Iconosquare vs Make
Iconosquare
- Platform: Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads, YouTube
- Best For: Data-driven brands and agencies
- Strength: Advanced analytics and reporting
- Users: 1 user
Starting at €33/month
Make (formerly Integromat)
- Platform: App integrations (including social media via APIs)
- Best For: Workflow automation and integrations
- Strength: Visual drag-and-drop scenario building
- Users: Not specified
Starting at $9/month
Table of Contents
At a Glance
Platform Support
| Feature | Iconosquare | Make (formerly Integromat) |
|---|---|---|
| Native Social Media Management | ✓ Direct support for major networks like Instagram, Facebook, TikTok | ✗ Integrates with social APIs but no native management |
| Instagram, Facebook, TikTok | ✓ Full native posting and analytics | ✓ Via integrations and APIs |
| LinkedIn, X (Twitter), YouTube | ✓ Centralized scheduling and metrics | ✓ Automation scenarios for posting and monitoring |
| App Integrations Beyond Social | ✗ Limited to social platforms | ✓ Thousands of apps including CRM, email, operations |
| API and Webhook Support | ✓ API access on higher tiers | ✓ Core feature with HTTP modules and webhooks |
Analytics & Reporting
| Feature | Iconosquare | Make (formerly Integromat) |
|---|---|---|
| Social Media Metrics | ✓ 100+ real-time metrics and custom dashboards | ✗ Logs execution data but no social-specific analytics |
| Custom Dashboards | ✓ Automated, exportable reports (PDF/XLS) | ✗ Scenario execution logs only |
| White-Label Reporting | ✓ On higher tiers for agencies | ✗ Not available |
| Competitor Benchmarking | ✓ Social listening for competitors and hashtags | ✗ Possible via custom integrations |
| Execution Logs & Error Handling | ✗ Standard support | ✓ Detailed logs, retries, and branching logic |
Scheduling & Automation
| Feature | Iconosquare | Make (formerly Integromat) |
|---|---|---|
| Content Scheduling | ✓ Centralized calendar with best-time suggestions | ✓ Scenario-based scheduling for posts |
| Cross-Posting | ✓ Native across platforms | ✓ Via multi-step workflows |
| Visual Workflow Builder | ✗ Calendar-based | ✓ Drag-and-drop scenario builder |
| AI-Powered Tools | ✓ Caption writing, hashtag suggestions | ✗ No native AI for content |
| Data Transformation & Mapping | ✗ Not available | ✓ Advanced tools for complex automations |
Collaboration & Management
| Feature | Iconosquare | Make (formerly Integromat) |
|---|---|---|
| Unified Inbox | ✓ For comments, mentions, DMs | ✗ Not available |
| Approval Workflows | ✓ Role-based permissions and approvals | ✗ Shared workspaces but no social-specific approvals |
| Team Collaboration | ✓ Shared calendars and permissions for social teams | ✓ Role-based access in workspaces |
| Multi-Profile Management | ✓ For agencies and multi-location brands | ✗ Possible via integrations but not native |
Integrations & Extensibility
| Feature | Iconosquare | Make (formerly Integromat) |
|---|---|---|
| Prebuilt App Integrations | ✗ Limited | ✓ Extensive library across CRM, marketing, etc. |
| Custom API Integrations | ✓ On Excel tier | ✓ HTTP modules for any REST API |
| Social Listening Tools | ✓ Built-in for mentions and competitors | ✗ Customizable via scenarios |
| Error Handling & Retries | ✗ Standard | ✓ Advanced controls for reliable automations |
Pricing Comparison
Iconosquare starts at €33/month with a focus on social analytics and management, scaling to custom for agencies. Make offers a free tier and starts at $9/month, with operation-based pricing that suits automation needs but can escalate with volume.
Iconosquare
Free
€0/month
Basic testing
- 2 social profiles
- 1 user
- 10 posts per month per profile
- Basic analytics
- Limited reporting
- Mobile app access
Launch
€33/month
Solo users starting out
- 5 social profiles
- 1 user
- 100 posts per month
- Email support
- Standard analytics and reports with 1 year of data retention
- Best time to post suggestions
- AI-powered caption writing and content ideation tools
Scale
€69/month
Small teams
- 5 social profiles
- 3 users
- Unlimited posts
- 1 group for multi-profile reporting and scheduling
- Chat & email support
- Campaign performance measurement
- Promoted post performance insights
- Competitor, hashtag, and mentions tracking
- Custom content approval workflows
- Unified inbox for social interactions including Instagram DMs
Excel
Custom pricing
Growing teams needing advanced features
- 5 social profiles
- 6 users
- Unlimited posts
- Unlimited groups
- Dedicated Customer Success Manager
- Personalized onboarding, ongoing training, and priority support
- Customized and white-label reporting
- Unlimited competitor benchmarking
- Unlimited data retention
- API access for integrations
Custom
Custom pricing
Agencies and enterprises
- 20 to unlimited social profiles
- 1 to unlimited users
- Unlimited posts
- Unlimited groups
- Tailored configuration for agencies and multi-location businesses
- Dedicated Customer Success Manager
- Personalized onboarding and priority support
- Excel plan features plus flexible scaling options
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals with light automation
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Advanced individual users
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborative teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Content Creation Capabilities
Iconosquare
Strengths
- AI-powered caption writing, content inspiration, and hashtag suggestions
- Media library with bulk upload and saved caption templates
- Best time to post suggestions integrated with creation
- Cross-posting optimization across platforms
Workflow
Ideate with AI → Upload media and templates → Schedule with suggestions → Publish
Make (formerly Integromat)
Strengths
- Automate content generation via integrations (e.g., with AI tools like OpenAI)
- Data mapping for pulling content from sources like Google Sheets or RSS
- Scenario builder for bulk content workflows
- No native AI, but extensible
Workflow
Connect content sources → Transform data → Automate posting via social APIs → Monitor execution
Iconosquare offers native, social-specific AI tools for quick content creation within its platform. Make excels at automating content pipelines from external sources but requires integrations for AI or social posting. Choose Iconosquare for streamlined social content; Make for custom, integrated workflows.
Scheduling & Automation
Iconosquare
Strengths
- Centralized scheduling calendar for major networks
- Cross-posting, first comment scheduling, and best-time suggestions
- Media library and bulk upload for efficient planning
- Approval workflows for team coordination
Limitations
- Limited to social platforms
- No complex branching or data transformations
Make (formerly Integromat)
Strengths
- Visual drag-and-drop for multi-step scenarios
- Scheduling options: real-time, interval, on-demand
- Advanced logic with routers, filters, and error retries
- Integrates social posting with other apps (e.g., CRM triggers)
Limitations
- No native social calendar; relies on APIs
- Steeper setup for simple scheduling
Iconosquare provides intuitive, native social scheduling with team tools, ideal for direct management. Make offers powerful, flexible automation for complex workflows involving social tasks but lacks a user-friendly social interface. Iconosquare wins for straightforward scheduling; Make for integrated automations.
Analytics & Reporting
Iconosquare
Strengths
- 100+ real-time metrics across platforms
- Custom dashboards, automated PDF/XLS reports
- White-label reporting and unlimited retention on higher tiers
- Social listening for competitors, hashtags, mentions
- Promoted post insights and campaign measurement
Workflow
Connect profiles → Build custom dashboard → Automate reports → Benchmark competitors
Make (formerly Integromat)
Strengths
- Detailed execution logs for automation performance
- Monitoring and governance for scenarios
- Data aggregation from multiple sources
- Custom reporting via integrations (e.g., to Google Sheets)
Limitations
- No built-in social analytics
- Focuses on workflow metrics, not engagement
Iconosquare dominates with deep, social-specific analytics and reporting tools tailored for brands. Make provides robust logging for automations but lacks native social insights. For ROI measurement and reporting, Iconosquare is superior; Make complements with automation data.
Integrations & Advanced Automation
Iconosquare
Strengths
- API access for custom integrations on Excel tier
- Unified inbox integrates conversations across platforms
- Instagram Giveaway Picker and social listening tools
Limitations
- Integrations limited compared to general platforms
- No broad app ecosystem
Make (formerly Integromat)
Strengths
- Extensive prebuilt integrations for CRM, marketing, operations
- HTTP/webhook modules for any API
- Complex data mapping, transformation, aggregation
- Team collaboration with shared scenarios
Workflow
Select apps → Build scenario with drag-and-drop → Add logic and scheduling → Deploy and monitor
Make is unmatched for broad integrations and no-code automations connecting social to other tools. Iconosquare offers targeted social features like listening but limited extensibility. Use Make for ecosystem-wide automation; Iconosquare for social-centric integrations.
Use Case Comparison
Social Media Manager for a Brand
Iconosquare 🏆
Excellent
Native analytics, scheduling, and listening streamline daily social tasks with deep insights.
Best Plan: Scale (€69/month)
Score: 9/10
Make (formerly Integromat)
Fair
Can automate posting but lacks native social interface and analytics.
Best Plan: Pro ($16/month)
Score: 5/10
Marketing Agency Managing Clients
Iconosquare 🏆
Excellent
White-label reporting, multi-profile groups, and approvals ideal for client work.
Best Plan: Custom (Custom pricing)
Score: 10/10
Make (formerly Integromat)
Good
Team workspaces for shared automations, but no client-specific social tools.
Best Plan: Teams ($29/month)
Score: 7/10
Data-Driven Marketer Needing ROI Insights
Iconosquare 🏆
Excellent
100+ metrics, custom dashboards, and competitor benchmarking for ROI focus.
Best Plan: Scale (€69/month)
Score: 10/10
Make (formerly Integromat)
Poor
Logs automations but no social ROI analytics.
Best Plan: Not suitable
Score: 3/10
Automation Specialist Building Workflows
Iconosquare
Fair
Basic API but limited to social; not for complex automations.
Best Plan: Excel (Custom)
Score: 4/10
Make (formerly Integromat) 🏆
Excellent
Visual builder, integrations, and logic perfect for custom workflows including social.
Best Plan: Pro ($16/month)
Score: 10/10
Small Business Owner Managing Social
Iconosquare
Good
Launch tier for basics, but interface may overwhelm solos.
Best Plan: Launch (€33/month)
Score: 7/10
Make (formerly Integromat)
Good
Core tier for simple automations, affordable but setup-heavy.
Best Plan: Core ($9/month)
Score: 7/10
Enterprise Brand with Multi-Location Profiles
Iconosquare 🏆
Excellent
Unlimited groups, custom configs, and dedicated support for scale.
Best Plan: Custom (Custom pricing)
Score: 9/10
Make (formerly Integromat)
Good
Enterprise tier for governance, but needs custom social setups.
Best Plan: Enterprise (Custom)
Score: 8/10
Content Team Needing Approvals
Iconosquare 🏆
Excellent
Role-based permissions, shared calendars, and workflows for teams.
Best Plan: Scale (€69/month)
Score: 9/10
Make (formerly Integromat)
Fair
Shared workspaces, but no approval-specific for content.
Best Plan: Teams ($29/month)
Score: 6/10
Operations Team Integrating Social with CRM
Iconosquare
Poor
Limited integrations; focused on social only.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Seamless connections between social APIs and CRM/apps.
Best Plan: Teams ($29/month)
Score: 10/10
Budget-Conscious Starter
Iconosquare
Fair
Free tier limited; Launch at €33 may be steep.
Best Plan: Free (€0/month)
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
Free tier with basics; low entry for growth.
Best Plan: Free (Free)
Score: 9/10
Social Listening and Competitor Analysis
Iconosquare 🏆
Excellent
Built-in listening for mentions, hashtags, competitors.
Best Plan: Scale (€69/month)
Score: 10/10
Make (formerly Integromat)
Good
Custom scenarios for listening via APIs.
Best Plan: Pro ($16/month)
Score: 6/10
Orchestrating Multiple SaaS Tools
Iconosquare
Poor
Social-focused; no broad orchestration.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Designed for connecting and automating across apps.
Best Plan: Teams ($29/month)
Score: 10/10
Franchise Coordinator Managing Local Profiles
Iconosquare 🏆
Excellent
Multi-location support with groups and permissions.
Best Plan: Custom (Custom pricing)
Score: 9/10
Make (formerly Integromat)
Fair
Can automate but no native multi-profile management.
Best Plan: Enterprise (Custom)
Score: 5/10
Pros and Cons
Iconosquare
Pros
- Extremely strong analytics and reporting with 100+ metrics and custom dashboards
- Supports all major social networks including Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads, and YouTube
- Robust scheduling and publishing with cross-posting, first comment scheduling, and media library
- Powerful collaboration tools with approvals, shared calendars, and role-based permissions
- Unified conversations inbox for comments, mentions, and DMs, plus Instagram Giveaway Picker
- AI-powered tools for captions, inspiration, and hashtags
- Social listening for competitors and brand mentions
Cons
- Interface and feature set can feel complex for solo creators or very small teams
- Free plan is intentionally limited in posts and analytics, pushing serious users to paid tiers
- Pricing is in euros, which may require currency conversion for non-EU customers
- AI tools are helpful but not as central or advanced as dedicated AI content platforms
- Some advanced features (white-label, unlimited retention, API) are locked behind higher-tier or custom plans
Make (formerly Integromat)
Pros
- Extremely flexible visual scenario builder for complex workflows
- Large catalog of app integrations plus generic HTTP and webhook modules
- Strong data mapping and transformation capabilities
- Suitable for both non-technical users and developers
- Robust scheduling, logging, and error handling features
- Team collaboration with shared workspaces and role-based access
- Support for complex branching logic with routers and filters
- Options for custom and enterprise deployments with governance features
- Affordable starting price with free tier
Cons
- Steeper learning curve than simpler automation tools
- Operation-based pricing can become expensive at high volumes
- Complex scenarios can be harder to maintain without strong internal practices
- Interface can feel overwhelming for new or non-technical users
- Some advanced use cases still require technical understanding of APIs and data structures
- No native social media management or analytics
Final Verdict
Iconosquare and Make address different aspects of social media operations. Iconosquare is a comprehensive social management platform excelling in analytics, reporting, and native tools for brands and agencies. Make is a versatile automation engine that powers custom workflows and integrations, including social tasks, but without dedicated social features.
Choose Iconosquare for direct social media management with strong analytics emphasis. Opt for Make if your needs involve automating social within larger workflows or integrating multiple tools. They can complement each other: use Iconosquare for social ops and Make for backend automations.
Overall Scores
Iconosquare
Value: 7/10
Make (formerly Integromat)
Value: 9/10
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