AuthoredUp vs SocialOomph
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B marketing
- Strength: Deep LinkedIn-specific tools
- Users: 2011 professionals
Starting at $12.46/month
SocialOomph
- Platform: 9+ platforms including Bluesky and WordPress
- Best For: Multi-platform automation and scheduling
- Strength: AI content and RSS/webhook integrations
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | SocialOomph |
|---|---|---|
| ✓ Deep specialization with company pages support | ✓ Basic scheduling support | |
| Bluesky | ✗ LinkedIn-only | ✓ Full automation including follow-back and stats |
| Twitter/X, Facebook, Mastodon | ✗ Not supported | ✓ Comprehensive support across major platforms |
| WordPress/Blogging | ✗ Not supported | ✓ RSS integration and direct WP posting |
| Discord, Tumblr | ✗ Not supported | ✓ Niche platform support |
Content Creation
| Feature | AuthoredUp | SocialOomph |
|---|---|---|
| Rich text editor | ✓ Bold, italics, bullets, emojis, live preview for LinkedIn | ✗ Basic text editing |
| AI post generation | ✗ No native AI, relies on templates | ✓ ChatGPT API integration for social posts |
| Drafts and snippets | ✓ Unlimited drafts and reusable snippets | ✗ No dedicated draft system |
| Templates/hooks library | ✓ 300+ hooks, endings, CTAs | ✗ No built-in library |
| Bulk upload | ✗ No bulk upload | ✓ CSV bulk uploading (text only) |
Scheduling & Automation
| Feature | AuthoredUp | SocialOomph |
|---|---|---|
| Content calendar | ✓ Centralized calendar for LinkedIn posts | ✗ No visual calendar, queue-based |
| Evergreen queues | ✗ No queues | ✓ Fixed/variable schedules with seasonal windows |
| RSS integration | ✗ Not supported | ✓ Automatic posts from RSS feeds |
| Webhooks | ✗ Not supported | ✓ Integration with IFTTT and custom services |
| Self-destructing posts | ✗ Not supported | ✓ Posts expire after set period |
Analytics & Reporting
| Feature | AuthoredUp | SocialOomph |
|---|---|---|
| LinkedIn analytics | ✓ Impressions, engagement, growth timelines, best times | ✓ Basic post performance |
| Follower growth tracking | ✓ Detailed tracking and recommendations | ✗ Not specified |
| Historical post analysis | ✓ Saved-post analysis with filters and CSV export | ✗ No historical analysis |
| Multi-platform analytics | ✗ LinkedIn-only | ✓ Across supported platforms |
| Bluesky stats | ✗ Not supported | ✓ Profile statistics and automation insights |
Collaboration & Agency Features
| Feature | AuthoredUp | SocialOomph |
|---|---|---|
| Team collaboration | ✓ Draft collaboration and sub-accounts | ✓ Post tagging and team areas |
| Multi-profile management | ✓ Multiple LinkedIn profiles under one organization | ✓ Up to 20+ profiles depending on plan |
| Organization management | ✓ Centralized control for teams | ✗ Team areas but no full org management |
| Approval workflows | ✗ No workflows | ✓ Review and approval in team areas |
Integrations & Extensions
| Feature | AuthoredUp | SocialOomph |
|---|---|---|
| Chrome extension | ✓ Direct in-LinkedIn editing and preview | ✗ No extension |
| RSS/Webhooks | ✗ Not supported | ✓ Full RSS and webhook automation |
| CSV export | ✓ For analytics and saved posts | ✗ No export mentioned |
| AI integrations | ✗ No AI | ✓ ChatGPT for content |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly business per profile) with LinkedIn focus, while SocialOomph offers a free tier and starts at $15/month for advanced features. AuthoredUp provides value for LinkedIn specialists, but scales per profile; SocialOomph is more affordable for multi-platform users with broader automation.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor and preview
- Unlimited drafts and snippets
- 300+ templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams managing multiple profiles
- Minimum 3 profiles
- Sub-accounts for teams
- Team analytics
- Draft collaboration
Individual (Yearly)
$16.63/month
Committed solo users
- Billed $199.50/year
- All Individual features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Scaling teams
- Billed $149.50/profile/year
- Multi-profile management
- Organization controls
Custom Growth Plan
Custom
Large agencies
- Personalized onboarding
- Dedicated training
- Flexible invoicing
SocialOomph
Personal Suite
Free
Basic individual use
- 1 social profile
- Unlimited scheduled posts
- 3 posts/hour limit
- Basic posting
Advanced Suite (Monthly)
$20/month
Solo with AI needs
- AI post generation
- 1 profile, 1 blog, 1 RSS
- 1 queue
- Bluesky features
Advanced Suite (Discounted Monthly)
$15/month
Budget solo users
- Same as Monthly Advanced
Advanced Suite (Annual)
$162/year
Annual commitment
- Same as Advanced
Professional Suite (Monthly)
$35/month
Freelancers with multiple accounts
- 10 profiles, 5 blogs, 5 RSS
- 5 queues, 1 webhook
- AI generation
Professional Suite (Discounted Monthly)
$25/month
Discounted multi-profile
- Same as Professional Monthly
Professional Suite (Annual)
$270/year
Annual multi-profile
- Same as Professional
Business Suite (Monthly)
$83/month
Small teams
- 20 profiles, 10 blogs, 10 RSS
- 10 queues, 1 webhook
Business Suite (Discounted Monthly)
$55/month
Discounted business use
- Same as Business Monthly
Business Suite (Annual)
$594/year
Annual business scaling
- Same as Business
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with formatting, readability checks, and LinkedIn preview
- Unlimited drafts, snippets, and 300+ template library for ideation
- Historical post reuse suggestions for top performers
- Chrome extension for in-platform editing
- Focused on LinkedIn nuances like bold text and bullets
Workflow
Save ideas as snippets → Use templates/hooks → Edit in rich editor → Preview and post
SocialOomph
Strengths
- AI-generated posts via ChatGPT for quick ideation
- Bulk text upload for efficient content preparation
- Post tagging for organization and reuse
- Support for multi-platform formatting
- Self-destructing posts for timely content
Workflow
Generate with AI → Bulk upload/edit → Tag and queue → Schedule across platforms
AuthoredUp shines for LinkedIn-specific creation with a powerful editor and templates, ideal for quality over quantity. SocialOomph prioritizes AI speed and bulk handling for multi-platform volume, but lacks depth in editing tools. Choose AuthoredUp for polished LinkedIn posts; SocialOomph for automated generation across networks.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published/scheduled posts
- Posts table with filters for planning
- Best times to post recommendations based on analytics
- Simple one-time scheduling for LinkedIn
Limitations
- No evergreen queues or recurring automation
- LinkedIn-only
- No RSS or webhooks
SocialOomph
Strengths
- Precise time-zone scheduling and evergreen queues
- RSS feed automation for blogs to social
- Webhooks for custom integrations
- Bulk scheduling and self-destructing posts
- Bluesky-specific automations like follow-back
Limitations
- No visual calendar; queue-focused interface
- Bulk upload text-only (no media)
- Learning curve for advanced configs
SocialOomph dominates automation with queues, RSS, and webhooks for hands-off multi-platform posting. AuthoredUp offers a straightforward calendar for LinkedIn but lacks advanced automation. For set-it-and-forget-it workflows, SocialOomph wins; for manual LinkedIn planning, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth timelines
- Follower tracking and best post times
- Saved-post analysis with keyword/author filters
- CSV export for custom analysis
- Historical posts collection for patterns
Limitations
- LinkedIn-only
- No multi-platform aggregation
SocialOomph
Strengths
- Post performance tracking across platforms
- Bluesky profile statistics
- Queue and automation insights
- Tagging for organized reporting
Limitations
- Less depth in platform-specific analytics
- No CSV export or advanced filters
- Utilitarian interface for data
AuthoredUp provides superior LinkedIn analytics with detailed insights and exports, perfect for performance optimization. SocialOomph offers basic multi-platform tracking but lacks depth. For LinkedIn data-driven decisions, AuthoredUp excels; for broad overviews, SocialOomph is adequate.
Collaboration & Team Features
AuthoredUp
Strengths
- Sub-accounts for team members and clients
- Draft collaboration
- Multi-profile management under one organization
- Team analytics across profiles
Limitations
- No approval workflows
- Per-profile pricing for business
SocialOomph
Strengths
- Team areas with review/approval workflows
- Post tagging for collaboration
- Multi-profile support up to 20+
- One team per plan with associates
Limitations
- Limited to one team structure
- No dedicated sub-accounts for clients
Both support teams, but SocialOomph edges out with approval workflows for content review. AuthoredUp's sub-accounts suit agencies managing LinkedIn clients. For structured approvals, choose SocialOomph; for LinkedIn org management, AuthoredUp.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, and analytics empower consistent LinkedIn posting without multi-platform distractions.
Best Plan: Individual ($19.95/month)
Score: 10/10
SocialOomph
Fair
Basic LinkedIn scheduling works, but lacks rich editing and deep insights; AI helps but not LinkedIn-specific.
Best Plan: Advanced ($15/month)
Score: 5/10
Small Business (Multiple Platforms)
AuthoredUp
Poor
LinkedIn-only; no support for Twitter, Facebook, etc.
Best Plan: Not suitable
Score: 1/10
SocialOomph 🏆
Excellent
Supports 9+ platforms with queues and RSS for efficient multi-channel posting.
Best Plan: Professional ($25/month discounted)
Score: 9/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Purpose-built for B2B with analytics, reuse suggestions, and company page support.
Best Plan: Business ($12.46/month per profile yearly)
Score: 10/10
SocialOomph
Good
LinkedIn scheduling available, but no B2B-specific tools like historical analysis.
Best Plan: Advanced ($15/month)
Score: 6/10
Freelance Social Media Manager
AuthoredUp
Good
Great for LinkedIn clients, with sub-accounts, but limited to one platform.
Best Plan: Business ($14.95/month per profile)
Score: 7/10
SocialOomph 🏆
Excellent
Multi-profile support, AI, and automations handle diverse client needs across platforms.
Best Plan: Professional ($25/month)
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Editor, templates, and growth tracking optimize personal branding efforts.
Best Plan: Individual ($16.63/month yearly)
Score: 10/10
SocialOomph
Fair
Scheduling helps consistency, but no branding-specific features for LinkedIn.
Best Plan: Advanced ($15/month)
Score: 4/10
Agency Managing LinkedIn Clients
AuthoredUp 🏆
Excellent
Sub-accounts, multi-profile, and team analytics for client management.
Best Plan: Custom Growth Plan
Score: 9/10
SocialOomph
Good
Multi-profile works, but LinkedIn tools are basic; better for mixed platforms.
Best Plan: Business ($55/month discounted)
Score: 7/10
Blogger Automating Social Posts
AuthoredUp
Poor
No RSS or multi-platform; limited to manual LinkedIn.
Best Plan: Not suitable
Score: 2/10
SocialOomph 🏆
Excellent
RSS integration auto-posts from blogs to social networks.
Best Plan: Professional ($25/month)
Score: 10/10
Sales Team Using LinkedIn for Leads
AuthoredUp 🏆
Good
Analytics and reuse help content for social selling, but no direct lead gen.
Best Plan: Business ($12.46/month per profile)
Score: 8/10
SocialOomph
Fair
Scheduling aids consistency, but no sales-specific LinkedIn tools.
Best Plan: Professional ($25/month)
Score: 5/10
User Focused on Bluesky
AuthoredUp
Poor
No Bluesky support.
Best Plan: Not suitable
SocialOomph 🏆
Excellent
Dedicated Bluesky automations and stats.
Best Plan: Advanced ($15/month)
Score: 10/10
User Repurposing Historical Content
AuthoredUp 🏆
Excellent
Historical collection, reuse suggestions, and saved-post analysis.
Best Plan: Individual ($19.95/month)
Score: 9/10
SocialOomph
Good
Queues and tagging aid reuse, but no analysis.
Best Plan: Professional ($25/month)
Score: 7/10
Team Collaborating on Content
AuthoredUp
Good
Draft collaboration and sub-accounts, but no approvals.
Best Plan: Business ($14.95/month per profile)
Score: 7/10
SocialOomph 🏆
Excellent
Team areas, tagging, and approval workflows.
Best Plan: Business ($55/month)
Score: 9/10
Budget-Conscious User
AuthoredUp
Good
Low starting price for LinkedIn, but no free tier.
Best Plan: Business Yearly ($12.46/month)
Score: 8/10
SocialOomph 🏆
Excellent
Free tier available, affordable upgrades.
Best Plan: Personal Suite (Free)
Score: 9/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich editing and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics including historical analysis and CSV export
- Chrome extension enhances in-platform workflow
- Supports multiple company pages and team sub-accounts
- Strong privacy with EU hosting
- Affordable per-profile pricing for focused use
Cons
- Complex interface for basic users
- No native AI generation
- Chrome-dependent, limits browser options
- Per-profile costs add up for teams
- LinkedIn-only, no multi-platform
- No free trial or evergreen automation
SocialOomph
Pros
- Broad platform support including emerging like Bluesky
- AI content generation via ChatGPT
- Powerful automation: queues, RSS, webhooks, self-destruct
- Free tier for testing
- Scalable for teams with approvals and multi-profiles
- Precise scheduling and bulk upload efficiency
- Bluesky-specific productivity tools
Cons
- Utilitarian interface feels dated
- Steep learning curve for configurations
- Free tier very limited
- No visual calendar or media in bulk upload
- Basic analytics without deep insights
- No platform-specific editors like for LinkedIn
Final Verdict
AuthoredUp and SocialOomph cater to different needs in social media management. AuthoredUp is a LinkedIn powerhouse for creation and analysis, ideal for focused professionals. SocialOomph excels in multi-platform automation and AI, suiting users needing breadth and efficiency.
Opt for AuthoredUp if LinkedIn drives your strategy and you value depth in creation/analytics. Choose SocialOomph for multi-platform automation and AI efficiency. They can complement: AuthoredUp for LinkedIn polish, SocialOomph for distribution.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Multi-Platform: 1/10
Value: 8/10
SocialOomph
LinkedIn Focus: 5/10
Content Creation: 6/10
Multi-Platform: 10/10
Value: 8/10
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