Agorapulse vs Iconosquare
Agorapulse
- Platform: Multi-network (Facebook, Instagram, X, LinkedIn, etc.)
- Best For: Teams and agencies needing unified inbox and ROI
- Strength: All-in-one with collaboration and automation
- Users: 2,000+ users
Starting at $79/month
Iconosquare
- Platform: Major platforms including Instagram, TikTok, YouTube
- Best For: Data-driven brands and agencies
- Strength: 100+ metrics and white-label reporting
- Users: 1,000+ users
Starting at €33/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Iconosquare |
|---|---|---|
| ✓ Full support with product tagging and grid preview | ✓ Deep analytics and scheduling support | |
| ✓ Unified inbox for comments and ad comments | ✓ Cross-posting and promoted post insights | |
| X (Twitter) | ✓ Scheduling and listening | ✓ Full support with hashtag tracking |
| ✓ Multi-profile publishing | ✓ Analytics and scheduling | |
| TikTok, YouTube, Pinterest | ✓ Limited to major networks | ✓ Full support including Threads |
Publishing & Scheduling
| Feature | Agorapulse | Iconosquare |
|---|---|---|
| Unlimited post scheduling | ✓ Multi-network with bulk CSV and queues | ✓ Cross-posting with best time suggestions |
| Shared content calendars | ✓ With approvals and internal comments | ✓ Centralized with drag-and-drop |
| AI writing assistant | ✓ For posts and alt-text | ✓ Caption writing, hashtags, and inspiration |
| Media library | ✗ Basic asset management | ✓ Bulk upload and caption templates |
| Instagram product tagging | ✓ Direct from composer | ✗ Not available |
Inbox & Engagement
| Feature | Agorapulse | Iconosquare |
|---|---|---|
| Unified inbox | ✓ For comments, messages, reviews, ad comments | ✓ For comments, mentions, Instagram DMs |
| Advanced moderation rules | ✓ Labels, bulk actions, saved replies | ✗ Basic assignment |
| Instagram DM support | ✗ Limited to comments | ✓ Full DM management |
| Assignment and collaboration | ✓ Post and inbox assignments | ✓ Role-based permissions |
| Instagram Giveaway Picker | ✗ Not available | ✓ For fair winner selection |
Analytics & Reporting
| Feature | Agorapulse | Iconosquare |
|---|---|---|
| ROI tracking | ✓ Ties activity to revenue, leads, traffic | ✗ Focus on engagement metrics |
| 100+ real-time metrics | ✗ Profile and post-level reporting | ✓ Advanced across platforms |
| Custom dashboards | ✗ Branded exports | ✓ Automated PDF/XLS exports |
| White-label reporting | ✓ On higher tiers | ✓ Customizable on higher tiers |
| Competitor benchmarking | ✓ In Advanced plan | ✓ Unlimited on higher tiers |
Listening & Monitoring
| Feature | Agorapulse | Iconosquare |
|---|---|---|
| Social listening | ✓ Across networks, news, blogs | ✓ For competitors, hashtags, mentions |
| Sentiment analysis | ✓ In Enterprise | ✗ Not available |
| Ad comments monitoring | ✓ Unified inbox | ✓ Promoted post insights |
Collaboration & Agency Features
| Feature | Agorapulse | Iconosquare |
|---|---|---|
| Approval workflows | ✓ Multi-step with governance | ✓ Custom content approvals |
| Team performance reports | ✓ Collaboration insights | ✗ Role-based permissions only |
| SSO and custom roles | ✓ Enterprise | ✗ Basic permissions |
| Multi-location support | ✓ Unlimited profiles in Enterprise | ✓ Unlimited groups in Custom |
| API integrations | ✓ For workflows | ✓ Full access in Excel+ |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing focused on collaboration and ROI, scaling up for teams. Iconosquare begins at €33/month with profile-based limits, emphasizing analytics value in higher tiers. Agorapulse suits structured teams, while Iconosquare offers better entry for data-focused solos.
Agorapulse
Free
Free
Basic testing
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing speed
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams needing insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports, ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API, sentiment analysis
- Priority support
Iconosquare
Free
€0/month
Basic testing
- 2 social profiles
- 1 user
- 10 posts per month per profile
- Basic analytics
- Limited reporting
- Mobile app
Launch
€33/month
Solo users starting out
- 5 social profiles
- 1 user
- 100 posts per month
- Email support
- Standard analytics with 1-year retention
- Best time suggestions
- AI caption writing
Scale
€69/month
Small teams with analytics needs
- 5 social profiles
- 3 users
- Unlimited posts
- 1 group for reporting/scheduling
- Chat & email support
- Campaign measurement
- Competitor tracking
- Approval workflows
- Unified inbox with DMs
Excel
Custom pricing
Mid-sized teams needing customization
- 5 social profiles
- 6 users
- Unlimited posts
- Unlimited groups
- Dedicated manager
- Personalized onboarding
- White-label reporting
- Unlimited benchmarking
- Unlimited retention
- API access
Custom
Custom pricing
Agencies and multi-location brands
- 20 to unlimited profiles
- 1 to unlimited users
- Unlimited posts
- Unlimited groups
- Tailored for agencies
- Dedicated support
- All Excel features with scaling
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling with multi-network publishing
- Bulk CSV import and publishing queues for automation
- Shared calendars with approvals and internal comments
- AI writing assistant and alt-text generator
- Instagram-specific tools like product tagging and grid preview
Workflow
Plan in shared calendar → Add internal notes/approvals → Bulk schedule via CSV → Automate queues → Publish across profiles
Iconosquare
Strengths
- Centralized calendar with cross-posting and best-time suggestions
- Media library for bulk upload and saved caption templates
- AI-powered caption writing, content inspiration, and hashtag suggestions
- First comment scheduling and platform-specific optimization
- Instagram Giveaway Picker integration
Workflow
Upload media to library → Generate AI captions/hashtags → Schedule with best-time → Cross-post → Track in calendar
Agorapulse excels in collaborative publishing with approvals and bulk automation, ideal for teams. Iconosquare focuses on efficient, AI-assisted scheduling with media management, better for data-optimized posting. Choose Agorapulse for structured workflows, Iconosquare for creative efficiency.
Inbox & Engagement Management
Agorapulse
Strengths
- Unified inbox centralizing comments, messages, reviews, ad comments
- Advanced moderation with rules, labels, bulk actions, saved replies
- Post and inbox assignments for team handling
- AI reply suggestions in Enterprise
- Social listening across networks and external sources
Limitations
- No full Instagram DM support
Iconosquare
Strengths
- Unified inbox for comments, mentions, direct messages including Instagram DMs
- Assignment and collaboration with role-based permissions
- Social listening for competitors, hashtags, brand mentions
- Instagram Giveaway Picker for contests
- Promoted post performance insights
Limitations
- Less advanced moderation tools than Agorapulse
Agorapulse offers a more robust inbox with moderation and automation for high-volume engagement, suiting customer service teams. Iconosquare provides solid DM support and listening, better for monitoring and contests. Agorapulse wins for efficiency in large inboxes, Iconosquare for integrated listening.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting with branded exports
- ROI analysis connecting social to leads, sales, traffic
- Advanced reports including ads and team performance
- Competitor benchmarking in Advanced
- Historical data import in Enterprise
Limitations
- Fewer metrics than Iconosquare's 100+
Iconosquare
Strengths
- 100+ real-time metrics across platforms
- Custom dashboards and automated exportable reports (PDF/XLS)
- White-label and customizable reporting on higher tiers
- Unlimited competitor benchmarking and data retention
- Campaign and promoted post insights
Limitations
- No direct ROI tracking to revenue
Iconosquare dominates in depth and customization of analytics with 100+ metrics and white-label options, perfect for data-driven decisions. Agorapulse stands out with ROI tying social to business outcomes, ideal for proving value. Iconosquare for metrics-heavy users, Agorapulse for impact measurement.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Unlimited profiles in Enterprise, shared calendars, approvals, and ROI reporting suit multi-brand teams.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Iconosquare
Good
Unlimited groups in Custom, but profile limits in lower tiers; strong for analytics across profiles.
Best Plan: Custom
Score: 7/10
Digital Agency Handling Multiple Clients
Agorapulse
Excellent
Per-user pricing, collaboration tools, branded reports, and agency-focused features like approvals.
Best Plan: Professional ($119/month per user)
Score: 9/10
Iconosquare 🏆
Excellent
White-label reporting, unlimited groups, tailored Custom plans for agencies.
Best Plan: Custom
Score: 10/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
Strong ROI analytics linking social to leads and sales, with structured approvals.
Best Plan: Advanced ($149/month per user)
Score: 10/10
Iconosquare
Fair
Advanced metrics but no direct ROI to revenue; good for engagement insights.
Best Plan: Scale (€69/month)
Score: 6/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram product tagging, unified inbox for customer service, ROI to track sales impact.
Best Plan: Professional ($119/month per user)
Score: 9/10
Iconosquare
Good
Analytics for performance, but less focus on sales tagging and ROI.
Best Plan: Scale (€69/month)
Score: 7/10
Data-Driven Mid-Sized Brand
Agorapulse
Good
Solid reporting and ROI, but fewer metrics than Iconosquare.
Best Plan: Advanced ($149/month per user)
Score: 7/10
Iconosquare 🏆
Excellent
100+ metrics, custom dashboards, competitor benchmarking for informed strategies.
Best Plan: Excel (Custom)
Score: 10/10
Solo Creator or Very Small Business
Agorapulse
Fair
Free plan limited; per-user pricing starts high, features may overwhelm solos.
Best Plan: Free or Standard ($79/month)
Score: 5/10
Iconosquare 🏆
Good
Affordable Launch plan with AI tools and basic analytics; free plan for testing.
Best Plan: Launch (€33/month)
Score: 8/10
Multi-Location or Franchise Brand
Agorapulse
Good
Unlimited profiles in Enterprise, but per-user costs add up for many locations.
Best Plan: Custom Enterprise
Score: 7/10
Iconosquare 🏆
Excellent
Unlimited groups and profiles in Custom, designed for multi-location coordination.
Best Plan: Custom
Score: 9/10
Higher Education Managing Engagement
Agorapulse 🏆
Excellent
Unified inbox for student/alumni interactions, moderation, ROI for campaigns.
Best Plan: Professional ($119/month per user)
Score: 9/10
Iconosquare
Good
Inbox and listening for mentions, analytics for engagement trends.
Best Plan: Scale (€69/month)
Score: 7/10
Retail Brand with Customer Service Focus
Agorapulse 🏆
Excellent
Advanced inbox moderation, bulk actions, ad comments handling for service.
Best Plan: Advanced ($149/month per user)
Score: 10/10
Iconosquare
Fair
Unified inbox with DMs, but less moderation depth.
Best Plan: Scale (€69/month)
Score: 6/10
Agency Needing White-Label Reports
Agorapulse
Good
Branded exports and collaboration, but less customizable than Iconosquare.
Best Plan: Advanced ($149/month per user)
Score: 7/10
Iconosquare 🏆
Excellent
White-label and custom reporting tailored for agencies.
Best Plan: Excel (Custom)
Score: 10/10
Budget-Conscious Small Team
Agorapulse
Fair
Higher starting price per user; free plan too limited.
Best Plan: Standard ($79/month per user)
Score: 5/10
Iconosquare 🏆
Excellent
Low €33/month entry with unlimited posts in Scale; good value for analytics.
Best Plan: Launch (€33/month)
Score: 9/10
Enterprise with Complex Needs
Agorapulse 🏆
Excellent
SSO, custom roles, API, sentiment analysis, unlimited everything.
Best Plan: Custom Enterprise
Score: 9/10
Iconosquare
Good
Custom scaling, API, dedicated support, but less ROI focus.
Best Plan: Custom
Score: 8/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, bulk scheduling
- Strong ROI features connecting to business outcomes
- Advanced moderation for efficient inbox handling
- Transparent per-user pricing and strong support
- AI tools for writing and alt-text
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small users
- Advanced analytics/ROI locked in higher plans
- Requires configuration for many profiles/users
- Less AI-focused content ideation than specialized tools
Iconosquare
Pros
- Extremely strong analytics with 100+ metrics and custom dashboards
- Supports all major platforms including emerging ones
- Robust scheduling with cross-posting and best-time tools
- Powerful collaboration with approvals and permissions
- Unified inbox including Instagram DMs
- AI for captions, hashtags, and inspiration
- White-label reporting for agencies
Cons
- Interface complex for solos or small teams
- Free plan limited, pushes to paid
- Euro pricing may involve conversion
- AI not as advanced as dedicated platforms
- Advanced features (API, unlimited) in custom plans
- Profile limits in lower tiers
Final Verdict
Agorapulse and Iconosquare are both 4.5-rated platforms for social management, but Agorapulse emphasizes all-in-one operations with ROI and collaboration, while Iconosquare leads in analytics depth and data customization. Agorapulse suits operational teams proving social value; Iconosquare fits data-centric brands optimizing performance.
Select Agorapulse if operational efficiency, ROI, and team collaboration are core; opt for Iconosquare if analytics depth, custom reporting, and multi-platform insights drive your strategy. For comprehensive needs, integrate both: Agorapulse for daily ops, Iconosquare for data.
Overall Scores
Agorapulse
Value: 7/10
Iconosquare
Value: 9/10
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