Anyword vs ContentIn
Anyword
- Platform: Multi-channel (ads, email, social, web, SEO)
- Best For: Performance optimization and team governance
- Strength: AI predictions with 82% accuracy
- Users: 1 brand
Starting at $39/month
ContentIn
- Platform: LinkedIn only
- Best For: Solopreneurs and small teams building LinkedIn presence
- Strength: Voice-matched AI ghostwriting and viral templates
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Content Generation
| Feature | Anyword | ContentIn |
|---|---|---|
| AI-powered writing | ✓ Unlimited copy generation across ads, emails, social, with real-time predictions | ✓ AI Ghostwriter mimics user's voice for LinkedIn posts |
| Templates and prompts | ✓ 100+ marketing templates for multi-channel use | ✓ Viral LinkedIn templates based on high-performing structures |
| Long-form content | ✓ Blog Wizard for SEO-friendly posts with plagiarism check | ✗ Focused on short LinkedIn posts, no long-form support |
| Idea generation | ✗ Performance-based, not idea-focused | ✓ Endless Idea Generator from URLs and storage manager |
| Visual content creation | ✗ Text-focused, no built-in visuals | ✓ Quote image creator and support for images, GIFs, videos, carousels |
Performance & Optimization
| Feature | Anyword | ContentIn |
|---|---|---|
| Performance prediction | ✓ Real-time scores for headlines, ads, etc., 82% accuracy vs. A/B data | ✗ Basic analytics, no predictive scoring |
| A/B testing integration | ✓ Content Intelligence compares against industry A/B datasets | ✗ No A/B testing |
| Analytics | ✓ Benchmarks against historical winners, multi-channel analytics | ✓ Post and comments analytics for LinkedIn engagement |
| Repurposing | ✗ Brand Voice for consistency, but no direct repurposing | ✓ Repurpose high-performing posts for reuse |
Scheduling & Automation
| Feature | Anyword | ContentIn |
|---|---|---|
| Post scheduling | ✗ No native scheduling; focuses on generation and optimization | ✓ Scheduler for personal profiles and company pages |
| Follow-up automation | ✗ Website Automation for on-site messaging | ✓ Schedule follow-up comments to boost engagement |
| Multi-channel support | ✓ Supports demand gen, SEO, social, email, etc. | ✗ LinkedIn-only |
Brand & Governance
| Feature | Anyword | ContentIn |
|---|---|---|
| Brand voice management | ✓ Centralizes tone, messaging, audience profiles, vocabulary, rules | ✓ AI writes in user's own voice for authenticity |
| Team collaboration | ✓ Seats for teams, governance features in higher tiers | ✗ Solopreneur-focused, no explicit team features |
| Enterprise security | ✓ SOC 2, ISO 27001, GDPR, HIPAA; private LLMs | ✗ Not specified for enterprise compliance |
Integrations & Extensions
| Feature | Anyword | ContentIn |
|---|---|---|
| Chrome extension | ✓ Use capabilities inside other tools and websites | ✗ No extension mentioned |
| API access | ✓ Gen-AI Content Performance API for custom apps | ✗ No API |
| Media support | ✗ Text-focused | ✓ Supports images, GIFs, videos, carousels in posts |
Pricing Comparison
Anyword starts at $39/month (yearly) for performance-driven content, scaling to custom enterprise plans. ContentIn starts at $15/month for LinkedIn-focused generation and scheduling, with fewer tiers and more affordability for solos. Anyword's pricing reflects enterprise features and predictions, while ContentIn offers better entry-level value for LinkedIn users.
Anyword
Starter (Yearly)
$39/month
Solo marketers starting with predictions
- Unlimited copy generation
- 1 seat included
- 1 brand voice
- 100 monthly performance predictions
- 50 performance data rows
- 1-click boost performance and content improver
- 100+ marketing templates and prompts
- Blog Wizard with plagiarism checker
- Anyword Google Chrome Extension
Data-Driven (Yearly)
$79/month
Small teams needing real-time edits
- Unlimited copy generation
- 3 seats included
- 175 monthly performance predictions
- 50 performance data rows
- Real-time performance predictions for manual edits
- Everything in Starter plan
Business (Yearly, Custom)
Custom
Growing teams with channel integration
- Unlimited copy generation
- 3 seats included
- 250 monthly performance predictions
- Upload up to 5,000 performance data rows from marketing channels
- Custom-built AI models
- Real-time content intelligence across marketing channels
- Benchmark new content against past published copy
- Identify high-performing talking points and reuse them
- Automated website messaging and A/B testing
- Onboarding and account setup
Enterprise (Yearly, Custom)
Custom
Large organizations with compliance needs
- Unlimited copy generation
- 500+ monthly performance predictions
- Upload 10,000+ performance data rows from marketing channels
- Enterprise-grade security and SSO
- Private language model (LLM)
- Custom integrations
- Custom-built AI models
- Full API access
- Security and legal review
- Dedicated customer success manager
ContentIn
Essentials
$15/month
Basic LinkedIn scheduling for individuals
- Unlimited post scheduling for one LinkedIn profile
- Basic analytics dashboard
- Weekly AI report
- Idea storage and content plan to organize strategy
- Feed with comments and basic content templates
- Media library
- GIF library
- Schedule comments
Growth
$31/month
Creators wanting AI generation
- All Essentials features
- Access to LinkedIn AI Ghostwriter
- Access to Viral LinkedIn Templates
- Enhanced idea generation and management
- Likely expanded analytics and AI capabilities (inferred from positioning)
Enterprise
Custom
Agencies or teams managing multiple accounts
- All Growth features
- Team or agency-oriented usage (inferred)
- Priority or dedicated support (inferred)
- Potential multi-seat or multi-workspace options (inferred)
Feature Deep Dive
Content Creation Capabilities
Anyword
Strengths
- Data-driven Editor with real-time performance scores for multi-channel copy
- Unlimited generation, Blog Wizard for SEO long-form with plagiarism check
- 100+ templates, supports ads, emails, social, web
- Brand Voice for consistent tone across assets
Workflow
Input prompt or template → Generate with predictions → Optimize via 1-click boost → Export or integrate
ContentIn
Strengths
- AI Ghostwriter mimics personal voice for authentic LinkedIn posts
- Viral templates and Endless Idea Generator from URLs
- Support for carousels, videos, quote images
- Repurposing of high-performers
Workflow
Generate idea → Use Ghostwriter or template → Add media → Schedule post
Anyword excels in performance-optimized, multi-channel content creation with predictive AI, ideal for marketing teams. ContentIn focuses on quick, voice-authentic LinkedIn posts with templates and media, better for personal branding. Anyword for breadth and metrics; ContentIn for LinkedIn speed and authenticity.
Scheduling & Automation
Anyword
Strengths
- Website Automation for personalized on-site messaging
- No native social scheduling, but API for custom integrations
- Focus on generation, not posting
Limitations
- Lacks direct scheduling for social or email
- Automation tied to predictions, not posting queues
ContentIn
Strengths
- Built-in scheduler for LinkedIn profiles and pages
- Schedule follow-up comments and repurposed posts
- Unlimited scheduling in all tiers
Limitations
- LinkedIn-only, no multi-channel
- Basic calendar, no advanced queuing
ContentIn wins for LinkedIn scheduling and engagement automation, perfect for consistent posting. Anyword lacks scheduling but offers website automation and API for broader integrations. Choose ContentIn for posting needs; Anyword for content optimization before scheduling elsewhere.
Analytics & Reporting
Anyword
Strengths
- Content Intelligence with A/B benchmarks and historical winners
- Performance analytics across channels, up to 10,000+ data rows in Enterprise
- Identifies high-performing talking points
Limitations
- Post-generation focus, requires data upload
- No real-time social engagement tracking
ContentIn
Strengths
- Post and comments analytics for engagement insights
- Weekly AI reports, repurposing based on performance
- Basic dashboard for what works on LinkedIn
Limitations
- LinkedIn-only, no predictive or multi-channel analytics
- Less depth than enterprise tools
Anyword provides deeper, data-driven analytics with predictions and benchmarks for ROI-focused teams. ContentIn offers straightforward LinkedIn engagement tracking. Anyword for measurable impact; ContentIn for simple performance review.
Use Case Comparison
Solo LinkedIn Creator
Anyword
Fair
Powerful AI but overkill without scheduling; predictions useful but pricing higher
Best Plan: Starter ($39/month yearly)
Score: 6/10
ContentIn 🏆
Excellent
Tailored for solos with Ghostwriter, templates, and scheduling at low cost
Best Plan: Essentials ($15/month)
Score: 10/10
Marketing Team Managing Multi-Channel Content
Anyword 🏆
Excellent
Predictions, Brand Voice, and analytics for ads, email, social optimization
Best Plan: Data-Driven ($79/month yearly)
Score: 10/10
ContentIn
Poor
LinkedIn-only, no multi-channel support
Best Plan: Not suitable
Score: 2/10
Building Personal Brand on LinkedIn
Anyword
Good
Brand Voice helps consistency, but no scheduling or LinkedIn focus
Best Plan: Starter ($39/month yearly)
Score: 7/10
ContentIn 🏆
Excellent
Voice-matched posts, viral templates, idea tools for authentic branding
Best Plan: Growth ($31/month)
Score: 10/10
Enterprise Team Needing Content Governance
Anyword 🏆
Excellent
Enterprise security, private LLMs, team seats, compliance
Best Plan: Enterprise (Custom)
Score: 10/10
ContentIn
Poor
No enterprise features or security mentioned
Best Plan: Not suitable
Score: 3/10
Budget-Conscious Solopreneur
Anyword
Fair
Feature-rich but $39 start may be steep for basic needs
Best Plan: Starter ($39/month yearly)
Score: 5/10
ContentIn 🏆
Excellent
$15 entry with unlimited scheduling, ideal for low-budget LinkedIn use
Best Plan: Essentials ($15/month)
Score: 9/10
Performance Marketer Focused on ROAS
Anyword 🏆
Excellent
82% accurate predictions, A/B intelligence for optimization
Best Plan: Business (Custom)
Score: 10/10
ContentIn
Fair
Basic analytics, but no predictions or ROAS tools
Best Plan: Growth ($31/month)
Score: 5/10
Small Business Owner on LinkedIn
Anyword
Good
Multi-use case support, but no scheduling
Best Plan: Data-Driven ($79/month yearly)
Score: 7/10
ContentIn 🏆
Excellent
Affordable scheduling for profiles/pages, engagement boosts
Best Plan: Growth ($31/month)
Score: 9/10
Agency Managing LinkedIn for Clients
Anyword
Fair
Brand Voices for multiple, but no client workspaces
Best Plan: Business (Custom)
Score: 6/10
ContentIn 🏆
Good
Enterprise inferred for teams, but limited documentation
Best Plan: Enterprise (Custom)
Score: 8/10
SEO Content Team
Anyword 🏆
Excellent
Blog Wizard, predictions for SEO-friendly copy
Best Plan: Data-Driven ($79/month yearly)
Score: 9/10
ContentIn
Poor
No SEO or long-form tools
Best Plan: Not suitable
Score: 2/10
Coach Using LinkedIn for Client Acquisition
Anyword
Good
Optimization for conversion-focused copy
Best Plan: Starter ($39/month yearly)
Score: 7/10
ContentIn 🏆
Excellent
Follow-up comments, analytics for lead gen on LinkedIn
Best Plan: Growth ($31/month)
Score: 9/10
CMO Seeking Measurable AI Impact
Anyword 🏆
Excellent
30% lift claims, benchmarks, governance
Best Plan: Enterprise (Custom)
Score: 10/10
ContentIn
Fair
Engagement analytics, but no broad metrics
Best Plan: Growth ($31/month)
Score: 5/10
Social Media Manager Needing Data-Backed Copy
Anyword 🏆
Excellent
Social-specific predictions, A/B data
Best Plan: Business (Custom)
Score: 9/10
ContentIn
Good
LinkedIn analytics and templates, but no predictions
Best Plan: Growth ($31/month)
Score: 7/10
Pros and Cons
Anyword
Pros
- Strong performance prediction with 82% accuracy and A/B data leverage
- Unlimited copy generation on all tiers, multi-channel support
- Robust Brand Voice and governance for consistent messaging
- Enterprise-grade security (SOC 2, GDPR, HIPAA) and private LLMs
- Chrome Extension and API for seamless integration
- Blog Wizard and Website Automation for broader use cases
- Supports high-volume teams with scalable predictions
Cons
- Platform complexity may overwhelm small users or solos
- Higher pricing ($39+), prediction limits require upgrades
- No native scheduling; focuses on generation/optimization
- Learning curve for performance-driven workflows
- Advanced features like full API locked to Enterprise
- Overkill for single-platform like LinkedIn-only needs
ContentIn
Pros
- Highly focused on LinkedIn with voice-matched Ghostwriter for authenticity
- Affordable starting at $15/month with unlimited scheduling
- Viral templates, idea tools, and media support overcome writer's block
- Built-in scheduler, analytics, and follow-up comments boost engagement
- Repurposing and quote creator for quick visuals
- Tailored for solopreneurs, coaches, and small teams
- Simple workflow from idea to post
Cons
- LinkedIn-only; no multi-channel or broader marketing support
- Pricing page issues (404) reduce transparency
- Feature depth limited for teams or complex needs
- No performance predictions or A/B optimization
- Enterprise details inferred, not fully documented
- Less suitable for long-form or non-social content
Final Verdict
Anyword and ContentIn are AI content tools with clear differences: Anyword is a comprehensive platform for marketing teams seeking data-driven optimization across channels, while ContentIn is a streamlined LinkedIn specialist for creators emphasizing authenticity and scheduling. Anyword prioritizes measurable outcomes; ContentIn focuses on ease for personal growth.
Choose Anyword for broad, performance-focused marketing content and team scale. Opt for ContentIn if LinkedIn personal branding and quick posting are your core needs. For hybrid use, generate optimized copy in Anyword and schedule LinkedIn posts in ContentIn.
Overall Scores
Anyword
LinkedIn Focus: 6/10
Content Creation: 9/10
Value: 7/10
ContentIn
LinkedIn Focus: 10/10
Content Creation: 8/10
Value: 9/10
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