B2Brain vs Appy Pie
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
Appy Pie
- Platform: No-code apps, websites, AI tools
- Best For: Non-technical app and site creation
- Strength: AI-driven rapid prototyping
- Users: Not specified
Starting at €14/app/month
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Appy Pie |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning | ✗ Not applicable; focuses on digital building |
| No-Code App Building | ✗ Not supported | ✓ AI App Generator and drag-and-drop builders for Android/iOS |
| Website Builder | ✗ Not supported | ✓ AI Website Builder with templates |
| Post-Event Analytics | ✓ Prospect prioritization and ROI tracking | ✗ App analytics via Google Analytics integration |
| Automation Tools | ✗ Limited to CRM sync | ✓ Appy Pie Automate for workflow integrations |
Integrations
| Feature | B2Brain | Appy Pie |
|---|---|---|
| CRM Integrations | ✓ HubSpot, Salesforce, Freshworks | ✗ General app integrations via Automate |
| Collaboration Tools | ✓ Slack, Microsoft Teams | ✗ Team features in Enterprise |
| App Store Distribution | ✗ Not applicable | ✓ Google Play and Apple App Store support |
| AI Tools | ✗ Contextual intelligence only | ✓ AI for apps, content, images, chatbots |
User Experience
| Feature | B2Brain | Appy Pie |
|---|---|---|
| Mobile-First Design | ✓ Scanning and note capture on mobile | ✓ App building accessible via web/mobile |
| Unlimited Users | ✓ On event plans for booth teams | ✗ Per-app pricing, Enterprise for teams |
| Browser-Based Access | ✓ No installs required | ✓ Cloud-based no-code platform |
| Templates and Builders | ✗ Pitch angles and talking points | ✓ Vertical-specific templates |
Analytics and Reporting
| Feature | B2Brain | Appy Pie |
|---|---|---|
| Event ROI Tracking | ✓ Post-event prioritization | ✗ App performance analytics |
| Push Notifications | ✗ Not applicable | ✓ Tiered limits for app engagement |
| Account Intelligence | ✓ Signals, pitch angles | ✗ No account-level intel |
| Compliance and Security | ✗ CRM-dependent | ✓ SOC 2, GDPR, HIPAA |
Pricing and Scalability
| Feature | B2Brain | Appy Pie |
|---|---|---|
| Per-Event Pricing | ✓ $1,000/show for events | ✗ Monthly per-app |
| Annual Subscription | ✓ $5,000/year platform | ✓ Billed monthly/annually per app |
| Unlimited Bandwidth/Hosting | ✗ Event-based | ✓ Across all plans |
| Free Trial | ✓ Limited-time evaluation | ✗ Not specified |
Pricing Comparison
B2Brain's pricing is event-focused starting at $1,000 per show, ideal for occasional high-impact events, while Appy Pie offers scalable per-app monthly plans from €14, better for ongoing digital product development. B2Brain suits B2B teams with event budgets, whereas Appy Pie provides flexible no-code access for SMBs.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Appy Pie
Basic (Gold)
€14/app/month
Simple Android apps
- Supports Android apps
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 500 app downloads per month on Android
- Up to 500 push notifications
- Go live under your own developer account
- Ad-free PWA and Android app (no Appy Pie ads)
- App analytics with Google Analytics
- Earn money through advertising with Appy Jump and Google AdMob
Gold (Best Value)
€36/app/month
Growing Android apps
- Supports Android platforms
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 1000 app downloads per month on Android
- Up to 1000 push notifications
- Go live under your own developer account
- Ad-free mobile apps for supported platforms
- App analytics with Google Analytics
- Earn money through advertising with Appy Jump and Google AdMob
Platinum (Most Popular)
€60/app/month
Cross-platform apps
- Supports Android and Apple platforms
- App distribution to Google Play Store and Apple App Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 2000 app downloads per month on Android and iOS
- Up to 2000 push notifications
- Go live under your own developer accounts
- Ad-free mobile apps for different platforms
- App analytics with Google Analytics
- Earn money through advertising with Appy Jump and Google AdMob
Enterprise
Custom
Large-scale or regulated use
- Includes all Platinum (SMB Plan) features
- Enterprise-grade security and data privacy tools
- Dedicated account manager
- Data Security Officer involvement
- Active Directory and Single Sign-On support
- PCI DSS compliant infrastructure
- Regulatory compliance including GDPR, HIPAA, SOC 2, and PCI DSS
- Custom data retention policies
- Account capture and governance controls
- Unlimited app creation
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, business cards
- Unlimited scans and users on event days
- Contextual account intelligence with pitch angles and signals
- Voice-to-text notes for quick capture
- Deep CRM sync with enrichment
Workflow
Scan at booth → Capture notes/signals → Enrich in CRM → Prioritize post-event
Appy Pie
Strengths
- No direct lead capture; focuses on app-based engagement
- AI chatbots and agents for conversational leads
- App analytics for user behavior tracking
- Push notifications for re-engagement
Workflow
Build app with lead forms → Deploy and track downloads → Analyze engagement
B2Brain dominates offline event lead capture with specialized scanning and intelligence, ideal for trade shows. Appy Pie supports digital lead gen through apps and chatbots but lacks event-specific tools. Choose B2Brain for in-person events; Appy Pie for online/app-based interactions.
Content and Creation Tools
B2Brain
Strengths
- Talking points and pitch angles for conversations
- Central dashboard for team intel sharing
- Post-event analytics for content refinement
- Slack/Teams integration for collaboration
Limitations
- Limited to event context; no broad content generation
- No AI for images/videos
Appy Pie
Strengths
- AI App and Website Generators from descriptions
- Appy Pie Copy for AI content, images, videos, music
- Pixazo AI for designs and animations
- Vertical templates for quick starts
Limitations
- Overwhelming options for simple needs
- Advanced AI locked to higher tiers
Appy Pie offers robust AI-driven creation for apps, sites, and media, far surpassing B2Brain's event-focused talking points. B2Brain aids real-time conversation prep but isn't a content suite. For creative digital products, Appy Pie wins; for event pitches, B2Brain.
Integrations and Automation
B2Brain
Strengths
- Seamless CRM integrations (HubSpot, Salesforce)
- Slack/Teams for internal updates
- Automated lead sync and enrichment
- Post-event prioritization workflows
Limitations
- Event-centric; no broad automation suite
- Limited to supported CRMs
Appy Pie
Strengths
- Appy Pie Automate for no-code workflows
- AI Agents for chatbots and voice assistants
- Convert website to app tool
- Integrations with Google Analytics, AdMob
Limitations
- Separate tools may require multiple plans
- Less focus on sales/CRM
B2Brain excels in sales pipeline integrations for events, while Appy Pie provides versatile no-code automations across digital products. B2Brain is better for CRM-driven teams; Appy Pie for app-centric workflows.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for lead value
- Dashboard for team performance
- Prospect prioritization based on signals
- ROI tracking from events to pipeline
Limitations
- Event-focused; no app-specific metrics
- Documentation limited publicly
Appy Pie
Strengths
- App analytics with Google Analytics
- Download and notification tracking
- Enterprise governance and compliance reports
- AI insights for content performance
Limitations
- Tied to app tiers; basic on lower plans
B2Brain provides targeted event ROI analytics, while Appy Pie offers broader app usage insights. For trade show impact, B2Brain; for digital product performance, Appy Pie.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning and users perfect for booth teams; contextual intel boosts conversions.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Appy Pie
Poor
No event tools; irrelevant for offline capture.
Best Plan: Not suitable
Score: 1/10
Small Business Launching a Mobile App
B2Brain
Poor
Event-focused; no app building capabilities.
Best Plan: Not suitable
Score: 1/10
Appy Pie 🏆
Excellent
AI generator and templates enable quick no-code launch.
Best Plan: Basic (Gold) (€14/app/month)
Score: 9/10
Sales Team with CRM Needs
B2Brain 🏆
Excellent
Deep HubSpot/Salesforce sync turns events into pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Appy Pie
Fair
Automate supports workflows but lacks sales focus.
Best Plan: Platinum (€60/app/month)
Score: 5/10
Startup Needing a Website
B2Brain
Poor
No website tools.
Best Plan: Not suitable
Score: 1/10
Appy Pie 🏆
Excellent
AI Website Builder for fast, code-free creation.
Best Plan: Gold (€36/app/month)
Score: 10/10
Field Marketing Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate value.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Appy Pie
Poor
App analytics not event-related.
Best Plan: Not suitable
Score: 2/10
Non-Technical Entrepreneur Building Products
B2Brain
Fair
Useful for events but not core product dev.
Best Plan: Free Trial
Score: 4/10
Appy Pie 🏆
Excellent
No-code ecosystem for apps, sites, automations without devs.
Best Plan: Platinum (€60/app/month)
Score: 10/10
Agency Managing Client Events
B2Brain
Good
Unlimited users for teams, but no multi-client workspaces.
Best Plan: Platform Pricing ($5,000/year)
Score: 7/10
Appy Pie 🏆
Good
Templates for client apps/sites; Enterprise for teams.
Best Plan: Enterprise (Custom)
Score: 8/10
Organization in Regulated Industry
B2Brain
Fair
CRM-dependent compliance; event focus.
Best Plan: Platform Pricing ($5,000/year)
Score: 5/10
Appy Pie 🏆
Excellent
SOC 2, GDPR, HIPAA compliance built-in.
Best Plan: Enterprise (Custom)
Score: 9/10
Large Booth Team at Conferences
B2Brain 🏆
Excellent
Unlimited users and scans remove team friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Appy Pie
Poor
Not event-oriented.
Best Plan: Not suitable
Score: 1/10
Creator Needing AI Content Tools
B2Brain
Poor
Limited to event intel.
Best Plan: Not suitable
Score: 2/10
Appy Pie 🏆
Excellent
Appy Pie Copy and Pixazo for AI-generated assets.
Best Plan: Gold (€36/app/month)
Score: 9/10
Team Running ABM at Events
B2Brain 🏆
Excellent
Contextual signals and CRM sync for targeted follow-up.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Appy Pie
Fair
App automations possible but not ABM-focused.
Best Plan: Enterprise (Custom)
Score: 4/10
Budget-Conscious SMB
B2Brain
Fair
High event cost; trial for testing.
Best Plan: Free Trial
Score: 5/10
Appy Pie 🏆
Excellent
Low entry price for basic needs.
Best Plan: Basic (Gold) (€14/app/month)
Score: 8/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large booth teams
- Contextual pitch angles and talking points for personalized interactions
- Strong CRM integrations like HubSpot and Salesforce
- Mobile-first, browser-based for easy deployment
- Post-event analytics to focus on valuable prospects
- Slack and Teams for seamless collaboration
Cons
- High pricing ($1,000/show) may deter small or occasional users
- No public self-serve monthly tiers; contact required
- Value depends on CRM integration and structured processes
- Primarily event-focused, not a full sales suite
- Limited public documentation (FAQs/404 issues)
- Less suitable for non-event lead gen
Appy Pie
Pros
- Comprehensive no-code ecosystem for apps, websites, and AI tools
- AI generators speed up creation from natural language
- Vertical templates and unlimited hosting/bandwidth
- Strong security (SOC 2, GDPR, HIPAA) for compliance
- Appy Pie Automate for cross-app workflows
- Scalable per-app pricing with app store support
- AI content tools like Copy and Pixazo for media
Cons
- Broad options can overwhelm beginners
- Per-app pricing adds up for multiple products
- Download/push limits on lower tiers hinder growth
- Advanced features and multi-platform in higher plans
- Separate developer fees increase costs
- Less specialized for sales/event workflows
Final Verdict
B2Brain and Appy Pie address different challenges: B2Brain bridges offline events to digital pipeline for B2B teams, while Appy Pie democratizes app and website creation via no-code AI. They overlap minimally but complement in event-promoted digital products.
Select B2Brain for event-driven B2B lead gen and pipeline focus. Opt for Appy Pie for versatile no-code digital development. For hybrid needs, use B2Brain at events to drive traffic to Appy Pie-built apps.
Overall Scores
B2Brain
Lead Generation: 9/10
Value: 6/10
Appy Pie
Lead Generation: 4/10
Value: 8/10
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