Anyword vs Grammarly
Anyword
- Platform: Marketing content optimization
- Best For: Performance marketers and content teams
- Strength: Data-backed copy with 82% prediction accuracy
- Users: 1 brand
Starting at $39/month
Grammarly
- Platform: Broad writing assistance across apps
- Best For: Individuals, teams, and enterprises
- Strength: Integrated grammar, tone, and AI drafting
- Users: Not specified
Starting at €12/member/month (billed annually)
Table of Contents
At a Glance
AI Writing Assistance
| Feature | Anyword | Grammarly |
|---|---|---|
| Generative AI for drafting | ✓ Unlimited copy generation with performance scoring | ✓ AI prompts for drafting, rewriting, and ideation |
| Real-time editing suggestions | ✓ Data-driven editor with prediction scores | ✓ Advanced grammar, clarity, and tone suggestions |
| Plagiarism detection | ✓ Integrated in Blog Wizard | ✓ Against billions of web pages and databases |
| AI-generated text detection | ✗ Not available | ✓ For academic and compliance use cases |
Performance & Optimization
| Feature | Anyword | Grammarly |
|---|---|---|
| Performance prediction | ✓ Real-time scores for headlines, ads, emails (82% accuracy) | ✗ Not available |
| A/B testing integration | ✓ Content Intelligence with industry A/B datasets | ✗ Not available |
| Content benchmarks | ✓ Compare against historical winners | ✗ Not available |
| Tone detection | ✓ Via Brand Voice system | ✓ Analyzes how messages sound to recipients |
Brand & Governance
| Feature | Anyword | Grammarly |
|---|---|---|
| Brand voice enforcement | ✓ Centralizes tone, messaging, audience profiles | ✓ Brand tones and style guides for consistency |
| Style guides | ✗ Not available | ✓ Enforces organization-wide standards |
| Multi-channel support | ✓ Ads, emails, social, SEO, web | ✓ Across apps, emails, documents |
| SEO optimization | ✓ Blog Wizard for SEO-friendly posts | ✗ Not available |
Integrations & Accessibility
| Feature | Anyword | Grammarly |
|---|---|---|
| Browser extensions | ✓ Chrome Extension for in-tool use | ✓ Works across browsers, desktop, mobile, Office |
| API access | ✓ Gen-AI Content Performance API (Enterprise) | ✗ Not available |
| Website automation | ✓ Hyper-personalized on-site messaging | ✗ Not available |
| Cross-app integration | ✗ Limited to Chrome and API | ✓ Over 1 million apps and websites |
Analytics & Reporting
| Feature | Anyword | Grammarly |
|---|---|---|
| Performance analytics | ✓ Benchmarks and historical comparisons | ✗ Not available |
| ROI reporting | ✗ Not available | ✓ Effective Communication Score (Enterprise) |
| Usage analytics | ✓ Prediction limits and data rows | ✓ Team analytics and snippets |
Security & Compliance
| Feature | Anyword | Grammarly |
|---|---|---|
| Enterprise security | ✓ SOC 2, ISO 27001, GDPR, HIPAA | ✓ SAML SSO, SCIM, DLP, BYOK |
| Private LLM | ✓ Enterprise option | ✗ Not available |
| Data loss prevention | ✗ Not available | ✓ Managed mode and controls (Enterprise) |
Pricing Comparison
Anyword starts at $39/month (yearly) for performance-focused features, while Grammarly offers a free tier and Pro at €12/month (annual). Anyword's pricing suits marketing teams needing predictions, while Grammarly provides better entry-level value for general writing.
Anyword
Starter (Yearly)
$39/month
Solo marketers starting with AI copy
- Unlimited copy generation
- 1 seat included
- 1 brand voice
- 100 monthly performance predictions
- 50 performance data rows
- 1-click boost performance and content improver
- 100+ marketing templates and prompts
- Blog Wizard with plagiarism checker
- Anyword Google Chrome Extension
Data-Driven (Yearly)
$79/month
Small teams needing real-time predictions
- Unlimited copy generation
- 3 seats included
- 175 monthly performance predictions
- 50 performance data rows
- Real-time performance predictions for manual edits
- Everything in Starter plan
Business (Yearly, Custom)
Custom
Growing teams with channel integration
- Unlimited copy generation
- 3 seats included
- 250 monthly performance predictions
- Upload up to 5,000 performance data rows from marketing channels
- Custom-built AI models
- Real-time content intelligence across marketing channels
- Benchmark new content against past published copy
- Identify high-performing talking points and reuse them
- Automated website messaging and A/B testing
- Onboarding and account setup
Enterprise (Yearly, Custom)
Custom
Large organizations with security needs
- Unlimited copy generation
- 500+ monthly performance predictions
- Upload 10,000+ performance data rows from marketing channels
- Enterprise-grade security and SSO
- Private language model (LLM)
- Custom integrations
- Custom-built AI models
- Full API access
- Security and legal review
- Dedicated customer success manager
Grammarly
Free
€0/month
Casual users needing basic checks
- Basic grammar, spelling, and punctuation checks
- Tone detection for understanding how writing may sound
- Limited AI prompts (100 prompts per month)
- Works across major browsers and apps
- Access to Grammarly’s web editor and browser extensions
Pro (Annual)
€12/member/month
Individuals and small teams
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Pro (Monthly)
€30/member/month
Short-term individual use
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Enterprise
Custom
Large teams with compliance needs
- Everything in Pro
- Dedicated support and onboarding
- SAML single sign-on and SCIM provisioning
- Custom roles and permissions with user groups
- Data loss prevention and managed mode
- Application and domain controls with client control options
- Enterprise key management (BYOK) and advanced audit logs
- Cost center visibility and group-level security controls
- Unlimited AI prompts per member per month
- Effective Communication Score and ROI reporting
Education / Institutional Plans (Indicative)
From $25/month (institutional) or $50/year/seat (education)
Academic institutions
- Institution-focused Grammarly subscriptions with seat-based pricing
- Annual tiered plans with volume discounts for larger seat counts
- Options for 7-day free trials on some institutional campaigns
- Access to advanced writing assistance for students and faculty
Feature Deep Dive
Content Creation Capabilities
Anyword
Strengths
- Unlimited copy generation across ads, emails, social
- Data-driven Editor with real-time performance scores
- Blog Wizard for SEO-optimized long-form content
- 100+ templates for marketing use cases
- Chrome Extension for seamless integration
Workflow
Input prompt → Generate with predictions → Optimize score → Export to channels
Grammarly
Strengths
- Generative AI for drafting and rewriting
- AI Agents for multi-step workflows
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation checks
- Works in any app for on-the-fly creation
Workflow
Draft in any tool → Real-time suggestions → Rewrite with AI → Check plagiarism
Anyword focuses on marketing-specific generation with performance optimization, ideal for high-stakes copy. Grammarly offers versatile drafting across contexts but lacks prediction metrics. Choose Anyword for ROI-driven content, Grammarly for everyday writing.
Performance Optimization & Analytics
Anyword
Strengths
- Content Intelligence with A/B datasets
- 82% accurate performance predictions
- Benchmarking against historical data
- Identification of high-performing elements
- API for custom integrations
Limitations
- Limits on predictions and data rows
- Enterprise for full access
Grammarly
Strengths
- Tone detection and clarity suggestions
- Plagiarism and AI detection
- Effective Communication Score (Enterprise)
- Usage analytics for teams
Limitations
- No marketing-specific predictions
- Focus on correctness over performance
Anyword dominates in data-driven optimization for marketing outcomes, providing predictions and benchmarks. Grammarly excels in qualitative improvements like tone and clarity but doesn't measure business impact. Anyword wins for performance marketers; Grammarly for general polish.
Brand Management & Governance
Anyword
Strengths
- Brand Voice system for tone, vocabulary, rules
- Centralized audience profiles and messaging
- Governance for consistent multi-channel content
- Custom AI models for brand alignment
Workflow
Define brand voice → Generate aligned copy → Enforce rules in editor → Deploy across channels
Grammarly
Strengths
- Brand tones and style guides
- Snippets for reusable phrases
- Knowledge Share for team consistency
- Custom roles in Enterprise
Limitations
- Less emphasis on marketing-specific governance
- More general than channel-focused
Anyword's Brand Voice is tailored for marketing consistency across campaigns, with deeper governance. Grammarly's tools suit broad team communication but are less specialized for brand strategy. Anyword is better for marketing ops; Grammarly for general teams.
Use Case Comparison
Solo Content Creator
Anyword
Good
Unlimited generation and predictions help optimize solo output, but complexity may overwhelm.
Best Plan: Starter ($39/month yearly)
Score: 7/10
Grammarly 🏆
Excellent
Free tier for basics, Pro for advanced polishing; seamless across tools.
Best Plan: Free or Pro (€12/month annual)
Score: 9/10
Marketing Team
Anyword 🏆
Excellent
Performance predictions and Brand Voice ideal for multi-channel campaigns.
Best Plan: Data-Driven ($79/month yearly)
Score: 10/10
Grammarly
Good
Tone and clarity help, but lacks marketing metrics.
Best Plan: Pro (€12/month annual)
Score: 7/10
Enterprise with Compliance Needs
Anyword
Excellent
SOC 2, HIPAA, private LLMs for secure marketing content.
Best Plan: Enterprise (Custom)
Score: 9/10
Grammarly
Excellent
SSO, DLP, audit logs for broad communication security.
Best Plan: Enterprise (Custom)
Score: 9/10
Academic Writing
Anyword
Fair
Blog Wizard useful, but not tailored for essays or citations.
Best Plan: Starter ($39/month yearly)
Score: 5/10
Grammarly 🏆
Excellent
Plagiarism detection, citation checks, AI detection for students.
Best Plan: Education ($50/year/seat)
Score: 10/10
Social Media Manager
Anyword 🏆
Excellent
Data-backed copy for paid/organic campaigns, predictions for engagement.
Best Plan: Data-Driven ($79/month yearly)
Score: 9/10
Grammarly
Good
Quick tone and clarity checks, but no performance focus.
Best Plan: Pro (€12/month annual)
Score: 7/10
Customer Support Team
Anyword
Fair
Brand Voice for consistent responses, but overkill for support.
Best Plan: Starter ($39/month yearly)
Score: 6/10
Grammarly 🏆
Excellent
Tone detection and rewrites for professional communication.
Best Plan: Pro (€12/month annual)
Score: 9/10
SEO Content Writer
Anyword 🏆
Excellent
SEO-friendly Blog Wizard with plagiarism checks.
Best Plan: Starter ($39/month yearly)
Score: 9/10
Grammarly
Good
Clarity and conciseness, but no SEO tools.
Best Plan: Pro (€12/month annual)
Score: 7/10
Sales Team
Anyword
Good
Optimized copy for emails and pitches with predictions.
Best Plan: Data-Driven ($79/month yearly)
Score: 8/10
Grammarly 🏆
Excellent
Tone analysis for persuasive, confident messaging.
Best Plan: Pro (€12/month annual)
Score: 9/10
CMO / Marketing Strategy
Anyword 🏆
Excellent
Measurable impact, governance, and multi-use case support.
Best Plan: Business (Custom)
Score: 10/10
Grammarly
Fair
Team analytics, but no strategy-level predictions.
Best Plan: Enterprise (Custom)
Score: 6/10
Remote Team Collaboration
Anyword
Good
Seats and Brand Voice for consistency, but limited collab tools.
Best Plan: Data-Driven ($79/month yearly)
Score: 7/10
Grammarly 🏆
Excellent
Snippets, style guides, and cross-app sharing.
Best Plan: Pro (€12/month annual)
Score: 9/10
High-Volume Content Production
Anyword 🏆
Excellent
Unlimited generation, scalable predictions.
Best Plan: Business (Custom)
Score: 9/10
Grammarly
Good
Unlimited in Enterprise, but prompt limits in Pro.
Best Plan: Enterprise (Custom)
Score: 8/10
Budget-Conscious User
Anyword
Fair
Starts at $39, no free tier.
Best Plan: Starter ($39/month yearly)
Score: 5/10
Grammarly 🏆
Excellent
Robust free tier, low Pro cost.
Best Plan: Free or Pro (€12/month annual)
Score: 10/10
Pros and Cons
Anyword
Pros
- Strong performance prediction with 82% accuracy
- Content Intelligence leveraging A/B data
- Robust Brand Voice for consistent messaging
- Unlimited copy generation on paid tiers
- Enterprise-grade security (SOC 2, GDPR, HIPAA)
- Supports multiple marketing use cases
- API and private LLMs for custom needs
Cons
- Complexity may overwhelm small teams
- Higher pricing than basic tools
- Prediction limits require upgrades
- Advanced features in custom plans
- Learning curve for performance workflows
Grammarly
Pros
- Broad integrations across apps and devices
- Advanced grammar and contextual suggestions
- Tone detection and clarity improvements
- Plagiarism and AI detection tools
- Free tier with solid basics
- Enterprise features like SSO and DLP
- AI Agents for complex workflows
Cons
- Advanced features require paid plans
- Pro pricing high for light users
- Enterprise pricing not transparent
- Interface heavy for quick tasks
- AI prompt limits on lower tiers
- Lacks marketing performance focus
Final Verdict
Anyword and Grammarly are AI writing tools with different scopes: Anyword targets marketing with performance data and predictions, while Grammarly offers universal assistance for correctness and clarity. Anyword drives business outcomes; Grammarly enhances communication quality.
Select Anyword for data-driven marketing content that needs to perform. Opt for Grammarly for versatile, everyday writing support. For hybrid needs, use Grammarly for drafting and Anyword for optimization.
Overall Scores
Anyword
Value: 7/10
Grammarly
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
