As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Captain Data and Iconosquare extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Captain Data

  • Platform: B2B APIs and data enrichment
  • Best For: Sales intelligence and prospecting
  • Strength: Real-time signals and scalability
  • Users: 500 users

Starting at €99.98/month

Iconosquare

  • Platform: 8+ social networks
  • Best For: Analytics and multi-profile management
  • Strength: Data-driven reporting and collaboration
  • Users: 1 user

Starting at €33/month

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At a Glance

Core Functionality

Feature Captain Data Iconosquare
B2B Data Enrichment Buyers Profile, People Profile, and Company Profile APIs for real-time enrichment Not applicable; focuses on social metrics
Social Media Analytics No social analytics 100+ real-time metrics across platforms with custom dashboards
Intent Signals Monitoring Signals API for career, social, and review signals Social listening for competitors and mentions only
Content Scheduling No scheduling; API-focused Centralized calendar with best time suggestions and cross-posting
API Access Unified APIs with high concurrency (40 req/sec) API access on higher tiers for integrations

Automation & Integration

Feature Captain Data Iconosquare
Data Extraction & Enrichment Automation Multi-source extraction with smart limits and scalable exports Not applicable
Social Posting Automation No social posting AI-powered captioning, hashtag suggestions, and bulk uploads
Engagement Workflows Engagement API for messaging and connection workflows Unified inbox for comments, mentions, and DMs
Scalability for Large Workloads High concurrency and millions of record exports Unlimited posts and groups on higher tiers
Compliance & Security SOC 2 Type II and GDPR compliant Standard security; no specific enterprise compliance highlighted

Reporting & Insights

Feature Captain Data Iconosquare
Custom Dashboards API outputs for custom integration Custom dashboards with 100+ metrics and automated exports
White-Label Reporting Not available White-label on higher tiers for agencies
Competitor Benchmarking Buyer’s Ecosystem API for connections and related entities Social listening for competitors, hashtags, and mentions
Data Retention API-based; retention via user integration 1 year standard, unlimited on higher tiers

Collaboration & Support

Feature Captain Data Iconosquare
Team Permissions & Workflows Engineering-focused; no built-in team tools Role-based permissions, approval workflows, and shared calendars
Support Levels Bronze to Titanium with custom SLAs Email to dedicated manager on higher tiers
Multi-Profile/Group Management Not applicable Groups for multi-location brands and agencies
AI-Powered Tools No AI content tools AI caption writing, content inspiration, and hashtag suggestions

Platform Coverage

Feature Captain Data Iconosquare
Social Networks Supported Data sources across web, no direct social posting Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads, YouTube
B2B Data Sources Multi-source for people, companies, and signals Not applicable
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Pricing Comparison

Captain Data starts at €99.98/month with a credit-based model for B2B data APIs, ideal for technical teams, while Iconosquare starts at €33/month (with a free tier) for social management, offering better entry-level value for non-technical users.

Captain Data

Bronze Enrichment Example

€99.98/month

Small teams starting with enrichment

  • Approximately 2,500 credits per month for enrichment and collection
  • Most operations at 1 credit per record
  • Real-time API automations
  • Access to all data types
  • Annual billing discount applied in example estimate

Titanium Intent Monitoring Example

Custom (example €1.49 per 1,000 credits)

Large-scale intent tracking

  • Intent monitoring for entities such as companies and people
  • Average of 5 credits per entity per month for comprehensive monitoring
  • Discounted rate of €1.49 per 1,000 credits in example scenario
  • Designed for large-scale tracking of buying signals
  • Higher-tier support with custom SLAs and dedicated resources

Support Levels (Bronze to Titanium)

Custom

Enterprise support needs

  • Bronze: basic email support
  • Silver: priority email and chat support
  • Gold: 24/7 support across channels
  • Platinum: 24/7 priority Slack support with dedicated account manager
  • Diamond and Titanium: white-glove service and custom SLAs

Iconosquare

Free

€0/month

Testing basic features

  • 2 social profiles
  • 1 user
  • 10 posts per month per profile
  • Basic analytics
  • Limited reporting
  • Mobile app access

Launch

€33/month

Solo users or small teams

  • 5 social profiles
  • 1 user
  • 100 posts per month
  • Email support
  • Standard analytics and reports with 1 year of data retention
  • Best time to post suggestions
  • AI-powered caption writing and content ideation tools

Scale

€69/month

Growing teams with multiple users

  • 5 social profiles
  • 3 users
  • Unlimited posts
  • 1 group for multi-profile reporting and scheduling
  • Chat & email support
  • Campaign performance measurement
  • Promoted post performance insights
  • Competitor, hashtag, and mentions tracking
  • Custom content approval workflows
  • Unified inbox for social interactions including Instagram DMs

Excel

Custom pricing

Mid-sized teams needing advanced features

  • 5 social profiles
  • 6 users
  • Unlimited posts
  • Unlimited groups
  • Dedicated Customer Success Manager
  • Personalized onboarding, ongoing training, and priority support
  • Customized and white-label reporting
  • Unlimited competitor benchmarking
  • Unlimited data retention
  • API access for integrations

Custom

Custom pricing

Agencies and large brands

  • 20 to unlimited social profiles
  • 1 to unlimited users
  • Unlimited posts
  • Unlimited groups
  • Tailored configuration for agencies and multi-location businesses
  • Dedicated Customer Success Manager
  • Personalized onboarding and priority support
  • Excel plan features plus flexible scaling options
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Feature Deep Dive

Data Enrichment & Analytics Capabilities

Captain Data

Strengths
  • Unified APIs for people, company, and intent data with real-time signals
  • Multi-source extraction yielding structured outputs
  • Buyer’s Ecosystem API maps connections and related entities
  • High scalability with 40 req/sec concurrency and smart limits
  • Compliance-focused for enterprise data handling
Workflow

Query API for profiles → Enrich with signals → Automate prospecting → Export datasets

Iconosquare

Strengths
  • 100+ real-time social metrics with custom dashboards
  • Automated PDF/XLS reports and white-label options
  • Social listening for competitors, hashtags, and mentions
  • Campaign and promoted post insights
  • Unlimited data retention on higher tiers
Workflow

Connect profiles → Track metrics → Build custom reports → Benchmark competitors

Captain Data excels in B2B data enrichment and real-time intent signals for sales pipelines, ideal for API integrations. Iconosquare dominates social media analytics with deep metrics and reporting for performance measurement. Choose Captain Data for sales data needs; Iconosquare for social ROI tracking.

Captain Data API enrichment features

Automation & Scheduling

Captain Data

Strengths
  • Engagement API for messaging and connection workflows
  • Signals API automates career and social signal monitoring
  • Smart limits ensure compliant, safe automation
  • Scalable exports for millions of records in workflows
Limitations
  • No social content scheduling
  • Requires custom integration for full automation

Iconosquare

Strengths
  • Centralized scheduling with cross-posting and best-time suggestions
  • Media library, bulk uploads, and AI caption/hashtag tools
  • Approval workflows and role-based permissions
  • Unified inbox for engagement automation including DMs
  • Instagram Giveaway Picker for contests
Limitations
  • No B2B data automation
  • Complexity for very simple needs

Captain Data focuses on data-driven sales automation via APIs, perfect for prospecting workflows. Iconosquare shines in social content scheduling and engagement, with collaborative tools for teams. For sales ops, Captain Data wins; for social teams, Iconosquare is superior.

Collaboration & Integration

Captain Data

Strengths
  • High-concurrency APIs for seamless integration into SaaS/AI products
  • Multi-source data unification reduces vendor complexity
  • Custom support tiers with SLAs for enterprise teams
  • Designed for revops and growth teams automating outbound
Workflow

Integrate APIs → Set up monitoring → Automate enrichment → Feed into CRM/sales tools

Iconosquare

Strengths
  • Role-based permissions, shared calendars, and approval workflows
  • Groups for multi-location management
  • API access and integrations on higher tiers
  • Dedicated managers for onboarding and training
  • White-label for agencies
Limitations
  • Limited to social workflows
  • API not on entry plans

Captain Data offers robust API integrations for technical sales teams building custom workflows. Iconosquare provides strong collaboration for social media teams and agencies. Captain Data is better for dev-heavy environments; Iconosquare for non-technical social ops.

Captain Data API integration

Compliance & Enterprise Features

Captain Data

Strengths
  • SOC 2 Type II and GDPR compliance
  • Smart limits for safe, compliant automation
  • Scalable for enterprise workloads with custom SLAs
  • Focused on replacing static databases with live data
Limitations
  • No built-in social compliance tools

Iconosquare

Strengths
  • Unlimited retention and benchmarking on enterprise tiers
  • Tailored configs for agencies and multi-location brands
  • Priority support and onboarding
  • Secure handling of social interactions
Limitations
  • No specific data privacy certifications highlighted
  • Compliance more social-focused than enterprise data

Captain Data leads in enterprise data compliance and scalability for B2B ops. Iconosquare offers solid enterprise social features but lacks deep compliance certifications. For regulated sales data, choose Captain Data; for social governance, Iconosquare.

Captain Data compliance features
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Use Case Comparison

B2B Sales Prospecting

Captain Data 🏆

Excellent

Real-time intent data and enrichment APIs automate lead discovery and workflows for sales teams.

Best Plan: Bronze (€99.98/month)

Score: 10/10

Iconosquare

Poor

No B2B data tools; limited to social listening.

Best Plan: Not suitable

Score: 2/10

Social Media Agency Management

Captain Data

Poor

No agency collaboration or social tools.

Best Plan: Not suitable

Score: 1/10

Iconosquare 🏆

Excellent

White-label reporting, unlimited groups, and multi-profile support ideal for client management.

Best Plan: Custom

Score: 10/10

Revenue Operations Automation

Captain Data 🏆

Excellent

Unified APIs and signals enable automated prospecting and enrichment for revops.

Best Plan: Titanium (Custom)

Score: 9/10

Iconosquare

Fair

Social automation only; useful for brand monitoring but not revenue-focused.

Best Plan: Scale (€69/month)

Score: 4/10

Multi-Location Brand Social Management

Captain Data

Poor

No social management features.

Best Plan: Not suitable

Score: 1/10

Iconosquare 🏆

Excellent

Unlimited groups and profiles for coordinating local social presence.

Best Plan: Custom

Score: 10/10

AI Agent Data Integration

Captain Data 🏆

Excellent

Real-time B2B data APIs plug directly into AI products for intelligent agents.

Best Plan: Bronze (€99.98/month)

Score: 10/10

Iconosquare

Fair

API access available but limited to social data.

Best Plan: Excel (Custom)

Score: 5/10

Data-Driven Marketing Reporting

Captain Data

Good

API data for custom sales insights; requires integration.

Best Plan: Titanium (Custom)

Score: 7/10

Iconosquare 🏆

Excellent

Advanced analytics and automated reports for social ROI.

Best Plan: Scale (€69/month)

Score: 9/10

Growth Team Outbound Workflows

Captain Data 🏆

Excellent

Large-scale enrichment and intent monitoring for outbound campaigns.

Best Plan: Bronze (€99.98/month)

Score: 9/10

Iconosquare

Poor

No outbound sales tools.

Best Plan: Not suitable

Score: 2/10

Enterprise Social Media Team

Captain Data

Fair

Useful for social signals in sales, but no full social management.

Best Plan: Titanium (Custom)

Score: 4/10

Iconosquare 🏆

Excellent

Unlimited scaling, API, and dedicated support for large teams.

Best Plan: Custom

Score: 9/10

SaaS Product Sales Intelligence

Captain Data 🏆

Excellent

Intent data APIs enhance SaaS products with live B2B insights.

Best Plan: Titanium (Custom)

Score: 10/10

Iconosquare

Poor

Social-focused; no sales intelligence.

Best Plan: Not suitable

Score: 1/10

Mid-Sized Brand Analytics Focus

Captain Data

Good

Social signals API for brand monitoring in sales context.

Best Plan: Bronze (€99.98/month)

Score: 6/10

Iconosquare 🏆

Excellent

Deep social analytics and benchmarking for brand performance.

Best Plan: Excel (Custom)

Score: 9/10

Non-Technical Marketer Needs

Captain Data

Poor

Requires engineering for integration; not user-friendly for simple lists.

Best Plan: Not suitable

Score: 3/10

Iconosquare 🏆

Excellent

Intuitive interface with AI tools and no-code scheduling.

Best Plan: Launch (€33/month)

Score: 8/10

Sales Ops Large-Scale Automation

Captain Data 🏆

Excellent

High concurrency and exports for massive datasets.

Best Plan: Titanium (Custom)

Score: 10/10

Iconosquare

Fair

Scalable social automation but not for sales data.

Best Plan: Custom

Score: 4/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Captain Data

Pros

  • Unified API for people, company, and intent data, reducing integration complexity
  • Strong focus on real-time signals rather than static databases
  • Rich set of enrichment and data collection actions across multiple sources
  • High scalability with concurrency and smart limits for safe automation
  • Compliance with SOC 2 Type II and GDPR, suitable for enterprise use
  • Flexible credit-based pricing for variable workloads
  • Ideal for AI agents and SaaS products needing live B2B data

Cons

  • Credit-based pricing can be hard to predict for new users
  • Best value requires engineering resources and technical integration
  • Not ideal for non-technical marketers who just need simple lead lists
  • Pricing examples are clear, but full tier structure and exact names are not fully disclosed publicly
  • Focused on infrastructure and data, not on content creation or personal branding
  • No built-in social media management or collaboration tools
  • Higher starting price compared to general tools

Iconosquare

Pros

  • Extremely strong analytics and reporting with 100+ metrics and custom dashboards
  • Supports all major social networks including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, Threads, and YouTube
  • Robust scheduling and publishing with cross-posting, first comment scheduling, and media library
  • Powerful collaboration tools with approvals, shared calendars, and role-based permissions
  • Unified conversations inbox for comments, mentions, and DMs, plus an Instagram Giveaway Picker
  • AI-powered tools for caption writing, content inspiration, and hashtags
  • Free tier for testing and affordable scaling

Cons

  • Interface and feature set can feel complex for solo creators or very small teams
  • Free plan is intentionally limited in posts and analytics, pushing serious users to paid tiers
  • Pricing is in euros, which may require currency conversion for non-EU customers
  • AI tools are helpful but not as central or advanced as dedicated AI content platforms
  • Some advanced features (white-label, unlimited retention, API) are locked behind higher-tier or custom plans
  • No B2B data or sales intelligence capabilities
  • Limited to social media; not for broader data workflows
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Captain Data and Iconosquare target different domains: Captain Data is a powerful intent data API platform for B2B sales and AI, emphasizing real-time enrichment and automation. Iconosquare is an analytics-centric social media tool for brands and agencies, focusing on measurement, scheduling, and collaboration. They complement rather than compete directly.

Select Captain Data for sales intelligence and data automation in B2B contexts. Opt for Iconosquare if social media management, analytics, and team workflows are your focus. For hybrid needs, integrate Captain Data's signals into Iconosquare-monitored social strategies via APIs.

Overall Scores

Captain Data

4.4 / 5.0

Value: 6/10

Iconosquare

4.5 / 5.0

Value: 8/10

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