Agorapulse vs Metricool
Agorapulse
- Platform: Multi-network with strong inbox and ROI
- Best For: Agencies and teams needing collaboration and measurable impact
- Strength: Advanced reporting tying social to revenue
- Users: 2011 users
Starting at $79/month
Metricool
- Platform: Multi-platform with ads and competitor tracking
- Best For: Marketers and agencies managing multiple brands
- Strength: Scalable analytics and free entry point
- Users: 5 brands
Starting at $18/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Metricool |
|---|---|---|
| Facebook & Instagram | ✓ Full support including product tagging and grid previews | ✓ Comprehensive with Reels, Stories, and hashtag analytics |
| Twitter/X | ✓ Integrated inbox and scheduling | ✓ Requires separate paid add-on per account |
| ✓ Multi-profile publishing and reporting | ✓ Personal and company profile support on paid plans | |
| YouTube, TikTok, Pinterest | ✓ Scheduling and inbox across networks | ✓ Analytics and scheduling with best-time suggestions |
| Google My Business/Reviews | ✓ Unified inbox for reviews and comments | ✓ Real-time analytics for web/blog and reviews |
Content Creation & Scheduling
| Feature | Agorapulse | Metricool |
|---|---|---|
| AI Writing Assistant | ✓ AI for post writing and alt-text generation | ✓ AI Social Media Assistant with credits (more on higher tiers) |
| Visual Content Calendar | ✓ Shared calendars with approvals and internal comments | ✓ Drag-and-drop planner with best-time suggestions |
| Bulk Scheduling | ✓ CSV import and publishing queues | ✓ Unlimited on paid plans (fair use policy) |
| Link-in-Bio Tool | ✓ PulseLink for Instagram and channels | ✓ SmartLinks with multiple links and analytics |
| Instagram Product Tagging | ✓ Direct from composer with grid preview | ✗ Not available |
Inbox & Engagement
| Feature | Agorapulse | Metricool |
|---|---|---|
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✓ For comments and messages across networks |
| Advanced Moderation Rules | ✓ Labels, bulk actions, automated rules (Advanced+) | ✗ Basic management only |
| Social Listening | ✓ Across networks, news sites, blogs | ✗ Limited to competitor analysis |
| Assignment & Saved Replies | ✓ Post and inbox assignments (Professional+) | ✓ Role-based but less emphasis on assignments |
Analytics & Reporting
| Feature | Agorapulse | Metricool |
|---|---|---|
| ROI Tracking | ✓ Ties social to leads, sales, traffic (Advanced+) | ✗ Strong analytics but no direct ROI |
| Competitor Analysis | ✓ Benchmarking for performance (Advanced+) | ✓ Up to 100 profiles per brand on paid plans |
| Branded Reports | ✓ Profile and post-level with exports | ✓ PDF, PPT, CSV with customizable templates |
| Advanced Integrations for Reporting | ✓ API and historical data import (Enterprise) | ✓ Looker Studio connector, Zapier, Make |
| Ads Reporting | ✓ Ad comments in inbox and reports | ✓ Integrated ads management and analytics |
Collaboration & Agency Features
| Feature | Agorapulse | Metricool |
|---|---|---|
| Team Workflows & Approvals | ✓ Multi-step approvals, shared calendars (Professional+) | ✓ Post approval system, role-based permissions (Advanced+) |
| Multi-Brand/Client Management | ✓ Unlimited profiles on Enterprise, per-user pricing | ✓ Up to 50+ brands with caps per tier |
| Enterprise Features | ✓ SSO, custom roles, dedicated support | ✓ Custom limits, priority onboarding |
Integrations & Extras
| Feature | Agorapulse | Metricool |
|---|---|---|
| AI-Powered Extras | ✓ Reply suggestions, sentiment analysis (Enterprise) | ✓ MCP AI connection, enhanced credits |
| Automation Integrations | ✓ API for workflows | ✓ Zapier, Make, Google Drive, Canva |
| Mobile App | ✓ iOS and Android access | ✗ Web-based primarily |
Pricing Comparison
Agorapulse starts at $79/month per user with per-user scaling for teams, emphasizing ROI and collaboration. Metricool offers a generous free plan and starts at $18/month for up to 5 brands, providing better entry-level value for multi-brand users but with add-ons for Twitter/X.
Agorapulse
Free
Free
Solo users testing core features
- 1 user and 3 social profiles
- Access to core publishing and inbox features on a limited scale
- Ongoing free usage with option to upgrade to paid plans
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Schedule and publish unlimited posts across supported networks
- Manage all messages and organic comments from one unified inbox
- Access basic reports on audience and top content
- Export branded reports for stakeholders
- Support for up to 10 social profiles by default
- Mobile app access for iOS and Android
Professional (Yearly)
$119/month per user
Growing teams needing faster collaboration
- Everything in Standard
- Expanded publishing with PulseLink in Bio tool
- Instagram product tagging directly from the composer
- Calendar notes for campaign coordination
- Monitoring and replying to ad comments
- Improved teamwork with post and inbox assignments
- Team performance reports for collaboration insights
- Support for up to 10 social profiles by default
Advanced (Yearly)
$149/month per user
Teams requiring structure and deeper insights
- Everything in Professional
- Operational streamlining with labels and saved replies
- Automated moderation rules with bulk actions
- Shared content calendars for alignment
- Advanced reports and ads reports
- Social media ROI analysis to tie activity to revenue
- Competitor benchmarking for performance comparison
- Support for up to 10 social profiles by default
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises with complex needs
- Everything in Advanced
- Unlimited social profiles for large account portfolios
- AI‑powered reply suggestions based on past interactions
- Enterprise collaboration with SSO and custom roles
- Multi‑step approval workflows for governance
- Full reporting capabilities including historical data import
- API integrations for data and workflow connectivity
- Sentiment analysis for deeper understanding of conversations
- Priority support with a dedicated Customer Success Manager
Metricool
Free
$0/month
Small users or testing with one brand
- Management of all social media accounts for 1 brand (excluding LinkedIn and Twitter/X)
- Planning up to 50 pieces of content per month
- Analysis of 5 competitor profiles
- Access to analytics with 3 months of historical data
- AI Social Media Assistant with 5 credits per brand per month
- Connection of 1 profile per supported social network and web/blog
- Basic planner with best times and social calendar
- Basic SmartLinks and web/blog real-time analytics
Starter (up to 5 brands)
$18/month
Freelancers or small teams with few brands
- Management of all social media accounts for up to 5 brands (excluding Twitter/X without add-on)
- Unlimited* scheduled posts per month, subject to fair use policy
- LinkedIn connection for personal and company profiles
- Access to Twitter/X via paid add-on per account
- Analysis of up to 100 competitor profiles
- Downloadable reports in PDF and PPT formats
- Multiple SmartLinks link-in-bio pages with analytics
- AI Social Media Assistant with 20 credits per brand per month
- Analytics with unlimited historical data (except X/Twitter limits)
- Google Drive and Canva integrations
Advanced (up to 15 brands)
$45/month
Mid-sized agencies needing team access
- Everything in Starter
- Management of all social media accounts for up to 15 brands (excluding Twitter/X without add-on)
- Unlimited team and client access
- Role-based permissions and brand-level access control
- Post approval system for client and internal workflows
- Customizable templates for reports
- Looker Studio connector for advanced reporting dashboards
- Zapier and Make integrations for workflow automation
- MCP AI connection and enhanced AI features
- API access for custom integrations
Advanced (up to 50 brands)
$139/month
Large agencies scaling multi-brand management
- Everything in lower Advanced tiers
- Management of all social media accounts for up to 50 brands (excluding Twitter/X without add-on)
- Scalable collaboration for larger agencies and in-house teams
Custom (50+ brands)
Custom
Enterprises with extensive brand portfolios
- Everything in Advanced
- Management of more than 50 brands with custom limits
- Custom number of brands and publication limits
- Integration capabilities tailored to enterprise needs
- Priority support and onboarding options
- Full access to Looker Studio connector, API, and automation integrations
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited post scheduling with multi-network publishing and queues
- Shared content calendars with internal comments and approval workflows
- AI Writing Assistant and alt-text generator for efficient creation
- Bulk scheduling via CSV and Instagram-specific tools like product tagging
- PulseLink for bio links enhancing e-commerce workflows
Workflow
Plan in shared calendar → Assign and approve → Bulk import or AI-generate → Schedule with queues → Publish across profiles
Metricool
Strengths
- Visual drag-and-drop planner with best-time suggestions
- Unlimited scheduling on paid plans with fair use
- AI Social Media Assistant for content ideation with credits
- SmartLinks for bio management and analytics
- Integrations with Canva and Google Drive for seamless creation
Workflow
Ideate with AI → Drag to visual calendar → Optimize timing → Schedule unlimited posts → Track via SmartLinks
Agorapulse offers more structured team publishing with approvals and bulk tools, ideal for agencies. Metricool's visual planner and AI credits provide quicker, more intuitive scheduling for multi-brand users, but lacks deep approval workflows.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox centralizing comments, messages, reviews, and ad comments
- Advanced moderation with rules, labels, bulk actions, and assignments
- Social listening across networks, news, and blogs
- AI reply suggestions and sentiment analysis on Enterprise
Workflow
Monitor unified inbox → Apply rules/labels → Assign tasks → Bulk respond or moderate → Analyze sentiment
Limitations
- Full moderation features start at Advanced tier
Metricool
Strengths
- Unified inbox for comments and messages
- Role-based access for team engagement
- Competitor monitoring as indirect listening
- Basic assignments and approvals
Workflow
View inbox across brands → Assign or approve responses → Monitor competitors → Report on engagement
Limitations
- No advanced moderation rules or social listening beyond competitors
- Less emphasis on ad comments or reviews
Agorapulse dominates with a feature-rich inbox including moderation and listening, perfect for high-volume engagement. Metricool's inbox is solid for basics but better suited for analytics-driven engagement rather than operational depth.
Analytics, Reporting & ROI
Agorapulse
Strengths
- Profile-level and post-level reporting with branded exports
- ROI analysis connecting social to leads, sales, traffic
- Competitor benchmarking and ads reports
- Historical data import and API for custom insights
Limitations
- Advanced ROI locked to Advanced+ plans
Metricool
Strengths
- Reels, Stories, hashtag analytics
- Competitor analysis for up to 100 profiles
- PDF, PPT, CSV reports with templates and Looker Studio connector
- Unlimited historical data and ads analytics
Limitations
- No direct ROI tying to revenue
- Advanced reporting integrations on higher tiers
Agorapulse's ROI focus makes it superior for business-impact measurement, especially B2B/e-commerce. Metricool excels in broad analytics and competitor tracking with easier reporting exports, but lacks revenue linkage.
Collaboration & Agency Tools
Agorapulse
Strengths
- Shared calendars, multi-step approvals, team performance reports
- Per-user access with governance for large teams
- Enterprise SSO, custom roles, dedicated support
Workflow
Assign posts/inbox → Internal review/approve → Client feedback loop → Export branded reports
Metricool
Strengths
- Unlimited team access on Advanced, role-based permissions
- Multi-brand workspaces with post approvals
- Custom templates and integrations for agency workflows
Workflow
Set brand-level access → Collaborate in planner → Approve posts → Generate custom reports per brand
Limitations
- Brand caps limit scaling without upgrades
- Less emphasis on per-user governance
Both support agencies well, but Agorapulse's per-user model and approval depth suit structured teams. Metricool's brand-based scaling and free entry appeal to growing agencies focused on analytics.
Use Case Comparison
Solo Social Media Manager
Agorapulse
Good
Free plan and core features work, but per-user pricing and heavy interface may overwhelm solos without team needs.
Best Plan: Free or Standard ($79/month)
Score: 7/10
Metricool 🏆
Excellent
Generous free plan and low Starter cost with unlimited scheduling suit solo use without complexity.
Best Plan: Free or Starter ($18/month)
Score: 9/10
Digital Agency Managing Multiple Clients
Agorapulse
Excellent
Strong collaboration, approvals, and unlimited profiles on Enterprise handle client workflows and ROI reporting.
Best Plan: Advanced ($149/month) or Enterprise
Score: 9/10
Metricool 🏆
Excellent
Multi-brand support up to 50+ with role-based access and white-label reports ideal for agencies.
Best Plan: Advanced ($45-139/month)
Score: 10/10
B2B Marketing Team Needing ROI Reporting
Agorapulse 🏆
Excellent
ROI analytics tying social to revenue, plus structured approvals, perfect for B2B accountability.
Best Plan: Advanced ($149/month)
Score: 10/10
Metricool
Fair
Strong analytics but no direct ROI features, better for general performance tracking.
Best Plan: Advanced ($45/month)
Score: 6/10
E-commerce Brand Relying on Social for Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for customer service, and ROI to track sales impact.
Best Plan: Professional ($119/month)
Score: 9/10
Metricool
Good
SmartLinks and ads analytics help, but lacks product tagging and direct ROI.
Best Plan: Starter ($18/month)
Score: 7/10
Small Business Managing Multiple Channels
Agorapulse
Fair
Core features good but starting price high for small ops without team scale.
Best Plan: Standard ($79/month)
Score: 5/10
Metricool 🏆
Excellent
Free plan and affordable tiers with multi-platform analytics suit small businesses.
Best Plan: Free or Starter ($18/month)
Score: 9/10
Higher Education Managing Student/Alumni Engagement
Agorapulse 🏆
Excellent
Unified inbox for reviews/comments and team collaboration for structured engagement.
Best Plan: Professional ($119/month)
Score: 8/10
Metricool
Good
Inbox and analytics work, but less focus on moderation for high-volume interactions.
Best Plan: Starter ($18/month)
Score: 7/10
Freelancer Handling Multiple Clients
Agorapulse
Good
Collaboration tools help, but per-user pricing limits solo scaling.
Best Plan: Standard ($79/month)
Score: 6/10
Metricool 🏆
Excellent
Brand-based pricing and approvals allow easy client separation at low cost.
Best Plan: Starter ($18/month)
Score: 9/10
In-House Marketing Team Running Ad Campaigns
Agorapulse
Excellent
Ad comments in inbox and ROI reporting track campaign impact.
Best Plan: Advanced ($149/month)
Score: 9/10
Metricool
Excellent
Integrated ads management and analytics with competitor insights.
Best Plan: Advanced ($45/month)
Score: 9/10
Growing Team Focused on Content Creation
Agorapulse
Good
AI assistant and calendars aid creation, but less AI depth than specialized tools.
Best Plan: Professional ($119/month)
Score: 7/10
Metricool 🏆
Excellent
AI credits and visual planner speed up multi-brand content workflows.
Best Plan: Starter ($18/month)
Score: 8/10
Enterprise with Complex Social Needs
Agorapulse 🏆
Excellent
Custom enterprise features like SSO and unlimited profiles handle scale.
Best Plan: Custom Enterprise
Score: 9/10
Metricool
Good
Custom plans scale brands, but less governance for large teams.
Best Plan: Custom (50+ brands)
Score: 8/10
Creator Seeking AI-Driven Content Ideation
Agorapulse
Fair
Basic AI for writing, but not as focused on ideation.
Best Plan: Standard ($79/month)
Score: 5/10
Metricool 🏆
Excellent
AI Assistant with credits excels at generating ideas across platforms.
Best Plan: Starter ($18/month)
Score: 9/10
Retail Brand Focused on Customer Service
Agorapulse 🏆
Excellent
Unified inbox with reviews and moderation for efficient service.
Best Plan: Advanced ($149/month)
Score: 9/10
Metricool
Good
Inbox helps, but limited moderation for high-volume queries.
Best Plan: Advanced ($45/month)
Score: 7/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox that centralizes comments, messages, reviews, and ad comments across networks
- Intuitive interface that is easier to learn than many legacy enterprise tools
- Robust publishing workflows with shared calendars, approvals, and bulk scheduling
- Strong reporting and ROI features that connect social activity to leads, sales, and traffic
- Advanced moderation rules, labels, and bulk actions for efficient inbox management
- Mobile app for on-the-go access
- Enterprise-grade features like SSO and sentiment analysis
Cons
- Per‑user pricing can become expensive for large teams with many collaborators
- Feature set may feel heavy for solo creators or very small businesses
- Advanced analytics and ROI features are locked behind higher‑tier plans
- Managing many profiles and users can require careful configuration and governance
- Less focused on pure AI‑driven content ideation than specialized AI tools like PostFlow
Metricool
Pros
- Comprehensive feature set covering planning, analytics, inbox, SmartLinks, and ads
- Generous free-forever plan suitable for testing and small use cases
- Strong multi-brand support and collaboration features on Advanced and Custom plans
- Robust reporting with PDF, PPT, CSV exports and Looker Studio connector
- Integrated AI Social Media Assistant to speed up content creation
- Competitor analysis and best-time scheduling enhance strategy
- Broad integrations including Zapier, Canva, and Google Drive
Cons
- Twitter/X requires a separate paid add-on per account, increasing costs for X-heavy teams
- Brand caps and tiered pricing may force upgrades as agencies grow
- No full-scale marketing automation or CRM functionality compared to dedicated platforms
- Advanced features like API access and custom report templates are locked to higher tiers
- Interface and options may feel overwhelming for absolute beginners at first
Final Verdict
Agorapulse and Metricool are both 4.5-rated all-in-one platforms, but Agorapulse prioritizes operational depth in inbox and ROI for teams, while Metricool emphasizes accessible multi-brand analytics and AI planning. Agorapulse suits structured, impact-focused workflows; Metricool fits scalable, cost-conscious multi-client needs.
Select Agorapulse if ROI and deep engagement tools are critical for your team. Opt for Metricool if affordability, multi-brand scalability, and analytics breadth are key. For hybrid needs, combine them: Agorapulse for operations, Metricool for planning/reporting.
Overall Scores
Agorapulse
Value: 6/10
Metricool
Value: 9/10
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