Brand24 vs Grammarly
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring, PR, and crisis detection
- Strength: Real-time AI sentiment and trend analysis
- Users: 4000+ brands
Starting at $149/month
Grammarly
- Platform: Across apps, browsers, desktop, mobile, and office tools
- Best For: Professional writing, editing, and team communication
- Strength: Grammar, tone, and generative AI for clarity
- Users: Not specified
Starting at €12/member/month (billed annually)
Table of Contents
At a Glance
Core Functionality
| Feature | Brand24 | Grammarly |
|---|---|---|
| Social Media Monitoring | ✓ Real-time tracking of mentions across social platforms | ✗ No monitoring capabilities; focused on writing |
| Grammar and Spelling Checks | ✗ Not applicable | ✓ Advanced checks across 400+ rule types with contextual suggestions |
| Sentiment Analysis | ✓ AI-powered sentiment, emotion, and topic analysis in 108 languages | ✗ No sentiment monitoring; offers tone detection for writing |
| Generative AI for Content | ✗ AI for insights and event detection, not content generation | ✓ AI for drafting, rewriting, ideation, and multi-step workflows |
| Plagiarism Detection | ✗ No plagiarism tools | ✓ Detection against billions of web pages and databases |
Analytics and Insights
| Feature | Brand24 | Grammarly |
|---|---|---|
| Reach and Engagement Metrics | ✓ Comprehensive analytics including reach, engagement, presence score, AVE | ✗ No social analytics; focuses on writing metrics like clarity scores |
| Tone and Clarity Analysis | ✗ Sentiment for monitoring, not writing tone | ✓ Tone detection, clarity, and conciseness suggestions |
| Influencer Analysis | ✓ Influencer identification and analysis | ✗ No influencer tools |
| AI-Generated Text Detection | ✗ No AI text detection | ✓ For academic and compliance use cases |
| Event and Trend Detection | ✓ AI Events Detection for spikes and trends | ✗ No trend monitoring |
Reporting and Alerts
| Feature | Brand24 | Grammarly |
|---|---|---|
| Real-Time Alerts | ✓ Storm alerts, push notifications, custom email alerts | ✗ No real-time alerts for monitoring |
| Automated Reports | ✓ Daily/weekly reports, white-labeled, exports to Excel/PDF/PowerPoint | ✗ Analytics for teams, but no monitoring reports |
| Style Guides and Brand Tones | ✗ No writing style tools | ✓ Enforce organization-wide standards and brand voice |
| QuickShare Links | ✓ For sharing reports | ✗ No equivalent |
Integrations and Accessibility
| Feature | Brand24 | Grammarly |
|---|---|---|
| Mobile App | ✓ For on-the-go monitoring | ✓ For writing across mobile devices |
| Slack and Teams Integration | ✓ For real-time collaboration on mentions | ✓ For writing suggestions in chat apps |
| API Access | ✓ Optional API for data integration (additional fee) | ✗ No public API mentioned |
| Browser Extensions | ✗ No browser extension for monitoring | ✓ Works across major browsers for real-time writing help |
| Multi-Language Support | ✓ 108 languages for global monitoring | ✗ Primarily English-focused, limited multi-language |
Pricing Comparison
Brand24 starts at $149/month (annual) for social listening, targeting brands and agencies with monitoring needs, while Grammarly offers a free tier and Pro at €12/member/month (annual) for writing assistance, making it more accessible for individuals and teams.
Brand24
Individual (Annual)
$149/month
Solo users or small teams starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Team (Annual)
$249/month
Small teams needing more capacity and hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Pro (Annual)
$299/month
Growing teams requiring real-time monitoring and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Larger organizations with high-volume monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Global enterprises with custom requirements
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
Grammarly
Free
€0/month
Individuals needing basic writing checks
- Basic grammar, spelling, and punctuation checks
- Tone detection for understanding how writing may sound
- Limited AI prompts (100 prompts per month)
- Works across major browsers and apps
- Access to Grammarly’s web editor and browser extensions
Pro (Annual)
€12/member/month
Professionals and small teams enhancing writing quality
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Pro (Monthly)
€30/member/member/month
Short-term or flexible users
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Enterprise
Custom
Large organizations with compliance and security needs
- Everything in Pro
- Dedicated support and onboarding
- SAML single sign-on and SCIM provisioning
- Custom roles and permissions with user groups
- Data loss prevention and managed mode
- Application and domain controls with client control options
- Enterprise key management (BYOK) and advanced audit logs
- Cost center visibility and group-level security controls
- Unlimited AI prompts per member per month
- Effective Communication Score and ROI reporting
Education / Institutional Plans (Indicative)
From $25/month (institutional) or $50/year/seat (education)
Educational institutions and students
- Institution-focused Grammarly subscriptions with seat-based pricing
- Annual tiered plans with volume discounts for larger seat counts
- Options for 7-day free trials on some institutional campaigns
- Access to advanced writing assistance for students and faculty
Feature Deep Dive
Core Capabilities: Monitoring vs. Writing
Brand24
Strengths
- Monitors 25M+ sources in real-time for mentions, including social, news, podcasts
- Advanced filtering with Boolean search, sentiment, and language options
- Hashtag tracking for campaign performance measurement
- Covers 108 languages for global brand protection
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Respond to crises
Grammarly
Strengths
- Real-time grammar, spelling, punctuation corrections in any app/browser
- Contextual suggestions for word choice, clarity, and conciseness
- Integrates seamlessly into email, docs, social posts, and collaboration tools
- Supports writing in over a million apps and websites
Workflow
Write in any tool → Get instant suggestions → Apply rewrites/tone adjustments → Finalize and share
Brand24 is unmatched for proactive brand monitoring and reputation management across online channels, ideal for PR and marketing. Grammarly excels in reactive writing improvement, ensuring professional output but without monitoring scope. Choose Brand24 for listening to the world about your brand; Grammarly for crafting your brand's voice.
AI Features: Insights vs. Generation
Brand24
Strengths
- AI Sentiment, Emotion, and Topic Analysis for nuanced understanding
- AI Insights, Events Detection, Brand Assistant, and Topics for trend spotting
- Influencer analysis and AVE (Advertising Value Equivalency) calculations
- Predictive alerts for spikes in mentions
Limitations
- AI focused on analysis, not content creation
- Advanced features tiered by plan
Grammarly
Strengths
- Generative AI for drafting, rewriting, ideation via prompts
- AI Agents for multi-step workflows like email sequences
- Tone detection to match recipient perception
- Plagiarism and AI text detection for integrity
Limitations
- Prompt limits on lower tiers
- Less emphasis on predictive analytics
Brand24's AI shines in interpretive monitoring, uncovering hidden trends and sentiments from vast data. Grammarly's AI is creative and assistive, generating and refining text for better communication. Brand24 suits data-driven reputation strategies; Grammarly aids content creators needing polished output.
Analytics and Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, presence score, AVE, influencer reach
- Automated daily/weekly reports with white-labeling and exports
- Storm alerts and push notifications for immediate action
- Custom filters for targeted insights
Limitations
- Complex for simple needs
- Real-time on higher tiers only
Grammarly
Strengths
- Writing analytics: clarity scores, tone adjustments, usage trends
- Team-level insights on communication effectiveness and ROI
- Style guides and brand tone enforcement for consistency
- Plagiarism reports and AI detection logs
Limitations
- Analytics tied to writing, not broader performance
- No real-time external alerts
Brand24 offers deep, actionable social analytics for measuring brand impact and crises. Grammarly provides writing-specific metrics to improve internal communication quality. For external reputation tracking, Brand24 wins; for internal writing optimization, Grammarly is superior.
Integrations and Team Features
Brand24
Strengths
- Slack and Microsoft Teams for real-time mention sharing
- Mobile app for alerts on-the-go
- API for custom integrations (fee-based)
- Unlimited users for collaborative monitoring
Limitations
- Limited native integrations beyond alerts
- API adds cost
Grammarly
Strengths
- Broad compatibility: browsers, desktop apps, Office, email clients
- Enterprise SSO, SCIM, and security controls
- Team snippets, style guides, and Knowledge Share
- Unlimited users with custom roles
Limitations
- No API for external data pulls
- Focused on writing environments
Grammarly integrates deeply into writing workflows across countless tools, ideal for seamless daily use. Brand24 focuses on monitoring-specific integrations like alerts to collaboration apps. Grammarly better for ubiquitous writing support; Brand24 for targeted monitoring alerts.
Use Case Comparison
PR Professional Managing Reputation
Brand24 🏆
Excellent
Real-time monitoring, sentiment analysis, and crisis alerts protect brand image across global sources.
Best Plan: Pro ($299/month annual) for real-time and AI Events
Score: 10/10
Grammarly
Fair
Helps craft PR responses but lacks monitoring for proactive reputation management.
Best Plan: Pro (€12/month annual)
Score: 4/10
Content Marketer Creating Social Posts
Brand24
Good
Monitors campaign impact via hashtags and engagement, but no direct writing tools.
Best Plan: Team ($249/month annual)
Score: 6/10
Grammarly 🏆
Excellent
AI rewriting, tone matching, and clarity suggestions perfect for polished social content.
Best Plan: Pro (€12/month annual)
Score: 9/10
Marketing Team Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach analytics, and AI insights measure campaign performance across channels.
Best Plan: Business ($499/month annual)
Score: 9/10
Grammarly
Good
Assists in creating campaign copy but no tracking or analytics for performance.
Best Plan: Pro (€12/month annual)
Score: 5/10
Student Improving Academic Essays
Brand24
Poor
No writing or academic tools; monitoring irrelevant for students.
Best Plan: Not suitable
Score: 1/10
Grammarly 🏆
Excellent
Plagiarism detection, citations, and clarity checks essential for essays; education plans available.
Best Plan: Education ($50/year/seat)
Score: 10/10
Agency Handling Multiple Clients
Brand24 🏆
Excellent
Unlimited users, white-labeled reports, and multi-project AI for client-specific monitoring.
Best Plan: Business ($499/month annual)
Score: 9/10
Grammarly
Good
Team features like style guides for client branding, but no client-specific monitoring.
Best Plan: Enterprise (Custom)
Score: 6/10
Customer Support Team Communications
Brand24
Fair
Monitors customer sentiment on social but not for internal support writing.
Best Plan: Team ($249/month annual)
Score: 4/10
Grammarly 🏆
Excellent
Tone detection and rewrites ensure empathetic, clear support responses across email/chat.
Best Plan: Pro (€12/month annual)
Score: 9/10
Enterprise Ensuring Compliance
Brand24
Good
Global monitoring and alerts for regulatory mentions, but no internal writing compliance.
Best Plan: Enterprise (from $999/month)
Score: 7/10
Grammarly 🏆
Excellent
Data loss prevention, AI detection, and style guides enforce compliance in communications.
Best Plan: Enterprise (Custom)
Score: 10/10
Solo Entrepreneur Building Brand
Brand24
Good
Basic monitoring for awareness, but high cost for solo use.
Best Plan: Individual ($149/month annual)
Score: 5/10
Grammarly 🏆
Excellent
Affordable writing help for emails, posts, and pitches to build professional presence.
Best Plan: Pro (€12/month annual)
Score: 8/10
Sales Team Crafting Emails
Brand24
Poor
No writing tools; monitoring could track lead sentiment post-contact.
Best Plan: Not primary fit
Score: 2/10
Grammarly 🏆
Excellent
Tone and clarity for persuasive sales copy; integrates into email clients.
Best Plan: Pro (€12/month annual)
Score: 10/10
Global Brand Multi-Language Monitoring
Brand24 🏆
Excellent
108-language support and vast source coverage for international reputation.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Grammarly
Fair
Limited multi-language; useful for global team writing but not monitoring.
Best Plan: Enterprise (Custom)
Score: 3/10
Remote Team Document Collaboration
Brand24
Good
Integrations for alerts in Slack/Teams, unlimited users for shared monitoring.
Best Plan: Team ($249/month annual)
Score: 6/10
Grammarly 🏆
Excellent
Real-time suggestions in shared docs/Office; team analytics for consistency.
Best Plan: Pro (€12/month annual)
Score: 9/10
Crisis Management in PR
Brand24 🏆
Excellent
Real-time alerts and sentiment spikes detection for rapid response.
Best Plan: Pro ($299/month annual)
Score: 10/10
Grammarly
Good
Helps draft crisis communications clearly, but no detection tools.
Best Plan: Pro (€12/month annual)
Score: 5/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI for sentiment, emotion, topic analysis, and event detection
- Real-time updates and alerts on higher tiers for crisis management
- Rich analytics including reach, engagement, AVE, and influencer insights
- Strong reporting with white-label options, multiple exports, and QuickShare
- Multi-language support (108 languages) for global brands
- Unlimited users and integrations like Slack/Teams for collaboration
- Mobile app for on-the-go access
Cons
- High starting price ($149/month) unsuitable for small/solo users
- Advanced AI features limited to Pro+ tiers
- Keyword and mention limits require careful management
- Interface can be overwhelming for basic needs
- API access costs extra, impacting integrations
- No content creation or writing tools
- Updates not real-time on entry plans
Grammarly
Pros
- Broad integration across browsers, apps, desktop, and mobile for ubiquitous use
- Strong core corrections with contextual grammar, spelling, and punctuation
- Tone detection and clarity suggestions enhance communication effectiveness
- Generative AI and Agents for efficient drafting and workflows
- Plagiarism and AI text detection for integrity and compliance
- Enterprise features like style guides, brand tones, and security controls
- Free tier with solid basics; affordable Pro for individuals
- Team analytics and ROI reporting for measuring writing impact
Cons
- Advanced features like plagiarism detection behind paywall
- Pro pricing may feel high for light users (€12/month annual)
- Enterprise pricing opaque, requiring sales contact
- Interface heavy for quick tasks like social posts
- AI prompt limits on Free/Pro restrict heavy generation
- Limited multi-language support compared to monitoring tools
- No social listening or external monitoring capabilities
- Focused on English; less robust for non-English writing
Final Verdict
Brand24 and Grammarly address complementary aspects of digital strategy: Brand24 through vigilant social listening and reputation analytics, and Grammarly via precise writing enhancement and communication tools. They don't directly compete but can integrate in workflows where monitoring informs content creation.
Opt for Brand24 if your focus is external brand perception and proactive monitoring. Choose Grammarly for internal/external writing excellence and efficiency. For holistic strategies, combine them: use Brand24 to listen and Grammarly to respond effectively. Both offer strong AI but in divergent domains—evaluate based on whether listening or writing drives your needs.
Overall Scores
Brand24
Value: 7/10
Grammarly
Value: 9/10
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