Closely vs Iconosquare
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and prospecting
- Strength: AI personalization and safe automation
- Users: Not specified
Starting at $29/month
Iconosquare
- Platform: Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads, YouTube
- Best For: Analytics and multi-profile management
- Strength: 100+ metrics and custom reporting
- Users: Thousands of brands and agencies
Starting at €33/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Iconosquare |
|---|---|---|
| ✓ Deep automation for connections, DMs, InMails | ✓ Scheduling, analytics, and engagement tracking | |
| Email Outreach | ✓ Multichannel campaigns with personalization | ✗ Not supported |
| Instagram, Facebook, TikTok | ✗ LinkedIn and email only | ✓ Full support with cross-posting and DMs |
| X (Twitter), Pinterest, YouTube, Threads | ✗ Not supported | ✓ Comprehensive multi-platform coverage |
| CRM Integrations (HubSpot, Salesforce) | ✓ Deep sync for leads and attribution | ✗ API access on higher tiers |
Automation & Outreach
| Feature | Closely | Iconosquare |
|---|---|---|
| LinkedIn Automation Sequences | ✓ Safe limits and human-like behavior | ✗ Scheduling only, no automation |
| Multichannel Campaigns | ✓ LinkedIn + email steps | ✗ Cross-posting but no outreach |
| AI Personalization for Messages | ✓ For DMs, InMails, emails with lead research | ✓ Caption writing and hashtags |
| Data Enrichment (Emails, Phones) | ✓ From LinkedIn profiles and exports | ✗ Not available |
| Unified Inbox | ✓ LinkedIn DMs, InMails, emails | ✓ Comments, mentions, DMs across platforms |
Analytics & Reporting
| Feature | Closely | Iconosquare |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, team performance | ✗ Social-specific metrics |
| Social Media Analytics (100+ Metrics) | ✗ Limited to outreach | ✓ Real-time metrics across platforms |
| Custom Dashboards & Reports | ✗ Basic analytics | ✓ Automated PDF/XLS exports |
| White-label Reporting | ✓ For agencies with custom branding | ✓ On higher tiers for clients |
| Social Listening | ✗ Not available | ✓ Competitors, hashtags, mentions |
AI & Content Tools
| Feature | Closely | Iconosquare |
|---|---|---|
| Sales AI Agents (Research, Qualification) | ✓ Lead scoring and web research | ✗ Not available |
| AI Caption & Hashtag Suggestions | ✗ Not available | ✓ Content inspiration and writing |
| Best Time to Post | ✗ Not available | ✓ Suggestions based on analytics |
| Media Library & Bulk Upload | ✗ Not available | ✓ Saved captions and bulk features |
Collaboration & Agency Features
| Feature | Closely | Iconosquare |
|---|---|---|
| Team Management & Permissions | ✓ For sales teams and agencies | ✓ Role-based for social teams |
| Approval Workflows | ✗ Not available | ✓ Custom content approvals |
| White-label Platform | ✓ Custom domain and branding for agencies | ✓ Reporting and dashboard customization |
| Multi-location/Profile Management | ✓ Multiple LinkedIn accounts | ✓ Groups for multi-profiles |
Integrations & Extras
| Feature | Closely | Iconosquare |
|---|---|---|
| CRM Integrations | ✓ HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ API on Excel+ |
| Instagram Giveaway Picker | ✗ Not available | ✓ Fair winner selection |
| Advanced Analytics Retention | ✗ Standard | ✓ Unlimited on higher tiers |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn/email automation, scaling to $999/month for white-label unlimited. Iconosquare starts at €33/month with a free tier, focusing on analytics value. Closely suits sales teams with CRM needs, while Iconosquare offers better entry for social analytics.
Closely
Starter Annual
$29/month
Solo users starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams scaling prospecting
- 3 LinkedIn accounts
- Unlimited email accounts
- Bonus 3,000 credits/month
- White-label included
Essential Annual
$145/month
Growing sales teams
- 5 LinkedIn accounts
- Unlimited email accounts
- Bonus 5,000 credits/month
- White-label included
Custom
Custom
Large teams with advanced needs
- Custom LinkedIn accounts
- CRM integrations and webhooks
- Smart Inbox and advanced analytics
White-label Unlimited
$999/month
Agencies with many clients
- Unlimited seats
- Complete customization
- No usage caps
Iconosquare
Free
€0/month
Basic testing
- 2 social profiles
- 1 user
- 10 posts/month per profile
- Basic analytics
Launch
€33/month
Solo social managers
- 5 social profiles
- 1 user
- 100 posts/month
- Standard analytics, AI tools
Scale
€69/month
Small teams
- 5 social profiles
- 3 users
- Unlimited posts
- Unified inbox, competitor tracking
Excel
Custom pricing
Mid-sized teams
- 5 social profiles
- 6 users
- Unlimited groups
- White-label reporting, API
Custom
Custom pricing
Enterprises and agencies
- 20+ profiles
- Unlimited users
- Tailored for multi-location
Feature Deep Dive
Outreach and Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe, human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for DMs, InMails, emails
- Sales AI agents for lead qualification and research
- Data enrichment from LinkedIn exports
Workflow
Build prospect list → Enrich data → Create AI-personalized sequence → Launch multichannel campaign → Monitor unified inbox
Iconosquare
Strengths
- Centralized scheduling calendar with cross-posting
- Best time to post suggestions
- AI-powered caption and hashtag tools
- Media library for bulk uploads
- No deep automation, focuses on publishing
Workflow
Plan content in calendar → Use AI for captions → Schedule across platforms → Track performance
Closely dominates in sales outreach with LinkedIn/email automation and AI agents, ideal for prospecting. Iconosquare is stronger for social content scheduling and publishing across platforms but lacks outreach depth. Choose Closely for B2B sales, Iconosquare for brand posting.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns and teams
- CRM attribution for lead tracking
- Performance across sequences and multichannel
- Basic but sales-focused insights
Limitations
- No social media metrics depth
- Limited to outreach data
Iconosquare
Strengths
- 100+ real-time metrics across platforms
- Custom dashboards and automated reports
- White-label and exportable (PDF/XLS)
- Competitor benchmarking and social listening
- Unlimited retention on higher tiers
Limitations
- Less focus on sales attribution
Iconosquare provides superior social analytics with broad metrics and reporting tools, perfect for data-driven brands. Closely offers targeted outreach analytics tied to CRM. For comprehensive social ROI, Iconosquare wins; for sales pipeline tracking, Closely.
Integrations and CRM Sync
Closely
Strengths
- Deep integrations with HubSpot, Salesforce, Pipedrive, GoHighLevel
- Automatic lead sync and attribution
- Webhooks for custom workflows
- Enriched data flows to CRM
Workflow
Run campaign → Capture replies/leads → Sync to CRM → Track attribution
Iconosquare
Strengths
- API access for integrations on Excel+
- Supports major social APIs
- No native CRM depth
Limitations
- Integrations limited to API, no deep CRM sync
Closely excels with robust CRM integrations for sales teams, ensuring seamless data flow. Iconosquare's API is flexible but lacks sales-specific sync. Closely is essential for outbound with CRM; Iconosquare suits general social integrations.
Collaboration and Agency Features
Closely
Strengths
- Team management for sales outreach
- White-label with custom domain/branding
- Unlimited seats on top tier
- Shared campaigns and analytics
Limitations
- No approval workflows
- Focused on sales teams, not creative approvals
Iconosquare
Strengths
- Role-based permissions and approvals
- Unlimited groups for multi-profiles
- White-label reporting and dashboards
- Dedicated support for agencies
Limitations
- Higher tiers for full agency tools
Both offer strong agency features, but Iconosquare's approval workflows and multi-profile groups suit social agencies better. Closely's white-label is sales-oriented. For creative collaboration, Iconosquare; for outbound agency services, Closely.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
AI automation, multichannel campaigns, and CRM sync perfect for prospecting and lead qualification.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Iconosquare
Poor
Lacks outreach automation and CRM focus; better for social posting.
Best Plan: Not suitable
Score: 2/10
Marketing Agency Managing Clients
Closely
Good
White-label for LinkedIn services, but limited to outreach, no multi-platform.
Best Plan: White-label Unlimited ($999/month)
Score: 7/10
Iconosquare 🏆
Excellent
White-label reports, multi-profile groups, approvals for client management across platforms.
Best Plan: Custom
Score: 10/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
Safe LinkedIn automation and AI personalization without building SDR team.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Iconosquare
Fair
LinkedIn analytics helpful, but no prospecting tools.
Best Plan: Launch (€33/month)
Score: 5/10
Multi-Location Brand
Closely
Fair
Multiple LinkedIn accounts, but no social multi-profile depth.
Best Plan: Essential Annual ($145/month)
Score: 6/10
Iconosquare 🏆
Excellent
Unlimited groups for local profiles, analytics across locations.
Best Plan: Scale (€69/month)
Score: 10/10
Data-Driven Marketer
Closely
Good
Outreach analytics and CRM attribution, but limited social metrics.
Best Plan: Growth Annual ($87/month)
Score: 7/10
Iconosquare 🏆
Excellent
100+ metrics, custom dashboards, competitor tracking for ROI focus.
Best Plan: Scale (€69/month)
Score: 10/10
Solo LinkedIn User
Closely
Good
Basic automation, but complex for casual use; pricing high for solos.
Best Plan: Starter Annual ($29/month)
Score: 6/10
Iconosquare 🏆
Excellent
Free tier and low-cost Launch for LinkedIn scheduling/analytics.
Best Plan: Free or Launch (€33/month)
Score: 8/10
Social Media Team
Closely
Poor
No multi-platform or content creation focus.
Best Plan: Not suitable
Score: 3/10
Iconosquare 🏆
Excellent
Unified inbox, scheduling, AI tools for team workflows.
Best Plan: Scale (€69/month)
Score: 9/10
Sales Leader Needing Analytics
Closely 🏆
Excellent
Team analytics, CRM attribution for outbound ROI.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Iconosquare
Fair
LinkedIn analytics available, but not sales-specific.
Best Plan: Launch (€33/month)
Score: 5/10
Agency Offering LinkedIn Services
Closely 🏆
Excellent
White-label, unlimited for client prospecting.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Iconosquare
Good
White-label reports, but no LinkedIn automation.
Best Plan: Custom
Score: 7/10
Brand Tracking Competitors
Closely
Poor
No social listening.
Best Plan: Not suitable
Score: 2/10
Iconosquare 🏆
Excellent
Social listening for hashtags, mentions, competitors.
Best Plan: Scale (€69/month)
Score: 10/10
Small Team Running Multichannel Campaigns
Closely 🏆
Excellent
LinkedIn + email with AI, ideal for sales touchpoints.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Iconosquare
Good
Cross-posting, but no email or deep multichannel.
Best Plan: Scale (€69/month)
Score: 7/10
Enterprise Needing Advanced Reporting
Closely
Fair
Sales analytics, white-label, but limited scope.
Best Plan: Custom
Score: 6/10
Iconosquare 🏆
Excellent
Custom reports, unlimited retention, API for enterprises.
Best Plan: Custom
Score: 10/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe limits
- AI personalization and sales agents for efficient prospecting
- Deep CRM integrations for seamless lead sync
- Unified inbox for all replies in one place
- White-label platform ideal for agencies
- Flexible pricing with annual discounts and unlimited emails
- Strong analytics for outbound campaigns
Cons
- Interface complex for basic users
- High pricing for solos compared to lightweight tools
- No content creation or multi-platform social support
- Requires onboarding for advanced features
- Limited to B2B outbound, not general social management
- No free tier or specified trial
Iconosquare
Pros
- Advanced analytics with 100+ metrics and custom reports
- Multi-platform support including emerging networks
- Robust scheduling, unified inbox, and AI content tools
- Powerful collaboration with approvals and permissions
- Free tier and affordable entry for testing
- Social listening and giveaway tools
- White-label for agencies on higher plans
Cons
- Complex interface for small teams or solos
- No outreach automation or CRM depth
- Pricing in euros may complicate for non-EU users
- AI tools not as advanced for sales personalization
- Advanced features require custom pricing
- Limited to social, no email integration
Final Verdict
Closely and Iconosquare target different needs in social and sales tools. Closely is a powerhouse for LinkedIn/email automation and CRM-driven prospecting, ideal for outbound sales. Iconosquare shines in multi-platform social analytics, scheduling, and team collaboration for data-focused brands.
Choose Closely if your focus is sales outreach via LinkedIn/email with CRM needs. Opt for Iconosquare for comprehensive social media management and analytics across platforms. For hybrid needs, use Closely for sales and Iconosquare for social branding.
Overall Scores
Closely
Multi-Platform: 2/10
Value: 7/10
Iconosquare
Multi-Platform: 10/10
Value: 8/10
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