AuthoredUp vs Metricool
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn creators and B2B marketers
- Strength: Deep LinkedIn insights and content reuse
- Users: 2,000+ professionals
Starting at $12.46/month
Metricool
- Platform: Multiple platforms (Facebook, Instagram, LinkedIn, etc.)
- Best For: Agencies and multi-channel teams
- Strength: Integrated planning, analytics, and collaboration
- Users: 5M+ brands
Starting at €14/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Metricool |
|---|---|---|
| ✓ Deep specialization with company pages and personal profiles | ✓ Supported with scheduling and analytics, but not as specialized | |
| Facebook & Instagram | ✗ LinkedIn-only focus | ✓ Full support including Reels, Stories, and hashtag analytics |
| X (Twitter) | ✗ Not supported | ✓ Requires separate paid add-on per account |
| YouTube, TikTok, Pinterest | ✗ Not supported | ✓ Broad multi-platform coverage with analytics |
| Web/Blog Analytics | ✗ LinkedIn-focused only | ✓ Real-time analytics for websites and blogs |
Content Creation
| Feature | AuthoredUp | Metricool |
|---|---|---|
| Rich text editor with formatting | ✓ Bold, italics, bullets, emojis, live LinkedIn preview | ✗ Basic editor; relies on integrations like Canva |
| Drafts and snippets library | ✓ Unlimited drafts, snippets, and 300+ templates for hooks/CTAs | ✗ No dedicated drafts; focuses on scheduling |
| AI content generation | ✗ No native AI; user-driven with templates | ✓ AI Social Media Assistant with credits for post ideas |
| Content reuse and historical analysis | ✓ Saved-post analysis, 1-click reuse, keyword filters | ✗ No built-in reuse; analytics focus on performance |
| Visual planner for ideation | ✓ Centralized content calendar for LinkedIn | ✓ Drag-and-drop visual planner with best-time suggestions |
Scheduling & Automation
| Feature | AuthoredUp | Metricool |
|---|---|---|
| Unlimited scheduling | ✓ For LinkedIn posts with calendar | ✓ Unlimited on paid plans, subject to fair use; multi-platform |
| Best-time to post recommendations | ✓ LinkedIn-specific based on analytics | ✓ AI-driven across platforms |
| Content calendar | ✓ Focused on published/scheduled LinkedIn posts | ✓ Visual drag-and-drop for all platforms |
| Bulk scheduling | ✗ Manual post-by-post | ✓ Supports bulk via integrations |
Analytics & Reporting
| Feature | AuthoredUp | Metricool |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines for LinkedIn | ✓ Unified across platforms with Reels/Stories/hashtag insights |
| Follower growth tracking | ✓ LinkedIn-specific | ✓ Multi-platform with historical data |
| Competitor analysis | ✗ No competitor features | ✓ Up to 100 profiles per brand on paid plans |
| Custom reports (PDF, CSV, PPT) | ✓ CSV export for saved posts and analytics | ✓ PDF, PPT, CSV with templates; Looker Studio connector |
| Unified inbox for engagement | ✗ LinkedIn-focused without inbox | ✓ Centralized comments and messages across platforms |
Collaboration & Agency Features
| Feature | AuthoredUp | Metricool |
|---|---|---|
| Multi-profile/brand management | ✓ Multiple LinkedIn profiles under one account; sub-accounts for teams | ✓ Up to 50+ brands with workspaces and role-based access |
| Team collaboration and approvals | ✓ Draft collaboration for teams | ✓ Unlimited team access, post approvals, brand-level control |
| Organization management | ✓ Centralized control for business plans | ✓ Advanced for agencies with custom limits |
Integrations & Extensions
| Feature | AuthoredUp | Metricool |
|---|---|---|
| Chrome extension | ✓ Lives inside LinkedIn for editing and preview | ✗ Web-based; no extension mentioned |
| AI integrations | ✗ No AI | ✓ MCP AI connection and Zapier/Make |
| Content tool integrations (Canva, Google Drive) | ✗ Standalone | ✓ Direct integrations for content import |
| API access | ✗ No API | ✓ Available on Advanced plans |
| Link-in-bio tool | ✗ Not available | ✓ SmartLinks with analytics |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) for LinkedIn-focused features, scaling per profile for teams. Metricool offers a free plan and starts at €14/month for multi-platform management, with tiers based on brand limits. AuthoredUp provides better value for LinkedIn specialists, while Metricool excels in multi-platform scalability.
AuthoredUp
Individual (Yearly)
$16.63/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor with formatting and preview
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
Business (Yearly)
$12.46/month per profile
Teams and agencies managing multiple LinkedIn profiles
- Minimum 3 profiles
- Multi-profile management
- Sub-accounts for teams/clients
- Team analytics and draft collaboration
Custom Growth Plan
Custom
Large teams needing onboarding
- Personalized setup and training
- Flexible invoicing
- Tailored to team size
Metricool
Free
$0/month
Small users testing the tool
- 1 brand, 50 posts/month
- Basic analytics for 5 competitors
- AI Assistant with 5 credits
- 1 profile per network
Starter (up to 5 brands)
$18/month
Freelancers managing few clients
- Up to 5 brands
- Unlimited posts (fair use)
- LinkedIn support
- 20 AI credits/brand
- PDF/PPT reports
Advanced (up to 15 brands)
$45/month
Growing agencies
- Up to 15 brands
- Unlimited team access
- Post approvals
- Custom reports, Zapier
- API access
Custom (50+ brands)
Custom
Enterprise teams
- Custom brand limits
- Priority support
- Full integrations
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful LinkedIn editor with formatting, readability scores, and live preview
- Unlimited drafts, snippets, and 300+ templates for hooks/endings/CTAs
- Historical posts collection with 1-click reuse and performance suggestions
- Saved-post analysis with filters for keyword/author patterns
- Chrome extension integrates directly into LinkedIn
Workflow
Save ideas as snippets → Use templates for drafting → Preview in LinkedIn → Reuse top content
Metricool
Strengths
- AI Social Media Assistant for generating post ideas and captions
- Visual planner with drag-and-drop for multi-platform content
- Integrations with Canva, Google Drive for easy asset import
- SmartLinks for link-in-bio with multiple customizable pages
- Best-time suggestions to optimize posting
Workflow
Generate ideas with AI → Import visuals → Plan in calendar → Schedule across platforms
AuthoredUp is superior for LinkedIn-specific content creation with its rich editor, templates, and reuse features, ideal for serious creators. Metricool's AI and integrations make it better for quick, multi-platform ideation but lacks depth in formatting and historical analysis. Choose AuthoredUp for polished LinkedIn posts; Metricool for broad content planning.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized calendar for scheduled and published posts
- Posts table with filters by type/account/tags
- Best-time recommendations based on analytics
- Support for multiple company pages
Limitations
- LinkedIn-only; no multi-platform automation
- No bulk or recurring scheduling
- Manual drafting reliance
Metricool
Strengths
- Unlimited scheduling with fair use policy
- Drag-and-drop visual calendar across platforms
- AI-driven best-time suggestions
- Post approval workflows for teams
- Integrations for automated workflows (Zapier)
Limitations
- Twitter requires add-on
- Fair use may limit high-volume users
Metricool dominates in multi-platform scheduling with visual tools and automation integrations, making it ideal for diverse teams. AuthoredUp's calendar is robust for LinkedIn but lacks breadth. For single-platform needs, AuthoredUp suffices; for cross-platform efficiency, Metricool is the winner.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth timelines
- Follower tracking and best-post times
- Posts table for pattern analysis with CSV export
- Saved-post insights with keyword/author filters
Limitations
- LinkedIn-only; no competitor or multi-platform views
- No advanced connectors like Looker Studio
Metricool
Strengths
- Unified analytics across platforms with unlimited historical data
- Competitor analysis for up to 100 profiles
- Reels/Stories/hashtag performance
- Customizable PDF/PPT/CSV reports with templates
- Looker Studio connector and automated delivery
Limitations
- Less granular for LinkedIn compared to specialists
- Advanced reporting locked to higher tiers
AuthoredUp offers deeper, platform-tailored LinkedIn analytics for content optimization and reuse. Metricool provides broader, multi-platform reporting with competitor insights and export options, better for agencies. For LinkedIn depth, pick AuthoredUp; for comprehensive overviews, Metricool.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics help individuals build consistent LinkedIn presence without complexity.
Best Plan: Individual (Yearly) ($16.63/month)
Score: 10/10
Metricool
Fair
Free plan works for basics, but lacks LinkedIn-specific tools like rich editing and reuse.
Best Plan: Free or Starter ($18/month)
Score: 5/10
Multi-Platform Marketing Agency
AuthoredUp
Poor
LinkedIn-only; no support for other platforms or broad agency workflows.
Best Plan: Not suitable
Score: 2/10
Metricool 🏆
Excellent
Multi-brand management, approvals, custom reports, and integrations scale perfectly for agencies.
Best Plan: Advanced ($45/month)
Score: 10/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Deep analytics, content reuse, and multi-profile support aid B2B growth and personal branding.
Best Plan: Business (Yearly) ($12.46/month per profile)
Score: 9/10
Metricool
Good
LinkedIn scheduling and analytics available, but less specialized for B2B nuances.
Best Plan: Starter ($18/month)
Score: 6/10
Small Business (Multiple Platforms)
AuthoredUp
Poor
Limited to LinkedIn; no coverage for Instagram, Facebook, etc.
Best Plan: Not suitable
Score: 1/10
Metricool 🏆
Excellent
Free/Starter plans handle multi-channel posting, analytics, and SmartLinks affordably.
Best Plan: Starter ($18/month)
Score: 9/10
Consultant Building Personal Brand
AuthoredUp 🏆
Excellent
Hooks/templates, analytics, and reuse features optimize LinkedIn for branding and thought leadership.
Best Plan: Individual ($16.63/month)
Score: 10/10
Metricool
Fair
AI assistant helps, but no LinkedIn-specific branding tools.
Best Plan: Starter ($18/month)
Score: 4/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Analytics and best-time posting support social selling, but no direct lead gen automation.
Best Plan: Business ($12.46/month per profile)
Score: 7/10
Metricool
Fair
Unified inbox aids engagement, but LinkedIn focus is secondary.
Best Plan: Advanced ($45/month)
Score: 5/10
In-House Marketing Team (Multi-Channel)
AuthoredUp
Fair
Useful for LinkedIn portion, but incomplete for full strategy.
Best Plan: Business ($12.46/month per profile)
Score: 4/10
Metricool 🏆
Excellent
All-in-one for planning, ads, analytics, and reporting across channels.
Best Plan: Advanced ($45/month)
Score: 9/10
Freelance Social Media Manager
AuthoredUp
Good
Efficient for LinkedIn clients, with sub-accounts for multiple.
Best Plan: Business ($12.46/month per profile)
Score: 6/10
Metricool 🏆
Excellent
Free plan for starters; scales to multi-brand with collaboration.
Best Plan: Starter ($18/month)
Score: 8/10
Content Reuser with Evergreen Strategy
AuthoredUp 🏆
Excellent
Historical analysis and 1-click reuse perfect for repurposing top LinkedIn content.
Best Plan: Individual ($16.63/month)
Score: 9/10
Metricool
Good
Analytics help identify winners, but no dedicated reuse tools.
Best Plan: Starter ($18/month)
Score: 6/10
Agency Specializing in LinkedIn
AuthoredUp 🏆
Excellent
Multi-profile, sub-accounts, and team analytics for client management.
Best Plan: Business ($12.46/month per profile)
Score: 9/10
Metricool
Good
Handles LinkedIn but better for diverse clients; extra cost for Twitter.
Best Plan: Advanced ($45/month)
Score: 7/10
Budget-Conscious Creator
AuthoredUp
Good
Yearly plans affordable for LinkedIn, but no free tier.
Best Plan: Individual (Yearly) ($16.63/month)
Score: 7/10
Metricool 🏆
Excellent
Free plan covers basics; low entry for growth.
Best Plan: Free ($0/month)
Score: 9/10
Enterprise Multi-Brand Team
AuthoredUp
Poor
Per-profile pricing doesn't scale well beyond LinkedIn.
Best Plan: Custom
Score: 3/10
Metricool 🏆
Excellent
Custom plans for 50+ brands with full features and support.
Best Plan: Custom
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored editor and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics including historical reuse and CSV export
- Supports multiple profiles and team sub-accounts
- Chrome extension for seamless in-platform use
- Strong privacy with EU hosting
- Affordable yearly pricing per profile
Cons
- Interface complex for basic users
- No native AI generation
- Chrome-only extension limits accessibility
- Pricing adds up for large teams
- LinkedIn-exclusive; no multi-platform
- No unified inbox or competitor analysis
Metricool
Pros
- Comprehensive multi-platform support and free plan
- AI Assistant speeds up content creation
- Robust reporting with Looker Studio and custom templates
- Multi-brand collaboration with approvals
- Integrations like Zapier, Canva, and SmartLinks
- Competitor analysis and unified inbox
- Scalable tiers for agencies
Cons
- Twitter/X requires extra add-on costs
- Brand limits force upgrades
- Overwhelming interface for beginners
- No deep LinkedIn editor or reuse tools
- Advanced features (API) on higher plans only
- Less specialized for single-platform depth
Final Verdict
AuthoredUp and Metricool cater to different social media needs. AuthoredUp is a specialized LinkedIn studio for content creation, analytics, and reuse, ideal for focused growth. Metricool is a versatile all-in-one platform for multi-platform management, AI assistance, and agency-scale reporting.
Choose AuthoredUp if LinkedIn is your focus for superior creation and analytics. Opt for Metricool for multi-platform versatility and agency features. They can complement: AuthoredUp for LinkedIn depth, Metricool for everything else.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Agency Features: 6/10
Value: 7/10
Metricool
LinkedIn Focus: 6/10
Content Creation: 7/10
Multi-Platform: 10/10
Agency Features: 10/10
Value: 9/10
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