ai for tactical content optimization.
Use Case Comparison
Solo Content Creator
Agorapulse
Fair
Free tier works for basics, but per-user pricing and heavy features may overwhelm solos without team needs.
Best Plan: Free or Standard ($79/month)
Score: 5/10
Lately.ai 🏆
Excellent
Low-cost starter with AI repurposing saves time for individuals turning blogs into posts.
Best Plan: Starter ($14/month)
Score: 9/10
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Unified inbox, shared calendars, and approvals handle multi-brand complexity effectively.
Best Plan: Professional ($119/month)
Score: 10/10
Lately.ai
Good
AI scheduling helps, but lacks robust inbox and moderation for active management.
Best Plan: Growth ($199/month)
Score: 7/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Agency tools, custom roles, unlimited profiles, and ROI reporting support client governance.
Best Plan: Advanced ($149/month) or Custom
Score: 10/10
Lately.ai
Good
Multi-account governance and unlimited in enterprise, but no white-label reports or deep collaboration.
Best Plan: Enterprise (Custom)
Score: 8/10
B2B Company Repurposing Longform Content
Agorapulse
Fair
Scheduling and publishing strong, but no AI repurposing for blogs/webinars.
Best Plan: Standard ($79/month)
Score: 6/10
Lately.ai 🏆
Excellent
Voice Models and repurposing from text/audio/video perfect for B2B assets.
Best Plan: Growth ($199/month)
Score: 10/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
ROI tracking, product tagging, unified inbox for customer service tie social to sales.
Best Plan: Advanced ($149/month)
Score: 9/10
Lately.ai
Good
Content automation helps promotion, but no ROI or inbox for direct sales support.
Best Plan: Growth ($199/month)
Score: 7/10
Distributed Organization with Employee Advocacy
Agorapulse
Fair
Team collaboration exists, but no dedicated advocacy tools.
Best Plan: Professional ($119/month)
Score: 5/10
Lately.ai 🏆
Excellent
Built-in advocacy with compliant sharing and governance for franchises/enterprises.
Best Plan: Enterprise (Custom)
Score: 10/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox and moderation handle high-volume interactions; ROI for impact measurement.
Best Plan: Advanced ($149/month)
Score: 9/10
Lately.ai
Good
AI for content creation helps, but lacks engagement management.
Best Plan: Growth ($199/month)
Score: 6/10
Small Business on a Budget
Agorapulse
Fair
Free tier limited; starting price high for basics.
Best Plan: Free
Score: 4/10
Lately.ai 🏆
Excellent
Affordable starter with powerful AI for quick wins.
Best Plan: Starter ($14/month)
Score: 8/10
Enterprise Needing Multilingual Content
Agorapulse
Good
Multi-profile support, but no language adaptation.
Best Plan: Custom
Score: 7/10
Lately.ai 🏆
Excellent
Regional dialects and languages built-in for global scale.
Best Plan: Enterprise (Custom)
Score: 10/10
Retail Brand with Social Customer Service
Agorapulse 🏆
Excellent
Unified inbox, moderation, and listening for efficient service.
Best Plan: Professional ($119/month)
Score: 10/10
Lately.ai
Poor
No inbox tools; focused on content creation.
Best Plan: Not suitable
Score: 3/10
Content Agency Using AI for Ideation
Agorapulse
Good
Basic AI assistant, strong collaboration.
Best Plan: Advanced ($149/month)
Score: 7/10
Lately.ai 🏆
Excellent
Advanced AI repurposing and voice models for client content.
Best Plan: Enterprise (Custom)
Score: 9/10
B2B Company Measuring Social ROI
Agorapulse 🏆
Excellent
Dedicated ROI features link to leads and sales.
Best Plan: Advanced ($149/month)
Score: 10/10
Lately.ai
Fair
Predictive analytics, but no direct ROI tying.
Best Plan: Growth ($199/month)
Score: 5/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation, labels, and bulk actions for inbox efficiency
- Transparent per-user pricing with free tier
- Excellent for agencies with custom enterprise options
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small businesses
- Advanced analytics and ROI behind higher plans
- Requires configuration for many profiles/users
- Less AI-driven content ideation than specialized tools
Lately.ai
Pros
- Personalized AI trained on user analytics for high-performing content
- Excellent repurposing of longform into scalable social posts
- Strong Voice Models for brand, regional, and individual tones
- AI scheduling and calendar for long-range planning
- Robust enterprise features like governance and employee advocacy
- Low starting price with unlimited scaling in top tier
- Multi-language support for global teams
Cons
- Higher tiers ($199+) costly for small teams
- Complex if only simple post generation needed
- Requires analytics connection and content input for best results
- Learning curve for non-technical users
- Some site resources lead to 404 errors
- No unified inbox or moderation tools
Final Verdict
Agorapulse and Lately.ai complement different aspects of social media workflows. Agorapulse is a full-featured management platform excelling in engagement, collaboration, and ROI for teams. Lately.ai is an AI specialist for content repurposing and automation, ideal for scaling posts from existing assets.
Select Agorapulse for holistic management and engagement needs. Opt for Lately.ai if AI-driven content creation is core. Combine them for teams wanting advanced repurposing plus robust oversight.
Overall Scores
Agorapulse
Value: 7/10
Lately.ai
Value: 9/10
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