AuthoredUp vs Lately.ai
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content creation and personal branding
- Strength: Deep LinkedIn editor and historical analysis
- Users: 2011 professionals
Starting at $12.46/month
Lately.ai
- Platform: Multiple social networks
- Best For: Content repurposing and enterprise advocacy
- Strength: Neuroscience AI trained on your data
- Users: 1 user (early stage focus)
Starting at $14/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Lately.ai |
|---|---|---|
| ✓ Deeply specialized with company page support | ✓ Supported via channel-specific formatting | |
| X (Twitter) | ✗ LinkedIn-only | ✓ Full support with AI optimization |
| Facebook & Instagram | ✗ Not supported | ✓ Channel-specific posts from repurposed content |
| Other Platforms (YouTube, etc.) | ✗ Not supported | ✓ Supports major networks with video/audio input |
Content Creation & Repurposing
| Feature | AuthoredUp | Lately.ai |
|---|---|---|
| Rich text editor with formatting | ✓ Bold, italics, bullets, emojis, live preview | ✗ AI generates but no manual rich editor |
| AI-powered post generation | ✗ No native AI; relies on templates and user input | ✓ Neuroscience AI from longform content |
| Content repurposing from longform | ✗ Historical post reuse but not from longform | ✓ Text, audio, video into social posts |
| Templates and snippets | ✓ 300+ hooks, endings, CTAs; unlimited snippets | ✗ Brand voice models but no manual templates |
| Drafts and content calendar | ✓ Unlimited drafts; LinkedIn-focused calendar | ✓ AI scheduling calendar |
Scheduling & Automation
| Feature | AuthoredUp | Lately.ai |
|---|---|---|
| Visual content calendar | ✓ Centralized for published/scheduled posts | ✓ Full calendar with AI scheduling |
| Best time to post recommendations | ✓ Based on analytics | ✗ Predictive modeling but no explicit recommendations |
| Automated repurposing and posting | ✗ Manual scheduling | ✓ AI automates from longform to posts |
| Multi-language support | ✗ English-focused | ✓ Regional dialects and languages |
Analytics & Reporting
| Feature | AuthoredUp | Lately.ai |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines; CSV export | ✓ Performance with predictive modeling |
| Historical content analysis | ✓ Saved-post analysis, keyword filters, reuse suggestions | ✗ Trained on analytics but no historical deep dive |
| Follower growth tracking | ✓ Detailed tracking | ✗ Basic via integrations |
| AI predictive insights | ✗ Pattern uncovering via filters | ✓ Predictive modeling for future content |
Collaboration & Enterprise
| Feature | AuthoredUp | Lately.ai |
|---|---|---|
| Team collaboration | ✓ Draft collaboration, sub-accounts | ✓ Multi-user seats, governance |
| Employee advocacy tools | ✗ Not available | ✓ Compliant sharing for employees |
| Multi-account management | ✓ Multiple LinkedIn profiles | ✓ Unlimited channels and accounts |
| Agency governance | ✓ Organization management | ✓ Client governance and key messaging |
Integrations & Tools
| Feature | AuthoredUp | Lately.ai |
|---|---|---|
| Chrome extension | ✓ Direct in-LinkedIn editing | ✗ No extension mentioned |
| CRM/Other integrations | ✗ Standalone | ✓ Hootsuite, HubSpot, Salesforce, Grammarly |
| CSV export | ✓ For analytics | ✗ Not specified |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly business per profile) with LinkedIn specialization, offering value for solo users. Lately.ai begins at $14/month (annual starter) but scales quickly to $199/month for growth features, reflecting its AI and multi-platform depth.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor and preview
- Unlimited drafts and snippets
- 300+ templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams and agencies
- Minimum 3 profiles
- Team sub-accounts
- Organization management
- Draft collaboration
- Team analytics
Individual (Yearly)
$16.63/month
Committed solo users
- Billed $199.50/year
- All individual features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Scaling teams
- Billed $149.50/profile/year
- Multi-profile management
- Shared workflows
Custom Growth Plan
Custom
Large agencies
- Personalized onboarding
- Dedicated training
- Flexible invoicing
Lately.ai
Starter (Annual)
$14/month
Solo creators testing AI
- Repurpose text/audio/video
- 1 Voice Model
- 5 channels
- 1 user
- Basic scheduling
Starter (Monthly)
$19/month
Flexible starters
- Same as annual starter
Growth (Annual)
$199/month
Small teams
- AI scheduling
- Performance analytics
- RSS integration
- 1 Voice Model
- 5 channels
- 3 users
Growth (Monthly)
$239/month
Growing teams monthly
- 25 channels
- 5 users
Enterprise (Annual)
Custom
Enterprises
- Unlimited everything
- Employee advocacy
- Multilingual
- Governance
- VIP support
Enterprise (Monthly)
Custom
Flexible enterprises
- Same as annual
Feature Deep Dive
Content Creation & Repurposing Capabilities
AuthoredUp
Strengths
- Powerful LinkedIn editor with formatting, readability checks, and preview
- Unlimited drafts, snippets, and 300+ templates for ideation
- Historical post collection and reuse suggestions for top performers
- Saved-post analysis to study patterns
- Chrome extension for in-platform editing
Workflow
Save ideas as snippets → Use templates/hooks → Edit in rich editor → Preview and schedule
Lately.ai
Strengths
- Neuroscience AI generates posts from longform text/audio/video
- Brand Voice Models learn your tone and patterns from analytics
- Automated repurposing into dozens of channel-specific posts
- Supports multilingual and dialect adaptation
- Predictive content modeling based on past performance
Workflow
Input longform content → Train Voice Model → AI generates variants → Edit and schedule
AuthoredUp is superior for manual, LinkedIn-tailored content creation with deep editing tools and templates, ideal for crafting original posts. Lately.ai dominates in automated repurposing, turning existing assets into multi-platform content efficiently via AI. Choose AuthoredUp for creative control on LinkedIn; Lately.ai for scaling repurposed content across channels.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized calendar for posts with filters
- Best time recommendations from analytics
- Support for multiple company pages
- One-click reuse from history
Limitations
- Manual scheduling only
- LinkedIn-exclusive
- No advanced automation like recurring posts
Lately.ai
Strengths
- AI-powered scheduling with full calendar management
- Automated workflows for 100% content automation (Enterprise)
- Channel-specific optimization
- RSS feed integration for ongoing automation
Limitations
- Basic in Starter; full automation in higher tiers
- Learning curve for AI setup
Lately.ai offers more advanced AI-driven automation and multi-platform scheduling, making it better for hands-off operations. AuthoredUp provides solid LinkedIn scheduling with analytics insights but lacks broad automation. For automated repurposing and scaling, Lately.ai wins; for precise LinkedIn planning, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth metrics: impressions, engagement, growth timelines
- Posts table with filters for patterns
- Follower tracking and best times
- CSV export and saved-post analysis with keywords
Limitations
- LinkedIn-only
- No predictive AI insights
Lately.ai
Strengths
- Performance analytics with predictive modeling
- Trained on your social data for personalized insights
- Team analytics across profiles
- Integrations for broader reporting (e.g., HubSpot)
Limitations
- Less granular historical analysis
- Best with connected analytics data
AuthoredUp delivers deeper, LinkedIn-specific analytics with tools for historical review and export, perfect for pattern mining. Lately.ai focuses on predictive, AI-enhanced insights across platforms but requires data input. AuthoredUp is better for detailed LinkedIn study; Lately.ai for forward-looking multi-channel predictions.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, and analytics empower consistent LinkedIn posting without complexity.
Best Plan: Individual (Yearly, $16.63/month)
Score: 10/10
Lately.ai
Fair
AI repurposing helps but overkill for simple LinkedIn; limited to 5 channels in Starter.
Best Plan: Starter (Annual, $14/month)
Score: 5/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Deep analytics, historical reuse, and company page support align with B2B personal branding and sales.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 9/10
Lately.ai
Good
Voice Models for brand tone, but less LinkedIn depth; better for broader B2B repurposing.
Best Plan: Growth (Annual, $199/month)
Score: 7/10
Content-Rich Team Repurposing Longform
AuthoredUp
Poor
No AI repurposing; manual for LinkedIn only.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
AI turns blogs/podcasts into posts; predictive analytics optimize.
Best Plan: Growth (Annual, $199/month)
Score: 10/10
Agency Managing Multiple Clients
AuthoredUp
Good
Sub-accounts and team analytics for LinkedIn clients, but single-platform limits.
Best Plan: Business (Yearly, $12.46/month per profile)
Score: 7/10
Lately.ai 🏆
Excellent
Governance, multi-accounts, and advocacy for client-scale management.
Best Plan: Enterprise (Custom)
Score: 9/10
Enterprise Employee Advocacy Program
AuthoredUp
Poor
No advocacy tools; LinkedIn-only.
Best Plan: Not suitable
Score: 1/10
Lately.ai 🏆
Excellent
Compliant sharing, multilingual, unlimited seats for distributed teams.
Best Plan: Enterprise (Custom)
Score: 10/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Editor, templates, and analytics for consistent, high-quality posting.
Best Plan: Individual (Monthly, $19.95/month)
Score: 10/10
Lately.ai
Fair
AI helps but lacks manual crafting depth for personal voice.
Best Plan: Starter (Annual, $14/month)
Score: 6/10
Small Business Managing Multiple Platforms
AuthoredUp
Poor
LinkedIn-only; no multi-platform support.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Good
Repurposing across channels, but Starter limits to 5.
Best Plan: Growth (Monthly, $239/month)
Score: 8/10
Sales Team for Social Selling on LinkedIn
AuthoredUp 🏆
Excellent
Analytics and reuse for pipeline-generating content.
Best Plan: Business (Monthly, $14.95/month per profile)
Score: 9/10
Lately.ai
Good
AI posts for engagement, but no LinkedIn-specific selling tools.
Best Plan: Growth (Annual, $199/month)
Score: 6/10
Budget-Conscious Solopreneur
AuthoredUp 🏆
Excellent
Low starting price with unlimited features for LinkedIn.
Best Plan: Individual (Yearly, $16.63/month)
Score: 9/10
Lately.ai
Fair
Starter affordable but limited; scales expensively.
Best Plan: Starter (Annual, $14/month)
Score: 7/10
Global Team Needing Multilingual Content
AuthoredUp
Poor
No multilingual support.
Best Plan: Not suitable
Score: 1/10
Lately.ai 🏆
Excellent
Regional dialects and languages via AI.
Best Plan: Enterprise (Custom)
Score: 10/10
Repurposing Podcasts and Blogs
AuthoredUp
Fair
Manual reuse possible but no AI automation.
Best Plan: Individual (Monthly, $19.95/month)
Score: 4/10
Lately.ai 🏆
Excellent
AI handles audio/video/text into social posts.
Best Plan: Growth (Annual, $199/month)
Score: 10/10
In-House Brand Evangelist
AuthoredUp 🏆
Excellent
Personal branding tools and analytics for thought leadership.
Best Plan: Individual (Yearly, $16.63/month)
Score: 9/10
Lately.ai
Good
Voice Models for consistent branding across platforms.
Best Plan: Starter (Monthly, $19/month)
Score: 7/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich formatting and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export and historical analysis for data-driven decisions
- Chrome extension integrates seamlessly into LinkedIn
- Supports multiple company pages and team collaboration at scale
- Strong privacy with EU hosting
- Affordable per-profile pricing for focused use
Cons
- Interface complexity for basic users
- No native AI generation; relies on manual input
- Chrome-only extension limits accessibility
- Per-profile costs accumulate for large teams
- Exclusively LinkedIn; no multi-platform support
- No free trial or money-back guarantee specified
Lately.ai
Pros
- Personalized AI trained on your analytics for high-performing content
- Efficient repurposing of longform into multi-channel posts
- Voice Models capture brand and individual tones accurately
- AI scheduling and predictive analytics for proactive planning
- Enterprise-ready with governance, advocacy, and unlimited scale
- Integrations with major tools like HubSpot and Salesforce
- Multilingual support for global teams
- Free trial available
Cons
- High pricing for Growth/Enterprise tiers
- Complexity if only basic generation needed
- Requires substantial content and analytics for optimal results
- Learning curve for interface and workflows
- Some site issues like 404 errors
- Limited Starter plan for serious use
Final Verdict
AuthoredUp and Lately.ai target different needs in social media management. AuthoredUp is a robust LinkedIn studio for creators seeking control over formatting, drafts, and analytics to build brands and generate leads. Lately.ai is an AI powerhouse for repurposing content across platforms, with automation and enterprise tools for scaling teams.
Opt for AuthoredUp if LinkedIn is your sole focus and you value manual precision and analytics depth. Choose Lately.ai for AI efficiency in repurposing and multi-platform management, especially at scale. They can complement: AuthoredUp for LinkedIn crafting, Lately.ai for distribution elsewhere.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Multi-Platform: 1/10
Value: 9/10
Lately.ai
LinkedIn Focus: 6/10
Content Creation: 5/10
Multi-Platform: 10/10
Value: 6/10
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