AuthoredUp vs ContentIn
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and analytics depth
- Strength: Historical post analysis and reuse
- Users: 2,011 professionals
Starting at $12.46/month
ContentIn
- Platform: LinkedIn only
- Best For: AI-assisted ideation and scheduling
- Strength: Voice-matched AI ghostwriting
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | ContentIn |
|---|---|---|
| LinkedIn Personal Profiles | ✓ Supports personal profiles with full editing and analytics | ✓ Optimized for personal profiles with AI generation |
| LinkedIn Company Pages | ✓ Multiple company pages under one profile, with team management | ✓ Supports company pages for scheduling and analytics |
| Multi-Platform Support | ✗ LinkedIn-exclusive focus | ✗ LinkedIn-only, no other networks |
Content Creation
| Feature | AuthoredUp | ContentIn |
|---|---|---|
| Rich Text Editor | ✓ Advanced editor with bold, italics, bullets, emojis, and live LinkedIn preview | ✓ Supports images, GIFs, videos, carousels, but less emphasis on formatting |
| AI Post Generation | ✗ No native AI; relies on user input and templates | ✓ AI Ghostwriter mimics user's voice for authentic posts |
| Templates and Hooks | ✓ 300+ hooks, endings, and CTA templates | ✓ Viral LinkedIn templates based on high-performing structures |
| Idea Management | ✓ Unlimited drafts and snippets for reusable copy blocks | ✓ Endless Idea Generator, Idea Manager, and URL-based idea creation |
| Visual Content Tools | ✗ Text-focused; no built-in image or carousel creator | ✓ Quote image creator and media support for visuals |
Scheduling & Automation
| Feature | AuthoredUp | ContentIn |
|---|---|---|
| Content Calendar | ✓ Centralized calendar for published and scheduled posts | ✓ Built-in scheduler for personal and company pages |
| Post Repurposing | ✓ Historical posts collection with reuse suggestions and 1-click reuse | ✓ Repurpose top-performing posts for reuse |
| Follow-up Comments | ✗ No automated comments | ✓ Schedule follow-up comments to boost engagement |
| Best Time Recommendations | ✓ Best times to post based on analytics | ✗ No specific best-time features mentioned |
Analytics & Insights
| Feature | AuthoredUp | ContentIn |
|---|---|---|
| Post Performance Analytics | ✓ In-depth: impressions, engagement, growth timelines, CSV export | ✓ Post and comments analytics to identify what works |
| Follower Growth Tracking | ✓ Dedicated follower growth and profile performance | ✗ Basic analytics; no explicit follower tracking |
| Saved Posts Analysis | ✓ Analysis with keyword/author filters and export | ✗ No saved posts analysis |
| AI Reports | ✗ Manual deep dives | ✓ Weekly AI report for insights |
Collaboration & Management
| Feature | AuthoredUp | ContentIn |
|---|---|---|
| Team Collaboration | ✓ Sub-accounts, draft collaboration, organization management | ✗ Solo/small team focus; no explicit team features |
| Multi-Profile Management | ✓ Multiple profiles and company pages with team analytics | ✓ Supports multiple but less emphasis on team control |
| Chrome Extension | ✓ Full extension for in-LinkedIn editing and preview | ✗ No extension mentioned |
Integrations & Extras
| Feature | AuthoredUp | ContentIn |
|---|---|---|
| CSV Export | ✓ For analytics and saved posts | ✗ No export features noted |
| Media Library | ✗ Text-centric | ✓ Media and GIF libraries |
| Privacy & Hosting | ✓ Strong privacy, EU hosting | ✗ Not specified |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) with strong value for analytics and team features, while ContentIn begins at $15/month for AI essentials. AuthoredUp offers more tiers and scalability for teams, but ContentIn's pricing is simpler for solo users.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators needing full editor and analytics
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams and agencies managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users saving on annual billing
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams with cost savings
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams and agencies needing personalization
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
ContentIn
Essentials
$15/month
Solo creators starting with basic scheduling
- Unlimited post scheduling for one LinkedIn profile
- Basic analytics dashboard
- Weekly AI report
- Idea storage and content plan to organize strategy
- Feed with comments and basic content templates
- Media library
- GIF library
- Schedule comments
Growth
$31/month
Users wanting AI generation and advanced ideas
- All Essentials features
- Access to LinkedIn AI Ghostwriter
- Access to Viral LinkedIn Templates
- Enhanced idea generation and management
- Likely expanded analytics and AI capabilities (inferred from positioning)
Enterprise
Custom
Small teams or agencies scaling up
- All Growth features
- Team or agency-oriented usage (inferred)
- Priority or dedicated support (inferred)
- Potential multi-seat or multi-workspace options (inferred)
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful editor with formatting, readability checks, and live LinkedIn preview
- Unlimited drafts and snippets for saving ideas and reusable blocks
- Library of 300+ hooks, endings, and CTAs for structured inspiration
- Focus on manual crafting with platform-specific nuances
- Chrome extension enables direct in-LinkedIn editing
Workflow
Save ideas as snippets → Use templates for structure → Edit with rich tools → Preview and refine
ContentIn
Strengths
- AI Ghostwriter generates posts in your voice for authenticity
- Viral templates based on proven high-engagement structures
- Endless Idea Generator from URLs, blogs, or prompts
- Support for multimedia: images, GIFs, videos, carousels
- Quote image creator for quick branded visuals
Workflow
Generate ideas from URLs → Use AI Ghostwriter or templates → Add media → Schedule directly
AuthoredUp shines in manual, precise content crafting with advanced editing and preview tools, ideal for users who prefer control. ContentIn excels at AI-driven speed and overcoming writer's block with voice-matched generation and templates. Choose AuthoredUp for depth in editing, ContentIn for rapid ideation.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for easy overview
- Posts table with filters by type, account, tags for organization
- 1-click reuse from historical content
- Support for multiple company pages
Limitations
- No automated follow-up comments
- Scheduling is manual without AI suggestions beyond best times
ContentIn
Strengths
- Unlimited scheduling for profiles and pages
- Schedule follow-up comments to enhance engagement
- Repurposing tools for top posts
- Integrated with idea manager for seamless flow
Limitations
- No best-time recommendations
- Less emphasis on calendar visualization
Both offer solid LinkedIn scheduling, but ContentIn adds engagement automation via scheduled comments, making it better for interaction boosting. AuthoredUp's calendar and filters provide better organization for frequent posters. ContentIn wins for automation simplicity, AuthoredUp for management depth.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth metrics: impressions, engagement, growth timelines
- Follower growth tracking and best post times
- Saved-post analysis with filters and CSV export
- Posts table to uncover patterns across history
Limitations
- No AI-generated reports
- Requires manual interpretation for advanced insights
ContentIn
Strengths
- Post and comments analytics for performance insights
- Weekly AI report summarizing trends
- Focus on what works for iterative improvement
Limitations
- Less depth in historical or follower analysis
- No CSV export or advanced filtering
AuthoredUp dominates with comprehensive, exportable analytics and historical reuse suggestions, perfect for data-driven creators. ContentIn provides accessible AI reports but lacks depth. For serious analysis, AuthoredUp is superior; for quick overviews, ContentIn suffices.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp
Excellent
Unlimited drafts, rich editor, and deep analytics support consistent, high-quality posting without team needs.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
ContentIn
Excellent
AI Ghostwriter and templates make ideation fast for busy solos building presence.
Best Plan: Essentials ($15/month)
Score: 9/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Tailored features for B2B nuances, analytics for pattern spotting, and reuse for efficient campaigns.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 10/10
ContentIn
Good
AI and scheduling help maintain visibility, but less B2B-specific depth.
Best Plan: Growth ($31/month)
Score: 7/10
Building Personal Brand on LinkedIn
AuthoredUp
Excellent
Editor and hooks aid polished branding; analytics track growth effectively.
Best Plan: Individual Monthly ($19.95/month)
Score: 9/10
ContentIn
Excellent
Voice-matched AI ensures authentic branding; templates inspire consistent voice.
Best Plan: Growth ($31/month)
Score: 9/10
Consultant Using LinkedIn for Client Acquisition
AuthoredUp
Good
Content reuse and analytics help refine acquisition posts, but no direct lead tools.
Best Plan: Individual Yearly ($16.63/month)
Score: 8/10
ContentIn 🏆
Excellent
Scheduled comments and repurposing boost engagement for lead gen.
Best Plan: Essentials ($15/month)
Score: 9/10
Small Team Managing LinkedIn Content
AuthoredUp 🏆
Excellent
Sub-accounts, draft collaboration, and team analytics scale for small teams.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 10/10
ContentIn
Fair
Limited team features; better for solos or very small groups.
Best Plan: Enterprise (Custom)
Score: 5/10
Agency Managing LinkedIn for Clients
AuthoredUp 🏆
Excellent
Multi-profile support, sub-accounts, and custom plans ideal for client management.
Best Plan: Custom Growth Plan
Score: 9/10
ContentIn
Good
AI speeds client content, but lacks robust agency tools.
Best Plan: Enterprise (Custom)
Score: 7/10
User Repurposing Winning Content
AuthoredUp 🏆
Excellent
Historical collection, reuse suggestions, and saved-post analysis excel at repurposing.
Best Plan: Individual Monthly ($19.95/month)
Score: 10/10
ContentIn
Good
Basic repurposing, but less analytical depth for identifying winners.
Best Plan: Growth ($31/month)
Score: 7/10
Budget-Conscious Solopreneur
AuthoredUp 🏆
Excellent
Affordable yearly plans with unlimited features provide high value.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
ContentIn
Good
Starts at $15/month, but AI value may not justify for non-AI users.
Best Plan: Essentials ($15/month)
Score: 8/10
Frequent Poster Needing Analytics
AuthoredUp 🏆
Excellent
Deep dashboards, filters, and exports for high-volume analysis.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 10/10
ContentIn
Fair
Basic analytics suffice for volume, but lack depth.
Best Plan: Growth ($31/month)
Score: 6/10
Creator Preferring AI Assistance
AuthoredUp
Fair
Template-based but no AI; manual process may frustrate AI fans.
Best Plan: Individual ($19.95/month)
Score: 5/10
ContentIn 🏆
Excellent
Core AI Ghostwriter and reports streamline creation.
Best Plan: Growth ($31/month)
Score: 10/10
Sales Team for Social Selling
AuthoredUp
Good
Analytics and best times aid pipeline posts, with team support.
Best Plan: Business ($14.95/month per profile)
Score: 8/10
ContentIn
Good
Consistent scheduling and comments help engagement for selling.
Best Plan: Essentials ($15/month)
Score: 8/10
In-House Evangelist Building Brand
AuthoredUp 🏆
Excellent
Company page support and analytics for brand tracking.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
ContentIn
Good
AI for quick brand-aligned posts.
Best Plan: Growth ($31/month)
Score: 7/10
Pros and Cons
AuthoredUp
Pros
- Purpose‑built for LinkedIn with tailored nuances and Chrome integration
- Powerful editor enhances readability and preview accuracy
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export for pattern analysis
- Saved‑post and historical tools aid winning content reuse
- Team features like sub-accounts and collaboration for scaling
- Strong privacy with EU hosting; affordable yearly pricing
Cons
- Interface complexity for basic users
- No native AI for post generation
- Chrome-dependent; limits other browsers
- Per-profile pricing adds up for teams
- LinkedIn-only; no multi-platform
ContentIn
Pros
- AI Ghostwriter creates authentic, voice-matched posts quickly
- Viral templates and idea tools combat writer's block effectively
- Integrated scheduler with comment automation boosts engagement
- Multimedia support including carousels and quote creator
- Repurposing and analytics help optimize over time
- Simple pricing for solo and small teams
- URL-based idea generation expands content sources
Cons
- Pricing page transparency issues (404 errors)
- Heavy AI focus may not suit manual creators
- Limited documentation for higher tiers
- Weaker analytics depth and no exports
- No team collaboration in base plans
- LinkedIn-only focus limits versatility
Final Verdict
AuthoredUp and ContentIn are both LinkedIn specialists, but AuthoredUp acts as a full studio for creation and analysis, while ContentIn is an AI-centric generator and scheduler. AuthoredUp suits data-driven users, ContentIn aids those needing speed and automation.
Select AuthoredUp for comprehensive analytics and team scalability on LinkedIn. Opt for ContentIn if AI generation and quick scheduling are your focus. For hybrid needs, use AuthoredUp for analysis and ContentIn for ideation.
Overall Scores
AuthoredUp
Content Creation: 8/10
Value: 9/10
ContentIn
Content Creation: 9/10
Value: 7/10
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