Anyword vs Metricool
Anyword
- Platform: Multi-channel marketing (social, email, ads, web)
- Best For: Performance-optimized content generation
- Strength: Data-driven predictions and brand voice
- Users: 1 brand
Starting at $39/month
Metricool
- Platform: Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Best For: Social planning, publishing, and reporting
- Strength: Visual scheduling and multi-brand support
- Users: 5 brands
Starting at $15/month
Table of Contents
At a Glance
Content Creation & Optimization
| Feature | Anyword | Metricool |
|---|---|---|
| AI-powered content generation | ✓ Unlimited copy generation with real-time performance scores | ✓ AI Social Media Assistant with credits for post ideas |
| Performance prediction | ✓ 82% accuracy predictions based on A/B data | ✗ No built-in prediction; focuses on post-analytics |
| Brand voice customization | ✓ Centralized tone, messaging, and rules | ✗ Basic templates but no deep brand governance |
| Long-form content tools | ✓ Blog Wizard with SEO and plagiarism check | ✗ Focused on short-form social posts |
| Templates and prompts | ✓ 100+ marketing templates for ads, emails, social | ✓ Social-specific templates with AI assistance |
Social Media Management
| Feature | Anyword | Metricool |
|---|---|---|
| Visual planner and scheduling | ✗ No native scheduling; focuses on content creation | ✓ Drag-and-drop calendar with best-time suggestions |
| Unlimited scheduling | ✗ Not applicable | ✓ Unlimited posts on paid plans (fair use) |
| Unified inbox for engagement | ✗ No social inbox | ✓ Centralized comments and messages |
| Link-in-bio tool | ✗ Website automation for on-site messaging | ✓ SmartLinks with analytics |
| Platform support (multi-social) | ✗ Generates content for social but no direct publishing | ✓ Supports Facebook, Instagram, LinkedIn, TikTok, etc. |
Analytics & Intelligence
| Feature | Anyword | Metricool |
|---|---|---|
| Content performance analytics | ✓ Benchmarks against historical A/B data | ✓ Post, Reels, stories, and hashtag analytics |
| Competitor analysis | ✗ Industry benchmarks via Content Intelligence | ✓ Up to 100 competitor profiles |
| Reporting tools | ✓ Performance benchmarks and analytics | ✓ PDF, PPT, CSV reports with Looker Studio connector |
| Historical data access | ✓ Data rows for predictions (tier-limited) | ✓ Unlimited historical data on paid plans |
| A/B testing integration | ✓ Built-in optimization from A/B datasets | ✗ No native A/B; analytics for manual testing |
Collaboration & Integrations
| Feature | Anyword | Metricool |
|---|---|---|
| Multi-brand/seat support | ✓ Seats and brand voices per tier | ✓ Up to 50+ brands on higher plans |
| Team collaboration | ✓ Brand governance for teams | ✓ Role-based permissions and approvals |
| Integrations | ✓ Chrome Extension, Gen-AI API, website automation | ✓ Google Drive, Canva, Zapier, Looker Studio |
| Enterprise security | ✓ SOC 2, ISO 27001, GDPR, HIPAA | ✗ Standard security; no enterprise compliance mentioned |
| API access | ✓ Full API on Enterprise | ✓ API on Advanced plans |
Pricing Comparison
Anyword starts at $39/month (yearly) for AI content generation with predictions, while Metricool offers a free plan and starts at $18/month for social management. Anyword's pricing emphasizes performance features, while Metricool provides better value for social-specific workflows with a generous free tier.
Anyword
Starter (Yearly)
$39/month
Solo marketers needing basic AI content
- Unlimited copy generation
- 1 seat included
- 1 brand voice
- 100 monthly performance predictions
- 50 performance data rows
- 1-click boost performance and content improver
- 100+ marketing templates and prompts
- Blog Wizard with plagiarism checker
- Anyword Google Chrome Extension
Data-Driven (Yearly)
$79/month
Small teams with real-time predictions
- Unlimited copy generation
- 3 seats included
- 175 monthly performance predictions
- 50 performance data rows
- Real-time performance predictions for manual edits
- Everything in Starter plan
Business (Yearly, Custom)
Custom
Growing teams with channel intelligence
- Unlimited copy generation
- 3 seats included
- 250 monthly performance predictions
- Upload up to 5,000 performance data rows from marketing channels
- Custom-built AI models
- Real-time content intelligence across marketing channels
- Benchmark new content against past published copy
- Identify high-performing talking points and reuse them
- Automated website messaging and A/B testing
- Onboarding and account setup
Enterprise (Yearly, Custom)
Custom
Large organizations needing security and API
- Unlimited copy generation
- 500+ monthly performance predictions
- Upload 10,000+ performance data rows from marketing channels
- Enterprise-grade security and SSO
- Private language model (LLM)
- Custom integrations
- Custom-built AI models
- Full API access
- Security and legal review
- Dedicated customer success manager
Metricool
Free
$0/month
Testing or small personal use
- Management of all social media accounts for 1 brand (excluding LinkedIn and Twitter/X)
- Planning up to 50 pieces of content per month
- Analysis of 5 competitor profiles
- Access to analytics with 3 months of historical data
- AI Social Media Assistant with 5 credits per brand per month
- Connection of 1 profile per supported social network and web/blog
- Basic planner with best times and social calendar
- Basic SmartLinks and web/blog real-time analytics
Starter (up to 5 brands)
$18/month
Freelancers managing few clients
- Management of all social media accounts for up to 5 brands (excluding Twitter/X without add-on)
- Unlimited* scheduled posts per month, subject to fair use policy
- LinkedIn connection for personal and company profiles
- Access to Twitter/X via paid add-on per account
- Analysis of up to 100 competitor profiles
- Downloadable reports in PDF and PPT formats
- Multiple SmartLinks link-in-bio pages with analytics
- AI Social Media Assistant with 20 credits per brand per month
- Analytics with unlimited historical data (except X/Twitter limits)
- Google Drive and Canva integrations
Advanced (up to 15 brands)
$45/month
Small agencies with team collaboration
- All features of Starter plans
- Management of all social media accounts for up to 15 brands (excluding Twitter/X without add-on)
- Unlimited team and client access
- Role-based permissions and brand-level access control
- Post approval system for client and internal workflows
- Customizable templates for reports
- Looker Studio connector for advanced reporting dashboards
- Zapier and Make integrations for workflow automation
- MCP AI connection and enhanced AI features
- API access for custom integrations
Custom (50+ brands)
Custom
Large agencies or enterprises
- All features of the Advanced plan
- Management of more than 50 brands with custom limits
- Custom number of brands and publication limits
- Integration capabilities tailored to enterprise needs
- Priority support and onboarding options
- Full access to Looker Studio connector, API, and automation integrations
Feature Deep Dive
Content Creation Capabilities
Anyword
Strengths
- Data-driven Editor with real-time scores for headlines, ads, social posts
- Content Intelligence using A/B datasets for optimization
- Brand Voice for consistent messaging across channels
- Unlimited copy on all tiers, Blog Wizard for SEO blogs
- Chrome Extension for in-tool use
Workflow
Input prompt → Generate with predictions → Optimize score → Export to channels
Metricool
Strengths
- AI Social Media Assistant for post ideas and captions
- Templates optimized for social platforms
- Integrations with Canva for visuals
- Focus on short-form social content with hashtag suggestions
- Credits-based AI for higher tiers
Workflow
Plan in calendar → Use AI for ideas → Schedule with visuals → Publish
Anyword leads in predictive, performance-optimized content creation across marketing channels, ideal for ROAS-focused teams. Metricool's AI is social-specific but lacks depth in predictions and brand governance, better for quick social post ideation.
Scheduling & Automation
Anyword
Strengths
- Website Automation for personalized messaging
- No native social scheduling; integrates via API/Chrome
- Focus on content prep for external schedulers
Limitations
- Lacks visual planner or direct publishing
- Relies on third-party tools for scheduling
Metricool
Strengths
- Visual drag-and-drop planner with best-time suggestions
- Unlimited scheduling across platforms
- Post approval workflows and automation via Zapier
- SmartLinks for bio optimization
Limitations
- Twitter/X requires add-on
- Fair use policy on unlimited posts
Metricool dominates social scheduling with its all-in-one planner and publishing, while Anyword supports content creation but requires integration for automation. Choose Metricool for end-to-end social management; Anyword for pre-scheduling optimization.
Analytics & Reporting
Anyword
Strengths
- Performance benchmarks against historical winners
- Content Intelligence for optimization opportunities
- Data rows from channels for predictions
- Analytics tied to content performance
Limitations
- Focused on content, not platform-specific social metrics
- No competitor analysis or unified inbox
Metricool
Strengths
- Reels, stories, hashtag, and competitor analytics
- Unlimited historical data and customizable reports
- Looker Studio connector for dashboards
- PDF/PPT/CSV exports with templates
Limitations
- No predictive modeling
- Twitter/X analytics limited without add-on
Metricool offers broader social analytics and reporting for platforms, while Anyword provides deeper content-specific intelligence and predictions. Metricool wins for social metrics; Anyword for marketing content ROI.
Use Case Comparison
Solo Content Creator
Anyword
Good
Unlimited generation and predictions help optimize personal content, but complexity may overwhelm beginners.
Best Plan: Starter ($39/month)
Score: 7/10
Metricool 🏆
Excellent
Free plan for testing, easy scheduling for social posts, AI assistant for ideas.
Best Plan: Free or Starter ($18/month)
Score: 9/10
In-House Social Media Manager
Anyword
Fair
Great for creating optimized social copy, but no scheduling or inbox.
Best Plan: Data-Driven ($79/month)
Score: 5/10
Metricool 🏆
Excellent
Full planning, publishing, analytics, and engagement in one dashboard.
Best Plan: Starter ($18/month)
Score: 10/10
Marketing Agency Managing Multiple Clients
Anyword
Good
Brand voices for clients, but lacks multi-brand scheduling.
Best Plan: Business (Custom)
Score: 6/10
Metricool 🏆
Excellent
Multi-brand support, approvals, white-label reports up to 50+ brands.
Best Plan: Advanced ($45/month)
Score: 9/10
Performance Marketer Focused on ROAS
Anyword 🏆
Excellent
Predictions and A/B intelligence directly tie to conversions.
Best Plan: Data-Driven ($79/month)
Score: 10/10
Metricool
Good
Analytics for social ads, but no content prediction.
Best Plan: Advanced ($45/month)
Score: 7/10
Content Marketing Team
Anyword 🏆
Excellent
Multi-channel content with SEO tools and governance.
Best Plan: Business (Custom)
Score: 9/10
Metricool
Fair
Social-focused; limited for blogs/emails.
Best Plan: Starter ($18/month)
Score: 4/10
Small Business Owner
Anyword
Fair
Helpful for ads/emails, but pricey for basics.
Best Plan: Starter ($39/month)
Score: 5/10
Metricool 🏆
Excellent
Free entry, simple social management.
Best Plan: Free
Score: 9/10
Enterprise Marketing Operations Team
Anyword 🏆
Excellent
Security, API, private LLMs for scale.
Best Plan: Enterprise (Custom)
Score: 10/10
Metricool
Good
Custom plans for large brands, but less compliance.
Best Plan: Custom
Score: 7/10
Freelance Social Media Manager
Anyword
Good
Content optimization for clients, but no full management.
Best Plan: Starter ($39/month)
Score: 6/10
Metricool 🏆
Excellent
Multi-brand, approvals, reports for clients.
Best Plan: Starter ($18/month)
Score: 9/10
SEO Content Specialist
Anyword 🏆
Excellent
Blog Wizard and predictions for SEO.
Best Plan: Data-Driven ($79/month)
Score: 9/10
Metricool
Fair
Web/blog analytics, but no SEO generation.
Best Plan: Starter ($18/month)
Score: 4/10
Budget-Conscious Marketing Team
Anyword
Fair
Higher cost for features; no free tier.
Best Plan: Starter ($39/month)
Score: 5/10
Metricool 🏆
Excellent
Free plan and low entry pricing.
Best Plan: Free or Starter ($18/month)
Score: 9/10
CMO Overseeing Multi-Channel Strategy
Anyword 🏆
Excellent
Governance and measurable impact across channels.
Best Plan: Business (Custom)
Score: 9/10
Metricool
Good
Social focus; integrates but not multi-channel.
Best Plan: Advanced ($45/month)
Score: 6/10
Agency with Compliance Needs
Anyword 🏆
Excellent
HIPAA/GDPR alignment for sensitive clients.
Best Plan: Enterprise (Custom)
Score: 10/10
Metricool
Fair
Standard security; no enterprise compliance.
Best Plan: Custom
Score: 5/10
Pros and Cons
Anyword
Pros
- Strong performance prediction with 82% accuracy
- Content Intelligence leveraging A/B data
- Robust Brand Voice for consistent messaging
- Unlimited copy generation on paid tiers
- Enterprise-grade security (SOC 2, GDPR, HIPAA)
- Supports multi-channel use cases (social, email, ads)
- API and Chrome Extension for integrations
Cons
- Complexity overkill for small teams
- Higher pricing than basic tools
- Prediction limits require upgrades
- Advanced features in custom plans only
- Learning curve for performance workflows
- No native social scheduling or inbox
Metricool
Pros
- Comprehensive social planning and analytics
- Generous free-forever plan
- Strong multi-brand and collaboration features
- Robust reporting with Looker Studio
- Integrated AI assistant for social content
- Unlimited scheduling on paid plans
- Integrations with Canva, Zapier, etc.
Cons
- Twitter/X add-on increases costs
- Brand caps force tier upgrades
- No full marketing automation or CRM
- Advanced features on higher tiers only
- Interface overwhelming for beginners
- Limited to social; no general content prediction
Final Verdict
Anyword and Metricool complement marketing workflows differently: Anyword is an AI content powerhouse for optimization and governance, while Metricool is a social media Swiss Army knife for planning and insights. Anyword drives measurable content impact; Metricool streamlines social operations.
Choose Anyword for content creation with data-backed optimization across marketing. Opt for Metricool for comprehensive social media management and analytics. Use both for teams needing optimized social copy plus full execution.
Overall Scores
Anyword
Value: 7/10
Metricool
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
