Agorapulse vs SocialOomph
Agorapulse
- Platform: Multi-network (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Agencies and growing teams needing collaboration and analytics
- Strength: Unified inbox and ROI tracking
- Users: Over 2,000 users
Starting at $79/month
SocialOomph
- Platform: Social and blogging (Bluesky, Twitter, LinkedIn, WordPress, etc.)
- Best For: Solo creators and small businesses focused on automation
- Strength: Evergreen queues and RSS integration
- Users: Not specified
Starting at $15/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | SocialOomph |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid preview | ✓ Support for pages and basic posting |
| Twitter (X) & LinkedIn | ✓ Multi-profile publishing and listening | ✓ Precise scheduling and Bluesky extensions |
| Emerging Platforms (Bluesky, Mastodon) | ✗ Focus on major networks | ✓ Dedicated Bluesky automation tools |
| Blogging Platforms (WordPress, Tumblr) | ✗ Social-only focus | ✓ RSS feeds and direct WordPress integration |
| Discord & Other Niche | ✗ Not supported | ✓ Support for Discord and Mastodon |
Content Creation & Scheduling
| Feature | Agorapulse | SocialOomph |
|---|---|---|
| AI Writing Assistant | ✓ AI for posts and alt-text generation | ✓ ChatGPT API for post generation |
| Unlimited Post Scheduling | ✓ Multi-network with queues and bulk CSV | ✓ Queues with fixed/variable schedules |
| Evergreen Queues & Recurring | ✗ Publishing queues but no evergreen recycling | ✓ Evergreen with seasonal windows and self-destructing posts |
| Bulk Upload | ✓ CSV for posts with images/videos | ✓ Bulk from computer but no media support |
| RSS Feed Automation | ✗ Social listening but no RSS posting | ✓ Automatic posts from RSS feeds |
Inbox & Engagement
| Feature | Agorapulse | SocialOomph |
|---|---|---|
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✗ No inbox management |
| Advanced Moderation & Labels | ✓ Rules, labels, bulk actions | ✗ Post tagging only |
| Social Listening | ✓ Across networks, news, blogs | ✗ No listening tools |
| Assignment & Saved Replies | ✓ Post/inbox assignments, saved replies | ✗ No engagement tools |
Collaboration & Team Tools
| Feature | Agorapulse | SocialOomph |
|---|---|---|
| Shared Content Calendars | ✓ With comments and approval workflows | ✗ Post tagging for organization |
| Approval Workflows | ✓ Multi-step for governance | ✗ Basic team areas in higher plans |
| Team Performance Reports | ✓ Insights on collaboration | ✗ No team reporting |
| Custom Roles & SSO | ✓ Enterprise-level | ✗ Limited to one team per plan |
Analytics & Reporting
| Feature | Agorapulse | SocialOomph |
|---|---|---|
| ROI Tracking | ✓ Ties activity to revenue, leads, traffic | ✗ Basic post performance |
| Branded Report Exports | ✓ Profile and post-level with branding | ✗ No reporting highlighted |
| Competitor Benchmarking | ✓ Performance comparison | ✗ No benchmarking |
| Sentiment Analysis | ✓ For conversations (Enterprise) | ✗ No analytics depth |
Integrations & Automation
| Feature | Agorapulse | SocialOomph |
|---|---|---|
| Webhook & API Integrations | ✓ API for data and workflows | ✓ Webhooks for IFTTT and custom services |
| PulseLink in Bio Tool | ✓ For Instagram and channels | ✗ No link-in-bio |
| Bluesky Productivity Tools | ✗ No Bluesky support | ✓ Follow-back, DMs, unfollow, stats |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with a free plan for basics, scaling per user for teams. SocialOomph offers a free plan and starts at $15/month, providing affordable automation without per-user costs. Agorapulse suits structured teams willing to pay for collaboration, while SocialOomph delivers high value for automation-focused users.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded exports
- Up to 10 profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing speed
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Calendar notes
- Ad comments monitoring
- Assignments and team reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels and saved replies
- Moderation rules and bulk actions
- Shared calendars
- Advanced and ads reports
- ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO and custom roles
- Multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
SocialOomph
Personal Suite
Free
Basic individual use
- One social profile
- Basic posting
- Unlimited scheduled posts
- Max 3 posts/hour
- Free support
Advanced Suite (Discounted Monthly)
$15/month
Solo users with AI needs
- AI post generation
- One team (self only)
- One profile and one blog
- One RSS feed and queue
- All Bluesky features
- Unlimited posts
Professional Suite (Discounted Monthly)
$25/month
Freelancers managing multiple accounts
- AI generation
- Ten social profiles
- Five blogs and RSS feeds
- Five queues
- One webhook
- All posting and Bluesky features
Business Suite (Discounted Monthly)
$55/month
Small teams with more scale
- AI generation
- Twenty social profiles
- Ten blogs and RSS feeds
- Ten queues
- One webhook
- All features
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for posts and alt-text
- Bulk scheduling via CSV with media support
- Instagram product tagging and grid preview
- PulseLink in Bio tool for channels
- Shared calendars for team ideation
Workflow
Team brainstorms in shared calendar → AI generates drafts → Approval workflow → Bulk schedule with queues
SocialOomph
Strengths
- AI-generated posts via ChatGPT API
- Evergreen queues with variable scheduling
- RSS integration for automated content sourcing
- Self-destructing posts for timeliness
- Post tagging for organization
Workflow
Source content via RSS or AI → Tag and add to queue → Set seasonal windows → Automate publishing and recycling
Agorapulse emphasizes team-based creation with AI aids and visual tools like grid previews, ideal for structured content planning. SocialOomph prioritizes solo automation with AI generation and RSS, better for hands-off, recurring content. Agorapulse wins for collaborative creation; SocialOomph for efficient automation.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited multi-network scheduling
- Publishing queues and bulk CSV
- Calendar with internal comments
- Mobile app for on-the-go planning
Limitations
- No evergreen recycling or RSS automation
- Less flexible for variable queues
SocialOomph
Strengths
- Precise time-zone scheduling
- Evergreen queues with fixed/variable/seasonal options
- RSS and webhook automation
- Bulk upload and self-destructing posts
- Bluesky-specific boosters
Limitations
- No visual calendar or drag-and-drop
- Bulk limited to text, no media
SocialOomph outperforms in pure automation with evergreen queues and RSS, perfect for set-it-and-forget-it workflows. Agorapulse offers robust scheduling with team calendars but lacks deep automation. Choose SocialOomph for efficiency; Agorapulse for integrated planning.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for all interactions (comments, messages, reviews, ads)
- Advanced moderation rules, labels, bulk actions
- Assignments and saved replies
- Social listening across sources
- Sentiment analysis (Enterprise)
Workflow
Monitor unified inbox → Apply rules/labels → Assign tasks → Bulk respond → Analyze sentiment
SocialOomph
Strengths
- Post tagging for follow-up
- Bluesky DM automation (welcome, follow-back)
Limitations
- No centralized inbox or moderation
- Limited engagement tools beyond scheduling
Agorapulse dominates with its comprehensive inbox and listening, essential for customer service and engagement. SocialOomph lacks these, focusing solely on outbound posting. For engagement-heavy roles, Agorapulse is superior; SocialOomph suits posting-only needs.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reporting with branded exports
- ROI analysis linking to leads/sales/traffic
- Competitor benchmarking
- Team performance insights
- Advanced ads reports
Limitations
- Locked behind higher tiers
- Per-user cost for access
SocialOomph
Strengths
- Basic post performance tracking
- Bluesky profile statistics
Limitations
- No ROI or advanced analytics
- No branded reports or benchmarking
Agorapulse provides deep, business-oriented analytics with ROI focus, crucial for proving value. SocialOomph offers minimal tracking suitable for basic oversight. Agorapulse is the choice for data-driven teams; SocialOomph for simple monitoring.
Use Case Comparison
Solo Content Creator
Agorapulse
Fair
Free plan works for basics, but heavy interface and per-user pricing limit scalability for solos.
Best Plan: Free
Score: 5/10
SocialOomph 🏆
Excellent
Affordable plans with AI and queues ideal for independent scheduling without team overhead.
Best Plan: Advanced Suite ($15/month)
Score: 9/10
Digital Marketing Agency
Agorapulse 🏆
Excellent
Collaboration, approvals, ROI reporting, and unlimited profiles perfect for client management.
Best Plan: Advanced (Yearly) or Enterprise
Score: 10/10
SocialOomph
Good
Queues and multiple profiles help, but lacks inbox and advanced team tools.
Best Plan: Business Suite ($55/month)
Score: 7/10
Small Business Multi-Platform Management
Agorapulse
Good
Unified tools cover needs, but pricing may be high for small scale.
Best Plan: Standard (Yearly) ($79/month)
Score: 7/10
SocialOomph 🏆
Excellent
Low-cost automation for profiles and blogs, with RSS for content.
Best Plan: Professional Suite ($25/month)
Score: 9/10
E-commerce Brand with Sales Focus
Agorapulse 🏆
Excellent
ROI tracking, inbox for service, product tagging suit sales-driven social.
Best Plan: Advanced (Yearly) ($149/month)
Score: 9/10
SocialOomph
Fair
Scheduling helps promotion, but no ROI or inbox for customer interactions.
Best Plan: Professional Suite ($25/month)
Score: 5/10
Freelance Social Media Manager
Agorapulse
Good
Collaboration tools for clients, but per-user cost adds up.
Best Plan: Professional (Yearly) ($119/month)
Score: 7/10
SocialOomph 🏆
Excellent
Multiple profiles and queues for clients at low flat rate.
Best Plan: Professional Suite ($25/month)
Score: 8/10
B2B Marketing Team Needing ROI
Agorapulse 🏆
Excellent
ROI analytics, approvals, and reporting align with B2B measurement needs.
Best Plan: Advanced (Yearly) ($149/month)
Score: 10/10
SocialOomph
Poor
Lacks ROI and team reporting for business impact tracking.
Best Plan: Not ideal
Score: 3/10
Blogger Automating Social Posts
Agorapulse
Fair
Scheduling works, but no RSS or blog integration.
Best Plan: Standard (Yearly) ($79/month)
Score: 4/10
SocialOomph 🏆
Excellent
RSS feeds and WordPress support automate blog-to-social perfectly.
Best Plan: Advanced Suite ($15/month)
Score: 10/10
Higher Education Institution Engagement
Agorapulse 🏆
Excellent
Inbox for student interactions, approvals for compliance, ROI for campaigns.
Best Plan: Professional (Yearly) ($119/month)
Score: 9/10
SocialOomph
Fair
Scheduling for posts, but no engagement management.
Best Plan: Business Suite ($55/month)
Score: 5/10
Retail Brand with Customer Service
Agorapulse 🏆
Excellent
Unified inbox and moderation handle reviews/messages efficiently.
Best Plan: Advanced (Yearly) ($149/month)
Score: 10/10
SocialOomph
Poor
No inbox tools for service interactions.
Best Plan: Not suitable
Score: 2/10
Budget-Conscious Small Team
Agorapulse
Fair
Free plan limited; paid scales expensively per user.
Best Plan: Free or Standard ($79/month)
Score: 5/10
SocialOomph 🏆
Excellent
Free to $55 plans offer automation without breaking bank.
Best Plan: Professional Suite ($25/month)
Score: 9/10
Enterprise with Complex Governance
Agorapulse 🏆
Excellent
SSO, custom roles, multi-approvals, unlimited profiles for scale.
Best Plan: Custom Enterprise
Score: 10/10
SocialOomph
Poor
Limited teams and no governance tools.
Best Plan: Not suitable
Score: 3/10
Early Adopter on Emerging Platforms like Bluesky
Agorapulse
Poor
No support for Bluesky or niche platforms.
Best Plan: Not suitable
Score: 1/10
SocialOomph 🏆
Excellent
Dedicated Bluesky tools like follow-back and stats.
Best Plan: Advanced Suite ($15/month)
Score: 10/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions
- Intuitive interface easier than legacy tools
- Robust workflows with calendars, approvals, bulk scheduling
- Strong ROI features connecting to business outcomes
- Advanced moderation and labels for efficient management
- AI assistant and mobile app enhance usability
- Enterprise tools like SSO and API integrations
Cons
- Per-user pricing expensive for large teams
- Overkill for solo or small users
- Advanced analytics/ROI behind higher plans
- Configuration needed for many profiles/users
- Less AI-driven ideation than specialized tools
SocialOomph
Pros
- Strong automation with RSS, webhooks, evergreen queues
- Supports social and blogging in one affordable tool
- AI post generation via ChatGPT integration
- Flexible scheduling with seasonal and self-destruct options
- Bluesky tools for emerging platform productivity
- Low pricing with free plan for entry
- Unlimited posts and precise time-zone control
Cons
- Utilitarian interface lacks modern polish
- Steep learning curve for configurations
- Free plan very limited (one profile, 3 posts/hour)
- No visual calendar or drag-and-drop
- Bulk upload excludes images/videos
- No inbox, ROI, or deep collaboration
Final Verdict
Agorapulse and SocialOomph cater to different social media needs: Agorapulse is an all-in-one powerhouse for teams emphasizing engagement, collaboration, and ROI, while SocialOomph is a lean automation specialist for efficient scheduling and content distribution, especially for solos and bloggers.
Opt for Agorapulse if your workflow involves team coordination, engagement, and measurable ROI. Choose SocialOomph for cost-effective automation and scheduling without needing deep interaction tools. For mixed needs, integrate both: Agorapulse for management, SocialOomph for posting automation.
Overall Scores
Agorapulse
SocialOomph
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