Brand24 vs SocialOomph
Brand24
- Platform: 25M+ online sources (social, news, blogs, etc.)
- Best For: Brand monitoring and PR
- Strength: Real-time AI sentiment and crisis detection
- Users: 4000+ brands
Starting at $149/month
SocialOomph
- Platform: Bluesky, Twitter, LinkedIn, Facebook, etc.
- Best For: Scheduling and content automation
- Strength: Evergreen queues and RSS integration
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | SocialOomph |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No monitoring capabilities |
| AI sentiment analysis | ✓ Sentiment, emotion, and topic analysis in 108 languages | ✗ No sentiment tools |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, custom email alerts | ✗ No alert system |
| Hashtag and influencer tracking | ✓ Reach, volume, and influencer analysis | ✗ No tracking features |
Platform Support
| Feature | Brand24 | SocialOomph |
|---|---|---|
| Social media platforms | ✓ Broad monitoring across social, but not direct posting | ✓ Direct posting to Bluesky, Discord, Facebook, LinkedIn, Mastodon, Twitter, Tumblr |
| Blogs and RSS | ✓ Monitors blogs and reviews | ✓ WordPress integration and RSS feed automation for posting |
| News, forums, podcasts | ✓ Comprehensive coverage of non-social sources | ✗ Posting-focused, no monitoring |
| Emerging platforms (Bluesky) | ✓ Monitors emerging sources | ✓ Specific Bluesky automation and productivity tools |
Content Creation & Scheduling
| Feature | Brand24 | SocialOomph |
|---|---|---|
| AI-generated content | ✗ No content creation | ✓ AI social posts via ChatGPT API |
| Scheduling and queues | ✗ No scheduling | ✓ Evergreen queues, precise time zone scheduling, bulk upload |
| RSS automation | ✗ No automation for posting | ✓ RSS feeds for automatic social and blog posts |
| Self-destructing posts | ✗ Not applicable | ✓ Posts expire after set period |
Analytics & Reporting
| Feature | Brand24 | SocialOomph |
|---|---|---|
| Engagement and reach analytics | ✓ Reach, engagement, presence score, AVE, influencer analysis | ✗ No built-in analytics |
| AI insights and trends | ✓ AI Insights, Events Detection, Brand Assistant, Topics | ✗ No AI analytics |
| Automated reports | ✓ Daily/weekly reports, white-labeled, exports to Excel/PDF/PPT | ✗ No reporting features |
| Post tagging for organization | ✗ Advanced filtering with Boolean search | ✓ Tagging for collaboration |
Integrations & Collaboration
| Feature | Brand24 | SocialOomph |
|---|---|---|
| Slack and Teams integration | ✓ Real-time collaboration via Slack/Teams | ✗ No mentioned integrations |
| Webhook automation | ✗ Optional API access (fee) | ✓ Webhook for IFTTT and custom services |
| Team collaboration | ✓ Unlimited users on higher tiers | ✓ Team areas, review workflows |
| Mobile app | ✓ Mobile app for on-the-go monitoring | ✗ No mobile app mentioned |
Pricing Comparison
Brand24 starts at $149/month (annual) for basic monitoring, scaling to enterprise levels for advanced AI, while SocialOomph offers a free tier and starts at $15/month for automation-focused plans. Brand24's pricing suits monitoring needs but is higher for small teams, whereas SocialOomph provides better entry-level value for scheduling.
Brand24
Individual
$199/month
Solo users needing basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo monitors
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams with moderate monitoring
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Budget team monitoring
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users needing real-time AI
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Value-driven advanced monitoring
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Larger teams with high volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Scalable business monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Global enterprises with custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
SocialOomph
Personal Suite
Free
Basic individual scheduling
- One social profile
- Access to personal area only
- Access to basic posting features
- Unlimited scheduled posts
- Maximum three posts per hour
- Cannot add additional social profiles
- No access to AI social post generation
- Free support
Advanced Suite (Monthly)
$20/month
Solo users wanting AI basics
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- One social profile
- One blog
- One RSS feed for post sourcing
- One queue
- Access to all Bluesky features
- Access to all posting features
- Unlimited scheduled posts
Advanced Suite (Discounted Monthly)
$15/month
Budget solo automation
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- One social profile
- One blog
- One RSS feed for post sourcing
- One queue
- Access to all Bluesky features
- Access to all posting features
- Unlimited scheduled posts
Advanced Suite (Annual)
$162/year
Long-term solo users
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- One social profile
- One blog
- One RSS feed for post sourcing
- One queue
- Access to all Bluesky features
- Access to all posting features
- Unlimited scheduled posts
Professional Suite (Monthly)
$35/month
Freelancers managing multiple accounts
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- Ten social profiles
- Five blogs
- Five RSS feeds for post sourcing
- Five queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Professional Suite (Discounted Monthly)
$25/month
Value professional use
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- Ten social profiles
- Five blogs
- Five RSS feeds for post sourcing
- Five queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Professional Suite (Annual)
$270/year
Annual professional scaling
- Access to personal and team areas
- Access to AI social post generation
- One team with self as sole associate
- Ten social profiles
- Five blogs
- Five RSS feeds for post sourcing
- Five queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Business Suite (Monthly)
$83/month
Small businesses with teams
- Access to personal and team areas
- Access to AI social post generation
- One team with self as associate
- Twenty social profiles
- Ten blogs
- Ten RSS feeds for post sourcing
- Ten queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Business Suite (Discounted Monthly)
$55/month
Budget business automation
- Access to personal and team areas
- Access to AI social post generation
- One team with self as associate
- Twenty social profiles
- Ten blogs
- Ten RSS feeds for post sourcing
- Ten queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Business Suite (Annual)
$594/year
Scalable business teams
- Access to personal and team areas
- Access to AI social post generation
- One team with self as associate
- Twenty social profiles
- Ten blogs
- Ten RSS feeds for post sourcing
- Ten queues
- One webhook
- Access to all Bluesky features
- Access to all posting features
Feature Deep Dive
Monitoring & Social Listening
Brand24
Strengths
- Real-time tracking of 25M+ sources across social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced alerts: storm alerts, push notifications, custom emails for crises
- Hashtag tracking, influencer analysis, Boolean search filters
- AI Events Detection, Brand Assistant, and Topics for trend insights
Workflow
Set keywords → Monitor mentions in real-time → Analyze sentiment and spikes → Respond via alerts → Generate reports
SocialOomph
Strengths
- No dedicated monitoring
- Post tagging for internal organization
- Bluesky-specific stats like profile statistics
Limitations
- Lacks any listening or sentiment tools
- Focuses solely on outbound posting
Brand24 dominates in monitoring with extensive source coverage and AI-driven insights, ideal for reputation and PR. SocialOomph has no equivalent features, making it unsuitable for listening needs. Choose Brand24 for inbound conversation tracking; SocialOomph for outbound content distribution.
Content Creation & Scheduling
Brand24
Strengths
- No direct content creation or scheduling
- Influencer analysis can inform content strategy
Limitations
- Purely monitoring-focused, no posting tools
- Requires integration for action on insights
SocialOomph
Strengths
- AI-generated posts via ChatGPT API
- Evergreen queues with fixed/variable schedules and seasonal windows
- RSS feed integration for auto-posting from blogs
- Bulk uploading, self-destructing posts, precise time zone scheduling
- Bluesky boosters: follow-back, welcome DM, unfollow, block, stats
- Post tagging for collaboration
Workflow
Generate AI content or source from RSS → Add to queue → Set schedule/seasonal rules → Automate posting and expiration → Tag for team review
SocialOomph shines in content automation and scheduling with AI generation and queues, perfect for consistent posting. Brand24 offers no creation or scheduling, focusing on listening. For content workflows, SocialOomph is superior; pair with Brand24 for informed creation based on monitoring.
Analytics & Reporting
Brand24
Strengths
- Comprehensive metrics: reach, engagement, presence score, AVE, influencer analysis
- AI Insights, Events Detection for spikes and trends
- Automated daily/weekly reports, white-labeled, exports to Excel/PDF/PPT, QuickShare
- Advanced filtering by sentiment, reach, language, source
Limitations
- Monitoring-specific, no post performance tracking
- Complex interface for basic users
SocialOomph
Strengths
- Bluesky profile statistics
- Post tagging for performance organization
Limitations
- No robust analytics or reporting suite
- Lacks sentiment, reach, or trend analysis
Brand24 provides deep, AI-enhanced analytics for monitoring and reputation, with strong reporting options. SocialOomph offers minimal analytics, focused on basic stats. For data-driven insights, Brand24 wins; SocialOomph users may need external tools for analysis.
Use Case Comparison
PR Professional Managing Reputation
Brand24 🏆
Excellent
Real-time monitoring, AI sentiment, crisis alerts, and multi-language support ideal for reputation protection and media coverage.
Best Plan: Pro ($299/month annual) for real-time AI
Score: 10/10
SocialOomph
Poor
No monitoring or listening features; only outbound scheduling.
Best Plan: Not suitable
Score: 1/10
Marketing Team Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach/engagement analytics, AI topics for campaign impact and trends.
Best Plan: Business ($499/month annual) for high volume
Score: 9/10
SocialOomph
Fair
Scheduling helps execute campaigns, but no tracking or analytics for measurement.
Best Plan: Professional ($25/month discounted)
Score: 5/10
Solo Creator Scheduling Content
Brand24
Poor
No scheduling or creation tools; monitoring only.
Best Plan: Not suitable
Score: 2/10
SocialOomph 🏆
Excellent
AI content generation, queues, RSS automation perfect for consistent solo posting.
Best Plan: Advanced ($15/month discounted)
Score: 9/10
Agency Managing Multiple Clients
Brand24
Good
Unlimited users, white-labeled reports for client monitoring, but no client workspaces.
Best Plan: Business ($499/month annual)
Score: 7/10
SocialOomph
Good
Team areas and queues for clients, but limited to one team; no white-label.
Best Plan: Business ($55/month discounted)
Score: 7/10
Small Business with Blog Integration
Brand24
Fair
Monitors blog mentions, but no posting or RSS automation.
Best Plan: Team ($249/month annual)
Score: 5/10
SocialOomph 🏆
Excellent
WordPress/RSS integration for auto-posting blog content to social.
Best Plan: Professional ($25/month discounted)
Score: 9/10
Enterprise Global Brand Monitoring
Brand24 🏆
Excellent
Custom limits, unlimited AI, 108 languages for worldwide reputation management.
Best Plan: Enterprise (from $999/month)
Score: 10/10
SocialOomph
Fair
Multi-platform posting, but no global monitoring or advanced AI insights.
Best Plan: Business ($55/month discounted)
Score: 4/10
Freelancer Needing Automation
Brand24
Poor
Alerts automate notifications, but no content automation.
Best Plan: Not suitable for core needs
Score: 3/10
SocialOomph 🏆
Excellent
Webhooks, RSS, queues for hands-off posting across clients.
Best Plan: Professional ($25/month discounted)
Score: 9/10
Crisis Management Team
Brand24 🏆
Excellent
Real-time updates, AI Events Detection, storm alerts for fast response.
Best Plan: Pro ($299/month annual)
Score: 10/10
SocialOomph
Poor
Self-destructing posts for cleanup, but no detection.
Best Plan: Not suitable
Score: 2/10
Content Marketer Using Evergreen
Brand24
Fair
Topic analysis informs evergreen strategy, but no queuing.
Best Plan: Team ($249/month annual)
Score: 5/10
SocialOomph 🏆
Excellent
Evergreen queues with seasonal windows and recycling.
Best Plan: Advanced ($15/month discounted)
Score: 10/10
SaaS Brand Monitoring Reviews
Brand24 🏆
Excellent
Tracks reviews, sentiment, and online presence for customer feedback.
Best Plan: Business ($499/month annual)
Score: 9/10
SocialOomph
Poor
Posting to promote, but no review monitoring.
Best Plan: Not suitable
Score: 3/10
Bluesky Early Adopter
Brand24
Good
Monitors emerging platforms like Bluesky for mentions.
Best Plan: Pro ($299/month annual)
Score: 7/10
SocialOomph 🏆
Excellent
Dedicated Bluesky automation, follow-back, DMs, stats.
Best Plan: Advanced ($15/month discounted)
Score: 9/10
Budget-Conscious Starter
Brand24
Fair
High entry price limits starters; basic monitoring only.
Best Plan: Individual ($149/month annual)
Score: 4/10
SocialOomph 🏆
Excellent
Free tier and $15/month for full automation features.
Best Plan: Personal Suite (Free) or Advanced ($15/month)
Score: 9/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features: sentiment, emotion, topic analysis, insights, events detection
- Real-time alerts and notifications for crisis management
- Rich analytics including reach, engagement, presence score, AVE, influencers
- Strong reporting: automated, white-labeled, multiple export formats, QuickShare
- Unlimited users on paid plans, Slack/Teams integrations for collaboration
- Mobile app and multi-language support (108 languages)
Cons
- High entry pricing ($149/month) not ideal for small teams or solos
- Advanced AI reserved for Pro+ tiers
- Keyword/mention limits require careful management
- Interface complex for simple monitoring needs
- API access costs extra for integrations
- No content creation or scheduling capabilities
SocialOomph
Pros
- Affordable with free tier and low starting price ($15/month)
- Strong automation: RSS feeds, webhooks, evergreen queues, seasonal scheduling
- AI-generated content via ChatGPT for easy creation
- Multi-platform support including emerging Bluesky with specialized tools
- Unlimited scheduled posts, bulk upload, self-destructing options
- Team collaboration via areas and tagging
- Precise time zone scheduling and post organization
Cons
- Utilitarian interface lacks modern visual appeal
- Learning curve for configuration depth
- Free plan limited (one profile, three posts/hour, no AI)
- No visual calendar or drag-and-drop planning
- Bulk upload doesn't support images/videos
- No monitoring, analytics, or listening features
Final Verdict
Brand24 and SocialOomph target different aspects of social media management. Brand24 is a robust listening tool for monitoring conversations, sentiment, and reputation across vast sources with AI depth. SocialOomph is a scheduling powerhouse for automating content distribution, queues, and integrations across platforms, but lacks inbound capabilities.
Select Brand24 for monitoring and insights to protect and grow your brand's online presence. Opt for SocialOomph if your priority is efficient content scheduling and automation on a budget. For complete strategies, integrate both: use Brand24 to listen and inform, SocialOomph to post and engage.
Overall Scores
Brand24
Value: 6/10
SocialOomph
Value: 9/10
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