B2Brain vs MagicPost
B2Brain
- Platform: Trade shows and events
- Best For: Converting offline conversations to pipeline
- Strength: Contextual intelligence and CRM integrations
- Users: Not specified
Starting at $1,000/show
MagicPost
- Platform: LinkedIn only
- Best For: Content creation and social selling on LinkedIn
- Strength: AI post generation and analytics
- Users: Not specified
Starting at $27/month
Table of Contents
At a Glance
Core Focus
| Feature | B2Brain | MagicPost |
|---|---|---|
| Trade show lead capture | ✓ Mobile-first badge, booth, and business card scanning | ✗ Not supported; LinkedIn-focused |
| LinkedIn post generation | ✗ Not supported; event-focused | ✓ AI-powered with custom tone of voice |
| Event intelligence | ✓ Contextual account intelligence, pitch angles, talking points | ✗ Not applicable |
| Social media scheduling | ✗ Not supported | ✓ LinkedIn scheduling and tagging |
Lead Generation & Capture
| Feature | B2Brain | MagicPost |
|---|---|---|
| Offline lead scanning | ✓ Unlimited scans on show days with voice-to-text notes | ✗ Not supported |
| Online engagement capture | ✗ Event-specific only | ✓ Metrics dashboard for benchmarking engagement |
| CRM enrichment and sync | ✓ Deep integrations with HubSpot, Salesforce, etc. | ✗ No CRM integrations mentioned |
| Lead prioritization | ✓ Post-event analytics and prioritization | ✗ Not supported |
Content & Intelligence Tools
| Feature | B2Brain | MagicPost |
|---|---|---|
| AI content generation | ✗ Not supported | ✓ AI for posts, ideas, hooks; access to 500k+ posts |
| Account intelligence | ✓ Pitch angles, talking points, signals | ✗ Not applicable |
| Post inspiration library | ✗ Not supported | ✓ 500k+ high-performing LinkedIn posts |
| Voice-to-text capture | ✓ For faster data entry at events | ✗ Not supported |
Scheduling & Automation
| Feature | B2Brain | MagicPost |
|---|---|---|
| Event-day unlimited access | ✓ Unlimited users and scans on show days | ✗ Not applicable |
| Post scheduling | ✗ Not supported | ✓ Scheduling with go-live and later publishing |
| Multi-account management | ✓ Unlimited users organization-wide on platform plan | ✓ For agencies and teams (Business plan) |
| Automation queues | ✗ Post-event prioritization only | ✗ Engagement feed coming soon |
Analytics & Reporting
| Feature | B2Brain | MagicPost |
|---|---|---|
| Post-event analytics | ✓ Track accounts, monitor team usage, prioritize prospects | ✗ Not applicable |
| LinkedIn metrics dashboard | ✗ Not supported | ✓ Centralized dashboard; view any creator's metrics |
| Team performance tracking | ✓ Central dashboard for intel and leads | ✗ Limited to post metrics |
| Benchmarking tools | ✗ Not supported | ✓ Metrics of any creator for benchmarking |
Integrations & Collaboration
| Feature | B2Brain | MagicPost |
|---|---|---|
| CRM integrations | ✓ HubSpot, Salesforce, Freshworks, Salesloft | ✗ Not supported |
| Collaboration tools | ✓ Slack and Microsoft Teams integrations | ✓ Multi-account for teams; engagement feed soon |
| Browser-based access | ✓ No heavy installs required | ✓ Web app with LinkedIn API |
| Onboarding support | ✓ Included in platform pricing | ✓ 45-minute call in Business plan |
Pricing Comparison
B2Brain starts at $1,000 per show for event-specific use, with annual platform access at $5,000/year, while MagicPost offers affordable monthly plans starting at $27/month (yearly) for LinkedIn content tools. B2Brain's pricing suits event-heavy teams with CRM needs, while MagicPost provides better value for ongoing LinkedIn strategies.
B2Brain
Trade Show Solution
$1,000/show
Single event lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management across events
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluating core features
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
MagicPost
Starter (Monthly)
$39/month
Individuals starting with LinkedIn content
- 1 seat included
- Post generation: 30 posts per month
- Ideas generator
- Hooks generator
- Scheduling and tag features
- Access to core MagicPost platform
- Cancel anytime
Starter (Yearly)
$27/month
Budget-conscious solo users
- 1 seat included
- Post generation: 30 posts per month
- Ideas generator
- Hooks generator
- Scheduling and tag features
- Access to core MagicPost platform
- 30% discount for annual billing
Creator (Monthly)
$59/month
Frequent LinkedIn publishers
- 1 seat included
- Post generation: unlimited posts
- Everything in Starter
- Post inspirations from 500k+ posts
- Metrics dashboard
- LinkedIn metrics of any creator
- Engagement feed (SOON)
- Designed to speed up LinkedIn content strategy end-to-end
Creator (Yearly)
$39/month
Committed creators seeking savings
- 1 seat included
- Post generation: unlimited posts
- Everything in Starter
- Post inspirations from 500k+ posts
- Metrics dashboard
- LinkedIn metrics of any creator
- Engagement feed (SOON)
- Priority access to new features
Business
Custom
Teams and agencies managing multiple accounts
- From 5 seats (multi-seat setup)
- Post generation: unlimited posts
- Everything in Creator
- Multi-account management for teams and agencies
- Pay-as-you-grow seat expansion
- Connect company pages
- Custom reports (SOON)
- 45-minute onboarding call
- Dedicated account manager
- Priority chat support
Feature Deep Dive
Lead Generation Capabilities
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and business cards at events
- Contextual intelligence with pitch angles, talking points, and signals
- Voice-to-text notes for quick capture during busy interactions
- Enriched lead sync to CRMs like HubSpot and Salesforce
- Post-event prioritization to focus on high-value prospects
Workflow
Scan at event → Capture notes and intel → Enrich and sync to CRM → Prioritize post-event
MagicPost
Strengths
- AI-generated posts to drive LinkedIn engagement and warm leads
- Metrics dashboard to identify high-engagement creators for benchmarking
- Access to 500k+ posts for inspiration to create viral content
- Scheduling and tagging to optimize post timing
- Multi-account support for team-based social selling
Workflow
Generate post with AI → Schedule and publish → Analyze metrics → Benchmark and iterate
B2Brain dominates offline event lead capture with scanning and CRM enrichment, ideal for trade shows. MagicPost focuses on online LinkedIn engagement through content to attract leads, but lacks direct capture tools. Choose B2Brain for events, MagicPost for digital social selling.
Content & Intelligence Tools
B2Brain
Strengths
- Account-specific intelligence for personalized pitches at events
- Talking points and signals tailored to prospects
- Voice-to-text for conversation notes without typing
- Central dashboard for team intel sharing
Limitations
- No AI writing or post generation tools
- Event-context only; no social content features
MagicPost
Strengths
- AI-powered post generation with custom tone and unlimited in Creator plan
- Idea and hooks generators to overcome writer's block
- Built-in editor with emojis, bold formatting for LinkedIn
- Inspiration from 500k+ high-performing posts
Limitations
- LinkedIn-specific; no event intelligence
- Post limits in Starter plan
MagicPost excels in AI-driven LinkedIn content creation for thought leadership, while B2Brain provides event-specific intelligence for real-time sales conversations. MagicPost is for digital creators, B2Brain for field sales at events.
Analytics & Reporting
B2Brain
Strengths
- Post-event analytics for lead prioritization and ROI tracking
- Central dashboard to monitor team usage of intel and leads
- Account tracking throughout the year on platform plan
- Focus on pipeline conversion from events
Limitations
- Event-centric; no social media metrics
- No benchmarking against other creators
MagicPost
Strengths
- Centralized LinkedIn metrics dashboard for performance analysis
- View metrics of any creator for benchmarking
- Engagement feed (coming soon) for interaction tracking
- Custom reports in Business plan
Limitations
- LinkedIn-only; no event ROI tools
- Some features pending release
B2Brain offers robust post-event and pipeline analytics for proving event ROI, while MagicPost provides LinkedIn-specific engagement metrics for content optimization. B2Brain wins for events, MagicPost for social performance.
Integrations & Collaboration
B2Brain
Strengths
- Deep CRM integrations (HubSpot, Salesforce, Freshworks, Salesloft)
- Slack and Microsoft Teams for internal collaboration
- Unlimited users for large booth teams
- Onboarding and ongoing support in platform plan
Limitations
- Integrations focused on sales tools; no social APIs
- Collaboration event-tied
MagicPost
Strengths
- LinkedIn-verified API for safe publishing and analytics
- Multi-account management for agencies
- Built-in team features in Business plan with dedicated support
- Priority access to new features on yearly plans
Limitations
- No CRM or sales tool integrations
- Collaboration limited to LinkedIn accounts
B2Brain's CRM and collaboration integrations make it ideal for sales teams tying events to pipeline, while MagicPost's LinkedIn API and team management suit content agencies. B2Brain for sales ecosystems, MagicPost for social teams.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Designed for booth lead capture, unlimited users, and CRM sync to turn events into pipeline.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
MagicPost
Poor
No event features; focused on LinkedIn content, not offline capture.
Best Plan: Not suitable
Score: 1/10
Building LinkedIn Personal Brand
B2Brain
Poor
Event-only; no content creation or scheduling tools.
Best Plan: Not suitable
Score: 2/10
MagicPost 🏆
Excellent
AI post generation, inspiration library, and analytics perfect for consistent branding.
Best Plan: Creator ($39/month yearly)
Score: 10/10
Sales Team with CRM Integration
B2Brain 🏆
Excellent
Seamless sync to HubSpot/Salesforce with enriched leads from events.
Best Plan: Platform ($5,000/year)
Score: 10/10
MagicPost
Fair
Can drive leads via content, but no CRM sync.
Best Plan: Business (Custom)
Score: 5/10
Marketing Agency Managing LinkedIn
B2Brain
Poor
No multi-account social management; event-focused.
Best Plan: Not suitable
Score: 2/10
MagicPost 🏆
Excellent
Multi-account support, custom reports, and onboarding for agencies.
Best Plan: Business (Custom)
Score: 9/10
Field Marketing Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization to measure pipeline impact.
Best Plan: Platform ($5,000/year)
Score: 10/10
MagicPost
Fair
LinkedIn metrics help, but no event ROI tools.
Best Plan: Creator ($59/month)
Score: 4/10
Solo Entrepreneur on LinkedIn
B2Brain
Poor
High cost and event focus not suited for individuals.
Best Plan: Not suitable
Score: 1/10
MagicPost 🏆
Excellent
Affordable AI tools for quick post creation and growth.
Best Plan: Starter ($27/month yearly)
Score: 9/10
B2B Account-Based Strategy Team
B2Brain 🏆
Excellent
Contextual intel at events for targeted pitches.
Best Plan: Platform ($5,000/year)
Score: 9/10
MagicPost
Good
LinkedIn content for ABM awareness, but no event intel.
Best Plan: Creator ($39/month yearly)
Score: 6/10
Content Agency for LinkedIn
B2Brain
Poor
No content tools or social management.
Best Plan: Not suitable
Score: 1/10
MagicPost 🏆
Excellent
Multi-seat, multi-account for client management.
Best Plan: Business (Custom)
Score: 10/10
Large Booth Team at Events
B2Brain 🏆
Excellent
Unlimited users and scans remove team friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
MagicPost
Poor
No event support.
Best Plan: Not suitable
Score: 1/10
B2B Professional in Social Selling
B2Brain
Fair
Event leads can feed social, but no direct LinkedIn tools.
Best Plan: Platform ($5,000/year)
Score: 5/10
MagicPost 🏆
Excellent
AI content and analytics for LinkedIn social selling.
Best Plan: Creator ($59/month)
Score: 9/10
Revenue Team Running Events
B2Brain 🏆
Excellent
Turns conversations into qualified pipeline with integrations.
Best Plan: Platform ($5,000/year)
Score: 10/10
MagicPost
Fair
Supports pre/post-event LinkedIn promotion.
Best Plan: Business (Custom)
Score: 4/10
Building Thought Leadership on LinkedIn
B2Brain
Poor
No content creation for online presence.
Best Plan: Not suitable
Score: 2/10
MagicPost 🏆
Excellent
Hooks, ideas, and post library for engaging content.
Best Plan: Creator ($39/month yearly)
Score: 10/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users and scans on event plans for large teams
- Contextual pitch angles and talking points beyond basic scanning
- Strong CRM integrations (HubSpot, Salesforce, Slack, MS Teams)
- Mobile-first and browser-based for easy deployment
- Post-event analytics to prove ROI and prioritize leads
- Voice-to-text for faster data entry at busy booths
Cons
- High pricing ($1,000/show) may deter small or occasional users
- No public monthly tiers; requires contact for details
- Value depends on CRM integration and structured sales process
- Primarily event-focused; not a full marketing suite
- Limited public documentation (e.g., FAQ pages incomplete)
- Not suited for online social media or content creation
MagicPost
Pros
- Deep LinkedIn AI tuned for posts, engagement, and growth
- LinkedIn-verified API for safe, official publishing
- Idea/hooks generators and 500k+ post library to beat writer's block
- Built-in editor with LinkedIn-specific formatting
- Metrics dashboard and creator benchmarking for optimization
- Multi-account management for teams and agencies
- Affordable scaling with yearly discounts and unlimited posts
Cons
- Overwhelming features for simple post needs
- Custom business pricing lacks transparency
- Advanced features like engagement feed still 'coming soon'
- Limited AI details beyond GPT-4 and proprietary models
- Yearly billing best for value; monthly higher cost
- LinkedIn-only; no event, CRM, or multi-platform support
Final Verdict
B2Brain and MagicPost target distinct B2B needs: B2Brain bridges offline events to online CRM pipeline with lead capture and intelligence, while MagicPost streamlines LinkedIn content for digital growth and engagement. They complement rather than compete directly.
Choose B2Brain if events are central to your lead gen; opt for MagicPost for LinkedIn content strategies. For hybrid workflows, use B2Brain for events and MagicPost to nurture leads online.
Overall Scores
B2Brain
Value: 6/10
MagicPost
Value: 9/10
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