B2Brain vs Grammarly
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
Grammarly
- Platform: Writing across 1M+ apps and sites
- Best For: Professional and academic writing
- Strength: Grammar, tone, and AI drafting
- Users: Not specified
Starting at €12/member/month (billed annually)
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Grammarly |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning | ✗ Not applicable |
| Grammar and Spelling Checks | ✗ Not applicable | ✓ Advanced checks across 400+ rules |
| AI Content Generation | ✗ Not applicable | ✓ Generative AI for drafting and rewriting |
| Contextual Intelligence | ✓ Pitch angles and talking points for accounts | ✓ Tone detection and word choice suggestions |
| Voice-to-Text Capture | ✓ For notes at busy booths | ✗ Not applicable |
Integrations and Accessibility
| Feature | B2Brain | Grammarly |
|---|---|---|
| CRM Integrations | ✓ HubSpot, Salesforce, Freshworks, Salesloft | ✗ Not applicable |
| Collaboration Tools | ✓ Slack and Microsoft Teams | ✓ Style guides and brand tones for teams |
| Mobile and Browser Access | ✓ Mobile-first scanning, browser-based dashboard | ✓ Extensions for browsers, apps, and mobile |
| Unlimited Users | ✓ On show days for event plans | ✗ Per-member pricing |
| Enterprise Security | ✗ Not specified | ✓ SAML, SCIM, DLP, BYOK |
Analytics and Insights
| Feature | B2Brain | Grammarly |
|---|---|---|
| Post-Event Analytics | ✓ Prioritization of valuable prospects | ✗ Not applicable |
| Plagiarism Detection | ✗ Not applicable | ✓ Against billions of web pages |
| AI Detection | ✗ Not applicable | ✓ For academic and compliance |
| Performance Tracking | ✓ Dashboard for leads and team usage | ✓ Effective Communication Score and ROI reporting |
| Central Dashboard | ✓ For accounts and monitoring | ✗ Integrated into writing apps |
Team and Enterprise Features
| Feature | B2Brain | Grammarly |
|---|---|---|
| Team Collaboration | ✓ Unlimited users at events, Slack/Teams | ✓ Style guides, brand tones, snippets |
| Onboarding and Support | ✓ Included in platform pricing | ✓ Dedicated for Enterprise |
| Custom Pricing for Large Teams | ✗ Event-based pricing | ✓ Enterprise custom plans |
| Data Enrichment | ✓ Account intelligence and signals | ✗ Not applicable |
Pricing Comparison
B2Brain's pricing is event-focused starting at $1,000 per show, ideal for B2B teams with trade show budgets, while Grammarly offers subscription-based plans from free to €12/month per member, providing scalable value for writing needs.
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Grammarly
Free
€0/month
Basic writing checks
- Basic grammar, spelling, and punctuation checks
- Tone detection for understanding how writing may sound
- Limited AI prompts (100 prompts per month)
- Works across major browsers and apps
- Access to Grammarly’s web editor and browser extensions
Pro (Annual)
€12/member/month
Individuals needing advanced writing
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Pro (Monthly)
€30/member/month
Flexible individual use
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Enterprise
Custom
Large organizations
- Everything in Pro
- Dedicated support and onboarding
- SAML single sign-on and SCIM provisioning
- Custom roles and permissions with user groups
- Data loss prevention and managed mode
- Application and domain controls with client control options
- Enterprise key management (BYOK) and advanced audit logs
- Cost center visibility and group-level security controls
- Unlimited AI prompts per member per month
- Effective Communication Score and ROI reporting
Education / Institutional Plans (Indicative)
From $25/month (institutional) or $50/year/seat (education)
Academic institutions
- Institution-focused Grammarly subscriptions with seat-based pricing
- Annual tiered plans with volume discounts for larger seat counts
- Options for 7-day free trials on some institutional campaigns
- Access to advanced writing assistance for students and faculty
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards
- Contextual account intelligence with pitch angles and signals
- Voice-to-text for quick note capture
- Unlimited scans and users on event days
- Enriched lead sync to CRM
Workflow
Scan at booth → Capture notes → Enrich with intelligence → Sync to CRM → Prioritize post-event
Grammarly
Strengths
- Not focused on lead capture
- AI for drafting sales pitches or emails
Limitations
- No event-specific capture tools
- General writing assistance only
B2Brain dominates in event lead capture with specialized mobile tools and intelligence, turning offline interactions into pipeline. Grammarly supports writing leads but lacks event integration. Choose B2Brain for trade shows; Grammarly for written follow-ups.
Writing and Communication Enhancement
B2Brain
Strengths
- Talking points for conversations
- Note capture for follow-up
Limitations
- No grammar or tone tools
- Event-focused only
Grammarly
Strengths
- Advanced grammar, spelling, and punctuation across 400+ rules
- Tone detection, clarity suggestions, and conciseness
- Generative AI for drafting, rewriting, and AI agents
- Plagiarism and AI text detection
- Style guides and brand tones
Workflow
Write in app → Real-time suggestions → Adjust tone/clarity → Detect issues → Finalize
Grammarly is unmatched for improving written communication with AI-driven insights. B2Brain aids verbal pitches but not writing. For error-free emails or docs, Grammarly wins; for booth talks, B2Brain.
Integrations and Collaboration
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce, etc.)
- Slack and Teams for internal sharing
- Central dashboard for team monitoring
- Unlimited users at events
Limitations
- Limited to sales/event tools
- No broad app integrations
Grammarly
Strengths
- Works in 1M+ apps via extensions
- Team features: style guides, brand tones, analytics
- Enterprise: SSO, permissions, DLP
Limitations
- No CRM-specific integrations
- Per-member collaboration
B2Brain excels in sales ecosystem integrations for lead flow. Grammarly integrates broadly for writing but lacks CRM depth. B2Brain for sales pipelines; Grammarly for team writing consistency.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for prospect prioritization
- Dashboard to track accounts and team usage
- Focus on event ROI
Limitations
- Event-centric, no writing metrics
Grammarly
Strengths
- Effective Communication Score
- ROI reporting for enterprise
- Plagiarism and AI detection logs
- Analytics on writing improvements
Limitations
- No event or lead analytics
B2Brain provides targeted event analytics for sales impact. Grammarly offers writing performance insights. For lead ROI, B2Brain; for communication effectiveness, Grammarly.
Use Case Comparison
B2B Trade Show Marketing Team
B2Brain 🏆
Excellent
Specialized for booth scanning, intelligence, and CRM sync to capture and qualify leads efficiently.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Grammarly
Poor
Useful for post-event emails but no lead capture tools.
Best Plan: Not suitable
Score: 2/10
Sales Team Attending Conferences
B2Brain 🏆
Excellent
Contextual pitches, unlimited users, and post-event prioritization boost pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Grammarly
Fair
Helps with follow-up writing but misses event capture.
Best Plan: Pro (€12/month)
Score: 4/10
Professional Writing Emails and Docs
B2Brain
Poor
No writing tools; event-focused only.
Best Plan: Not suitable
Score: 1/10
Grammarly 🏆
Excellent
Real-time grammar, tone, and clarity suggestions across apps.
Best Plan: Pro (€12/month)
Score: 10/10
Content Marketer or Copywriter
B2Brain
Poor
Limited to event notes; no content creation.
Best Plan: Not suitable
Score: 2/10
Grammarly 🏆
Excellent
AI drafting, rewrites, and brand tone enforcement for consistent content.
Best Plan: Pro (€12/month)
Score: 9/10
Student Improving Academic Writing
B2Brain
Poor
Irrelevant for academic tasks.
Best Plan: Not suitable
Score: 1/10
Grammarly 🏆
Excellent
Plagiarism detection, clarity, and citations for essays.
Best Plan: Education Plan ($50/year/seat)
Score: 10/10
Field Marketing Leader Proving Event ROI
B2Brain 🏆
Excellent
Analytics and prioritization demonstrate event value.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Grammarly
Fair
For reports but no event metrics.
Best Plan: Pro (€12/month)
Score: 3/10
Customer Support Team
B2Brain
Poor
No support for written responses.
Best Plan: Not suitable
Score: 2/10
Grammarly 🏆
Excellent
Tone and clarity for professional responses.
Best Plan: Enterprise (Custom)
Score: 9/10
Account-Based Marketing Revenue Team
B2Brain 🏆
Excellent
Contextual intelligence at events for targeted strategies.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Grammarly
Good
For personalized outreach writing.
Best Plan: Pro (€12/month)
Score: 6/10
Remote Team Ensuring On-Brand Communication
B2Brain
Fair
Slack/Teams integration but limited to events.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
Grammarly 🏆
Excellent
Brand tones and style guides for consistent messaging.
Best Plan: Enterprise (Custom)
Score: 10/10
Small Team with Occasional Events
B2Brain 🏆
Good
Per-show pricing but high entry cost.
Best Plan: Trade Show Solution ($1,000/show)
Score: 6/10
Grammarly
Fair
Ongoing writing needs but not event-specific.
Best Plan: Free or Pro (€12/month)
Score: 5/10
Enterprise Sales Organization
B2Brain
Good
Scales with CRM but event-focused.
Best Plan: Platform Pricing ($5,000/year)
Score: 7/10
Grammarly 🏆
Excellent
Enterprise security and unlimited AI for large teams.
Best Plan: Enterprise (Custom)
Score: 9/10
Sales with Structured Event Process
B2Brain 🏆
Excellent
Integrates seamlessly with CRM for pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Grammarly
Fair
Supports writing but no process integration.
Best Plan: Pro (€12/month)
Score: 4/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large teams
- Contextual pitch angles and talking points for differentiation
- Strong CRM integrations like HubSpot and Salesforce
- Mobile-first and browser-based for easy deployment
- Post-event analytics to focus on high-value prospects
- Slack and Teams for collaboration
Cons
- High pricing may deter small or occasional users
- No public self-serve monthly tiers; requires contact
- Value depends on CRM integration and sales process
- Primarily event-focused, not full sales suite
- Limited public documentation (e.g., FAQ pages incomplete)
Grammarly
Pros
- Broad coverage across browsers, apps, and devices
- Contextual grammar, tone, and clarity suggestions
- Generative AI and agents for efficient drafting
- Plagiarism and AI detection for compliance
- Enterprise features like style guides and security
- Free tier for basic use
- Scalable team and education plans
Cons
- Advanced features require paid subscription
- Pro pricing high for light users
- Enterprise pricing opaque, needs sales talk
- Can feel overwhelming for simple tasks
- AI prompt limits on Free/Pro plans
Final Verdict
B2Brain and Grammarly target different challenges: B2Brain bridges offline events to online sales pipelines, while Grammarly elevates everyday writing to professional standards. They complement rather than compete, with B2Brain for event-driven sales and Grammarly for communication across teams.
Select B2Brain if events drive your leads and you need capture-to-CRM flow. Opt for Grammarly if writing quality impacts your daily productivity or compliance. For event teams writing follow-ups, integrate both for full coverage.
Overall Scores
B2Brain
Lead Generation: 10/10
Value: 6/10
Grammarly
Lead Generation: 3/10
Value: 8/10
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