Agorapulse vs B2Brain
Agorapulse
- Platform: Multi-social networks (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Social media teams and agencies
- Strength: Unified inbox and ROI analytics
- Users: 2011+ users
Starting at $79/month
B2Brain
- Platform: Trade shows and events
- Best For: B2B sales and marketing at events
- Strength: Mobile lead scanning and CRM sync
- Users: Not specified
Starting at $1,000/show
Table of Contents
At a Glance
Core Functionality
| Feature | Agorapulse | B2Brain |
|---|---|---|
| Social Media Publishing | ✓ Unlimited post scheduling across multiple networks | ✗ Not applicable; event-focused |
| Unified Inbox Management | ✓ Centralizes comments, messages, reviews, and ad comments | ✗ No social inbox; focuses on event notes |
| Lead Capture at Events | ✗ Not supported | ✓ Mobile badge, booth, and business card scanning |
| Voice-to-Text Notes | ✗ Not supported | ✓ For quick data entry at busy events |
| Social Listening | ✓ Across networks, news sites, and blogs | ✗ Event-specific listening via signals |
Analytics & Reporting
| Feature | Agorapulse | B2Brain |
|---|---|---|
| ROI Tracking | ✓ Connects social activity to leads, sales, and traffic | ✗ Post-event analytics for lead prioritization |
| Post-Level Reporting | ✓ Profile-level and post-level with branded exports | ✗ Not applicable |
| Event Pipeline Analytics | ✗ Not supported | ✓ Tracks leads and monitors team usage |
| Competitor Benchmarking | ✓ For social performance comparison | ✗ Account intelligence for prospects |
| Sentiment Analysis | ✓ For social conversations (Enterprise) | ✓ Contextual signals for event interactions |
Collaboration & Team Features
| Feature | Agorapulse | B2Brain |
|---|---|---|
| Shared Content Calendars | ✓ With approvals and workflows | ✗ Central dashboard for team tracking |
| Team Assignments | ✓ For posts and inbox | ✗ Unlimited users on event days |
| Approval Workflows | ✓ Multi-step for governance (Enterprise) | ✗ Not applicable |
| Internal Collaboration Tools | ✓ Comments, labels, saved replies | ✓ Slack and MS Teams integrations |
| Unlimited Team Access | ✗ Per-user pricing | ✓ On show days and organization-wide |
Integrations
| Feature | Agorapulse | B2Brain |
|---|---|---|
| CRM Integrations | ✗ API integrations available (Enterprise) | ✓ HubSpot, Salesforce, Freshworks, Salesloft |
| Social Platform Support | ✓ Multi-network publishing and listening | ✗ Not applicable |
| Collaboration Tools | ✗ Internal tools only | ✓ Slack, Microsoft Teams |
| API Access | ✓ For data and workflows (Enterprise) | ✗ Integrations via CRM/SEPs |
AI & Automation
| Feature | Agorapulse | B2Brain |
|---|---|---|
| AI Writing Assistant | ✓ For social posts and alt-text | ✗ Not applicable |
| AI Reply Suggestions | ✓ Based on past interactions (Enterprise) | ✗ Contextual pitch angles and talking points |
| Automation Rules | ✓ Moderation rules, bulk actions, publishing queues | ✗ Lead sync and prioritization automation |
| Contextual Intelligence | ✗ Social listening AI | ✓ Account signals, pitch angles for events |
Pricing Comparison
Agorapulse offers per-user monthly pricing starting at $79/yearly for social management, scaling with features and team size. B2Brain uses event-based pricing starting at $1,000 per show, with annual platform access at $5,000 for ongoing use. Agorapulse suits ongoing social needs, while B2Brain targets event-specific investments.
Agorapulse
Free
Free
Small-scale testing
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard (Yearly)
$79/month per user
Solo social media managers
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Ad comments monitoring
- Post and inbox assignments
- Team performance reports
- Up to 10 social profiles
Advanced (Yearly)
$149/month per user
Teams needing insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports and ROI analysis
- Competitor benchmarking
- Up to 10 social profiles
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises
- Everything in Advanced
- Unlimited social profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users at the show
- Unlimited scans (badge, booth, business card)
- Pitch angles, talking points, account signals
- Voice-to-text notes
- CRM sync with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited organizational users
- Year-round account tracking
- Includes trade show scans
- CRM, Slack, MS Teams integrations
- Onboarding and support
Free Trial
Free
Evaluation
- Trial access to core features
- Sample badge exploration
- Limited-time evaluation
Feature Deep Dive
Social Media Management Capabilities
Agorapulse
Strengths
- Unified inbox for all interactions across networks
- Unlimited scheduling with bulk CSV and queues
- AI writing assistant and alt-text generator
- Shared calendars with approvals and notes
- Advanced moderation and bulk actions
Workflow
Plan content in calendar → Schedule posts → Monitor inbox → Analyze ROI → Export reports
B2Brain
Strengths
- Not applicable for social management
- Focuses on event leads rather than ongoing social engagement
Workflow
N/A
Agorapulse is designed for comprehensive social media handling, from publishing to engagement and analytics. B2Brain does not compete in this area, making Agorapulse the clear choice for social teams. B2Brain's event focus complements social efforts by feeding leads into CRM for follow-up.
Lead Capture & Intelligence
Agorapulse
Strengths
- Social listening for mentions and trends
- ROI tracking ties social to leads and sales
- Inbox assignments for team lead handling
- Sentiment analysis (Enterprise)
Workflow
Listen for mentions → Assign in inbox → Track conversions via ROI tools
Limitations
- No mobile scanning or event-specific capture
- Leads derived from social interactions only
B2Brain
Strengths
- Mobile-first scanning for badges, booths, cards
- Contextual intelligence: pitch angles, signals
- Voice-to-text for quick notes
- Deep CRM integrations for enriched leads
- Post-event prioritization
Workflow
Scan at booth → Add notes and signals → Sync to CRM → Prioritize post-event
Limitations
- Limited to event contexts
- No ongoing social listening
B2Brain dominates event lead capture with mobile tools and contextual intel, ideal for trade shows. Agorapulse handles social-derived leads via listening and ROI, better for digital engagement. Use B2Brain for offline events and Agorapulse for online social pipelines.
Analytics & Reporting
Agorapulse
Strengths
- Profile and post-level reporting
- ROI analysis connecting to revenue
- Branded exports and competitor benchmarking
- Team performance insights
- Historical data import (Enterprise)
Limitations
- Social-focused; no event metrics
B2Brain
Strengths
- Post-event analytics for lead value
- Dashboard for account tracking and team monitoring
- Prioritization based on prospect signals
- Integration-driven insights via CRM
Limitations
- Event-centric; less depth for ongoing analytics
- No branded social reports
Agorapulse provides robust, ongoing social ROI and reporting for teams. B2Brain offers targeted event analytics to qualify pipeline. Agorapulse wins for continuous social insights; B2Brain for proving event ROI.
Integrations & Collaboration
Agorapulse
Strengths
- API for custom workflows (Enterprise)
- Internal collaboration: calendars, assignments, approvals
- Mobile app for iOS/Android
- SSO and custom roles (Enterprise)
Limitations
- Limited native CRM integrations
B2Brain
Strengths
- Deep CRM/SEP integrations (HubSpot, Salesforce, etc.)
- Slack and MS Teams for real-time collaboration
- Unlimited users and browser-based access
- Central dashboard for team oversight
Limitations
- No social-specific integrations
- Event-day focus for unlimited access
B2Brain excels in CRM and collaboration tool integrations for sales pipelines. Agorapulse focuses on internal social team workflows. B2Brain is better for sales-event sync; Agorapulse for marketing team coordination.
Use Case Comparison
Social Media Marketing Team
Agorapulse 🏆
Excellent
Full suite for publishing, inbox, listening, and ROI tracking across networks suits daily social management.
Best Plan: Professional ($119/month per user yearly)
Score: 10/10
B2Brain
Poor
No social features; event-only tool irrelevant for ongoing social work.
Best Plan: Not suitable
Score: 1/10
Digital Agency Managing Clients
Agorapulse 🏆
Excellent
Shared calendars, approvals, branded reports, and unlimited profiles (Enterprise) ideal for client handling.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
B2Brain
Fair
Unlimited users for events but lacks agency social tools; useful only for client events.
Best Plan: Platform ($5,000/year)
Score: 4/10
B2B Event Marketing Team
Agorapulse
Good
Social listening and ROI for event promotion, but no on-site capture.
Best Plan: Advanced ($149/month per user yearly)
Score: 6/10
B2Brain 🏆
Excellent
Mobile scanning, contextual intel, and CRM sync perfect for booth lead gen.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
Sales Team at Trade Shows
Agorapulse
Poor
Social tools don't address on-site lead capture or pipeline from events.
Best Plan: Not suitable
Score: 2/10
B2Brain 🏆
Excellent
Unlimited users, voice notes, and CRM integrations turn conversations into qualified leads.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
E-commerce Brand with Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for customer service, ROI to track sales from social.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
B2Brain
Fair
Event lead capture useful for trade shows, but no social sales tools.
Best Plan: Platform ($5,000/year)
Score: 5/10
Higher Education Social Engagement
Agorapulse 🏆
Excellent
Team collaboration, inbox for student interactions, ROI for campaign impact.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
B2Brain
Good
Lead capture at career fairs or alumni events, but limited to offline.
Best Plan: Trade Show ($1,000/show)
Score: 6/10
Small Business Social Management
Agorapulse 🏆
Good
Standard plan for basic scheduling and inbox, but per-user pricing may add up.
Best Plan: Standard ($79/month per user yearly)
Score: 7/10
B2Brain
Poor
High event pricing not ideal for small, infrequent use.
Best Plan: Not suitable
Score: 2/10
Revenue Team with ABM at Events
Agorapulse
Fair
Social listening for account signals, but no event capture.
Best Plan: Advanced ($149/month per user yearly)
Score: 5/10
B2Brain 🏆
Excellent
Contextual intel and CRM sync align with ABM strategies at shows.
Best Plan: Platform ($5,000/year)
Score: 10/10
Field Marketing Leader Proving ROI
Agorapulse
Good
ROI tracking for social aspects of events, but not on-site tools.
Best Plan: Advanced ($149/month per user yearly)
Score: 7/10
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate event pipeline value.
Best Plan: Trade Show ($1,000/show)
Score: 9/10
Large Booth Team at Conferences
Agorapulse
Poor
No unlimited access or mobile scanning for events.
Best Plan: Not suitable
Score: 1/10
B2Brain 🏆
Excellent
Unlimited users and mobile tools scale for big teams without extra cost.
Best Plan: Trade Show ($1,000/show)
Score: 10/10
B2B Company with Social and Events
Agorapulse 🏆
Excellent
Handles social side; can integrate leads from events.
Best Plan: Enterprise (Custom)
Score: 8/10
B2Brain
Good
Covers events; complements with CRM for social follow-up.
Best Plan: Platform ($5,000/year)
Score: 7/10
Solo Social Media Creator
Agorapulse 🏆
Fair
Free tier limited; features heavy for solo use.
Best Plan: Free or Standard ($79/month yearly)
Score: 5/10
B2Brain
Poor
Event-focused, not for individual social creators.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions
- Intuitive interface easier than legacy tools
- Robust workflows with calendars, approvals, bulk scheduling
- Strong ROI features linking social to business outcomes
- Advanced moderation and labels for efficient management
- AI tools for writing and alt-text
- Transparent per-user pricing with free tier
- Excellent for teams and agencies with structure
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for solo users
- Advanced analytics/ROI in higher plans only
- Configuration needed for many profiles/users
- Less AI-focused on content ideation vs specialized tools
- No native event lead capture
B2Brain
Pros
- Converts event conversations to qualified pipeline
- Unlimited users on show days for large teams
- Contextual intel like pitch angles differentiates from basic scanners
- Strong CRM integrations (HubSpot, Salesforce, etc.)
- Mobile-first, browser-based for easy adoption
- Voice-to-text speeds data entry at events
- Post-event analytics for ROI proof
- Slack/Teams for seamless collaboration
Cons
- High pricing ($1,000/show) for small/infrequent users
- No public self-serve monthly tiers; contact required
- Value tied to CRM and sales process integration
- Event/trade show focus; not a full sales suite
- Limited documentation (some pages incomplete)
- No social media management capabilities
Final Verdict
Agorapulse and B2Brain target different aspects of marketing and sales: Agorapulse is a robust social media platform for publishing, engagement, and ROI, while B2Brain is an event intelligence tool for lead capture and pipeline building. They complement rather than compete, with Agorapulse for digital social and B2Brain for offline events.
Choose Agorapulse for social media management and engagement tracking. Opt for B2Brain if trade shows and events are central to your lead gen. For integrated B2B strategies, use both: Agorapulse for social amplification and B2Brain for event capture, syncing via CRM.
Overall Scores
Agorapulse
Value: 7/10
B2Brain
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
