Brandwatch vs Make
Brandwatch
- Platform: Social media intelligence and management
- Best For: Enterprise consumer insights and monitoring
- Strength: AI-powered analysis of trillions of posts
- Users: Enterprise brands and agencies
Starting at Custom
Make (formerly Integromat)
- Platform: App integrations and workflow automation
- Best For: No-code automation across SaaS tools
- Strength: Visual drag-and-drop scenario builder
- Users: Teams and developers automating operations
Starting at $9/month
Table of Contents
At a Glance
Social Listening & Intelligence
| Feature | Brandwatch | Make (formerly Integromat) |
|---|---|---|
| Historical data access | ✓ 1.4+ trillion posts and 496M new posts daily | ✗ Not applicable; focuses on automation |
| Brand monitoring | ✓ Real-time alerts and crisis monitoring | ✗ Can automate monitoring via integrations |
| Consumer sentiment analysis | ✓ AI-powered narrative insights via Iris | ✗ No native sentiment tools |
| Image and media analysis | ✓ Neural networks and deep learning for visuals | ✗ Limited to data transformation |
Social Media Management
| Feature | Brandwatch | Make (formerly Integromat) |
|---|---|---|
| Content calendar | ✓ Collaborative calendar for organic/paid posts | ✗ Can automate scheduling via integrations |
| Unified social inbox | ✓ Centralized for community management | ✗ No native inbox; integrations possible |
| Social CRM | ✓ Integrated customer care tools | ✗ Can connect to CRM apps |
| Multi-platform publishing | ✓ Major social networks via integrations | ✓ Automates publishing across apps |
Automation & Workflows
| Feature | Brandwatch | Make (formerly Integromat) |
|---|---|---|
| Visual workflow builder | ✗ Workflows for alerts and reporting only | ✓ Drag-and-drop scenario builder |
| App integrations library | ✓ Major social and enterprise tools | ✓ Extensive prebuilt integrations + HTTP/webhooks |
| Data transformation and mapping | ✓ Custom classifiers and segmentation | ✓ Advanced mapping, aggregation, filters |
| Scheduling and triggers | ✓ Alerts and report scheduling | ✓ Real-time, interval, on-demand runs |
AI & Analytics
| Feature | Brandwatch | Make (formerly Integromat) |
|---|---|---|
| AI assistant | ✓ Iris AI for insights and search | ✗ No native AI; can integrate AI tools |
| Custom machine learning | ✓ Custom classifiers for data categorization | ✗ Logic via routers and filters |
| Dashboards and reporting | ✓ Fully customizable with alerts | ✓ Execution logs and monitoring dashboards |
| Error handling | ✓ Alert-based error notifications | ✓ Retry controls and detailed logs |
Influencer & Media Tools
| Feature | Brandwatch | Make (formerly Integromat) |
|---|---|---|
| Influencer discovery | ✓ 30M+ creator database | ✗ No native tools |
| Campaign tracking | ✓ Multichannel reporting for influencers | ✗ Can automate tracking via integrations |
| Media intelligence | ✓ Expert analyst support and custom research | ✗ Not applicable |
| Team collaboration | ✓ Shared dashboards and workflows | ✓ Shared workspaces and role-based access |
Enterprise & Integrations
| Feature | Brandwatch | Make (formerly Integromat) |
|---|---|---|
| APIs and custom integrations | ✓ APIs for social networks and enterprise tools | ✓ HTTP modules and webhooks for any API |
| Governance and security | ✓ Global offices and compliance support | ✓ Enterprise deployments with governance |
| Scalability for large teams | ✓ Multi-region support and services | ✓ Custom limits and SLAs |
| Onboarding support | ✓ Sales-led with expert analysts | ✓ Self-serve with dedicated for enterprise |
Pricing Comparison
Brandwatch offers custom enterprise pricing with no public tiers, requiring sales contact, while Make provides transparent self-serve plans starting at $9/month. Brandwatch's model suits large-scale implementations, but Make offers better accessibility and value for smaller teams or automation-focused users.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Brands running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and research teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Make (formerly Integromat)
Free
Free
Testing basic automations
- Limited operations per month
- Basic access to scenario builder
- Access to a subset of app integrations
- Community support
Core
$9/month
Individuals or small teams starting automation
- Increased monthly operations compared with Free
- Access to most standard app integrations
- Scheduling and basic error handling
- Support for several active scenarios
Pro
$16/month
Growing teams with complex needs
- Higher monthly operation limits
- Priority execution for scenarios
- More advanced modules and integrations
- Improved support response times
Teams
$29/month
Collaborative teams
- Team workspaces and collaboration features
- Role-based access controls
- Higher operation quotas for growing teams
- More advanced monitoring and governance options
Enterprise
Custom
Large organizations
- Custom operation and data limits
- Dedicated account management and onboarding
- Advanced security, compliance, and governance
- Priority support and SLA options
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily new posts
- Iris AI for narrative insights and AI-powered search
- Image analysis with neural networks and deep learning
- Custom classifiers using machine learning for data categorization
- Support for first-party data uploads
Workflow
Set monitoring queries → AI analyzes data → Generate insights via Iris → Customize dashboards and alerts → Export reports
Make (formerly Integromat)
Strengths
- Can integrate social APIs for listening via webhooks/HTTP
- Data transformation tools to process incoming social data
- Automate alerts from social sources to other apps
- No native deep analysis; relies on integrations
Workflow
Connect social API → Trigger on new data → Transform and filter → Route to analytics tools
Brandwatch dominates in native, deep social listening with vast data and AI, ideal for enterprise insights. Make supports basic listening through integrations but lacks built-in intelligence depth. Choose Brandwatch for comprehensive monitoring; Make for automating feeds into other systems.
Social Media Management & Automation
Brandwatch
Strengths
- Unified social inbox for community and customer care
- Collaborative content calendar for planning
- Brand monitoring and benchmarking
- Integrated with listening for responsive management
Limitations
- Less focus on no-code automation outside social
- Custom pricing limits accessibility
Make (formerly Integromat)
Strengths
- Automate social posting across platforms via integrations
- Visual builder for multi-step publishing workflows
- Error handling and scheduling for reliable automation
- Connect social tools to CRM, email, etc.
Limitations
- No native social inbox or calendar
- Requires setup for social-specific tasks
Brandwatch provides a full social management suite with inbox and calendar, tightly integrated with intelligence. Make excels at automating social tasks across apps but lacks native management UI. Brandwatch wins for end-to-end social ops; Make for cross-app automation.
Integrations & Workflow Automation
Brandwatch
Strengths
- APIs and integrations with major social networks and enterprise tools
- Customizable workflows for data flow and alerts
- Support for complex data segmentation
- Enterprise-grade connectivity
Workflow
Integrate data sources → Classify with AI → Automate alerts/reports → Share via APIs
Make (formerly Integromat)
Strengths
- Extensive library of prebuilt app integrations
- Webhooks and HTTP for any REST API
- Advanced data mapping, branching logic, and aggregation
- Real-time and scheduled executions with error retries
Workflow
Drag modules to build scenario → Map data between apps → Add filters/routers → Schedule and monitor executions
Make is superior for flexible, no-code workflow automation and broad integrations, suitable for any app ecosystem. Brandwatch offers strong social/enterprise integrations but is more specialized. Use Make for general automation; Brandwatch for social-centric integrations.
Analytics & Reporting
Brandwatch
Strengths
- Fully customizable dashboards and alerts
- AI-driven insights and benchmarking
- Expert analyst support for custom reports
- Multichannel campaign and influencer reporting
Limitations
- Social-focused; less for general ops analytics
- Custom setup required
Make (formerly Integromat)
Strengths
- Detailed execution logs and monitoring
- Data aggregation for custom analytics
- Integrate with BI tools for reporting
- Team dashboards for scenario oversight
Limitations
- No native AI insights or social-specific reports
- Reporting via logs more than visualizations
Brandwatch provides advanced, AI-enhanced social analytics and reporting with expert support. Make offers robust logging and integration-based reporting but lacks depth in insights. Brandwatch is best for social analytics; Make for automation performance tracking.
Use Case Comparison
Enterprise Social Listening
Brandwatch 🏆
Excellent
Vast data archive, AI insights, and custom classifiers perfect for monitoring brand reputation at scale.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Make (formerly Integromat)
Fair
Can pull social data via APIs but lacks native analysis depth.
Best Plan: Pro ($16/month)
Score: 5/10
Influencer Campaign Management
Brandwatch 🏆
Excellent
30M+ creator database, workflow tools, and reporting tailored for influencers.
Best Plan: Influencer Marketing (Custom)
Score: 10/10
Make (formerly Integromat)
Poor
No native influencer tools; basic automation possible via integrations.
Best Plan: Not suitable
Score: 2/10
App Workflow Automation
Brandwatch
Fair
Limited to social workflows; integrations help but not visual builder.
Best Plan: Social Media Management (Custom)
Score: 4/10
Make (formerly Integromat) 🏆
Excellent
Visual builder ideal for multi-step automations across CRM, marketing, etc.
Best Plan: Core ($9/month)
Score: 10/10
Marketing Data Integration
Brandwatch
Good
Strong for social data integration and analysis; supports first-party uploads.
Best Plan: Consumer Intelligence (Custom)
Score: 8/10
Make (formerly Integromat) 🏆
Excellent
Excels at connecting marketing apps with data mapping and scheduling.
Best Plan: Pro ($16/month)
Score: 9/10
Crisis Monitoring for PR Teams
Brandwatch 🏆
Excellent
Real-time alerts, sentiment analysis, and expert support for reputation management.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Make (formerly Integromat)
Fair
Can automate notifications but no deep monitoring.
Best Plan: Teams ($29/month)
Score: 4/10
SMB Automation Hub
Brandwatch
Poor
Enterprise-focused; too complex and costly for SMBs.
Best Plan: Not suitable
Score: 2/10
Make (formerly Integromat) 🏆
Excellent
Affordable, flexible for SMBs to automate operations without coding.
Best Plan: Core ($9/month)
Score: 9/10
Influencer Agency Workflows
Brandwatch 🏆
Excellent
Discovery, management, and reporting for multiple clients.
Best Plan: Influencer Marketing (Custom)
Score: 9/10
Make (formerly Integromat)
Good
Team workspaces for collaboration; automate campaign tracking.
Best Plan: Teams ($29/month)
Score: 6/10
Operations Team Integrations
Brandwatch
Fair
Enterprise integrations available but social-centric.
Best Plan: Custom suite
Score: 5/10
Make (formerly Integromat) 🏆
Excellent
Broad app support for ops workflows like CRM to analytics.
Best Plan: Pro ($16/month)
Score: 10/10
Global Brand Monitoring
Brandwatch 🏆
Excellent
Multi-region support, vast data, and governance for global teams.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Make (formerly Integromat)
Good
Scalable but lacks global social data depth.
Best Plan: Enterprise (Custom)
Score: 6/10
Startup Data Automation
Brandwatch
Poor
Overkill and expensive for startups.
Best Plan: Not suitable
Score: 1/10
Make (formerly Integromat) 🏆
Excellent
Low-cost entry to replace scripts with visual automations.
Best Plan: Free or Core ($9/month)
Score: 10/10
Market Research Insights
Brandwatch 🏆
Excellent
Deep consumer research with AI and analyst support.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Make (formerly Integromat)
Fair
Can aggregate data from sources but no research tools.
Best Plan: Pro ($16/month)
Score: 4/10
Enterprise Governance & Automation
Brandwatch
Excellent
Governance, workflows, and compliance for large orgs.
Best Plan: Full suite (Custom)
Score: 9/10
Make (formerly Integromat)
Excellent
Advanced security, SLAs, and custom deployments.
Best Plan: Enterprise (Custom)
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social management, and influencer marketing
- Strong enterprise readiness with global offices and analyst recognition
- Highly customizable dashboards, segmentation, and reporting
- Unified tools for listening, management, and care
- Expert support for strategic insights
Cons
- No public pricing or self-serve plans, complicating budgeting
- Sales-led onboarding with multi-step demos
- Steep learning curve due to complexity
- Overkill for simple content scheduling or non-social needs
- Heavier implementation and governance requirements
- Limited flexibility outside social intelligence
Make (formerly Integromat)
Pros
- Extremely flexible visual scenario builder for complex workflows
- Large catalog of app integrations plus HTTP/webhooks
- Strong data mapping, transformation, and error handling
- Suitable for non-technical users and developers alike
- Robust scheduling, logging, and team collaboration
- Affordable self-serve pricing with free tier
- Scalable from startups to enterprises
Cons
- Steeper learning curve than basic tools
- Operation-based pricing expensive at high volumes
- Complex scenarios hard to maintain without practices
- Interface overwhelming for beginners
- Requires API knowledge for advanced cases
- No native social intelligence or management features
Final Verdict
Brandwatch and Make address different challenges in the social and automation space. Brandwatch is an enterprise powerhouse for social intelligence, listening, management, and influencer tools with unmatched data depth. Make is a versatile no-code platform for automating workflows and integrating apps, ideal for operational efficiency across tools.
Choose Brandwatch for comprehensive social intelligence and enterprise management where data depth is crucial. Opt for Make if your focus is on automating workflows and integrations across business apps with ease and cost-efficiency. They can complement: use Brandwatch for insights and Make to automate data flows from it.
Overall Scores
Brandwatch
Value: 5/10
Make (formerly Integromat)
Value: 9/10
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