As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Agorapulse and Grammarly extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Agorapulse

  • Platform: Multi-platform social media (Facebook, Instagram, Twitter, etc.)
  • Best For: Growing teams and agencies
  • Strength: Unified inbox and ROI tracking
  • Users: Thousands of users since 2011

Starting at $79/month

Grammarly

  • Platform: Writing across 1M+ apps and websites
  • Best For: Professionals and teams needing polished writing
  • Strength: Tone detection and generative AI
  • Users: Millions of daily users

Starting at €12/member/month (billed annually)

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Platform Support

Feature Agorapulse Grammarly
Social Media Networks (Facebook, Instagram, Twitter, etc.) Full multi-network publishing and management Integrates with social apps but no direct publishing
Writing Across Apps (Email, Docs, Browsers) Social-focused only Works in 1M+ apps including social platforms
Mobile and Desktop Access Dedicated iOS/Android app for social tasks Browser extensions, desktop, and mobile keyboard
Enterprise Integrations (SSO, API) API for workflows, SSO in Enterprise SAML, SCIM, and app controls in Enterprise

Content Creation

Feature Agorapulse Grammarly
AI-Powered Generation AI Writing Assistant for social posts and alt-text Generative AI for drafting, rewriting, and ideation
Scheduling and Publishing Unlimited post scheduling with queues and bulk CSV No publishing features
Tone and Clarity Suggestions Basic editing tools Advanced tone detection and conciseness improvements
Visual Tools (Carousels, Link-in-Bio) Instagram grid preview, PulseLink tool Text-focused only
Plagiarism and AI Detection No detection features Checks against billions of pages

Engagement and Management

Feature Agorapulse Grammarly
Unified Inbox Centralizes comments, messages, reviews, ad comments No inbox management
Moderation and Automation Advanced rules, labels, bulk actions No social moderation
Brand Tone Enforcement Collaboration workflows but no tone AI Custom brand tones and style guides
Social Listening Across networks, news, blogs No listening capabilities

Analytics and Reporting

Feature Agorapulse Grammarly
Social ROI and Performance Profile/post-level reports, ROI tying to revenue No social analytics
Writing Analytics (Clarity, Engagement) Social-focused metrics Effective Communication Score, ROI for writing
Branded Exports Custom branded reports Basic exports, advanced in Enterprise
Competitor Benchmarking Social performance comparison No competitor features

Collaboration and Team Features

Feature Agorapulse Grammarly
Shared Calendars and Approvals Content calendars with workflows and assignments Team style guides but no calendars
Team Performance Reports Collaboration insights Writing analytics for teams
Style Guides and Snippets Social-specific collaboration Organization-wide writing standards
Enterprise Controls (SSO, Roles) Custom roles, multi-step approvals SAML, custom permissions, DLP

Integrations and Extras

Feature Agorapulse Grammarly
API and Workflow Integrations API for social data connectivity Integrates with Office, Slack, etc.
AI Agents for Workflows AI for writing and moderation Multi-step AI agents for writing tasks
Sentiment Analysis For social conversations Tone analysis for writing
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Agorapulse starts at $79/month (yearly) with a free tier for basics, scaling per user for teams. Grammarly's Free plan offers core checks, with Pro at €12/month annually, focusing on individual and team writing needs. Agorapulse suits social teams, while Grammarly provides affordable writing enhancement.

Agorapulse

Free

Free

Solo users testing basics

  • 1 user and 3 social profiles
  • Core publishing and inbox features limited
  • Ongoing free usage

Standard (Yearly)

$79/month per user

Social media managers handling solo tasks

  • Unlimited posts across networks
  • Unified inbox for messages and comments
  • Basic reports and branded exports
  • Up to 10 social profiles
  • Mobile app access

Professional (Yearly)

$119/month per user

Growing teams needing teamwork

  • Everything in Standard
  • PulseLink tool, Instagram tagging
  • Post and inbox assignments
  • Team performance reports
  • Up to 10 profiles

Advanced (Yearly)

$149/month per user

Teams requiring insights and structure

  • Everything in Professional
  • Labels, saved replies, moderation rules
  • Shared calendars, advanced reports
  • ROI analysis, competitor benchmarking
  • Up to 10 profiles

Custom (Enterprise)

Tailored Pricing

Large teams with complex needs

  • Everything in Advanced
  • Unlimited profiles
  • AI reply suggestions, SSO, custom roles
  • Multi-step approvals, full reporting
  • Sentiment analysis, priority support

Grammarly

Free

€0/month

Casual users needing basic checks

  • Basic grammar, spelling, punctuation
  • Tone detection
  • 100 AI prompts/month
  • Browser and web editor access

Pro (Annual)

€12/member/month

Individuals and small teams writing frequently

  • Everything in Free
  • Advanced clarity, tone, rewrites
  • Plagiarism and AI detection
  • 2,000 AI prompts/month
  • Style guides, brand tones, analytics

Enterprise

Custom

Organizations needing controls and scale

  • Everything in Pro
  • Unlimited AI prompts
  • SSO, SCIM, custom roles
  • DLP, audit logs, ROI reporting
  • Dedicated support and onboarding

Education / Institutional

From $25/month (institutional)

Schools and universities

  • Seat-based pricing with discounts
  • Advanced writing for students/faculty
  • 7-day trials available
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Content Creation Capabilities

Agorapulse

Strengths
  • AI Writing Assistant for social posts and alt-text generation
  • Bulk scheduling via CSV, publishing queues
  • Instagram product tagging and grid preview
  • PulseLink for link-in-bio management
  • Shared content calendars with approvals
Workflow

Ideate in calendar → AI generate draft → Edit with team → Schedule or queue

Grammarly

Strengths
  • Generative AI for drafting, rewriting, ideation with prompts
  • Advanced grammar, spelling, tone, clarity suggestions
  • Full-sentence rewrites, inclusive language checks
  • Plagiarism detection and style guides
  • AI Agents for multi-step writing tasks
Workflow

Start draft → AI suggest improvements → Rewrite with tone alignment → Detect issues → Finalize

Agorapulse is tailored for social content creation with publishing tools, ideal for teams planning posts. Grammarly excels at polishing any text for clarity and tone, making it perfect for refining social copy but lacking direct social integration. Use Agorapulse for end-to-end social creation; Grammarly for superior writing quality.

Agorapulse AI writing and scheduling features

Scheduling & Automation

Agorapulse

Strengths
  • Unlimited multi-network scheduling
  • Bulk CSV import, publishing queues
  • Shared calendars with internal comments and workflows
  • Automated moderation rules and bulk actions
  • Social listening for timely responses
Limitations
  • No general writing automation
  • Per-user pricing impacts large-scale automation

Grammarly

Strengths
  • Real-time suggestions across apps for automated editing
  • AI Agents for workflow automation in writing
  • Snippets and saved replies for quick responses
  • Automatic tone and clarity checks
Limitations
  • No post scheduling or social automation
  • Focused on writing, not publishing

Agorapulse dominates in social scheduling and automation with queues, calendars, and moderation, essential for social teams. Grammarly automates writing improvements in real-time but can't handle publishing. Agorapulse wins for social workflows; Grammarly complements by automating content refinement.

Engagement & Inbox Management

Agorapulse

Strengths
  • Unified inbox for comments, messages, reviews, ad comments
  • Advanced moderation, labels, saved replies, bulk actions
  • Assignments and team collaboration for responses
  • Social listening and sentiment analysis
  • AI-powered reply suggestions in Enterprise
Workflow

Monitor unified inbox → Apply rules/labels → Assign responses → Bulk actions → Analyze sentiment

Grammarly

Strengths
  • Tone detection to ensure appropriate responses
  • Generative AI for drafting replies
  • Brand tones for consistent communication
  • Snippets for quick, on-brand phrases
Limitations
  • No centralized social inbox
  • Indirect support via writing apps

Agorapulse provides a complete engagement hub with inbox, moderation, and listening, crucial for social customer service. Grammarly enhances response quality through writing tools but lacks management infrastructure. Agorapulse is essential for engagement; Grammarly improves the content of interactions.

Agorapulse unified social inbox

Analytics & Reporting

Agorapulse

Strengths
  • Profile and post-level reporting with branded exports
  • ROI analysis linking social to leads, sales, traffic
  • Advanced reports, ads reports, competitor benchmarking
  • Team performance insights
  • Historical data import in Enterprise
Limitations
  • Social-specific, no writing metrics
  • Higher tiers for full ROI

Grammarly

Strengths
  • Effective Communication Score for writing impact
  • Plagiarism and AI detection reports
  • Team analytics on tone, clarity, productivity
  • ROI reporting for communication in Enterprise
  • Style guide adherence tracking
Limitations
  • No social performance metrics
  • Focused on writing outcomes

Agorapulse delivers deep social ROI and performance analytics, tying activity to business results. Grammarly tracks writing effectiveness and compliance. For social impact measurement, Agorapulse excels; for communication quality, Grammarly provides unique insights.

Agorapulse ROI and reporting dashboard
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Social Media Manager Handling Multiple Profiles

Agorapulse 🏆

Excellent

Unified inbox, scheduling, and ROI tools streamline multi-profile management for teams.

Best Plan: Professional ($119/month yearly)

Score: 10/10

Grammarly

Fair

Helps polish posts but lacks scheduling or inbox features.

Best Plan: Pro (€12/month)

Score: 5/10

Content Marketer Creating Social Copy

Agorapulse

Good

AI writing for posts with scheduling, but less focus on general editing.

Best Plan: Standard ($79/month)

Score: 7/10

Grammarly 🏆

Excellent

AI drafting, tone, and clarity perfect for engaging social content.

Best Plan: Pro (€12/month)

Score: 9/10

Digital Agency Managing Client Social

Agorapulse 🏆

Excellent

Shared calendars, approvals, unlimited profiles in Enterprise for client workflows.

Best Plan: Advanced ($149/month) or Enterprise

Score: 10/10

Grammarly

Good

Brand tones and style guides aid consistent client copy, but no agency social tools.

Best Plan: Enterprise (Custom)

Score: 6/10

Solo Social Media Creator

Agorapulse

Fair

Free tier works, but per-user pricing and heavy features may overwhelm solos.

Best Plan: Free or Standard ($79/month)

Score: 6/10

Grammarly 🏆

Excellent

Affordable Pro plan enhances writing without complexity, integrates everywhere.

Best Plan: Pro (€12/month)

Score: 9/10

E-commerce Brand Using Social for Sales

Agorapulse 🏆

Excellent

ROI tracking, product tagging, inbox for customer service tie social to sales.

Best Plan: Advanced ($149/month)

Score: 9/10

Grammarly

Good

Polishes product descriptions and responses, but no sales analytics.

Best Plan: Pro (€12/month)

Score: 6/10

B2B Marketing Team Needing Approvals

Agorapulse 🏆

Excellent

Structured workflows, ROI reports, collaboration for compliant B2B social.

Best Plan: Professional ($119/month)

Score: 10/10

Grammarly

Good

Style guides ensure on-brand messaging, useful for reports and emails.

Best Plan: Pro (€12/month)

Score: 7/10

Customer Support Team via Social

Agorapulse 🏆

Excellent

Unified inbox, moderation, sentiment analysis for efficient responses.

Best Plan: Advanced ($149/month)

Score: 9/10

Grammarly

Good

Tone detection ensures professional replies, integrates with support tools.

Best Plan: Pro (€12/month)

Score: 7/10

Academic or Student Writer

Agorapulse

Poor

Not suited for non-social writing like essays.

Best Plan: Not suitable

Score: 2/10

Grammarly 🏆

Excellent

Plagiarism detection, citations, clarity for academic work; Education plans available.

Best Plan: Education ($50/year/seat)

Score: 10/10

Remote Team for Consistent Communication

Agorapulse

Fair

Team features for social, but limited to social channels.

Best Plan: Professional ($119/month)

Score: 5/10

Grammarly 🏆

Excellent

Brand tones, analytics across email/Slack for unified voice.

Best Plan: Enterprise (Custom)

Score: 9/10

Higher Education Managing Alumni Engagement

Agorapulse

Good

Social management for student/alumni interactions with ROI.

Best Plan: Advanced ($149/month)

Score: 8/10

Grammarly 🏆

Excellent

Institutional plans for faculty/student writing, plagiarism checks.

Best Plan: Education (From $25/month)

Score: 9/10

Freelance Copywriter

Agorapulse

Poor

Overkill for writing without social management needs.

Best Plan: Not suitable

Score: 3/10

Grammarly 🏆

Excellent

AI rewriting, tone for client work across platforms.

Best Plan: Pro (€12/month)

Score: 10/10

Enterprise Social Media Team

Agorapulse 🏆

Excellent

Enterprise features like SSO, unlimited profiles, governance.

Best Plan: Custom Enterprise

Score: 10/10

Grammarly

Good

Enterprise controls for writing, but no social depth.

Best Plan: Enterprise (Custom)

Score: 7/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Agorapulse

Pros

  • Unified social inbox centralizing all interactions
  • Intuitive interface easier than legacy tools
  • Robust publishing with calendars, approvals, bulk scheduling
  • Strong ROI features connecting social to business outcomes
  • Advanced moderation and inbox tools for efficiency
  • AI writing and collaboration for teams
  • Transparent per-user pricing with free tier

Cons

  • Per-user pricing expensive for large teams
  • Heavy feature set overwhelming for solos/small businesses
  • Advanced analytics/ROI in higher plans
  • Requires configuration for many profiles/users
  • Less AI-focused on content ideation than specialized tools

Grammarly

Pros

  • Broad integration across browsers, apps, mobile
  • Contextual grammar, tone, clarity beyond basics
  • Generative AI and Agents for drafting/rewriting
  • Plagiarism/AI detection for compliance
  • Enterprise features like style guides, brand tones
  • Affordable Pro plan with unlimited potential in Enterprise
  • Real-time suggestions improve any writing instantly

Cons

  • Advanced features like detection require paid plans
  • Pro pricing high for light users
  • Enterprise pricing opaque, sales-required
  • Interface heavy for quick social posts
  • AI prompt limits in Free/Pro restrict heavy use
  • No direct social management or publishing
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Agorapulse and Grammarly target different aspects of digital communication: Agorapulse as a complete social media platform for management, engagement, and ROI, and Grammarly as a versatile writing tool for error-free, toned content. They complement each other well, with Agorapulse handling social operations and Grammarly elevating the quality of posts and responses.

Opt for Agorapulse if social media operations are your focus, providing structure and insights for teams. Choose Grammarly for superior writing enhancement, ideal for content quality. For optimal results, integrate both: use Grammarly to craft posts and Agorapulse to manage and analyze them.

Overall Scores

Agorapulse

4.5 / 5.0

Value: 7/10

Grammarly

4.7 / 5.0

Value: 9/10

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