B2Brain vs AuthoredUp
B2Brain
- Platform: Events and trade shows
- Best For: Offline to online pipeline conversion
- Strength: Contextual intelligence at booths
- Users: Not specified
Starting at $1,000/show
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and personal branding
- Strength: Deep LinkedIn analytics and reuse
- Users: 2011+ professionals
Starting at $12.46/month
Table of Contents
At a Glance
Platform Support
| Feature | B2Brain | AuthoredUp |
|---|---|---|
| Trade shows and events | ✓ Core focus with mobile scanning and booth tools | ✗ Not supported |
| LinkedIn integration | ✗ No direct social media support | ✓ Deep LinkedIn-specific tools via Chrome extension |
| Multi-platform social | ✗ Event-focused only | ✗ LinkedIn-exclusive |
Lead Capture and Intelligence
| Feature | B2Brain | AuthoredUp |
|---|---|---|
| Badge and business card scanning | ✓ Mobile-first with unlimited scans on show days | ✗ Not applicable |
| Contextual account intelligence | ✓ Pitch angles, talking points, and signals | ✗ No event intelligence |
| Voice-to-text note capture | ✓ For fast data entry at busy booths | ✗ Not supported |
| Lead enrichment and CRM sync | ✓ Deep integrations with HubSpot, Salesforce | ✗ No CRM lead sync |
| Engagement-based lead capture | ✗ Event interaction focus | ✓ Capture from post interactions indirectly via analytics |
Content Creation and Management
| Feature | B2Brain | AuthoredUp |
|---|---|---|
| Rich post editor | ✗ No content tools | ✓ Bold, italics, bullets, emojis, live preview |
| Drafts and snippets library | ✗ Not applicable | ✓ Unlimited for ideas and reusable blocks |
| Hooks, endings, and CTA templates | ✗ No templates | ✓ 300+ for LinkedIn inspiration |
| Content calendar | ✗ Post-event dashboard only | ✓ For published and scheduled posts |
| Historical content reuse | ✗ Lead notes only | ✓ Analysis and suggestions for top performers |
Analytics and Reporting
| Feature | B2Brain | AuthoredUp |
|---|---|---|
| Post-event analytics | ✓ Prioritization of valuable prospects | ✗ Not event-based |
| LinkedIn performance analytics | ✗ No social analytics | ✓ Impressions, engagement, growth timelines |
| Follower growth tracking | ✗ Account tracking dashboard | ✓ With best times to post |
| Saved-post analysis | ✗ No social post tools | ✓ Keyword filters, CSV export |
| Team usage monitoring | ✓ Central dashboard for intel and leads | ✓ Team analytics across profiles |
Integrations and Collaboration
| Feature | B2Brain | AuthoredUp |
|---|---|---|
| CRM integrations | ✓ HubSpot, Salesforce, Freshworks, Salesloft | ✗ No CRM |
| Slack and MS Teams | ✓ For internal collaboration | ✗ No chat integrations |
| Chrome extension | ✗ Browser-based access | ✓ Directly in LinkedIn for editing |
| Team collaboration | ✓ Unlimited users on show days, organization-wide | ✓ Sub-accounts, draft collaboration |
| Multi-profile support | ✗ Account-focused, not profiles | ✓ Multiple LinkedIn pages |
Pricing Comparison
B2Brain's pricing is event-centric starting at $1,000 per show, ideal for targeted investments, while AuthoredUp offers affordable monthly plans from $12.46/month for ongoing LinkedIn use. B2Brain suits high-value events, AuthoredUp provides better value for daily content workflows.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
AuthoredUp
Individual (Yearly)
$16.63/month
Solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Teams and agencies
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards with unlimited users
- Contextual intelligence including pitch angles and signals
- Voice-to-text for quick notes during events
- Deep CRM sync for enriched leads
- Post-event prioritization of prospects
Workflow
Scan at booth → Capture notes → Enrich with intel → Sync to CRM → Analyze ROI
AuthoredUp
Strengths
- Indirect lead gen via content engagement analytics
- Historical post analysis to identify high-engagement audiences
- Follower growth tracking for social selling insights
Workflow
Create content → Schedule posts → Analyze engagement → Repurpose for leads
Limitations
- No direct scanning or event tools
- Focuses on online engagement, not offline capture
B2Brain dominates offline lead capture at events with scanning and CRM integration, ideal for trade shows. AuthoredUp supports online lead nurturing through LinkedIn content performance but lacks direct capture. Choose B2Brain for events, AuthoredUp for digital social pipelines.
Content Creation and Management
B2Brain
Strengths
- Talking points and pitch angles for event conversations
- Note capture for post-event content ideas
Workflow
Generate intel → Create pitches → Capture conversations → Feed into content strategy
Limitations
- No social content tools
- Focused on event intel, not publishing
AuthoredUp
Strengths
- Rich editor with formatting and preview
- Unlimited drafts, snippets, and 300+ templates
- Content calendar and historical reuse suggestions
- Chrome extension for seamless LinkedIn integration
Workflow
Ideate with templates → Draft and edit → Schedule via calendar → Reuse top performers
AuthoredUp is purpose-built for LinkedIn content with advanced editing and reuse, while B2Brain provides event-specific intel that can inform content but doesn't handle creation. AuthoredUp wins for social media, B2Brain for event-driven strategies.
Analytics and Reporting
B2Brain
Strengths
- Central dashboard for account tracking and team usage
- Post-event analytics for prospect prioritization
- ROI measurement on event leads
Limitations
- Event-specific, no ongoing social metrics
- Limited public documentation
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth
- Best times to post and follower tracking
- Saved-post analysis with filters and CSV export
- Team analytics for multiple profiles
Limitations
- LinkedIn-only, no event ROI tools
AuthoredUp offers deeper, ongoing LinkedIn analytics for content optimization, while B2Brain focuses on event-specific ROI and lead prioritization. For social performance, AuthoredUp excels; for event impact, B2Brain is superior.
Integrations and Collaboration
B2Brain
Strengths
- Integrations with HubSpot, Salesforce, Freshworks, Salesloft
- Slack and MS Teams for team updates
- Unlimited users and central dashboard
- Browser-based, no installs
Workflow
Integrate CRM → Share intel via Slack → Monitor team via dashboard → Sync leads
AuthoredUp
Strengths
- Chrome extension for LinkedIn
- Sub-accounts and draft collaboration for teams
- Multi-profile management and organization controls
Workflow
Connect profiles → Collaborate on drafts → Analyze team performance → Export data
Limitations
- No CRM or chat integrations
- Collaboration limited to drafts and analytics
B2Brain's CRM and collaboration integrations make it ideal for sales teams bridging events to pipelines, while AuthoredUp's tools support LinkedIn-focused teams but lack broader ecosystem ties. B2Brain wins for integrated sales processes.
Use Case Comparison
B2B Event Marketing Team
B2Brain 🏆
Excellent
Designed for trade shows with scanning, intel, and CRM sync to measure event ROI.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
AuthoredUp
Poor
No event tools; focused on online content.
Best Plan: Not suitable
Score: 1/10
Building LinkedIn Personal Brand
B2Brain
Poor
Event-focused, no content creation for branding.
Best Plan: Not suitable
Score: 2/10
AuthoredUp 🏆
Excellent
Tailored editor, templates, and analytics for consistent LinkedIn posting.
Best Plan: Individual ($16.63/month)
Score: 10/10
Sales Team Generating Pipeline
B2Brain 🏆
Excellent
Converts event leads to CRM-qualified opportunities with contextual intel.
Best Plan: Platform ($5,000/year)
Score: 9/10
AuthoredUp
Good
Supports social selling via content engagement, but no direct CRM sync.
Best Plan: Business ($12.46/month per profile)
Score: 7/10
Solo B2B Consultant
B2Brain
Fair
Useful for occasional events, but high per-show cost.
Best Plan: Trade Show Solution ($1,000/show)
Score: 5/10
AuthoredUp 🏆
Excellent
Affordable for daily LinkedIn branding and lead gen.
Best Plan: Individual ($16.63/month)
Score: 9/10
Field Marketing Leader Proving ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate event value.
Best Plan: Platform ($5,000/year)
Score: 10/10
AuthoredUp
Fair
Analytics for LinkedIn ROI, but not event-specific.
Best Plan: Individual ($16.63/month)
Score: 4/10
B2B Agency Managing LinkedIn
B2Brain
Poor
No agency multi-client tools for social.
Best Plan: Not suitable
Score: 2/10
AuthoredUp 🏆
Excellent
Sub-accounts and team analytics for client management.
Best Plan: Business ($12.46/month per profile)
Score: 9/10
Large Trade Show Booth Team
B2Brain 🏆
Excellent
Unlimited users and collaboration remove team friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
AuthoredUp
Poor
No booth or team event support.
Best Plan: Not suitable
Score: 1/10
Social Selling Team on LinkedIn
B2Brain
Fair
Can inform social with event intel, but no posting tools.
Best Plan: Platform ($5,000/year)
Score: 5/10
AuthoredUp 🏆
Excellent
Content reuse and analytics optimize LinkedIn for sales.
Best Plan: Business ($12.46/month per profile)
Score: 9/10
Account-Based Marketing Team
B2Brain 🏆
Excellent
Contextual intel for targeted event pitches.
Best Plan: Platform ($5,000/year)
Score: 9/10
AuthoredUp
Good
LinkedIn content for ABM awareness, but less targeted.
Best Plan: Business ($12.46/month per profile)
Score: 7/10
Budget-Conscious B2B Starter
B2Brain
Poor
High entry cost not ideal for small budgets.
Best Plan: Not suitable
Score: 3/10
AuthoredUp 🏆
Excellent
Low monthly pricing for ongoing use.
Best Plan: Individual ($16.63/month)
Score: 10/10
Team with HubSpot or Salesforce
B2Brain 🏆
Excellent
Seamless sync turns events into pipeline.
Best Plan: Platform ($5,000/year)
Score: 10/10
AuthoredUp
Fair
No direct CRM integration.
Best Plan: Business ($12.46/month per profile)
Score: 4/10
In-House Content Evangelist
B2Brain
Fair
Event notes can spark content, but no creation tools.
Best Plan: Trade Show Solution ($1,000/show)
Score: 5/10
AuthoredUp 🏆
Excellent
Full studio for LinkedIn thought leadership.
Best Plan: Individual ($16.63/month)
Score: 10/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large teams
- Contextual pitch angles and talking points stand out from basic scanners
- Strong CRM integrations like HubSpot and Salesforce
- Mobile-first and browser-based for easy deployment
- Post-event analytics to prove ROI
- Slack and MS Teams for collaboration
Cons
- High starting price ($1,000/show) for small or occasional users
- No public monthly tiers, requires contact
- Best for CRM-integrated processes, less standalone
- Primarily event-focused, not full sales suite
- Limited public documentation (e.g., FAQ issues)
- Value realized only with structured event strategies
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced platform features
- Powerful editor for formatting and previews
- Unlimited drafts, snippets, and templates for efficiency
- Deep analytics with CSV export and reuse suggestions
- Chrome extension integrates directly into LinkedIn
- Supports multiple profiles and team collaboration
- Affordable pricing with strong privacy (EU hosting)
Cons
- Interface may overwhelm basic users
- No native AI generation, relies on templates
- Chrome-only extension limits browser options
- Per-profile pricing scales costs for teams
- LinkedIn-exclusive, no multi-platform or event support
- No CRM integrations for direct pipeline flow
Final Verdict
B2Brain and AuthoredUp target different B2B stages: B2Brain bridges offline events to digital pipelines via lead capture and intel, while AuthoredUp powers online LinkedIn presence through content and analytics. They complement rather than compete directly.
Select B2Brain if events drive your leads and you need seamless CRM flow. Opt for AuthoredUp if LinkedIn content fuels your growth. For hybrid strategies, combine them: capture at events with B2Brain, nurture digitally with AuthoredUp.
Overall Scores
B2Brain
Content Creation: 2/10
Value: 6/10
AuthoredUp
Content Creation: 10/10
Value: 9/10
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