B2Brain vs Metricool
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
Metricool
- Platform: Multiple social networks
- Best For: Social media planning and reporting
- Strength: Integrated analytics and collaboration
- Users: 5 brands
Starting at $18/month
Table of Contents
At a Glance
Platform Support
| Feature | B2Brain | Metricool |
|---|---|---|
| Trade Shows and Events | ✓ Core focus on booth scanning and event intelligence | ✗ No event-specific support |
| Social Media Networks (Instagram, Facebook, etc.) | ✗ Event-only, no social platforms | ✓ Supports multiple networks including Reels and Stories |
| LinkedIn and Twitter/X | ✓ Via CRM integrations for lead sync | ✓ Direct scheduling, but Twitter/X requires add-on |
| Mobile App Access | ✓ Mobile-first for badge scanning | ✓ App for planning and monitoring |
Lead Capture and Generation
| Feature | B2Brain | Metricool |
|---|---|---|
| Badge and Business Card Scanning | ✓ Unlimited scans on show days with mobile app | ✗ No offline lead capture |
| Contextual Account Intelligence | ✓ Pitch angles, talking points, and signals | ✗ Competitor analysis but not account-specific |
| Voice-to-Text Note Capture | ✓ For busy booths | ✗ No voice features |
| Social Engagement Tracking | ✗ Event-focused only | ✓ Unified inbox for comments and messages |
Scheduling and Automation
| Feature | B2Brain | Metricool |
|---|---|---|
| Event Lead Prioritization | ✓ Post-event analytics for valuable prospects | ✗ No event scheduling |
| Social Content Scheduling | ✗ Not applicable | ✓ Drag-and-drop planner with best-time suggestions |
| Unlimited Scheduling | ✓ Unlimited users and scans on event days | ✓ Unlimited posts subject to fair use |
| AI Assistance | ✗ No AI | ✓ AI Social Media Assistant for content |
Analytics and Reporting
| Feature | B2Brain | Metricool |
|---|---|---|
| Post-Event Analytics | ✓ Track leads and ROI from events | ✗ Social-specific analytics |
| Social Media Analytics | ✗ No social analytics | ✓ Reels, stories, hashtag analytics |
| Custom Reports | ✓ Central dashboard for leads | ✓ PDF, PPT, CSV with templates |
| Competitor Analysis | ✗ Account intelligence only | ✓ Up to 100 profiles per brand |
Integrations and Collaboration
| Feature | B2Brain | Metricool |
|---|---|---|
| CRM Integrations (HubSpot, Salesforce) | ✓ Deep sync with enriched leads | ✗ No CRM, but Zapier/Make |
| Collaboration Tools (Slack, Teams) | ✓ Internal collaboration for events | ✓ Team access and approvals |
| Link-in-Bio and Content Tools | ✗ Not applicable | ✓ SmartLinks with analytics, Canva integration |
| Advanced Reporting Connectors | ✗ Dashboard only | ✓ Looker Studio connector |
Pricing Comparison
B2Brain's pricing is event-focused starting at $1,000 per show, ideal for B2B teams with event budgets, while Metricool offers scalable monthly plans from $0 (free) to custom, providing better value for ongoing social media management.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Organizations with multiple events
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Metricool
Free
$0/month
Small testing or solo users
- Management of all social media accounts for 1 brand (excluding LinkedIn and Twitter/X)
- Planning up to 50 pieces of content per month
- Analysis of 5 competitor profiles
- Access to analytics with 3 months of historical data
- AI Social Media Assistant with 5 credits per brand per month
- Connection of 1 profile per supported social network and web/blog
- Basic planner with best times and social calendar
- Basic SmartLinks and web/blog real-time analytics
Starter (up to 5 brands)
$18/month
Small teams or freelancers
- Management of all social media accounts for up to 5 brands (excluding Twitter/X without add-on)
- Unlimited* scheduled posts per month, subject to fair use policy
- LinkedIn connection for personal and company profiles
- Access to Twitter/X via paid add-on per account
- Analysis of up to 100 competitor profiles
- Downloadable reports in PDF and PPT formats
- Multiple SmartLinks link-in-bio pages with analytics
- AI Social Media Assistant with 20 credits per brand per month
- Analytics with unlimited historical data (except X/Twitter limits)
- Google Drive and Canva integrations
Starter (up to 10 brands)
$31/month
Growing small teams
- All features of Starter (up to 5 brands)
- Management of all social media accounts for up to 10 brands (excluding Twitter/X without add-on)
- Unlimited* scheduled posts per month across brands
- Extended capacity for competitor analysis and reporting
Advanced (up to 15 brands)
$45/month
Mid-sized agencies
- All features of Starter plans
- Management of all social media accounts for up to 15 brands (excluding Twitter/X without add-on)
- Unlimited team and client access
- Role-based permissions and brand-level access control
- Post approval system for client and internal workflows
- Customizable templates for reports
- Looker Studio connector for advanced reporting dashboards
- Zapier and Make integrations for workflow automation
- MCP AI connection and enhanced AI features
- API access for custom integrations
Advanced (up to 25 brands)
$72/month
Larger agencies
- All features of Advanced (up to 15 brands)
- Management of all social media accounts for up to 25 brands (excluding Twitter/X without add-on)
- Higher capacity for multi-brand analytics and reporting
Advanced (up to 50 brands)
$139/month
Enterprise agencies
- All features of Advanced (up to 25 brands)
- Management of all social media accounts for up to 50 brands (excluding Twitter/X without add-on)
- Scalable collaboration for larger agencies and in-house teams
Custom (50+ brands)
Custom
Large enterprises
- All features of the Advanced plan
- Management of more than 50 brands with custom limits
- Custom number of brands and publication limits
- Integration capabilities tailored to enterprise needs
- Priority support and onboarding options
- Full access to Looker Studio connector, API, and automation integrations
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards with unlimited users
- Contextual intelligence including pitch angles and signals
- Voice-to-text for quick notes at events
- Enriched lead sync to CRMs like HubSpot and Salesforce
Workflow
Scan at booth → Capture notes → Enrich with intel → Sync to CRM → Prioritize post-event
Metricool
Strengths
- Unified inbox for social comments and messages
- Competitor profile analysis for market insights
- SmartLinks for bio link tracking
- No direct lead capture, focuses on engagement metrics
Workflow
Monitor inbox → Analyze engagement → Track competitor leads indirectly → Report on interactions
B2Brain dominates offline event lead capture with scanning and CRM enrichment, ideal for trade shows. Metricool handles online social engagement but lacks direct lead tools. Choose B2Brain for events, Metricool for digital interactions.
Scheduling and Automation
B2Brain
Strengths
- Unlimited scans and users during events
- Central dashboard for real-time team monitoring
- Post-event prioritization automation
Limitations
- Event-only, no content scheduling
- No AI or recurring automation
Metricool
Strengths
- Visual drag-and-drop planner with best-time suggestions
- Unlimited scheduling across platforms
- AI assistant for content ideas and automation via Zapier
- Post approval workflows for teams
Limitations
- No event-specific automation
- Fair use policy on unlimited posts
Metricool excels in social content scheduling and automation across platforms, while B2Brain automates event lead processes. Metricool is better for ongoing digital campaigns; B2Brain for event-day efficiency.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for lead value and ROI
- Central dashboard to track accounts and team usage
- CRM-synced reporting on pipeline impact
Limitations
- Event-focused, no social metrics
- Limited public documentation
Metricool
Strengths
- Comprehensive social analytics including Reels and hashtags
- Competitor tracking and historical data
- Custom PDF/PPT/CSV reports with Looker Studio integration
- AI insights on performance
Limitations
- No event ROI tracking
- Advanced connectors on higher tiers
Metricool provides deeper multi-platform social analytics and reporting, while B2Brain focuses on event ROI and lead tracking. For social performance, Metricool wins; for proving event value, B2Brain.
Integrations and Collaboration
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce, etc.)
- Slack and Teams for internal event collaboration
- Unlimited team access on event days
- Browser-based, no installs
Limitations
- Limited to sales/marketing tools
- No agency multi-client features
Metricool
Strengths
- Integrations with Canva, Google Drive, Zapier, Make
- Role-based team access and approvals for agencies
- Multi-brand management with unlimited team members
- API for custom workflows
Limitations
- No direct CRM sync
- Twitter/X integration extra cost
B2Brain's CRM focus aids sales pipelines, while Metricool's broad integrations support creative and agency workflows. B2Brain for sales teams; Metricool for marketing agencies.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning and contextual intel perfect for booth lead capture and pipeline building.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Metricool
Poor
No event tools; social focus doesn't apply to offline events.
Best Plan: Not suitable
Score: 1/10
Social Media Agency Managing Clients
B2Brain
Poor
Event-only; no multi-brand social management.
Best Plan: Not suitable
Score: 2/10
Metricool 🏆
Excellent
Multi-brand support, approvals, and reporting ideal for agencies.
Best Plan: Advanced ($45+/month)
Score: 10/10
Field Marketing Leader Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and CRM sync demonstrate pipeline impact.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Metricool
Fair
Social ROI reporting, but no event integration.
Best Plan: Advanced ($45/month)
Score: 5/10
Small Business Social Media Manager
B2Brain
Poor
Too event-specific and expensive for general social needs.
Best Plan: Not suitable
Score: 2/10
Metricool 🏆
Excellent
Free plan and affordable tiers for planning and analytics.
Best Plan: Free or Starter ($18/month)
Score: 9/10
Sales Team Using CRM at Events
B2Brain 🏆
Excellent
Seamless HubSpot/Salesforce sync turns leads into opportunities.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Metricool
Fair
Social leads via inbox, but no CRM depth.
Best Plan: Starter ($18/month)
Score: 4/10
Freelance Social Media Creator
B2Brain
Poor
No content tools; event-only.
Best Plan: Not suitable
Score: 1/10
Metricool 🏆
Excellent
AI assistant and SmartLinks for creators on a budget.
Best Plan: Free or Starter ($18/month)
Score: 9/10
In-House Marketing Team for Multiple Channels
B2Brain
Fair
Useful for events, but lacks social breadth.
Best Plan: Platform Pricing ($5,000/year)
Score: 5/10
Metricool 🏆
Excellent
Handles scheduling, analytics, and ads across channels.
Best Plan: Advanced ($45/month)
Score: 10/10
Revenue Team Running Account-Based Events
B2Brain 🏆
Excellent
Contextual intel for ABM at events.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Metricool
Poor
No ABM or event focus.
Best Plan: Not suitable
Score: 3/10
Agency Handling Social and Events
B2Brain
Good
Strong for event clients, but no social.
Best Plan: Trade Show Solution ($1,000/show)
Score: 6/10
Metricool 🏆
Good
Excellent for social clients, lacks events.
Best Plan: Advanced ($45/month)
Score: 7/10
Budget-Conscious Marketing Starter
B2Brain
Poor
High per-show cost not suitable for beginners.
Best Plan: Not suitable
Score: 2/10
Metricool 🏆
Excellent
Free plan allows low-risk entry.
Best Plan: Free ($0/month)
Score: 10/10
Large Booth Team at Conferences
B2Brain 🏆
Excellent
Unlimited users remove team friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Metricool
Poor
No booth or team event tools.
Best Plan: Not suitable
Score: 1/10
Multi-Channel Campaign Manager
B2Brain
Fair
Event channel only.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
Metricool 🏆
Excellent
Integrates social, web, and ads.
Best Plan: Starter ($18/month)
Score: 9/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large teams
- Contextual pitch angles and talking points for better conversations
- Strong CRM integrations including HubSpot and Salesforce
- Mobile-first and browser-based for easy deployment
- Post-event analytics to prove ROI
- Slack and Teams for collaboration
Cons
- High pricing ($1,000/show) for small or occasional users
- No public monthly tiers; contact required
- Event-only focus, not for general marketing
- Limited documentation (some pages 404)
- Best with existing CRM and sales process
- No social media or content tools
Metricool
Pros
- Comprehensive social management from planning to reporting
- Generous free plan for entry-level users
- Multi-brand support and team collaboration on advanced plans
- Robust analytics with competitor tracking and AI insights
- Integrations like Canva, Zapier, and Looker Studio
- AI Social Media Assistant for content creation
- Customizable reports in multiple formats
Cons
- Twitter/X requires separate add-on, raising costs
- Brand limits force upgrades for growth
- No CRM or event functionality
- Interface overwhelming for beginners
- Advanced features (API, custom templates) on higher tiers
- Fair use policy on unlimited scheduling
Final Verdict
B2Brain and Metricool target distinct areas: B2Brain bridges offline events to online pipelines via lead intelligence, while Metricool streamlines digital social media operations with planning and insights. They complement rather than compete directly.
Choose B2Brain if events drive your leads and you need CRM integration. Opt for Metricool for social media management and reporting. For hybrid workflows, use B2Brain for events and Metricool for digital follow-up.
Overall Scores
B2Brain
Lead Generation: 9/10
Agency Features: 3/10
Value: 6/10
Metricool
Lead Generation: 4/10
Agency Features: 10/10
Value: 9/10
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